CORPORATE LICENSING SPECIALISTS
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1 CORPORATE LICENSING SPECIALISTS Logo Application and Style Guide Revision: V All contents are copyright 2014
2 Inde 2 The Logo Design Application 3 Anatomy 4 Clear Space 5-7 Sizing 8 Colour Application 9-10 P-A Initials Logo 11 Clear Space 12 Sizing 13 Colour Application 14 Colour Palette 15 Typeface Embroidered Apparel Parker and Associates logo guidelines 2
3 Design Application Variations HORIZONTAL - FLUSH LEFT AND The Logo The Parker and Associates logo can be formatted vertically or horizontally to best utilize the space reserved for it in any design application. There are 3 acceptable variations illustrated on this page. They all use common, distinct design components and must be used in the eact proportions shown. VERTICAL - CENTERED HORIZONTAL - CENTERED It is essential that all design components be used eactly as illustrated for all reproduction formats (with the eception of garment embroidery application, which is described separately). Parker and Associates logo guidelines 3
4 Anatomy HORIZONTAL - FLUSH LEFT AND The Logo The logo has two distinct parts; the main logomark and the Wordmark, which includes the small tet that indicates its provenance: (). The size relationship between the Logomark and the Wordmark must not be altered when the Logo is resized. It is essential that both components be used eactly as illustrated for all reproduction formats with the eception of garment embroidery application. The provenance tet may be omitted for the embroidery format only. I.T.S. Inc. Provenance The legal tet: provenance should appear as part of the logo on all printed corporate materials (e.g. business cards, letterhead, fa cover sheet, etc.) and any internet application. The only eception to this rule is embroidery use where it may be omitted. It should appear proportionately as illustrated and aligned underneath the Wordmark as shown. VERTICAL - CENTERED HORIZONTAL - CENTERED LOGOMARK PROVENANCE TEXT WORDMARK Type style is Myriad. Colour is PMS 431 Parker and Associates logo guidelines 4
5 Horizontal - Flush Left AND CORPORATE LICENSING SPECIALISTS Clear Space The logo always needs a minimum amount of surrounding clear space to maintain its integrity. This will isolate it from competing elements that may detract from the logo. Suggested spacing around the logo should as proportionately indicated. Parker and Associates logo guidelines 5
6 Horizontal - Centered.5 CORPORATE LICENSING SPECIALISTS.5 Clear Space The logo always needs a minimum amount of surrounding clear space to maintain its integrity. This will isolate it from competing elements that may detract from the logo. Suggested spacing around the logo should as proportionately indicated. Parker and Associates logo guidelines 6
7 Vertical - Centered CORPORATE LICENSING SPECIALISTS Clear Space The logo always needs a minimum amount of surrounding clear space to maintain its integrity. This will isolate it from competing elements that may detract from the logo. Suggested spacing around the logo should as proportionately indicated. Parker and Associates logo guidelines 7
8 HORIZONTAL - FLUSH LEFT AND 1.25 IN MINIMUM SIZE FOR PRINT (ACTUAL SIZE) 160 PX MINIMUM SIZE FOR WEB AND Logo Sizing The nature of the typography loses legibility at very small sizes. To maintain the identity s integrity, it should not be scaled smaller than the recommended minimum sizes. VERTICAL - CENTERED HORIZONTAL - CENTERED 1.25 IN MINIMUM SIZE FOR PRINT (ACTUAL SIZE) 1.25 IN MINIMUM SIZE FOR PRINT (ACTUAL SIZE) 160 PX MINIMUM SIZE FOR WEB 160 PX MINIMUM SIZE FOR WEB The Vertical Centered format woks best for reduction to a small presentation size. Parker and Associates logo guidelines 8
9 HORIZONTAL - FLUSH LEFT CENTERED AND 2 COLOUR PMS 216 & PMS COLOUR PMS 216 & PMS 431 Logo Colour Application Page 1 of 2 4 COLOUR CMYK 4 COLOUR CMYK 1 COLOUR 100% BLACK 1 COLOUR 100% BLACK 1 COLOUR REVERSED OUT TO 100% WHITE 1 COLOUR REVERSED OUT TO 100% WHITE The logo should be used in its PMS spot colours (PMS 216 & PMS 431). If the application is limited to 4 colour, then use the CMYK build of the mark (see page 15 for colour formulas). The primary colour is a deep garnet red (PMS 216); the secondary colour is a cool medium gray (PMS 431). 2 COLOUR EMBROIDERY ON LIGHT COLOUR FABRIC 2 COLOUR EMBROIDERY ON LIGHT COLOUR FABRIC Parker and Associates logo guidelines 9 AND AND AND AND
10 VERTICAL - CENTERED 2 COLOUR PMS 216 & PMS COLOUR CMYK 1 COLOUR 100% BLACK 1 COLOUR REVERSED OUT TO 100% WHITE Logo Colour Application Page 2 of 2 The logo should be used in its PMS spot colours (PMS 216 & PMS 431). If the application is limited to 4 colour, then use the CMYK build of the mark (see page 15 for colour formulas). The primary colour is a deep garnet red (PMS 216); the 2 COLOUR EMBROIDERY ON LIGHT COLOUR FABRIC secondary colour is a cool medium gray (PMS 431). Parker and Associates logo guidelines 10
