IDENTITY STANDARDS GUIDE UNIVERSITY OF NORTH GEORGIA ATHLETIC COMMUNICATIONS

Transcription

1 IDENTITY STANDARDS GUIDE UNIVERSITY OF NORTH GEORGIA ATHLETIC COMMUNICATIONS

2 TABLE OF CONTENTS As part of the consolidation process, students overwhelmingly selected the Nighthawk, a bird indigenous to the region covered by the University of North Georgia s five campuses, as the new mascot for the University of North Georgia. The Nighthawk is know for its speed, agility and endurance. The Nighthawk brand was implemented in the Fall of The design process involved members of the Consolidation Implementation Committees, mascot working group members, members of the athletic department and several student-athletes. 2...UNG Athletics branding mission 3...LRG & Learfield Sports licensing 4...Approval process & guidelines 5...Primary Nighthawk logo 6...Traditional interlocking NG logo 7...Primary wordmark 8...Secondary logos 9...Shield & claw logos 10...UNG monograms 11...Sport-specific logos 12...Dark background logos 13...Single color logos 14...Official colors 15...Typography for print 16...Stationery Package: Printed and digital letterhead 17...Stationery Package: Business cards 18...Stationery Package: Notecards - Foldable & Rack Cards 19...Stationery Package: Envelopes 20...Electronic Correspondance: signatures 21...Other UNG logos 22...Nigel the Nighthawk 23...General branding guidelines UNG ATHLETICS IDENTITY STANDARDS GUIDE 1

3 BRANDING MISSION The UNG Department of Athletics and Office of Athletic Communications has prepared this guide for exclusive use in maintenance of an athletics identity program. It is the responsibility of each person to see that usage and trademark protocols are followed for all communications. This guide has been produced to help the University of North Georgia athletics community promote our department with a uniform consistency. It does not attempt to address every possible situation. Rather, it provides general guidelines while emphasizing the benefits of being consistent in the way we represent UNG Athletics in printed and other visual communication. University of North Georgia ATHLETIC COMMUNICATIONS 82 College Circle Dahlonega, GA P: (706) UNGAthletics.com The University of North Georgia places a high value on the visual image of its athletic department. As a result, UNG and the Nighthawk athletics teams have become more recognized around the state of Georgia as well as the entire Southeast region. North Georgia benefits from the public recognition of its name, symbols, logos, and other identifying marks. These things give North Georgia a unifying image that distinguishes its programs from other universities. UNG has a responsibility to protect the use of its trademarked logos and identifying marks to ensure the quality and consistency matches the University. All royalties from the licensing program benefit the University to support scholarship programs throughout the school. The reasons for trademarks and licensing is to ensure the proper use of the UNG athletics identity and to generate income to support and enhance the scholastic missions of the University of North Georgia. All vendors using any of the trademarked logos that represent UNG Nighthawk athletics must be licensed. University marks are registered with the United States Patent and Trademark Office and can only be used to represent the University of North Georgia. All athletic logos can only be used to represent UNG athletics teams. UNG ATHLETICS IDENTITY STANDARDS GUIDE 2

4 LICENSING RESOURCE GROUP & LEARFIELD SPORTS LICENSING RESOURCE GROUP Licensing Resource Group was founded in May of 1991, and currently represents more than 220 universities, colleges, athletic conferences, and special properties nationwide. LRG is an aggressive industry leader that works to change outdated perceptions of collegiate licensing and continues to advance brand development, online enforcement, and license management. LEARFIELD SPORTS PROPERTIES In its four decades, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. Learfield Sports manages the exclusive multimedia rights to 99 collegiate properties throughout the country and has prominence in all of the major conferences. Learfield s rights encompass all athletic department media and sponsorships components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics over radio, television and digital networks to fans globally. This marks the sixth consecutive year for the company to title the prestigious Learfield Sports Directors Cup. UNG ATHLETICS IDENTITY STANDARDS GUIDE 3

