Diploma in GRAPHIC DESIGN. - Part 1 LESSON 1

Transcription

1 Diploma in GRAPHIC DESIGN - Part 1 LESSON 1

2 Can you hear me? Type Yes or No

3 ? WEBINAR How it Works Questions are posted in the Question Box. Student Microphones are Muted. Q&A s are left until the end of the lesson.

4 KEVIN CORBETT HEAD of GRAPHIC DESIGN EDUCATION ABOUT ME I can spot bad typography from 100yds away. I can name more than 200 fonts in under five minutes. My hand is permanently stuck in the shape of a mouse. I have a thing for chairs. I don t know why. My CD collection is organised according to the Pantone chart. Seeing someone use Comic Sans affects my blood-pressure. I like my coffee # and when I cut back several South American economies suffer noticeably.

5 LESSONS Q&A HOSTED 10 Lessons over the 4 Weeks, 8 Live and 2 On Demand, which means these 2 are pre-recorded. Q&A session after each live presentation. Ask any questions about that particular lesson. Lessons are then hosted on our website, usually available 24 hours later, which you will have access to in your student area. HOW IT WORKS

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10 COURSE COMPETITION Win a Shaw Academy Membership for Life Winner will be announced Live during Lesson 8 Advanced Graphic Design + Shaw Academy Membership Type: INFO

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12 ? Visit FAQ on website

13 Become the Designer that you always wanted to be! Shaw Academy Lifetime Members will receive a substantial discount on Adobe products You have taken your first step We are here with you every step of the way Lifetime members will be ed with a link to avail of the discount

14 Do you love COLOUR?

15 DO YOU LIKE TO THINK VISUALLY?

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17 DO YOU HAVE COMMON SENSE?!!

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19 WELCOME TO GRAPHIC DESIGN! Design is thinking made visible - Saul Bass

20 Introduction to GRAPHIC DESIGN Graphic Design is all around us, wherever we look. The most common forms include Logos, Websites, Advertisements and Magazine/Newspaper layouts, but the list is endless.

21 WHAT IS GRAPHIC DESIGN? Well, the dictionary definition of Graphic Design is the art or profession of visual communication that combines images, words and ideas to convey information to an audience

22 GRAPHIC DESIGN IS VISUAL PROBLEM SOLVING

23 Your aim is to create something that is PLEASING TO THE EYE GETS ATTENTION CONVEYS MESSAGE

24 However, it s not always about making things look cool! IT HAS TO WORK!

25 Cluttered Posters

26 Illegible Fonts

27 Unusable Web Interfaces

28 AND WORSE, WRONG MESSAGING! And these are a few of the tamer examples!

29 USING CREATIVITY HAVING FUN CUTTING EDGE TECH PAYING ATTENTION TO DETAIL ARE PATIENT LIKE SOLVING PROBLEMS AN EXCITING AREA

30 FEEDBACK CLIENT WANTS BRIEF POINT of REF. FUTURE HISTORY ANALYSE RESEARCH STRATEGY REVIEW DEVELOPMENT PRESENTATION TWEAK DECIDE COMP. TRENDS WHAT WE DO LAUNCH

31 DON T SOME HOME TRUTHS NEED TO be good at drawing * NEED TO spend years in college NEED TO spend s on equipment DISCLAIMER: By the way, I m not saying these do any harm!

32 DO SOME HOME TRUTHS NEED a Portfolio NEED Visual Thinking Skills NEED to Speak ADOBE

33 VISUAL JOURNALIST ART PROD. MANAGER ART DIRECTOR CREATIVE DIRECTOR INTERFACE DESIGNER VISUAL IMAGE DEVELOPER LOGO DESIGNER BRAND I.D. DEVELOPER PACKAGE DESIGNER ILLUSTRATOR BROADCAST DESIGNER CONTENT DEVELOPER MULTIMEDIA DEVELOPER WEB DESIGNER DIFFERENT AREAS of GRAPHIC DESIGN

34 ADOBE OVERVIEW THE INDUSTRY STANDARD Adobe products have become the de facto industry standard in graphics editing. The applications we will be using for this foundation course will be Photoshop & Illustrator with a brief introduction to InDesign, which we will expand more on in the advanced course, along with other applications in the Adobe Suite.

35 PHOTOSHOP Distorting the truth since 1988!!!

36 PHOTOSHOP IMAGING & DESIGN APPLICATION Benchmark in the world of professional digital image solutions. Powerful photo and image editing application. Photoshop is Not a Drawing Program! The real power of Photoshop is in working with existing images. Typical tasks include treating and manipulation, compositing, converting to different formats, printing, etc.

37 ILLUSTRATOR VECTOR ART & ILLUSTRATIONS Vector-based drawing and graphic design tool. It s Not Photoshop! Photoshop is a bitmap editor, Illustrator is a vector drawing program. Works by generating curved paths (AKA Bezier curves) connected by anchor points. Shapes, anchor points and other information are stored as part of the file and can be modified at any time. Vector images can be resized without losing quality. These attributes are what make vectorbased programs different to bitmap-based programs that store data as individual pixels only.

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39 InDESIGN PAGE DESIGN & LAYOUT Page layout application for print or digital publishing. Ideal for newspapers and magazines, posters, brochures, cover art, etc. Also for digital publications like interactive PDF s, ebooks or interactive documents with Audio, Video and HTML content. Convert ordinary documents into digital formats.

40 PHOTOSHOP WORKSPACE Workspace Switcher Main Menu Options Bar Document Window Tools Panel Layers Panel

41 PHOTOSHOP WORKSPACE Workspace Switcher Main Menu Options Bar Document Window Tools Panel Layers Panel

42 INTRODUCTION TO LAYERS Organising Layers Visibility Create New Layer Delete Layer Fill / Opacity Blend Modes Layer Groups / Filter Layers Background Layer Stacking Order Blending Options Adjustment Layers

43 INTRODUCTION TO LAYERS Organising Layers Visibility Create New Layer Delete Layer Fill / Opacity Blend Modes Layer Groups / Filter Layers Background Layer Stacking Order Blending Options Adjustment Layers

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45 COMING UP IN THE NEXT LESSON

46 ELEMENTS In Graphic Design there are Key Elements that enable us to communicate our message clearly. These are what make up our design. LINE SHAPE (FORM) COLOUR TEXTURE MASS (SIZE) SPACE

47 COLOUR THEORY

48 PRINCIPLES The Principles of design are what we do to design elements. How we apply these determines how successful the design is. ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION

49 DIPLOMA in GRAPHIC DESIGN -Part 1

50 CONTACT facebook.com/shawacademy twitter.com/shawacademy +353 (0) graphic.design@shawacademy.com