M.Sc. MultiMedia (Semester-8 th ) Paper 35: Advance Graphics Designing

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1 Paper 35: Advance Graphics Designing Unit-1 Computer graphics: Meaning, definition and scope Tools of graphics Various types of graphics Graphics and visual arts Unit-2 Graphics Design: Scope, importance and its applications Types of graphics design: Communication design, environmental graphics design, Information design, Interface design, Industrial design, Market Communication design, motion graphics design, Web graphics design Design and new media Unit-3 Introduction to Logo: types, importance and purpose of logo Elements of logo and designing process Introduction to poster and types Elements and qualities of good poster Unit-4 Campaign planning Producing campaign material Continuity in campaign Emergence of design industry

2 Paper 36: Introduction to 3D Animation Unit I Brief overview and goal of 3D Animation History, future of 3D and CG graphics Introduction to 3D and the Modeler interface, toolset and workflow Introduction to the Graph Editor, motion paths, and envelopes Unit II Modeler: Modeling with primitives, modification and transformation tools, working with layers, working with text, basic surfacing, image mapping Multiply and Construct tools Light wave interface, toolset and workflow Basic techniques: Surfacing, Image mapping, Key framing, flying logos, Rendering, saving and playing animations Storyboarding and movement sequencing Cinematic lighting: lighting scheme using key, fill and back lighting Unit IV Advanced surfacing to include bump maps, displacement maps, procedural textures, and gradient Advanced Animation techniques and concepts: animated displacement, deformation plug-ins, endomorphs and transformation techniques

3 Paper-37: Animation & Advertisement Total Marks:100 Theory Marks:50 Practical:30 Internal Assessment:20 Time:3 Hrs.(for theory paper) UNIT-I Advertising: Definition, concept and process Types of advertising and their elements Media planning and budgeting Organizing advertising campaigns and strategies Ethics in advertising UNIT-II Advertising Terminology on the Internet Animation in Advertising Role of multimedia content in advertising Producing Ads for Print, Electronic, and Digital Media Role of Ad Labs: structure and functioning Web Advertising: Animated logos and web banners, popup ads, hover ads, live banners Online Business: forms, promotion, revenues, sponsorship Advertising reports Making Commercial for Advertising Copyright act of advertisements UNIT-IV Producing Online video advertisements Creating and rendering 2D and 3D advertisements Streaming online advertisements Portfolio review: definition, designing and scope Advertisements in social networking sites

4 Paper 38: Advance Editing Techniques Unit I Video camera control: lens aperture, focal length, perspective, depth of field, exposure, videotape, video recording technology Techniques of cutting and pacing, cutaways, jump-cutting, editing, 1-cuts, splice-cuts Digital video formats Unit II Special effects in video editing, masking, chroma and luminance keying Transitions: dissolves, end-cuts, Venetian blinds Types of lighting: Key light, fill light, day light Comparison of animation vs. video lighting Configuration of editing room Digital Audio recording, sound synthesis, microphones, digital effects, MIDI systems Mixing multiple tracks Synchronization of music with video Time-Lapse/pixilation techniques Unit IV Frame grabbing, wave form monitor, analog to digital converters Merging of video and computer graphics Review of NTSC and RGB video signals

5 Paper 39: Project-II: Animated Advertisement Project: 50, Practical and viva-voce: 30 It will be a practical based paper, where each student will be given an assignment to develop an animated advertisement. Students are supposed to complete their project work under the regular supervision and guidance of the concerned teacher. The students will submit to the Institute a duly certified synopsis and a soft copy as well as hard copy of the project work at least 20 days prior to the theory examination of the semester. The viva-voce and the project work will be evaluated by a panel of three examiners to be appointed by the Director of the Institute.