Candidate Project Book

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1 Trade #40 Graphic Design Provincial Skills Competition Edmonton Expo Centre May 31 st June 1 st, 2018 Projects: Logo Business Card Business Card Holder (Additional project on day 2) Duration: 10 hours Wednesday May 31 th Orientation Competition Start Time Break (Optional) Mandatory Lunch Break Break (Optional) Completion End Time Thursday June 1 st Competition Start Time Break (Optional) Completion End Time 8:00 am 8:45 am 10:15 10:30 am 11:30 12:00 noon 2:00 pm 2:15 pm 3:45 pm 8:30 am 10:15 10:30 am 12:00 noon Candidate Project Book No external saving devices allowed during competition, except supplied Competition Flash Drive. If caught with an external saving device, you will be disqualified. Station Number: Level: High School Post-Secondary Date: TIE BREAKING PROCESS In the event of a tie at the completion of the competition, the competitor s aggregate mark in the area of Computer Layout will be used to break the tie. Supplementary to this, Saving and File Format marks will be used if the tie is not decided previously. Final Mark Rank Candidate Project Book 1

2 Graphic Design 2018 Trade #40 Welcome to the Skills Canada Alberta Graphic Design competition. You have been assigned a contestant number. It is your responsibility to make sure this number appears on all pages and parts of your project (write in by hand). This will aid the judges in marking if any pages get misplaced. You have 6 ½ hours on day one (May 31) and 3 ½ hours on day two (June 1). The logo must be finished prior to lunch on day one. If you finish the whole project before noon on the second day of competition (June 1) you may, hand in the printed copies of your project (according to specifications and instructions provided), along with a saved copy of the project to the memory stick provided, and leave the area. If you want to continue making improvements, feel free to do so. There will be not time extensions granted after time is up on the second day of competition. You will not be allowed to make changes to your project after it has been handed in. PURPOSE OF CHALLENGE Assess the competitor s ability to perform duties relating to graphic design and preparation of files for print, presentation, and digital uses. SKILLS AND KNOWLEDGE TO BE TESTED The projects focus on practical work. Theoretical knowledge is limited to that required to perform practical work: Reading and understanding technical specifications Implementing time management and work flow planning; Understanding and utilizing basic design fundamentals; Understanding Photoshop techniques to morph images; Digitizing images, and colour corrections; Using industry standard software for illustration page layout and image manipulation; Exporting to final formats (jpeg, pdf, eps); Applying print pre-press standards (resolution/screen ruling, bleed, etc.); Printing black and white proofs; Printing colour proofs; The competition will be done on their own device, but problems with individual computers will not be addressed. It may be advisable to bring a back-up computer if possible. Before the competition begins time will be given for the competitors to become familiar with the computers and other equipment. Technical assistance will be provided throughout the competition. All marks are based on graphic design skills and the ability of the competitor to use graphic design applications which operate the same within PC and Macintosh environments. The project consists of 4 parts: Part one logo to be completed, printed, and submitted prior to lunch on day one. Part two Business Card Part three Business Card Holder Part Four (Additional project on day 2) 2 Candidate Project Book

3 Trade #40 Graphic Design 2018 Day 1 Project Description Background Rui DeSousa and his partner Anna Rigatoni have decided to open a new Italian restaurant. They have decided on the name Bella Bella Mozzarella, hoping the catchy name along with some colourful advertising will launch their business to the forefront of the restaurants of choice in their neighbourhood. Rui and Anna have decided their emphasis will be to create a traditional menu of Italian cuisine, presented in a rustic Italian home atmosphere and served by friendly staff. Overall Project As a graphic artist you have been commissioned to create a logo, business card, and business card holder for the owners of this restaurant. Your design must reflect their business model and philosophy. Target Market The target market is family of all ages. Duration The logo design 2 hrs. 45 min. Must be completed, printed and handed in by lunch break of the first day of competition. By the end of the first day, a second project must be completed and handed and the third project should be near completion as an additional project will be assigned on Day 2. Candidate Project Book 3

4 Graphic Design 2018 Trade #40 1. Logo You are to create a new distinctive logo that includes three identified elements. Required Elements Text from the identified Text file Graphics from the identified Graphics file Background colour of your choice. Supplied Elements Text file of restaurant name Graphics file Technical Specifications Vector based Printed one side Colours:100% black and white +1 spot colour (PMS cool gray for text) +1 colour for dieline Bleed (if needed for design) Screening: 300 dpi Production You must deliver for the logo: 1 Colour composite printout (including bleed, trim marks, dieline, registration marks, and documents info) to be saved in your final folder on the memory stick 1 trimmed colour composite printout 1 PDF/X-1a:2001 (including bleed. Trim marks, registration marks and document info) 1 final folder on your memory stick for archiving that includes fonts, linked images, working files, final layout, eps file, and PDF file 4 Candidate Project Book

