ATHLETICS 2008 MEDIA KIT

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1 The official publication of the National Association of Collegiate Directors of Athletics ATHLETICS A d m i n i s t r at i o n 2008 MEDIA KIT 2008 MEDIA KIT Athletics Administration, the official publication of NACDA, is the ONLY magazine reaching every college athletic director at every major college/ university across the U.S. and Canada. Advertisers from Athletics Administration are at the top of athletics administrators call lists when trying to get a job done. The exposure provided by AA while being targeted to people involved in the decision-making process, stretches across the country and across all divisions of college athletics. Joe Castiglione, Director of Athletics University of Oklahoma No other magazine comes close to the decision making power of this audience!

2 editorial Calendar 2008 Editorial Calendar FEBRUARY Outdoor Surfaces Space Close: 11/28/07 Materials Deadline: 12/10/07 Outdoor Surfaces: From Synthetic Turf to Tracks - Ideas For Choosing the Best Outdoor Surface For Your Facility U.S. Sports Academy Directors Cup Update (Fall Standings) U.S. Sports Academy Directors Cup On-Campus Presentations APRIL Stadium Seating Solutions [ PRE-CONVENTION ISSUE ] BONUS DISTRIBUTION AT DIVISION I ADs FORUM Space Close: 2/8/08 Materials Deadline: 2/14/08 Cover Convention Convention Preview - Exhibitor Listing, Registration, Affiliate Groups NACMA/NAADD/ICLA/NATYCAA/CABMA Stadium Seating Solutions JUNE Convention Issue BONUS DISTRIBUTION AT ANNUAL CONVENTION Space Close: 3/21/08 Materials Deadline: 4/14/08 Cover Corbett Winner Co nvention Issues Corbett Award Recipient/NIT Award Recipient/Hall\of Fame Recipients/Exhibitor Listings with Addresses U.S. Sports Academy Directors Cup Update (Winter Standings) Corbett Winner The 2009 College Buyers' Guide Athletics Administration is the top magazine in the business. I read each issue from cover to cover. Lee McElroy, Director of Athletics, University at Albany AUGUST Transportation [ POST CONVENTION ISSUE ] Space Close: 6/16/08 Materials Deadline: 6/23/08 Convention Highlights Photo Spread Tips on Transportation and Lodging For Your Athletics Programs U.S. Sports Academy Directors Cup Winners General Sports Venue Athletics Director of the Year Award Recipients OCTOBER Annual Facilities Showcase BONUS DISTRIBUTION AT ANNUAL FACILITIES CONFERENCE Space Deadline: 8/1/08 Materials Deadline: 8/8/08 Cover Facilities Facilities Showcase NOVEMBER Technology NEW ISSUE ADDED FOR 2008! Space Deadline: 9/1/08 Materials Deadline: 9/8/08 DECEMBER Sports Exhibits/Hall of Fame Space Deadline: 10/1/08 Materials Deadline: 10/8/08 Sports Exhibits/Hall of Fame U.S. Sports Academy Directors Cup On-Campus Presentations Buyer s Guide mailed with this issue Bonus Distribution All Key NACDA Events *Editorial Calendar is tentative and subject to change. collegiate insurance division of our office began its existence as NACDA Insurance in 1969 and placed our first ad with Athletics Administration in that same year. For close to 40 years we ve seen evidence from the growth of our programs that our advertisements are reaching the key decision makers in college athletics. Kathy Polanshek, Senior Vice President, Summit America Insurance Services

3 Athletics AdministrAtion rates NACDA Founded in 1965, the National Association of Collegiate Directors of Athletics (NACDA) is the largest professional association of collegiate athletic directors and administrators throughout the United States, Canada and Mexico. Members of NACDA include: Athletic Directors, Asst. Athletic Directors, Facilities Directors, Travel Coordinators, Marketing Directors, Business Managers, Development Directors, Licensing Coordinators, as well as head coaches in college athletics. ATHLETICS ADMINISTRATION The official journal, published bimonthly by NACDA, Athletics Administration is primarily written by and for NACDA members. It focuses on athletics facilities, new ideas in promotions, marketing, development, legal ramifications and other current issues in collegiate athletics administration. WHYADVERTISEINATHLETICSADMINISTRATION: Advertise in Athletics Administration if you are looking to reach the top level collegiate decision makers of the college athletic market. NACDA members make major purchasing decisions throughout the year for their collegiate athletics programs, facilities, marketing programs, etc. Having an ad in Athletics Administration, is the ONLY way to ensure you are reaching the entire collegiate athletic market because there is NO OTHER magazine that comes close to the decision making power of this market! Athletics Administration Buyers' Guide BLACK&WHITE 1x 4x 6x Full Page $1730 $1470 $1300 2/3 Page $1340 $1150 $1000 1/2 Page $1230 $1060 $915 1/3 Page $810 $710 $620 FOURCOLOR 1x 4x 6x Full Page $2890 $2460 $2300 2/3 Page $2510 $2200 $2000 1/2 Page $2380 $2150 $1920 1/3 Page $1950 $1760 $1600 PREMIUMS (Includes 4 Color, 6X Insertions only) Center Spread $4600 Cover 4 $2760 Cover 3 $2650 Cover 2 $2700 Other Premiums (Page 1, Page 5, Opposite Table of Contents) $2540 BLACK&WHITE 1x Full Page $1730 2/3 Page $1340 1/2 Page $1230 1/3 Page $810 FOURCOLOR 1x Full Page $2890 2/3 Page $2510 1/2 Page $2380 1/3 Page $ McCormick Road, Suite 900 athadmin@networkpub.com PublishedBy Host Communications 904 North Broadway Lexington, KY Athletics Administration is the only magazine reaching the entire nacda membership. no other magazine comes close to the decision making power of this audience!

