Trinity University Identity Standards Manual. Trinity University Identity Standards Manual

Transcription

1 Trinity University Identity Standards Manual Trinity University Identity Standards Manual

2 Table of Contents 2 Basic Signature Standards 2.1 The Trinity University Logo 2.2 The Formal Signature 2.3 The Logo Mark 2.4 The Name Plate 2.5 The Informal Signature 2.6 Tagline Usage 2.7 Alternate Logo Variation 2.8 Primary Coloration 2.9 Alternate Coloration 2.10 Minimum Space Requirements 2.11 Minimum Size Restrictions 2.12 Unacceptable Signature Color Treatments 2.13 Unacceptable Signature Treatments 2.14 Addr ess Blocks 2.15 Department Name Guidelines 2.16 University Seal 3 Typography 3.1 Primary Font 3.2 Secondary Font 3.3 Primary Substitution Fonts 5.1 Color Palette 5.2 Auxilliary Color Palette 6 Spirit Logo 6.1 Spirit Logo 6.2 Spirit Logo Color Variations

3 Trinity 2. Basic University Signature Identity Standards Standards Manual 2.1 The Trinity University Logo 2.2 The Formal Signature 2.3 The Logo Mark 2.4 The Name Plate 2.5 The Informal Signatur e 2.6 Tagline Usage 2.7 Alternate Logo Variation 2.8 Primary Coloration 2.9 Alter nate Coloration 2.10 Minimum Space Requirements 2.11 Minimum Size Restrictions 2.12 Unacceptable Signature Color Treatments 2.13 Unacceptable Signature Treatments 2.14 Address Blocks 2.15 Department Name Guidelines 2.16 University Seal

4 The Trinity University Logo 2.1 LOGO FILE NAME: TU_FS_CT_2C.eps The Tower is the largest and most recognizable structure on campus and has become the center of the new Trinity University logo mark. It is streamlined, simplified, and slightly stylized. The Tower is contained within a flattened oval double banded shape and open at the bottom reflecting the great height of the tower and its landmark status over the Trinity campus and the north San Antonio community. The mark and its derivative University name plate reinforce the semi-classical and strong lines of the University campus architecture. When the logo mark is used on a positive background the open bottom and front face reflect the light and brightness typical of the San Antonio environment.

5 The Formal Signature 2.2 Logo Mark Signature Name Plate Tagline (optional) LOGO FILE NAME: TU_FS_CT_2C.eps The Trinity University signature is the keystone of our visual identity and is used on all communications materials. Using it consistently will enhance Three elements make up the Trinity University identity signature: 1. Trinity University logo mark In signature form the logo mark, the name plate, and the optional tagline (when used) should always be spaced and aligned as shown here. Color, typography, and reproduction specifications of the signature as well as details about the communications materials on which it will appear are provided the world s recognition of 2. Trinity University on the following pages. who we are. name plate 3. Optional tagline

6 The Logo Mark 2.3 Standard Logo Mark Reversed Logo Mark The only acceptable logo mark is pictured on this page. It may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high-resolution digital files. Refer to page 2.9 for the minimum size restrictions information. Contact the Office of Public Relations (see page 7.1) for guidelines on the usage of the logo mark in special situations. The logo mark may be cropped with discretion as shown on pgs. 4.5, 4.12, 5.3, 5.6, and 5.7. The reverse version shown here has been developed for use on dark background fields only. It should never be substituted for the standard logo on white or light backgrounds. It is the only acceptable reverse logo mark. (Note that the grey box is not part of the logo.)

7 The Name Plate 2.4 Standard Name Plate Reversed Name Plate LOGO FILE NAME: TU_N_1807.eps LOGO FILE NAME: TU_N_REV.eps The logo type should generally be used with the logo mark (see page 2.2) as part of the signature. It should be used alone judiciously, as in examples pictured on page 5.6. The only acceptable logo type is pictured on this page. It may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high-resolution digital files. Refer to page 2.9 for the minimum size restrictions information. Never crop any part of the name plate. Never change letterspacing nor wordspacing (See pages 2.10 and 2.11.) The reverse version shown here has been developed for use on dark background fields only. It should never be substituted for the standard logo on white or light backgrounds.