5 Trade #40 Graphic Design Business Card The business card you are to create must be distinctive to the Bell Bella Mozzarella pizzeria company. It must be distinctive, eye catching, and contain information about the restaurant. Required Elements Text from Business Card file (may be edited) Logo designed by you Graphics from Business Card folder Supplied Elements Text file of names, phone numbers, addresses, restaurant name, and company information Graphics folder of vector images for card (may be edited) Business card template Technical Specifications All image colours must CMYK format, no RGB will be accepted Resolution: PPI at 100% Dieline colour must be identified Card must be printed on both sides Bleed ICC Colour profile for images: Coated GRACol 2006 (ISO :2004) Final trimmed size; 2.5 x 4, (no modifications permitted) Production You must deliver for the business card: 1 colour composite printout (including bleed, trim marks, registration marks, and document info) 1 final trimmed colour composite assembled 1 PDF/X-1a:2001 (must include bleed, dieline, registration marks, and documents information) 1 final folder on your memory stick for archiving which must include fonts, linked images, working files, final layout, and PDF file Candidate Project Book 5

6 Graphic Design 2018 Trade #40 3. Business Card Holder For the purpose of display and easy access, you must create a business card holder that will hold the cards and display them prominently. The purpose for this is to ensure customers have easy access to information about the restaurant. Required Elements Logo of your design Graphic images from graphics folder Text provided in text folder (optional) Supplied Elements Text file of phone numbers, addresses, restaurant name, and company information Graphics folder of vector images for card (may be edited) Business card holder template Technical Specifications All image colours must CMYK format, no RGB will be accepted Resolution: PPI at 100% Dieline colour must be identified Bleed Card holder template (no modifications allowed) ICC Colour profile: Coated GRACol 2006 (ISO :2004) Production You must deliver for the business card holder: 1 colour composite printout (including bleed, trim marks, registration marks, and document info) 1 final trimmed colour composite assembled 1 PDF/X-1a:2001 (must include bleed, dieline, registration marks, and documents information) 1 final folder on your memory stick for archiving which must include fonts, linked images, working files, final layout, and PDF file 6 Candidate Project Book

7 Trade #40 Graphic Design 2018 Supplied TEXT TEXT 1 Belle Bella Mozzarella TEXT Garibaldi St. Drumheller, AB T0J 0Y0 TEXT 3 Business phone (587) Rui s cell (587) Anna s cell (587) TEXT 4 Rui DeSousa Anna Rigatoni TEXT 5 Established 2017 TEXT 6 The business partners, Rui DeSousa and Anna Rigatoni established the Bella Bella Mozzarella restaurant in September of Their interests in preparing and presenting great authentic Italian cuisine, which they feel is not being done in present day Italian restaurant businesses, has given them the drive to establish their unique business model and restaurant. Rui and Anna have worked hard to build their reputation as high quality chefs while delivering a reasonably priced dining experience in a unique venue. Candidate Project Book 7

8 Card Holder REABusiness Graphic Design 2018 Trade #40 Supplied Dielines Business Card Back FrontGLUEAREAGLUEA8 Candidate Project Book

9 Marking Trade #40 Graphic Design 2018 Technical elements (objective part): 60 % Logo BC BC Holder Day 2 Total 1. Computer Image 1.1 Correct colour mode of all images/logos /4 1.2 Correct colour ICC profile in all used images /3 1.3 Correct resolution of all used images /3 1.4 Correct saving formats of all images /4 1.5 Images - vector only /1 2. Computer Layout 2.1 Correct measurements /4 2.2 All the required elements are present /3 2.3 Bleed is done at exact value /3 2.4 Correct Use of templates/dielines /1 2.5 Correct use of style sheets /3 2.6 Fold lines and/or dieline are present in the layout /1 3. Saving and File Format 3.1 PDF for press is correct size /3 3.2 PDF for press includes trim marks, bleed, fold lines, dielines, registration marks and document info /4 3.3 PDF for press is correct colours (PDF/X-1a:2001) /4 3.4 PDF is saved to ISO Coated GRACol 2006 (ISO :2004) /3 3.5 The final folder for archiving is correct and complete including working files, fonts, all elements /8 4. Final Presentation 4.1 Untrimmed colour composite saved /4 4.2 Layout files are printed, trimmed, assembled as per instruction /4 Creative and Aesthetic Elements (subjective): 40% 5. Display Brochure Container Total Technical Total / Appropriate to the target market /4 5.2 Use of images /7 5.3 Font choice size, colour, legibility, impact /4 5.4 Concept originality, idea /4 5.5 Layout composition, balance, shape, space /7 5.6 Impact of design execution /7 5.7 Design and Impact of Logo /1 5.8 Cohesiveness of all elements /6 Creative Total /40 Total /100 Candidate Project Book 11

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