1z0-412.oracle. ORACLE 1z Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials

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1 1z0-412.oracle Number: 1z0-412 Passing Score: 800 Time Limit: 120 min File Version: 5.0 ORACLE 1z0-412 Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials Version 5.0

2 Exam A QUESTION 1 You are exporting a list of records for a Direct nail campaign and want to include the PURL. What do you do? A. Create a Field Merge for the Contact Field "PURL Name" and include this in the data export. B. Create a Contact View with the fields to be included in the data export and Include the Contact Field "PURL Name." C. Create a Contact Field "Direct Mail PURL" and upload the PURL values into Eloqua before exporting your list. D. Create a Signature Rule and use the Contact Field "PURL Name" as the Key Contact field. Correct Answer: C /Reference: : QUESTION 2 Refer to the Exhibit. You modify the Update Rule in the first step, move all contacts in the program to the first step, and then enable the program in Priority Mode. At what time would

3 you see the results of the Update Rule? A. 1:59 PM B. 2:04 PM C. 2:09 PM D. 2:24 PM E. 3:54 PM Correct Answer: C /Reference: : QUESTION 3 Which two entities can avalidation Rule be run against? A. Contacts B. Accounts C. Custom Objects D. Segments E. Filters Correct Answer: AC /Reference: References: QUESTION 4 Which options does Data Priority Order apply to? A. List uploads B. Form submissions C. Manual entry D. Data tools

4 Correct Answer: A /Reference: : References: QUESTION 5 Which Eloqua Campaign field must be populated to A. Actual Cost B. Budgeted Cost C. Campaign Type D. Expected Revenue Correct Answer: C /Reference: : QUESTION 6 You are building a data standardization program and want to test the program flow before creating the remaining data tools. You have selected the action Run Update Rule Set so that you can come back and select update rules after they have been created. When you enable the program, the program checker displays this error message: the program cannot be enabled because it has not been fully configured. What do you do? A. Override and enable the program. B. Disable the steps that contain actions without Update Rules selected, and then enable the program. C. Change the steps that contain actions without Update Rules selected to "No Action - Pass Through Step," and then enable the program.

5 D. Change the steps that contain actions without Update Rules selected to "No Action - Walt specified time," and then enable the program. Correct Answer: C /Reference: : QUESTION 7 Which two statements are true about the integration between Eloqua and CRM? A. In outbound external calls, a single Eloqua field can be mapped to more than one CRM field. B. In an auto sync, a single CRM field can be mapped to multiple Eloqua fields. C. In outbound external calls, multiple Eloqua fields can be mapped to a single CRM field. D. Testing the "Create Lead" external call by using Test ExternalCall works only if the lead does not yet exist in the CRM system. E. If multiple contacts exist in CRM with the same address and an Eloqua contact submits a form with this address, Eloqua writes the form submit activity to all CRM contacts. Correct Answer: BC /Reference: : QUESTION 8 On which Eloqua data entity is Company from IP (used in Eloqua Insight for reporting via s reverse DNS lookup) stored? A. Contact B. Account C. Visitor Profile D. Campaign Correct Answer: D /Reference:

6 References: QUESTION 9 What happens when the "Unsubscribe from Eloqua" web link is clicked on a CRM record? A. The Eloqua Subscription Management page opens in a new window. B. The Opt Out check box is selected on the CRM record, the CRM record is pulled into Eloqua during the next auto sync, and then the record is globally unsubscribed in an Eloqua program. C. The record is globally unsubscribed in Eloqua via an internal event, which triggers the Unsubscribe external call, which then selects the Opt Out check box on the CRM record. D. The CRM record is pulled into Eloqua during the next auto sync, and then the record is globally unsubscribed in Eloqua via an internal event, which triggers the Unsubscribe external call, which then selects the Opt Out check box on the CRM record. Correct Answer: B /Reference: : References: QUESTION 10 What happens when you upload a file and a field value does not match the list of values in the Eloqua picklist for that contact field? A. The entire list upload fails. B. The record is not created in Eloqua. C. The record is created in Eloqua but no values are written to the mapped field. D. The record is created in Eloqua and the field value from the file is written to the mapped field. Correct Answer: B

7 /Reference: : QUESTION 11 Where is drilling on a report disabled? A. Report Objects window B. Template dialog box C. Graph dialog box D. Report Options dialog box E. Values dialog box Correct Answer: D /Reference: : QUESTION 12 A visitor lands on an Eloqua tracked page for the first time from a search engine, visits the pages on your website, and then leaves. Which type of visitor is this person? A. Known B. Unknown C. Linked D. Profile Correct Answer: B /Reference: : QUESTION 13 When creating a new Data Export to an Eloqua-hosted URL, which two settings are configurable? A. File Name

8 B. Port Number C. Row Delimiter D. File Size Correct Answer: AC /Reference: : QUESTION 14 You are building a targeted campaign to generate responses from your recipients and improve conversion rate. Which three filter criteria can you use to create your segment? A. Contains a specific value in an Eloqua contact field B. Liked a particular Facebook post in the last three months C. Visited high value web pages in the last six months D. Submitted a specific Eloqua-hosted form in the last two months E. Forwarded two Eloqua s in the last three months Correct Answer: ABE /Reference: : QUESTION 15 What is recommended action in the first step of the Contact Level Security program? A. Update source records with Program Step Ownership. B. Assign Contact Security Labels.

