Brand Standards 2014
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2 Logo The logomark consists of the Texas state seal and the logotype. There is a vertical and horizontal version both utilize a two-color palette and a black and white palette. The horizontal format is the secondary logomark and is only to be used when space is limited. Its formation makes it more compact and flexible than the primary, or vertical, mark. Primary Vertical in Color Vertical in Black and White Secondary Horizontal in Color Horizontal in Black and White LOGO p2
3 Logo Clear Space The clear space surrounding the elements of the logo must be seen as an integral component. This space must be maintained around the mark to ensure the prominence and clarity of the logo. Clear space refers to a specific distance the height of the logotype shown below as surrounding each side of the mark. This clear space standard must be maintained for all sizes and configurations. Vertical Logo Horizontal Logo LOGO CLEAR SPACE p3
4 Logo Minimum Size Minimum size refers to the smallest size at which the mark may be reproduced to ensure its legibility. The minimum size is set to retain the integrity of the Texas state seal..65" Vertical Logo.3125" Horizontal Logo LOGO MINIMUM SIZE p4
5 Logo Color Specifications Primary Color Palette PMS C M Y K R G B WEB #af841d #365d9d #babab0 Secondary Color Palette PMS C M Y K R G B WEB # # #a5bbc2 LOGO COLOR SPECIFICATIONS p5
6 Incorrect Logo Applications Avoid altering in any way the electronic brand elements provided, either by changing the element s placement and proportion or by using unspecified colors. Remember the white space and clear space around the brand elements are part of the mark. Avoid placing the mark over a busy background image or letting any part of the star become transparent. The logo should not be reversed out of a dark color background. Do not use the logo smaller than the noted minimum sizes (see page 4). INCORRECT LOGO APPLICATIONS p6
7 Design Typography The Trajan font family and Proxima Nova font family have been chosen as the primary brand typefaces. The weights and styles shown should be used wherever possible for communications purposes. The Trajan font family is available to the public and is located for purchase at Hoefler & Frere-Jones. Proxima Nova is a free font and available for download at: 1. Trajan Regular 2. Trajan Bold 3. Proxima Nova Light 4. Proxima Nova LIght Italic 5. Proxima Nova Regular Correspondence Typography In daily correspondence and where Trajan or Proxima Nova are not available or supported, Times New Roman and Arial are recommended for use. Times New Roman and Arial are the preferred fonts for PowerPoint slides, s and wordprocessing applications where Proxima Nova or Trajan are not available for all users. For text on letterhead or in memo format, Times New Roman, 12pt. font is preferred. 6. Proxima Nova Regular Italic DESIGN TYPOGRAPHY p7
8 Design Typography (continued) 7. Proxima Nova Semibold 8. Proxima Nova Semibold Italic 9. Proxima Nova Bold 10. Proxima Nova Bold Italic 11. Proxima Nova Extrabold 12. Proxima Nova Extrabold Italic 13. Proxima Nova Black 14. Proxima Nova Black Italic DESIGN TYPOGRAPHY (CONTINUED) p8
Logo. Primary. Secondary
Logo The logomark consists of the Texas state seal and the logotype. There is a vertical and horizontal version both utilize a two-color palette and a black and white palette. The horizontal format is
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