4 mechanical requirements McCormick Road, Suite 900 Send art materials to: Stephanie Frank Traffic Supervisor phone: (410) Published By Host Communications 904 North Broadway Lexington, KY Network Publications has partnered with Host Communications as an exclusive sales agent for Athletics Administration. Mechanical Requirements ATHLETICS ADMINISTRATION Full Page (Bleed) 8-5/8 x 11-1/8 (Trim size is 8 3/8 x 10 7/8. For bleed extend artwork 1/8 over all 4 edges. Keep all text elements 1/4 inside all edges.) Full Page (NON-bleed) 7 1/4" x 9 3/4" 2/3 Vertical 4 3/4" x 9 3/4" 1/2 Horizontal 7 1/4" x 4 3/4" 1/2 Vertical 3 5/8" x 9 3/4" 1/3 Vertical 2 3/8" x 9 3/4" 1/3 Square 4 3/4" x 4 3/4" PRINTING METHOD Varies/sheet-fed offset and web press BINDING METHOD Varies/saddle-stitched and perfect bound DENSITIES Based on 4-A MPA Process Ink Standards, Densities black 1 4 to 1 6, blue 1 2, red 1 2, yellow 0 9. BUYERS' GUIDE Two Page Spread (Bleed) 11 1/4" x 7 1/4" (Trim Size is 11" by 7". Allow a.375" gutter in center of spread. For bleed extend artwork 1/8" over all 4 edges. Keep all text elements 1/4" inside all edges.) Two Page Spread (NON-Bleed) 10 5/8" x 5 7/8" Full Page (Bleed) 5 3/4" x 7 1/4" (Trim Size is 5 1/2" by 7". For bleed extend artwork 1/8" over all 4 edges. Keep all text elements 1/4" inside all edges.) Full Page (NON-Bleed) 4 3/8" x 5 7/8" 2/3 Vertical 2 1/2" x 5 7/8" 1/2 Horizontal 4 3/8" x 2 15/16" 1/2 Vertical 2" x 5 7/8" 1/3 Vertical 1 1/4" x 5 7/8" 1/3 Square 2 1/2" x 2 15/16" ELECTRONIC FILE REQUIREMENTS Please note our new file submission requirements: w A proof must accompany all submitted artwork. w Do not include printer s marks in the file submission. w Do not include a bleed with fractional ads. w Please supply only TIFF, EPS or PDF printready files. We do not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.). w TIFF images should be 100%, 300 dpi min. for halftones, 1200 dpi for line art. w EPS files should be 100%, 300 dpi min. All fonts must be outlined and all images must be provided even if they are embedded in the file. w PDF files must be submitted 300 dpi or better and all fonts must be embedded. Please contact your Traffic Coordinator for further instructions on PDF submission. w The publisher will not be held responsible for color running incorrectly if a digital color proof is not submitted by the advertiser. A digital color proof (matchprint or Iris) should be submitted at 100% ad size. w Media Accepted: CDs, DVDs and digital files submitted via FTP. Submitted media will not be returned unless requested. Send artwork with hard copy proof to Stephanie Frank by ftp or disk. Go to ftp://network.publications@ftp. networkpub.com. Place ad artwork in "Client Ad Submissions." Please notify your Traffic Coordinator with the file name and date of upload. For more information about our ftp site, visit and click on Help Center. Mail disk to: Stephanie Frank Executive Plaza 1, Suite McCormick Road phone: (410) sfrank@networkpub.com

