OCA Graphic Design: Core Concepts 1 Assignment 5 - Penguin Books Jane Braybrook Jane511794

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1 OCA Graphic Design: Core Concepts 1 Assignment 5 - Penguin Books Jane Braybrook Jane Supporting Blog Post: Critical Evaluation I found this assignment difficult as the subject matter Graphic Design is not something that is easy to explain to children, especially when broken down into detailed topics Typography, Photographs and Colour. Each subject is very technical so making it child-friendly was challenging. My first attempt was very much based on my own understanding of typography and the ideas I d used in the Font Book I d created in the last unit. However, this alphabetical approach was too detailed and too abstract for children. I think it was the right decision to try to develop a more metaphorical approach to the subject I m not sure if using animals is the best way forward and if I had longer I might try out some other metaphors to explain typography to children. I found using metaphors very time-consuming in the creation process. I m pleased that my knowledge of fonts is beginning to develop. I particularly like the American Type, it s quite messy at a large-scale and I usually go for fonts that are more smooth and neat, but I like the effect. I started off using a simple grid for my design, but as I went on I found that the 3 x 3 grid offered much more potential and variability when creating the design. It s more time-consuming, but I think the end effect is much more sophisticated. This was my last assignment and I ran out of time for what I wanted to do. I think where I ve ended up is at the first draft stage. I need to explore more fonts, experiment to develop the colour scheme, create more content - this in turn will then lead me to develop the front and back covers more. At the moment the design feels very flat - I d like to bring it to life more, possibly by having the animals more interactive with speech bubbles. Developing the content in addition to creating the front and back covers took me longer than I thought and to a whole series on this theme would be a significant project. I image the end result would probably be very different from this starting point as it would evolve. I think I would design the covers further down the line when the content was more known. Did the work meet the brief? I ve developed a house style for a collection of books that could be developed into a larger series. Each book is similar but unique in several ways. Each book uses the penguin colours and branding so is immediately recognisable. It s specifically for children and young people, in terms of content, layout, fonts and colours. I enjoyed researching penguin colours and liked the colour palette that I produced, but when I used these colours in my design I found that the palette wasn t complete enough to create all the complementary colours I wanted, so I ended up adding a new colour that was not in the original penguin books palette, but I don t think this is noticeable (I developed the blue colour to match the parrot as the penguin blue was too dull). The fonts I chose worked well, being modern, easy to read and also quite trendy. None of the fonts used were known to me before I did this course, so

2 The Penguin Book of Typography The Penguin Book of Typography Welcome to the A is for Aardvark guide to typography. This simple guide will show you how to identify and use fonts to make your work look really cool. To make fonts fun, interesting and memorable, we ve engaged the help of our friendly Aardvark who will bring typography to life with stories, quizzes and other challenging typographic activities. The Penguin Book of Typography A is for Aardvark A beginners guide to Typography

3 Africa, ants, apples and aardvarks. Do aardvarks eat apples? No, they eat ants, but ants love fallen apples, so where there s fallen apples you ll find aardvarks (but only in Africa where the aardvarks live). The story of aardvarks, apples and ants in Africa is a neat way to learn all about typography. And at the same time you ll learn about aardvarks so that s sort of cool too. EARTH PIG Aardvarks live south of the Sahara desert in Africa. Their name comes from South Africa s Afrikaans language and means earth pig. A glimpse of the aardvark s body and long snout brings the pig to mind, as well as other animal features like rabbit ears and a kangaroo tail yet the aardvark is related to none of these animals. Activity 1. How good are you at identifying typefaces? Here are a list of 20 aardvarks and apples written in different typefaces. Look carefully at each of the typefaces. Each brown aardvark typeface has a matching green apple typeface. Your challenge is to match each brown aardvark typeface with a green apple typeface. The only letter the two words share is the letter a. What other features of the typeface can you use to help identify the correct pairings? Answers on the next page. 1 aardvark 1 apple 2 aardvark 2 apple 3 aardvark 3 apple 4 aardvark 4 apple 5 aardvark 5 apple 6 aardvark 6 apple 7 aardvark 7 apple 8 aardvark 8 apple 9 aardvark 9 apple 10 aardvark 10 apple 11 aardvark 11 apple 12 aardvark 12 apple 13 aardvark 13 apple 14 aardvark 14 apple 15 aardvark 15 apple 16 aardvark 16 apple 17 aardvark 17 apple 18 aardvark 18 apple 19 aardvark 19 apple 20 aardvark 20 apple

4 Typesfaces are like aardvarks, apples & ants Aardvarks are big typefaces that grab your attention like the one above called Impact. Use these typefaces to create simple bold headings and logos where you want the detail of the font to engage your audience quickly and give the right impression. Apples If aardvarks are major headings, then apples are smaller headings and sub-headings. Aardvarks use apples to find ants.typeface apples help you find the smaller text (information) that you want to read. They help you scan though information quickly and efficiently. Apples can be effectively created from other typeface family members like italic, bold and condensed. Here are some examples using the current font (Futura). This is an apple This is an apple This is an apple Ant, ant, ant, ant, ant, ant, ant, ant, ant and ant. Ants are typefaces that are used to write lots of text. This typeface I m using now (Futura) works well as an ant but so do many more, such as Times, Helvetica, Calibri, Verdana and Gill Sans. There are two species of ants used for typed information; those with serifs and those without. Serifs are the little hats and feet that some fonts wear. Generally, serif fonts are for printed text and san serif for screen text, but with the improvements in screen resolution and printing techniques in recent years, these rules are often broken without sacrificing legibility.

5 The Penguin Book of Photographs The Penguin Book Photographs Welcome to the P is for Parrot guide to photographs. This simple guide will show you how to create really stunning photographs with your camera or mobile phone. To make photography fun, interesting and memorable, we ve engaged the help of our friendly Parrot who will bring pictures to life with stories, quizzes and other challenging photographic activities. The Penguin Book of Photographs P is for Parrot A beginners guide to Photographs

6 The Penguin Book of Colour The Penguin Book of Colour Welcome to the C is for Chameleon guide to colour theory. This simple guide will show you how to use colour effectively in your work. To make colour theory fun, interesting and memorable, we ve engaged the help of our friendly Chameleon who will bring colour to life with stories, quizzes and other challenging colour activities. The Penguin Book of Colour C is for Chameleon A beginners guide to Colour

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