5 APPROVAL PROCESS & GUIDELINES WHAT PRODUCTS REQUIRE BRANDING APPROVAL? Any product that will be viewed by an external audience requires branding approval and products that will be sold as merchandise require additional vendor recognition and approval from LRG/Learfield. Products that are not sold and used internally require final approval from the UNG Athletic Communications office before final production. All product that uses the UNG Athletics brand or name must be approved and include, but are not limited to: t-shirts, uniforms, outdoor signage, electronic presentations, print materials, building signage and any other product that has an external audience. WHAT IS THE BRANDING APPROVAL PROCESS? Once the vendor has secured your order and constructed the artwork to the purchaser s liking, then the final art should be sent via . The artwork will be reviewed to ensure brand identity compliance and returned for adjustments or approved for processing. Lee Glenn, Assistant Athletic Director, Communications lee.glenn@ung.edu UNG ATHLETICS IDENTITY STANDARDS GUIDE 4

6 PRIMARY NIGHTHAWK LOGO The logo is the primary representation of the University of North Georgia Athletics brand and is used as the main identifying device. It is an instantly recognizable symbol representing UNG Athletics. It uses the workmark paired with the full wingpan Nighthawk. Reinforcement of the primary identity will build equity in the brand. UNG ATHLETICS IDENTITY STANDARDS GUIDE 5

7 PRIMARY INTERLOCKING NG LOGO The interlocking NG logo is trademarked and continues to remain as a primary mark in the new UNG Athletics logo family. The NG connects part of the Nighthawk nation to the heritage and history of North Georgia Athletics. UNG ATHLETICS IDENTITY STANDARDS GUIDE 6

8 PRIMARY north georgia wordmark The wordmark is a bold graphic treatment creating a clear, consistent and visually memorable identity. The representation of the words North Georgia and Nighthawks become visual symbols of the University of North Georgia Athletics organization. These custom wordmarks incorporate unique design elements in the body of the letterforms as well as bold serifs to create a powerful look that distinguishes UNG Athletic wordmarks from other schools. The wordmarks have been specially designed and cannot be created by typesetting the wording with a font. UNG ATHLETICS IDENTITY STANDARDS GUIDE 7

9 SECONDARY LOGOS Secondary logos are versions of the primary North Georgia Athletics logo that use the Nighthawk in various perspectives including side view, side view with word mark, head and full wingspan. UNG ATHLETICS IDENTITY STANDARDS GUIDE 8

10 SHIELD & CLAW LOGOS Shielded logos and the freestanding claw logo are available as supplemental logos to the primary logo and wordmark. UNG ATHLETICS IDENTITY STANDARDS GUIDE 9

11 UNG MONOGRAMS Various versions of UNG monograms are available for supplemental use to the primary logo and wordmark. UNG ATHLETICS IDENTITY STANDARDS GUIDE 10

12 sport specific logos Certain versions of the brand have the ability to be converted to sport-specific logos by changing the line of gold text to a particular sport/team. Note: All text changes must be completed by the Athletic Communications office and not the producing vendor. Editable text line UNG ATHLETICS IDENTITY STANDARDS GUIDE 11

13 DARK BACKGROUND logos All logos are constructed with a white outline which must be included when reproduced on a dark background. The gold and black samples show use of a three color logo on a dark background. The process can be done with a two-color logo using the garment as the third color (blue sample). When printing on a dark background, make sure the native colors of the logo remain the same. UNG ATHLETICS IDENTITY STANDARDS GUIDE 12

14 SINGLE COLOR logos All logos in the UNG Athletics logo family can be converted to single color for specific production purposes. UNG ATHLETICS IDENTITY STANDARDS GUIDE 13

15 OFFICIAL COLORS UNG Blue Spot Color: PMS Color Process: C100, M84, Y19, K10 Hex: 00338e RGB: The official color of the Nighthawks Athletics brand is UNG Blue (PMS 287) and UNG Gold (PMS 123). Official colors should be used on all print applications. One, two and three color variations of each logo are available with the native logo files. Note: Secondary colors of black, gray and white can be used in specific situations. UNG Gold Spot Color: PMS Color Process: C0, M22, Y91, K0 Hex: ffc82e RGB: Secondary Color: Black Spot Color: Pantone Black 4-Color Process: C0, M0, Y0, K100 Hex: RGB: Secondary Color: White Spot Color: Pantone White 4-Color Process: C0, M0, Y0, K0 Hex: ffffff RGB: UNG ATHLETICS IDENTITY STANDARDS GUIDE 14

16 TYPOGRAPHY FOR PRINT The following typefaces should be used on all external documents that carry the UNG athletics brand. Garamond Avenir Family Helvetica Neue Family Bold // Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz Black // Book // Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz Bold // Regular // Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz UNG ATHLETICS IDENTITY STANDARDS GUIDE 15