5 WEB BANNER ADVERTISING Web Banner on NACDA.com Put your business in front of the key decision makers of the collegiate athletic market 24 hours a day! NACDA has created two different web advertising options for companies looking to gain an edge over the competition by having a presence on NACDA s web site. Having a banner on NACDA.com will help boost awareness for your company, drive this qualified traffic to your web site, and help maximize your company s exposure to the top level collegiate decision makers of the market! NEW! Skyscraper Banner (Option 1) 6 Month banner rotation: $1, Month banner rotation $2,500 Letterboard Banner (Option 2) 6 month rotation: $1, month rotation: $2,400 Your AD Your AD WEB STATS Time-frame: One Month Average Page Views: 170,250 Average Unique Users: 21, McCormick Road, Suite 900 athadmin@networkpub.com Materials, Specs, and Deadlines Skyscraper Banner: 160 pixels wide x 600 pixels high Max File Size: 30k Letterboard Banner: 728 pixels wide x 90 pixels high Max File Size: 20k File Format: w animated Gif w JPG or PNG static image w Image Map w Macromedia Flash or Shockwave w Enliven, GIF w Generic HTML w Microsoft NetShow Deadlines: In order for banner rotations to begin on the first of the month, all reservations and materials are due by the 24 th of the previous month web banners are net and are to be pre-paid Descriptions: w The total number of banner advertisers is limited to ten banners so that traffic numbers remain high w Banners are arranged in random rotation

6 NACDA's Buyers' guide The most comprehensive and informative Buyers Guide of the collegiate athletic market! All Advertisers receive enhanced listings w Only Buyers Guide reaching the entire NACDA membership w Companies advertising in the December issue of Athletics Administration receive 50% off ad space in the Buyers Guide w All Advertisers receive enhanced listings w 12-Month shelf life w Only resource of its type in the market w Bonus distribution at all key NACDA events, including: NACDA s Annual Convention, Division I AD s Forum and NACDA s Annual Facilities Clinic

7 nacda's 2008 Buyers' Guide Ad Rates BLACK & WHITE Full Page $1730 2/3 Page $1340 1/2 Page $1230 1/3 Page $810 FOUR COLOR Full Page $2890 2/3 Page $2510 1/2 Page $2380 1/3 Page $1950 Premiums (First Right of Refusal for companies running on premiums in all 6 issues of Athletics Administration rates below include 6x frequency discount. Companies not advertising in a full program of Athletics Administration add 10% to rates below for the Buyers Guide) Center Spread $4600 Cover 4 $2760 Cover 3 $2650 Cover 2 $2700 Page 1 $2540 Opposite TOC $2540 Deadlines Space Close: September 11 Artwork Deadline: September McCormick Road, Suite 900 athadmin@networkpub.com Companies advertising in the December Issue of Athletics Administration receive 50% off their ad in the Buyers Guide! (offer not included for premium positions) Ad Dimensions Two Page Spread (Bleed) 11 1/4" x 7 1/4" (Trim Size is 11" by 7". Allow a.375" gutter in center of spread. For bleed extend artwork 1/8" over all 4 edges. Keep all text elements 1/4" inside all edges.) Two Page Spread (NON-Bleed) Published By Host Communications 904 North Broadway Lexington, KY /8" x 5 7/8" Full Page (Bleed) 5 3/4" x 7 1/4" (Trim Size is 5 1/2" by 7". For bleed extend artwork 1/8" over all 4 edges. Keep all text elements 1/4" inside all edges.) Full Page (NON-Bleed) 4 3/8" x 5 7/8" 2/3 Vertical 2 1/2" x 5 7/8" 1/2 Horizontal 4 3/8" x 2 15/16" 1/2 Vertical 2" x 5 7/8" 1/3 Vertical 1 1/4" x 5 7/8" 1/3 Square 2 1/2" x 2 15/16" Network Publications has partnered with Host Communications as an exclusive sales agent for Athletics Administration. Electronic File Requirements Please note our new file submission requirements: w A proof must accompany all submitted artwork. w Do not include printer s marks in the file submission. w Do not include a bleed with fractional ads. w Please supply only TIFF, EPS or PDF printready files. We do not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.). w TIFF images should be 100%, 300 dpi min. for halftones, 1200 dpi for line art. w EPS files should be 100%, 300 dpi min. All fonts must be outlined and all images must be provided even if they are embedded in the file. w PDF files must be submitted 300 dpi or better and all fonts must be embedded. Please contact your Traffic Coordinator for further instructions on PDF submission. w The publisher will not be held responsible for color running incorrectly if a digital color proof is not submitted by the advertiser. A digital color proof (matchprint or Iris) should be submitted at 100% ad size. w Media Accepted: CDs, DVDs and digital files submitted via FTP. Submitted media will not be returned unless requested. Send artwork with hard copy proof to Stephanie Frank by ftp or disk. Go to ftp://network.publications@ftp. networkpub.com. Place ad artwork in "Client Ad Submissions." Please notify your Traffic Coordinator with the file name and date of upload. For more information about our ftp site, visit and click on Help Center. Mail disk to: Stephanie Frank Executive Plaza 1, Suite McCormick Road phone: (410) sfrank@networkpub.com

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