BRAND BOOK BRANDING DOCUMENT

Transcription

1 BRAND BOOK BRANDING VERSION 1.0 DOCUMENT / 2018

2 Brand Manual OTM Capital (OTM Ventures Inc) WE LOVE OUR BRAND. BE MINDFUL WHEN APPLYING IT. ABOUT THIS GUIDE This brand book is a guide that streamlines principles, benchmarks, ideas, and gives cadence to exactly how the OTM Capital (OTM Ventures Inc) brand should be represented OTM Capital (OTM Ventures Inc) All rights reserved.

3 CONTENTS Overview Core Identity Color Palette Typography Stationery Iconography Imagery Print Adverts Brand Online Promotional

4 OTM Capital (OTM Ventures Inc) BRAND MANUAL 01 BRAND OVERVIEW

5 01.0 BRIEF INTRO OTM Capital is able to offer consumers with greater level of confidence and protection on the following services; keeping, investing, administering, or managing money, securities, or investment portfolios on behalf of other persons entering into or trading on an exchange, in an over-the-counter market or otherwise service.business leader in the international financial industry, and stems from our ambition to be instrumental in setting new high standards for Futures trading in the ever-changing global marketplace.

6 OTM Capital (OTM Ventures Inc) BRAND MANUAL 02 BRAND MARK

7 02.0 LOGO INTRO Having a strong brand is important and consistence is paramount to the success of any identity system. Consistent use of the logo with supporting elements helps in building brand quality and character.

8 02.1 LOGO VERSIONS Brand Colors OTM Capital (OTM Ventures Inc) logo must always be printed in three brand colors; (PMS: 7621 C), (PMS: 1955C) and (PMS: Neutral Black C), the preferred background colors is white. Dark Version If OTM Capital (OTM Ventures Inc) logo cannot be printed or displayed in brand colors, the logo can appear in black or gray. White are the preferred background color for this option as well. White Version Brand colors, Black, Gray or other dark colors are the preferred background colors for this option.

9 02.2 CLEAR SPACE The Clear space has been established to ensure logo visibility and impact. Always maintain the Clear space zone between the logo and other graphic elements such as type, images, other logos, etc, as described below. The logo should be surrounded by clear space equal to half the height of the logotype (the SQUARE represents half the logo height in the illustrations).

10 02.3 MINIMUM SIZE At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower quality printing technique (i.e. screen printing), it is recommended that the logo should be used in a larger size. The logo must never be used in a smaller size than the size described below. 44 MM / 124 PX

11 02.4 MISUSE To maintain consistency throughout our identity application, it s essential that the brand mark is never altered in anyway. The brand mark should always be reproduced from the master artwork provided by OTM Capital (OTM Ventures Inc). Do not compress Do not stretch Do not use on busy background Do not alter design Do not filter Do not alter color Do not rotate Do not add elements

12 OTM Capital (OTM Ventures Inc) BRAND MANUAL 03 BRAND COLORS

13 03.0 PRIMARY COLORS RED BERRY PANTONE 1955 C Our Corporate colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, the brand colors also provide a strong visual link across various materials and communications and set our company apart fromthe competition. CMYK 0, 100, 100, 50 RGB 139, 3, 5 HEX #8B % 50% 25%

14 CARDINAL BLACK PANTONE 7921 C PANTONE Neutral Black C CMYK 12, 100,100, 10 CMYK 0, 0, 0,100 RGB 194, 30, 36 RGB 53, 31, 31 HEX #C21E24 HEX #231F20 75% 50% 25% 75% 50% 25%

15 OTM Capital (OTM Ventures Inc) BRAND MANUAL 04 BRAND TYPEFACES

16 04.0 TYPEFACES Clear communication is an essential part of the OTM Capital (OTM Ventures Inc) brand. Used consistently, font typefaces play a significant role in reinforcing the brand. OTM Capital (OTM Ventures Inc) uses Century Gothic and Open San fonts (for both print and web). These should be used for all print materials, events, and copy set in online graphics as well. CENTURY GOTHIC Bold Bold Italic Regular Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r t v w x y z / [ ] # $! % ^ & * ( ) + = *? < > { } ~ : \

17 OPEN SANS Extra Bold ExtraBold Italic Bold Bold Italic Regular Italic Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz

18 04.3 TYPOGRAPHY Typography is another important element of our brand. By controlling the type styles and alignment used, we further strengthen the visual distinctiveness of OTM Capital (OTM Ventures Inc) brand. Introducing the overall piece FOR HEADING USE CENTURY GOTHIC BOLD - 24/28 POINTS (Pt) Introducing section Describing paragraph Bullets points to list items. Custom line spacing. Highlighting the main idea A call to action with a period at the end. Sub head, Century Gothic - Bold 14/16 Pt Small title, Century Gothic - Regular 11/12 Pt Body paragraphy, Century Gothic - Regular 11/12 Pt Bullet, Century Gothic - Regular 11/12 Pt Bullet, Century Gothic - Regular 11/12 Pt Line height should be 1.5 to create space between bullets Callout, Century Gothic - Bold 12/14 Pt This is a call to action, CTA. Century Gothic - Bold 20/24 Pt