17 LETTERHEAD The UNG Athletic Department will use a standard designed letterhead for all print publications. The letterhead can be made sport specific by changing the name at the bottom. Cost $46 for a box of 500 Vendor UNG Print Services UNG ATHLETICS IDENTITY STANDARDS GUIDE 16

18 BUSINESS CARDS The UNG Athletic Department will use a standard designed business card. JOB TITLE 1 JOB TITLE 2 FIRST.LAST@UNG.EDU O 706/ M 706/ UNGAthletics.com FRONT Cost $50 for 500 Vendor BlueBee Printing BACK UNG ATHLETICS IDENTITY STANDARDS GUIDE 17

19 NOTECARDS The UNG Athletic Department will use a standard designed notecard for all print publications. The rack card can be made sport specific by changing the text at the bottom of the card. The folded tent card is for general use only. Cost $135 for a box of folded $135 for a box of rack card Vendor UNG Print Services SMALLER FOLDABLE CARD SPORT-SPECIFIC RACK CARD UNG ATHLETICS IDENTITY STANDARDS GUIDE 18

20 ENVELOPEs The UNG Athletic Department will use standard designed envelopes for all print publications. The envelope comes in two sizes: A10 - regular-sized envelope A2 - small size to fit folded tent card The envelope can be made sport specific by changing the name at the top. Cost $186 for a box of 500 full size (A10) $234 for a box of 500 small (A2) Vendor UNG Print Services UNG ATHLETICS IDENTITY STANDARDS GUIDE 19

21 SIGNATURES The UNG Athletic Department now has a unified signature that should be included on all internal and external electronic communication. The signature is in black text, 12 point Avenir font and should be used on both Outlook desktop applications as well at the Office 360 remote client. FIRST LAST // Job Title UNIVERSITY OF NORTH GEORGIA ATHLETICS O: M: Website: UNGAthletics.com #HawkEm UNG ATHLETICS IDENTITY STANDARDS GUIDE 20

22 OTHER UNG LOGOS The elements of the University of North Georgia institutional logo include: the UNG lettermark, the University of North Georgia wordmark, the university signature (a combination of the lettermark and wordmark), the steeple symbol that includes a mark evoking the region s mountains and water, academic college signatures, the athletic and spirit marks, the university color palette, typefaces, and the university seal. In contrast to traditional logos, this program provides flexibility within a uniform system of marks. UNG ATHLETICS IDENTITY STANDARDS GUIDE 21

23 NIGEL THE NIGHTHAWK MASCOT UNG worked with Rickabaugh Graphics, one of the nation s top graphic design companies, to create the Nighthawks brand. Focus groups working to identify ideal traits of the brand decided the style of the Nighthawks image should be serious, and that it should reflect an old-school design. The Nighthawk also represents key descriptors that the focus group participants used for the Nighthawks: proud, determined, respected, tough, aggressive, dignified, and relentless. The firm Street Characters, which has produced mascots for such notable professional sports franchises as the National Football League s Denver Broncos and Major League Baseball s Detroit Tigers, developed the mascot haracter. UNG ATHLETICS IDENTITY STANDARDS GUIDE 22

24 GENERAL BRANDING GUIDELINES General Branding Guidelines: PLEASE DO NOT Alter the brand in any way.... Use any part of the mark as part of another word.... Replace the original words in the yellow text with any other words... Redesign, redraw, animate, modify, distort, or alter the proportions of the mark.... Surround the mark with, or place in the foreground over, a pattern or design that distorts the mark.... Rotate or render the mark three-dimensionally.... Add words, images, or any other new elements to the mark.... Replace approved typeface with any other typeface.... Combine it with other design elements or effects.... Modify the size or position relationship of any element within the mark.... Add additional copy to the mark.... Use the UNG Gold color in conjunction with the interlocking NG logo.... Use the new logo family in conjunction with the interlocking NG on the same project.... Use Lady Nighthawks when referencing female teams. All UNG teams fall under the Nighthawks mascot. REMINDER: The UNG Athletics Visual Standard guide does not affect garment or product selection, just how it is embellished with our logos. Questions regarding production of the UNG Athletics brand, including vendor approvals, should be sent to: LEE GLENN Assistant Athletic Director, Communications Phone: lee.glenn@ung.edu UNG ATHLETICS IDENTITY STANDARDS GUIDE 23