8 The Informal Signature 2.5 Logo Mark Informal Signature Name Plate W W W. T R I N I T Y. E D U Tagline (optional) LOGO FILE NAME: TU_HS_CT_2C.eps HORIZONTAL NAME PLATE ONLY: LOGO FILE NAME: TU_HS_CT_2C.eps For a more informal usage as well as usage for horizontal applications, this version of the Trinity University identity has been added. This version provides a more asymmetrical configuration which can be advantageous for creating positive tension on a page or area. Use this for wider applications where the Trinity University name plate needs to get more instant visual recognition such as signage, banners, and related. Please note as in other versions of the identity, that the name plate is a custom constructed product and shall not be reconstructed or recreated from scratch. Three elements make up the Trinity University identity informal signature: 1. Trinity University logo mark 2. Trinity University name plate set in one line 3. Optional tagline In the informal signature the logo mark, the name plate, and the optional tagline (when used) should always be spaced and aligned as shown here.

9 Tagline Usage 2.6 LOGO FILE NAME: TU_HS_WT_2C.eps W W W. T R I N I T Y. E D U LOGO FILE NAME: TU_FS_CT_2C.eps LOGO FILE NAME: TU_FS_FT_2C.eps The Trinity University tagline typography Univers 57 Condensed, all caps, set centered with the word Trinity Color Pantone Cool Grey 10 (in 2 color usage otherwise make same color as nameplate/ signature (See pg. 2.7) In addition to the Seal and Name plate, a third and optional element is available, which is a tagline. This tagline can be adjusted to fit the context that it is seen in. As shown here, it displays San Antonio and the founding date of the University. Additional options include adding the phrase USA or simply the Web address or a toll-free phone number, or many others. The name of the logo file reflects whether the logo includes a tag such as the Website tag (WT), city tag (CT), or founding tag (FT). (See page 1.1 for logo naming conventions.)

10 Alternate Logo Variation 2.7 LOGO FILE NAME: TU_ALT_1807.eps LOGO FILE NAME: TU_ALT_K.eps LOGO FILE NAME: TU_ALT_REV.eps This variant of the Trinity University signature is to be used sparingly. It is an enlarged logo mark centered over the name plate. This may have applications in banners or other marketing applications where the Trinity logo mark is to be prominent.

11 Primary Coloration 2.8 Pantone CG 10 Pantone 1807 Full Color Reproduction LOGO FILE NAME: TU_FS_2C.eps For all print applications For Web applications RGB Equivalents Trinity University Red Trinity University Grey Trinity University Red: Trinity University Red: Pantone 1807 Pantone Cool Grey 10 HTML: Red 158 Green 47 Blue 55 Process Matching: Process Matching: Trinity University Grey: HTML: Cyan 0% Cyan 0% Trinity University Grey: Magenta 100% Magenta 0% Red 117 Yellow 99% Yellow 0% Green 119 Black 4% Black 72% Blue 122

12 Alternate Coloration 2.9 Full Color on white background Black on a white background White on Trinity University Red background LOGO FILE NAME: TU_FS_2C.eps LOGO FILE NAME: TU_FS_K.eps LOGO FILE NAME: TU_FS_REV.eps Full Color on light background Black on a light background White on a dark or black background LOGO FILE NAME: TU_FS_2C.eps LOGO FILE NAME: TU_FS_K.eps LOGO FILE NAME: TU_FS_REV.eps The above examples show the primary logo mark in its simplest and most common color configurations. Other variations on simple colors can be utilized in the system (see section 5).

13 Minimum Space Requirements 2.10 X 1/2 X X = the height of the Trinity University Logo Mark 1/2 X In general, maintain a minimum distance (one half the height of the logo mark) between any part of the signature and any other elements appearing with it, as well as with the edge of the page. There will be applications where the design will require elements to be placed closer than the general prescriptions indicated above.

14 Minimum Size Restrictions 2.11 Minimum size for signature without tagline:.625" minimum.25" minimum Minimum size for signature with tagline: 1" minimum The minimum size specifications shown above, have been established to ensure legibility of the logo. (Note that to ensure legibility of the tagline, the version of the signature with a tagline may not be reduced as much as the signature without one.)

15 Unacceptable Signature Color Treatments 2.12 Do not print the signature in black over a dark background. Do not print the reversed out signature on a light or white background. Do not place signature over a heavily patterned background. Do not change the colors of the signature. Do not screen the colors of the signature. The above examples show the Trinity University identity in applications that are unacceptable. This list is not inclusive. In general, do not reproduce the logo mark so that the mark is over patterns, strong or contrasty photography, or colors where the contrast is too low.

16 Unacceptable Signature Treatments 2.13 Do not distort the signature. Never crop any part of the signature. Acceptable cropping of the logo mark only is shown on pgs. 4.5, 4.12, 5.3, 5.6, and 5.7. Never tilt the signature in any direction. Do not respace Trinity University name plate Do not surround the signature with other competing shapes. Trinity University Do not recreate the Trinity University type or substitute another typeface. Never reconfigure the elements into a different signature. The above examples show the Trinity University identity in configurations that are unacceptable. This list is not inclusive. Do not alter the logo mark in any way stretching, twisting, changing, or substituting fonts, or positioning the identities elements in various positions other than shown in this manual.