19 OTM Capital (OTM Ventures Inc) BRAND MANUAL 05 BRAND STATIONERY

20 05.0 BUSINESS CARD Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. Right is the proposed layout with the primary elements of our business card. Business cards will be used for all official contact and communication of OTM Capital (OTM Ventures Inc) brand. Dimension 85mm x 55mm - business card standard Print Format John Kim Doe Supervisor OTM Capital (OTM Ventures Inc) [Address Here] [Phone Number Here] CMYK

21 05.1 LETTERHEAD The letterhead is an official administration document. The layout is void of any brand language expression and is practical in nature, containing all pertinent information. Right is the proposed layout with the primary elements of our stationery system for the letterhead. The letterhead will be used for the effective communication that is going out of OTM Capital (OTM Ventures Inc) brand. Dimension 297 x 210 mm Letterhead Standard Print Format CMYK OTM Capital (OTM Ventures Inc) [Address Here] [Phone Number Here]

22 05.2 ENVELOPE The envelope or mailing label should be used for all mailed correspondence. On the right is the proposed layout with the primary elements of OTM Capital (OTM Ventures Inc) stationery system of the envelope. Dimension 220 x 110 mm Print Format CMYK OTM Capital (OTM Ventures Inc) [Address Here] [Phone Number Here]

23 OTM Capital (OTM Ventures Inc) BRAND MANUAL 06 BRAND ICONS

24 06.0 ICON SET Icons visually break up content, making it less intimidating and easy to read. With icons you can quickly sum up what your text is about. Sometimes, icons can even be enough to communicate content, which makes reading additional text unnecessary.

25 OTM Capital (OTM Ventures Inc) 07 BRAND IMAGERY

26 07.0 MOOD BOARD I

27 07.1 MOOD BOARD II You may choose any images of high quality with meaningful concepts. Choose related images with consistant design and message.

28 07.2 MOOD BOARD III

29 07.3 MOOD BOARD IV

30 OTM Capital (OTM Ventures Inc) BRAND MANUAL 08 BRAND ADVERTISING

31 08.0 ADVERTS The logo should always be placed at the bottom left hand corner on every print advert.

32 08.1 FLYER The types of informative leaflets dealt with in this section are concise bits of imperative information about the services/products. The structure of information on the cover stay the same across the various leaflet types. The dynamic parts are the image and title. Dimension 99x 210 mm - DL Flyer Print Format CMYK The Shanghai Investment & Financing Expo The Largest ShowFX Convention Singapore Heliconia Junior, Level 3 on 17th September VISIT otmcapital.com VISIT otmcapital.com

33 08.2 POSTER Brand adverts rely strongly on the visual content. Poster design should have; (Brand Mark position and size, contact info, endorsement, grid layout) and dynamic (message and image) information. Dimension A0, A1, A2, A3 or A4 Print Format CMYK

34 08.3 BILLBOARD Billboard adverts need clear visual impact. The Brand Mark is dominant on a layout that maximizes the format. A simple qualification for the success of the layout is immediate identification. A multitude of graphics also add to the visual impact, thus another impact tip would be to apply on as many applications as the budget would permit. Size and format is determined by availability.

35 OTM Capital (OTM Ventures Inc) BRAND MANUAL 09 BRAND ONLINE

36 09.0 GRID A web grid helps to establish a set of guidelines to how elements should be positioned within a web layout. Not only does an effective grid provide the rhythm for a design, but it also defines the meter. The proper position of the logo should be at the upper left hand corner.

37 09.1 RESPONSIVE Incases of smart devices, the logo position is at center based on proportitional adjustment of the web pages to adapt various screen sizes. The minimum logo width for smart devices shoud be 10 MM / 30 PX.

38 09.2 LAYOUT The website in itself is probably the most dynamic platform of all the communication channels. Any healthy website should evolve as the usage dynamics change to suit the service best. The inaugural site operates on a few basic layout principles, namely: 1. Web Font Century Gothic, Helvetica and Open Sans font family should be the electronic default fonts for all web applications. This maximizes visual brand identity recognition. 3. Grid All (images, shapes, typography), should ahdere to 1200 and/or 960 grid structure. 2. Simplicity Users need to navigate with ease and not be bombarded and confused with non essential details. Stylistically, the site s typography should be very clear with effective visual impact from selected imagery. 4. Function Priority The site prioritizes the products information above corporate and news related information.

39 OTM Capital (OTM Ventures Inc) BRAND MANUAL 10 BRAND PROMOTION

40 10.0 COLLAR T-SHIRT The objective of brand merchandising is to take promotional of company s brand and effectively place it on any material used by consumers. This is a form of general awareness and to get brand recall and the choice of item is totally dependent on OTM Capital (OTM Ventures Inc)and what they have to present.

41 Brand Manual OTM Capital (OTM Ventures Inc) THAT S How We Should Be Represented! OTM Capital (OTM Ventures Inc) brand including the logo, name, colors and identifying elements are valuable company assets. Each of us is responsible for protecting the company s interests by preventing unauthorised or incorrect use of the OTM Capital (OTM Ventures Inc) name and marks OTM Capital (OTM Ventures Inc) All rights reserved.

42 OTM Capital (OTM Ventures Inc) BRANDING DOCUMENT