11 P-A Initials LOGOMARK Logo variation: P-A Initials This logo variation (P-A initials) is to be used sparingly. It is generally applicable for use where space and reproduction legibility are an issue. (Certain embroidery applications for eample). Parker and Associates logo guidelines 11
12 P-A Initials - Clear Space The P-A Initials logo always needs a minimum amount of surrounding clear space to maintain its integrity. This will isolate it from competing elements that may detract from the logo. Suggested minimum spacing around the logo should be as proportionally indicated. Parker and Associates logo guidelines 12
13 1.0 IN 120 PX MINIMUM SIZE FOR PRINT (ACTUAL SIZE) MINIMUM SIZE FOR WEB P-A Initials - Logo Sizing The nature of the typography loses legibility at very small sizes. To maintain the identity s integrity, it should not be scaled smaller than the recommended minimum sizes. Parker and Associates logo guidelines 13
14 1 COLOUR PMS COLOUR CMYK 1 COLOUR 100% BLACK 1 COLOUR REVERSED OUT TO 100% WHITE (ALSO APPLICABLE FOR EMBROIDERY APPLICATION) P-A Initials Logo - Colour Application The logo should be used in its PMS spot colour (PMS 216). If the application is limited to 4 colour, then use the CMYK build of the mark (see page 15 for colour formulas). 1 COLOUR EMBROIDERY ON WHITE COLOUR FABRIC 1 COLOUR EMBROIDERY ON LIGHT COLOUR FABRIC Parker and Associates logo guidelines 14
15 PANTONE 216 C PANTONE 431 C C44 M93 Y50 K36 / COATED R104 G34 B63 HEX 68223F C67 M47 Y45 K18 / COATED R98 G106 B111 HEX 626A6F Colour Palette The two colours of Parker and Associates are deep garnet red (PMS 216) and cool medium grey (PMS 431). These two colours should be used in the logo and on P-A branded pieces. Parker and Associates logo guidelines 15
16 Aa Myriad MYRIAD Pro Light MYRIAD Pro Light Italic MYRIAD Pro MYRIAD Pro Italic MYRIAD Pro Semi-Bold MYRIAD Pro Semi-Bold Italic MYRIAD Pro Bold MYRIAD Pro Bold Italic MYRIAD Pro Black MYRIAD Pro Black Italic MYRIAD PRO LIGHT MYRIAD PRO LIGHT ITALIC MYRIAD PRO MYRIAD PRO ITALIC MYRIAD PRO SEMI-BOLD MYRIAD PRO BOLD MYRIAD PRO BOLD ITALIC MYRIAD PRO BLACK MYRIAD PRO BLACK ITALIC Primary Typeface MYRIAD PRO SEMI-BOLD ITALIC Myriad should be used as the primary typeface for tet accompanying all Parker and Associates branded material. Font weight eamples are illustrated on this page. Parker and Associates logo guidelines 16
17 Aa Myriad Condensed MYRIAD PRO LIGHT COND MYRIAD PRO COND BOLD ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuv wyz MYRIAD Pro Cond Light MYRIAD Pro Cond Light Italic MYRIAD Pro Cond MYRIAD Pro Cond Italic MYRIAD Pro Cond Semi-Bold MYRIAD Pro Cond Semi-Bold Italic MYRIAD Pro Cond Bold MYRIAD Pro Cond Bold Italic MYRIAD Pro Cond Black MYRIAD Pro Cond Black Italic Secondary Typeface MYRIAD PRO LIGHT COND ITALIC MYRIAD PRO COND MYRIAD PRO COND ITALIC MYRIAD PRO COND SEMI-BOLD MYRIAD PRO COND BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvw yz MYRIAD PRO COND BLACK ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuv wyz MYRIAD PRO COND BLACK ITALIC ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvw yz As another width in the Myriad family, Myriad MYRIAD PRO COND SEMI-BOLD ITALIC Condensed shares the same attributes and characteristics as Myriad, but in a slightly ABCDEFGHIJKLMNOPQRSTUVWX YZ condensed version. Used as a secondary face to compliment Myriad, Myriad Condensed should be used for short amounts of copy, like headlines and captions, to add variation and interest in the design, breaking up the monotony of just one typeface. Parker and Associates logo guidelines 17
18 Aa Arial ARIAL REGULAR ARIAL REGULAR ITALIC ARIAL BOLD ARIAL BOLD ITALIC Default System Typeface Arial should be used as an alternate for web use only when Myriad is not available. Parker and Associates logo guidelines 18
19 actual embroidered size actual embroidered size Embroidered Apparel: Polo Shirt Vertical Centered Design When used on a Polo shirt, the logo should be embroidered on the left chest at 2 5/8 inches in w i d t h. R e c o m m e n d e d l o g o c o l o u r combinations for dark coloured and white shirts are shown in the illustrations. actual embroidered size A fabric of deep garnet red or bright white is most desirable in this situation. Parker and Associates logo guidelines 19
20 a b 2 Colour Garnet Red & Grey 2 Colour Garnet Red & White c d Embroidered Apparel: Hat Vertical Centered Design 1 Colour White 2 Colour Garnet Red + Grey When used on a hat, the logo should be embroidered at approimately 2 5/8 inches in width. Recommended colour combinations of the logo with dark and light fabric are shown in the illustration. Parker and Associates logo guidelines 20
21 a b 2 Colour Garnet Red & Grey 2 Colour Garnet Red & White c d Embroidered Apparel: Hat P-A initials Design 1 Colour White 2 Colour Garnet Red + Grey When used on a hat, the logo should be embroidered at approimately 2 5/8 inches in width. Recommended colour combinations of the logo with dark and light fabric are shown in the illustration. Parker and Associates logo guidelines 21
22 CORPORATE LICENSING SPECIALISTS pasportsmarketing.com www. pasportsmarketing.com Office: Fa:
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