MC Color. New Product Guide

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1 MC Color New Product Guide

2 New Product Guide MC Color Product Name Positioning Statement Product Summary Unique Selling Points MC Color MC Color is the most attractively designed, competitively priced, and feature rich, professional control surface for Apple Color. Combined with other Artist Series controllers, MC Color offers unparalleled out of the box connectivity, workflow enhancement, and comprehensive control of Final Cut Studio 3. MC Color offers unmatched control and integration with Apple s Color 1.5, providing colorists with high-resolution trackballs, trackwheels, touch-sensitive encoders and a host of programmable keys in a slim-line design. MC Color attaches to your Mac via Ethernet, and can be used as a standalone color grader, or together with other Euphonix media controllers to build a larger, integrated video editing control surface. 1. High resolution, optical trackballs and trackwheels. 2. EuCon integration makes installation easy, offers unique features, and allows for custom configuration of softkeys and macros 3. Connect with other Artist Series controllers for seamless connectivity and control over Final Cut Studio. 4. Ergonomic, slimline design.

3 Top 10 Features 1. Easy, plug and play setup and installation. 2. Intuitive, customizable mapping of room specific softkeys and macros. 3. Shift layer gives you 18 commands per room on Soft Keys, which update as you switch rooms. 4. Trackwheel can be assigned to jog frame by frame through Apple Color timeline. 5. Mouse injection allows you to access and control any aspect of Apple Color, including curves. 6. Dedicated Copy and Paste Grade buttons make it easy to move through your timeline and apply corrections and looks from memory banks. 7. Bidirectional EuCon communication allows you to navigate Apple Color interface from MC Color or mouse and keyboard with MC Color updating as you switch rooms. 8. Works in combination with MC Transport for clip specific navigation and customizable wheel functions. 9. Switch between applications from the surface, program softkeys to work with any application. 10. Navigate between secondaries, controlling all parameters of vignettes - including scale, rotation, aspect ratio, softness, and blur.

4 Competitive Comparison Feature MC Color Tangent Wave CP 200 MCS Spectrum High Speed Plug and Play ethernet - USB - requires additional setup - requires purchase of ethernet card. Bi-directional communication Configurable softkeys Optical, high resolution trackballs and wheels Touch Sensitive Rotary Encoders Mouse Injection Application/ Workstation Switching

5 Target Customers: 1. Semi Pro to Professional video editors Motivation: Highly workflow and efficiency oriented, these customers will use Apple Color to carry projects farther down the production pipeline. Wanting to save money on a personal project, or expand billable control of a contract project, MC Color will help them to impress clients, correct color issues, and develop signature looks and grades while working faster and more creatively. Advantage: customizable softkeys, ergonomic design, deep integration with Apple Color, expanded functionality with MC Transport. 2. Multi skilled editor/designers: Motivation: Often offering services as a side job or for contract work, multi skilled editor/designer wants to acquire as many production skills as possible to attract a diverse clientele. A jack of all trades, this customer uses Apple Color to create signature looks for video, refine motion graphics and compositing projects, and correct delivered source footage. MC Color makes Apple Color s toolset more accessbile and easier to learn, allowing the multi skilled editor/designer to maximize the investment they made in Final Cut Studio. Advantage: plug and play setup and installation, intuitive control, slim line design for home production studio use. 3. Professional Colorists: Motivation: Professional colorists, traditionally tied to facilities owning highly expensive color correction systems, are looking for a solution that rivals the feature set of proprietary solutions at a lower price. The combination of Apple Color and MC Color offers this customer a professional feeling surface with a cutting edge software solution. Advantage: professional feel, customizable softkeys, expanded functionality with MC Transport 4. Teachers and Students: Motivation: To teach and learn video production and finishing. Educators and students are looking for low cost, high performance tools. Final Cut Studio is the most widedly used media production solution in educational facilities. Advantage: professional feel, deep integration with Apple Color, competitive pricing.

