How To AWISA SPRING 2017

Transcription

1 How To AWISA SPRING 2017

2 Brief Bio I love technology

3 How To YouTube This session will briefly explore how to YouTube. We will discover how to make the world s second largest search engine serve your program.

4 Agenda YouTube Fun Facts Institutional/Department/Stakeholders & Approval Types of Videos Resources-Recording & Editing Videos Placement of Videos Video Analytics

5 YouTube Fun Facts Definitions Facts

6 YouTube Fun Facts-Definition-YouTube YouTube is an American videosharing website headquartered in San Bruno, California -- February 2005 Google bought the site in November 2006 for US$1.65 billion

7 YouTube Fun Facts-Definition-Vevo Vevo is an American multinational video hosting service founded on December 8, 2009 Vevo hosts music videos syndicated on YouTube and its website, with Google and Vevo sharing advertising and similar benefits.

8 YouTube Fun Facts YouTube found its most popular how-to searches are related to home-improvement, beauty and cooking videos. Citing its consumer study from last month, Google reports 67 percent of Millennials agreed they can find a YouTube video on anything they want to learn. May 13, 2015, Amy Gesenhues

9 YouTube Fun Facts First YouTube video ever posted. Published: April 23, 2005 Views: 38,212,951

10 YouTube Fun Facts First YouTube video to reach 1 million views. Published: Aug 24, 2015 Views: 5,601,593

11 YouTube Fun Facts Fasted video to reach 1 million. Published: Oct 22, 2015 Views: 1,945,713,691

12 YouTube Fun Facts Most-watched non-music video. Published: June 28, 2008 Views: 3,969,012

13 YouTube Fun Facts Most-watched video. Published: July 15, 2012 Views: 2,821,724,038

14 Stakeholders Community/ Public Relations Administration International Student Program Information Technology Admissions Disability Support Services

15 Stakeholders-Community/Public Relations Things to consider... Resources Videography Collaboration Branding Strategy Marketing Strategy Buy-In Style Guide Photo Release Community/ Public Relations International Student Program

16 Stakeholders-Disability Support Services Things to consider... Closed Captioning Accessibility International Student Program Disability Support Services

17 Stakeholders-Information Technology Things to consider... Embedding Resources Hosting Analytics International Student Program Information Technology

18 Stakeholders-Admissions Things to consider... Outreach Strategies/Initiatives How-to campaigns Collaboration International Student Program Admissions

19 Stakeholders-Administration Things to consider... Buy-in Return on investment Liability / Legal Strategic plan Branding Your own department/other departments Administration International Student Program

20 Types of videos Promotional How- To/Tutorial

21 Types of videos-promotional Promotional Promote brand/program Allow users to go at their pace Allow users to search when and where they want Use closed captioning, if needed, to better understand video

22 Types of videos-promotional Promotional Low Budget Highest Views

23 Types of videos-promotional Promotional CWU: Asked international students what they thought about the snow.

24 Types of videos-promotional Promotional YouTube Search: international students washington

25 Types of videos-how To/Tutorial How- To/Tutorial Promote brand/program Allow users to go at their pace Allow users to search when and where they want Use closed captioning, if needed, to better understand video

26 Types of videos-how To/Tutorial How- To/Tutorial YouTube Search: international students community college

27 Types of videos-how To/Tutorial How- To/Tutorial YouTube Search: international students community college

28 Types of videos-how To/Tutorial How- To/Tutorial YouTube Search: international students apply

29 Resources-Record & Edit Videos Resources (Nuts & Bolts) Equipment Cost Time

30 Resources-Camera Equipment Lower Higher

31 Resources-Audio Equipment Lower Higher

32 Resources-Lighting Equipment Lower Higher

33 Resources-Lighting Equipment Lower Higher

34 Resources-Lighting Equipment Lower Higher Adobe Premiere Windows Movie Maker Sony Vegas Final Cut Pro

35 Resources-Recording Software-Time Organize audio & video Import audio & video Cut/Edit Add brand Add music (approved) Render

36 Resources-Uploading Video-Time Upload Video Closed Captioning Select Video Thumbnail Keywords Type Website in description Organize into Playlist Search Video to Increase Presence Share with others

37 Resources-Summary Checklist Stakeholders/Administration approval Acquire equipment & software Write script for video Select, vet, and prep location Coordinate with individuals in the video Set up for the video Set up lighting, audio, video Record video Edit video Upload video to YouTube Share video

38 Resources-Other OBS (Open Broadcast System) Records your screen

39 Resources-Other Adobe After Effects Introductions Endings Animation

40 Resources-Other Lynda.com Software Tutorials

41 Resources-Other YouTube.com How To Videos

42 Placement of videos Embedded Playlists Channels

43 Placement-Embedded

44 Placement-Playlists

45 Placement-Channels

46 Placement-Subscribed to Channels

47 Video Analytics Who What When Where How

48 Video Analytics-Who

49 Video Analytics-What

50 Video Analytics-When

51 Video Analytics-Where

52 Video Analytics-Where 2

53 Analytics-How

54 Re-cap Agenda YouTube Fun Facts Institutional/Department/Stakeholders & Approval Types of Videos Resources-Recording & Editing Videos Placement of Videos Video Analytics

55 How To YouTube The world s largest search engine provides you with the tools you need to share your brand and program with the world.

56 Questions Questions?

57 How To AWISA SPRING 2017

58 Brady Mugleston YouTube Channel: YakimaValleyCollege