17 Address Blocks 2.14 Centered Formal Pictured at left are three variations of address blocks OFFICE OF THE PRESIDENT Ken Rainey (210) voice (210) fax ONE TRINITY PLACE SAN ANTONIO, TEXAS available primarily for use on the back covers of publications and electronic communications. The centered formal version is for use on a narrow Asymmetric publication. The asymmetric version may be used when a wider space is available. For guidelines on the use of the informal version, see page 2.5. OFFICE OF PUBLIC RELATIONS Sharon Jones sjones@trinity.edu (210) voice (210) fax ONE TRINITY PLACE SAN ANTONIO, TEXAS Informal TRINITY UNIVERSITY OFFICE OF PUBLIC RELATIONS Sharon Jones sjones@trinity.edu (210) voice (210) fax ONE TRINITY PLACE SAN ANTONIO, TEXAS

18 Department Name Guidelines 2.15 One Line Most Space Distance between logo and department name is equivalent to width of seal. One Line More Space OFFICE OF PUBLIC RELATIONS OFFICE OF PUBLIC RELATIONS Cap height of department name is equivalent to base to base measurement in name plate. Cap height of department name is equivalent to cap height of University in name plate. Pictured at left are four variations of acceptable usage of department names in relation to the Trinity signature. Choice of variation is determined largely by amount of horizontal space available. Typography Two Lines Less Space OFFICE OF PUBLIC RELATIONS Total height of two line department name is equivalent to total height of name plate type. Department names are set as all caps, Univers 57 Condensed, tracked horizontally at +20. Department name base to base leading is 118% of font size. One Line Least Space OFFICE OF PUBLIC RELATIONS x=cap height of University 2.25 x x Cap height of department name is equivalent to cap height of University in name plate.

19 University Seal 2.16 LOGO FILE NAME: TUseal.eps Use of the Trinity University seal is limited to official administration offices such the Office of the President and other Trinity Board sponsored applications. The artwork shall not be used for other University applications. When used, it is best to be kept at a size under 1-1/2" in diameter. The minimum reproduction size is 5/8" in diameter. The seal is also currently available as blind embossing art. Contact the Office of Public Relations to inquire if your use for the seal may be applicable. (See page 4.3 for an example of its usage.)

20 Trinity 3. Typography University Identity Standards Manual 3.1 Primary Font 3.2 Secondary Font 3.3 Primary Substitution Fonts

21 Primary Font 3.1 MELIOR REGULAR MELIOR ITALIC MELIOR BOLD MELIOR BOLD ITALIC Melior is to be used as the primary text font for most University-wide applications. It has characteristically wide lower case elements. This aids in legibility. The designer may find that type size may need to be reduced given this wider characteristic. The font looks good in all caps setting for headlines with normal tracking as well as larger caps and lower case. Fonts are licensed. Melior and Univers fonts are available for both IBM and Macintosh platforms and are widely available for purchase. Two sources are Adobe [(800) or and EyeWire [(800) or

22 Secondary Font 3.2 UNIVERS 47 CONDENSED LIGHT UNIVERS 47 CONDENSED LIGHT OBLIQUE UNIVERS 45 LIGHT UNIVERS 45 LIGHT OBLIQUE UNIVERS 57 CONDENSED UNIVERS 57 CONDENSED OBLIQUE UNIVERS 55 UNIVERS 55 OBLIQUE UNIVERS 67 CONDENSED BOLD UNIVERS 67 CONDENSED BOLD OBLIQUE UNIVERS 65 BOLD UNIVERS 65 BOLD OBLIQUE Univers was chosen as a secondary font to compliment the primary font and to allow for creative flexibility and enhanced readability. Condensed Univers should be used for primary admissions, stationery, and signage applications. Noncondensed Univers can be used for text and smaller headline applications. Fonts are licensed. Melior and Univers fonts are available for both IBM and Macintosh platforms and are widely available for purchase. Two sources are Adobe [(800) or and EyeWire [(800) or

23 Primary Substitution Fonts 3.3 SERIF: NEW CENTURY SCHOOLBOOK NEW CENTURY SCHOOLBOOK ITALIC NEW CENTURY SCHOOLBOOK BOLD NEW CENTURY SCHOOLBOOK BOLD ITALIC SAN-SERIF: ARIAL ARIAL ITALIC ARIAL BOLD ARIAL BOLD ITALIC ARIAL BLACK Substitutions may be made for internal print production within departments and for electronic media or Web development where html text is being used and where the Trinity University fonts are unavailable in the system. The above font selections are readily available on most PC as well as Macintosh based computer systems. Use New Century Schoolbook to replace Melior as a serif font choice. Use Arial to replace Universe as a sans-serif font choice.

