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Bryce Washington
5 years ago
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1 Click n the sectin name in purple belw t be directed t that page. Pages 2 5 Persnalize Yur Online Fundraising Page Page 6 Face t Face Fundraising Tips Page 7 Sample Ask Letter Page 8 Scial Media Fundraising Tips

2 Step 1: Persnalize Yur Webpage 1. Yu re registered! Nw it s time t lg in. 2. Once yu are lgged in, yu will be taken t the hmepage screen where yu can edit yur webpage, send s, recrd pledges and track yur prgress. Hmepage Screen Click the tabs fr different functins f the site.

3 3. We ve already started yu ff with sme basic verbiage. Use this platfrm t persnalize yur web page by adding a pht and telling yur stry! Include yur persnal stry here. Tell ptential dnrs why yu are passinate abut helping thse living with MS. Uplad a fun picture frm a past event!

Step 2: Start Fundraising Uplad cntacts int yur accunt and start sending emails t yur friends, family and clleagues. There are tw email templates already created r yu can start frm scratch.

4 Step 2: Start Fundraising Uplad cntacts int yur accunt and start sending s t yur friends, family and clleagues. There are tw templates already created r yu can start frm scratch. Either way, a link t yur persnalized fundraising page will be included. Ask yur clsest friends and family t dnate first. An empty page can be a bit intimidating, s having a cuple f dnatins n the page shuld encurage ther dnrs. yur ther cntacts in grups clleagues, running club, friends verseas, etc - persnalizing yur message each time. Get creative! Cme up with a fun subject line t entice peple t pen yur . Tuesday, Wednesday and Thursday are the best days t send s between 10 am 2 pm. When a dnr uses yur persnalized page t dnate, yur thermmeter will be autmatically updated and yu ll be that much clser t yur gals. Offline Pledges: Yu can als track ffline pledges n yur page. When Can D MS receives yur checks r cash, we will cnfirm the dnatin. Link yur persnalized page t yur scial media accunts. see ur Scial Media Fundraising Tips We ve started yu ff with sme templates, but dnrs want t hear yur persnal stry! Uplad and manage addresses.

Step 3: Track Yur Prgress! Watch yur thermmeter rise as yu reach yur gal. Visit the My Prgress Sectin f yur website t see wh has dnated and view yur pledges. Dn t frget t send fllw up emails.

5 Step 3: Track Yur Prgress! Watch yur thermmeter rise as yu reach yur gal. Visit the My Prgress Sectin f yur website t see wh has dnated and view yur pledges. Dn t frget t send fllw up s. Online dnrs will autmatically receive a thank yu frm Can D MS, but they ll always appreciate hearing it frm yu t! Fr mre infrmatin r help custmizing yur page, uplading yur cntacts r recrding pledges, please review Gift Tl s Guide t Managing yur Webpage r cntact Maren at Example: Yur very wn fundraising page!

6 Prepare Set gals and set aside time t achieve them. Gather infrmatin n wh yu will be cntacting including , phne number and address. If it s nt smene yu already knw well, d a little research t get a sense f the ptential dnr s giving ability and tendencies. Make a cntributin yurself s yu knw what it feels like (hint: it feels gd!), s yu understand the psychlgy f giving, and s yu have mre credibility in asking. Meet in Persn, If Pssible Set meetings t be respectful f the ptential dnr s time. Bring materials, such as brchures and ther prmtinal materials. We can prvide these fr yu! Say yur name, and what yu re raising mney fr: "Hell, my name is Jane Jnes, and I m participating in Vertical Express fr Can D MS t raise mney fr peple and families living with multiple sclersis." Describe Can D MS's Prgrams and its Effectiveness A natinal nnprfit rganizatin, Can D Multiple Sclersis is an innvative prvider f lifestyle empwerment prgrams fr peple with MS and their supprt partners. The rganizatin empwers peple t mve beynd their cnditin by giving them the knwledge, skills, tls and cnfidence t adpt healthy lifestyle behavirs, actively c-manage their MS and live their best lives. In 2011, Can D MS prvided prgrams and services t ver 14,000 peple living with MS and at little r n cst t the prgram participant. Can D MS has received five cnsecutive fur star ratings frm independent nn-prfit evaluatr, Charity Navigatr fr demnstrating fiscal respnsibility. Over 80% f funds raised g directly t ur lifestyle empwerment prgrams. Asking fr Mney - The Pitch Always ask fr a specific amunt f mney. Let them knw their dnatin is tax deductible. Smile - stp talking. Wait fr a respnse. Listen. Answer questins briefly. Explain why we need the mney nw. Mney raised at this year s Vertical Express events will help launch a new multi-day prgram fr peple and families with MS. Say Thank Yu r Ask fr Fllw Up Thank the dnr fr their gift and their time. If they d nt make a gift, thank them fr their time. If yu receive a dnatin, verbally thank them n the spt. Fllw up with a handwritten nte f thanks. If they say n, thank them fr their time and cnsideratin. Ask why, if it s nt t awkward. Maybe they d like t be invlved in sme ther way dnate time, r materials r perhaps the timing is wrng this year, but they d be interested in the future if yu apprach them at a different time f year, etc. If a dnr is undecided, ask if yu may fllw up with them. D s within an apprpriate time perid. On the fllwing page, yu will find an editable sample fundraising letter t help yu with yur ask.