6 Product Facts Overview: EuCon: Multiple Apps/Workstations MC Color is a color grading surface that offers unmatched control and integration with Apple s Color 1.5. The slim-line MC Color attaches to the Mac via Ethernet, and features high-resolution optical trackballs, trackwheels, displays, encoders and a host of programmable keys to speed up and enhance the Apple Color workflow. Unlike other generic color grading surfaces, MC Color offers an ergonomic design and a host of features that have been specifically designed for Apple Color, providing deep integration and plug-and play operation. MC Color s compact design is portable enough for on-set grading, and can be combined with other Euphonix media controllers to build a larger, integrated video editing control surface. MC Color features EuCon, a high-speed Ethernet control protocol developed by Euphonix that Apple has natively integrated into the new Final Cut Studio, including Color 1.5, Final Cut Pro and Soundtrack Pro. EuCon is a highly intelligent protocol and constantly aware in which room of Color the user is working, automatically updating MC Color s controls and displays, including the nine programmable soft keys, to present the parameters specific to the current room. Artist Series media controllers allow you to cycle through applications and even switch between multiple workstations. Multiple Applications The EuCon control protocol is application aware, automatically changing the surface controls and displays to match the application in focus. Although MC Color has been specifically designed to control Apple Color, users can program its Soft Keys to control other applications like Final Cut Pro, Soundtrack Pro and more, as well as use the center trackball as a mouse. Multiple Workstations MC Color can connect to and control multiple Mac OS X computers on the network that have the EuCon Client application installed, with all surface controls, as well as keyboard and mouse commands, automatically forwarded to control the selected workstation.

7 Comprehensive Control: MC Color offers three high-resolution optical trackballs and trackwheels, as well as six touch-sensitive rotary encoders, to adjust multiple Color parameters simultaneously. These controls automatically change their function as you navigate between the rooms in Color, controlling everything from color values and contrast sliders to vignette parameters and pan and scan position. Six reset buttons allow you to quickly reset parameter values modified by the trackballs and trackwheels, while pressing the knob top resets encoder parameters, and six high-resolution OLED displays provide you with detailed feedback of parameter names, values and much more. The Bank 1 and Bank 2 Keys let you switch assignment of these controls between different parameters within the same room in Color to give you even more hands-on control without your hands ever leaving the surface. MC Color also features eight dedicated Copy and Paste Grade Keys that allow you to quickly copy and paste up to four different grades from one clip to another.mc Color features EuCon, a high-speed Ethernet control protocol developed by Euphonix that Apple has natively integrated into the new Final Cut Studio, including Color 1.5, Final Cut Pro and Soundtrack Pro. EuCon is a highly intelligent protocol and constantly aware in which room of Color the user is working, automatically updating MC Color s controls and displays, including the nine programmable soft keys, to present the parameters specific to the current room. Intuitive Navigation: MC Color not only provides you with high-resolution control over grading parameters, but also enables quick navigation of Color s rooms and Secondaries via the NAV Key. Pressing the NAV Key displays the room names across the six OLED displays, and you can jump to any room by simply pressing the top of the corresponding knob below each display. Pressing the NAV Key in conjunction with the Shift Key allows you to navigate the six Secondaries in the same way. MC Color also features dedicated transport controls for play, stop, forward, backward, next clip and previous clip for effortless navigation of your project. The center trackball can even be toggled on the fly to work as a mouse, with the Reset buttons functioning as left and right click.

8 Programmable Softkeys: MC Color features nine programmable Soft Keys that automatically change their function as you navigate the various rooms in Color. MC Color ships with the most used functions for each room preprogrammed to these keys, but you can easily customize these keys with any function, macro or key injection command via the onscreen Soft Key Editor. You can press the Show Key at any time to instantly display the functionality of the Soft Keys for the current room. Artist Systems: MC Color is designed to work as a standalone color grader, or together with other Euphonix media controllers to build a larger, integrated video editing control surface. Artist Series media controllers clip together or can be situated anywhere on the network as each has its own Ethernet connection.

9 Specifications: Dimensions: 20 x 9.5 x 1.2 (500mm x 238mm x 30mm) Weight: 5.5 lbs (2.5kg) Line voltage: V AC Frequency: 50Hz to 60Hz Ethernet Port Connects MC Color to your Mac - Ethernet hub or switch required to connect additional Artist Series unit(s) or to connect to a network. MC Control Includes: MC Color Unit Ethernet Crossover cable Universal AC power adaptor Riser Brackets Quick Start guide EuCon Artist software Studio Monitor Express Application Sets software Owner s Manual PDF Compatibility: The minimum system requirements are: Apple Macintosh Mac Pro or MacBook Pro (with Intel processor) Apple Macintosh OS X v10.5 or later 1 available 10/100 Base-T Ethernet port** 1GB System RAM 200MB of free hard disk space for full installation CD-ROM/CD-RW or DVD-ROM drive required for software installation Display with 1024-by-768 resolution or higher ** Ethernet hub or switch required to connect additional Artist Series unit(s) or connect to a network

10 Pricing/Dates Available: December, 2009 ESP: $1499

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