24 Trinity 5. Sample University Publication Identity Applications Standards Manual 5.1 Color Palette 5.2 Auxilliary Color Palette

25 Color Palette 5.1 PRIMARY AND SECONDARY SIGNATURE COLORS TERTIARY COLOR PANTONE: % PROCESS YELLOW HTML HTML- FFFDED C: 0 M: 91 Y: 94 K: 31 R: 158 G: 47 B: 55 C: 0 M: 0 Y: 10 K: 0 R: 255 G: 253 B: 237 PANTONE: Cool Grey 10 HTML C: 0 M: 0 Y: 0 K: 72 R: 117 G: 119 B: 122 The standard full color version of the Trinity signature (see page 2.8), as well as most stationery components (see section 4) are made up of the above colors. If an additional color is available for various publications and signage, 10% process yellow may be used (see memo pads on page 4.14.)

26 Auxilliary Color Pallette 5.2 PANTONE: 1807 HTML C: 0 M: 91 Y: 94 K: 31 R: 158 G: 47 B: 55 PANTONE: Cool Grey 10 PANTONE: 369 PANTONE: 181 PANTONE: 357 HTML HTML HTML HTML C: 0 M: 0 Y: 0 K: 72 R: 117 G: 119 B: 122 C: 65 M: 0 Y: 100 K: 9 R:51 G:153 B:0 C: 0 M: 72 Y: 79 K: 47 R: 147 G: 63 B: 34 C: 79 M: 0 Y: 87 K: 56 R: 35 G: 103 B: 61 10% PROCESS YELLOW PANTONE: 159 PANTONE: 2945 PANTONE: 130 HTML- FFFDED HTML-CC6600 HTML HTML-FFCC00 Use this palette of colors to develop a cohesive and unified color theme C: 0 M: 0 Y: 10 K: 0 R: 255 G: 253 B: 237 C: 0 M: 65 Y: 100 K: 9 R: 208 G: 92 B: 0 C: 100 M: 38 Y: 0 K: 15 R: 0 G: 78 B: 158 C: 0 M: 27 Y: 100 K: 0 R:255 G:204 B:0 throughout university publication streams. Use discretion in placing BLACK HTML PANTONE: 319 HTML-33CCCC PANTONE: 206 HTML-CC0066 PANTONE: 288 HTML Trinity University Dark Red (Pantone 1807) in close proximity to some colors shown on this page C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 C: 50 M: 0 Y: 19 K: 0 R: 120 G: 205 B: 210 C: 0 M: 100 Y: 38 K: 3 R: 229 G: 14 B: 99 C: 100 M: 65 Y: 0 K: 31 R: 0 G: 40 B: 122 especially colors in similar hues or density. Primary Trinity Corporate Colors Viewbook Recruitment Basic Colors Supplementary Colors

27 Trinity 6. Spirit University Logo Identity Standards Manual 6.1 Spirit Logo 6.2 Spirit Logo Color Variations

28 Spirit Logo 6.1 Tiger Logo Mark Signature Name Plate ADOBE ILLUSTRATOR FILE: TUFull Ath Logo_1807_s_alt The Trinity Spirit logo mark has been adapted into the new Trinity University identity system. The TU Tiger as an individual unit may still be used in informal and specific athletic situations. For all formal communications, the TU Tiger and the University name plate shall be mated together as a unit. Two elements make up the Trinity University spirit logo: 1. Trinity University tiger logo mark 2. Trinity University name plate The Trinity University name plate component is identical to the name plate in the Trinity University signature (see pages 2.2 and 2.4). The same reproduction guidelines apply to the spirit logo. Reproduction of the spirit logo requires that the three spot colors listed below, or a full color reproduction process be available. Tiger detail and TU outline: Black Background of tiger: Pantone 143 TU background color and Trinity University Nameplate: Pantone 1807

29 Spirit Logo Color Variations 6.2 REVERSED BLACK AND WHITE Preferred background color: Pantone 1807 The above examples show the TU Spirit logo in several variations on solid color field backgrounds. We recommend using the identity on only these color fields. When the Trinity spirit logo appears on a dark background, the name plate reverses out to white.