7 {Insert Date} Dear {First Name}, As yu may knw, I m participating in the 2013 Vertical Express fr Can D MS n [insert date] at [insert lcatin]. I m cntacting yu n behalf f Can D Multiple Sclersis t request yur supprt in the frm f a tax-deductible dnatin. I hpe yu will find Can D MS and its lifestyle empwerment prgrams fr peple with MS and their supprt partners t be wrthy f yur supprt. {Insert yur persnal cnnectin here. Remember: dnrs want t hear why yu are passinate abut the cause.} Accrding t the Natinal MS Sciety, an estimated 400,000 Americans have MS, and every week abut 200 peple are diagnsed. Wrldwide, MS affects abut 2.5 millin peple. There is currently n knwn cause r cure fr MS. Can D MS relies n yur Vertical Express dllars t bring their lifestyle empwerment prgrams t peple living with MS and their supprt partners. Leveraging the pwerful legacy and principles f frmer Olympian and rganizatinal funder Jimmie Heuga, Can D MS has helped thusands f peple living with MS reclaim a sense f dignity, cntrl and freedm by empwering them with the knwledge, skills, tls and cnfidence t transfrm challenges int pssibilities. Please help me reach my gal f {insert gal amunt here} by making a tax-deductible dnatin t Can D MS. Any amunt yu can prvide is greatly appreciated. If yu re able t dnate, please als ask yur emplyer abut their matching gift prgrams. Many cmpanies have matching prgrams in which yu may nt be aware. Fr mre infrmatin, visit r call Can D MS at 888-DO-IT- 4MS r Or cntact me at {insert cntact infrmatin here}. Thank yu fr yur time, cnsideratin and genersity. Sincerely, [Sign yur name here] [Insert yur name here] [Insert yur address and/r phne number address here] P.S. Please make checks payable t: Can D MS. Dnatins t Can D MS are taxdeductible under IRS Cde Sec. 501(c)(3) N

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8 ScialMediaFundraisingTips Findadnrrcmpany wilingtmatch dnatinsyureceive veracertaintime perid.peplelve whentheirdnatin magicalydubles! Changeyurcverimage,wehave afew yucanpickfrm nurmediapage! Includepicsinyurpst &alwaystagusbytyping symblbefreur name.pepletendt like/cmment/share picturesmrewhich expandsyurpst sreach! Yurfriendscanhelpyu raisemneywithuteven dnating!encuragethem tshareyurpstsand swiththeirfriends thelpyureachnew peple!havefunwithit, everyneenjysa gdlaugh. MORESOCIALMEDIA TIPS! 3AlwaysprvidealinktyurGiftTldnatinpagewhenmakingan ask 3DwnladurVerticalExpresFacebkcverimagesfrmurmediapage 3Tagusinalyurpsts/tweets,thenwe lshareitwithalurflwers 3Tryandscheduleyurpstswhenyuthinkyurfriendswilbenline 3Pstregularlyandcnsistentlyabutyurfundraisingstatusandgalprgres 3Flwussyucanshareinfabutwhatwe redingandgainmretipsnfundraising,we reateam!

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