9 C. Run Match Rule D. Remove Contact Security Labels. Correct Answer: D /Reference: : initial step in the program that removes all contacts labels, References: QUESTION 16 You create an in the editor and insert a hyperlink to an Eloqua landing page. When viewing the hyperlink Manager, you notice that the check is not selected to track the link. What would you do and why? A. Nothing. The check box needs to be selected only when the linking URL is B. Nothing. The check box needs to be selected only when linking to non-eloqua tracked web pages or externally hosted assets. C. Select the check box to track click-through to Eloqua-hosted landing pages. D. Select the check box to track hyperlinks to any web page that contains an asset. Correct Answer: C /Reference: : QUESTION 17 Which two datasets are typically sent from the Oracle Eloqua Marketing platform to an integrated CRM system?

10 A. Digital marketing activities B. Opportunities C. Accounts D. Campaign data Correct Answer: AD /Reference: : QUESTION 18 Which activity triggers an internal event in Eloqua? A. Match rule evaluation B. Cloud Connector action step: Register with webinar provider C. High value page visit D. Segment creation Correct Answer: B /Reference: : QUESTION 19 You create a Data Export of the entire Eloqua database to post to your company s SFTP server so that you can Exact-transfer-Load (ETL) it to a data warehouse. At what interval can this data export be performed? A. Every 30 minutes B. Every l hour C. Every 4 hours D. Every 24 hours Correct Answer: C

11 /Reference: : QUESTION 20 When you create Eloqua Contact fields as indicators for Contact Security Labels, why are standardized picklists important? A. They provide exact values for the decision rules to match against. B. They make it easier to copy the fields. C. Program Builder decision rules do not evaluate open text fields. D. They are easier to filter on. Correct Answer: D /Reference: : QUESTION 21 Which two activities would result in a decrease in Sender Score? A. Recipients marking an as spam B. Receiving a high number of soft bouncebacks C. Sending consistent volumes D. Mailing to spam trap accounts Correct Answer: BD /Reference: :

12 QUESTION 22 You configure auto syncs Closed-Loop Reporting. In what order should they run? A. Get Opportunities Get Opportunities and Link to Contacts Get Contacts B. Get Opportunities and Link to Contacts Get Contacts Get Opportunities C. Get Contacts Get Opportunities and Link to Contacts Get Opportunities D. Get Contacts Get Opportunities Get Opportunities and Link to Contacts E. Order does not matter as long asdata priority is set correctly Correct Answer: C /Reference: : QUESTION 23 You add multiple processing steps to your form. How is the order arranged? A. After the form is saved, the processing steps are automatically arranged based on priority. B. The processing steps are arranged in the order in which they are added. C. The processing steps can be arranged by dragging them up or down. D. The processing steps execute at the same time; the order does not matter. Correct Answer: B /Reference: : QUESTION 24

13 Which statement describes how a custom object record links to contacts? A. A custom object record can be linked to multiple contact records by using any unique identifier. B. A custom object record can be linked to a single contact only by using the address. C. A custom object record can be linked to multiple contact records only by using the address. D. A custom object record can be linked to a single contact record by using any unique identifier. Correct Answer: D /Reference: : QUESTION 25 What happens when a new field is created in a custom object? A. The field is created in all custom object records in that custom object. B. The field is created in all custom object records across all existing custom objects. C. The field is created only for new custom object records that are added to that custom object. D. The field is created only for new custom object records that are added to all existing custom objects. Correct Answer: A /Reference: : QUESTION 26 Which statement is true about changes Insight Analyzers can make to reports for all users to access? A. Save changes to standard reports in the <Custom Reports> folder.

14 B. Save over standard reports. C. Save changes to standard reports in the <My Reports> folder. D. Save to the standard report folders within Reports and Dashboards. Correct Answer: C /Reference: : QUESTION 27 After how many months of a new tracked activity does Eloqua delete a visitor profile? A. One B. Two C. Three D. Four E. Five Correct Answer: D /Reference: : QUESTION 28 You are mapping the fields in the "Create Lead" external call, but do not see "Lead Source Most Recent" on the list of CRM fields. After confirming with the client that they have created the field in CRM with the appropriate security settings, what do you do? A. Re-run the CRM Integration Setup wizard. B. Reset the CRM Integration User password. C. Contact Eloqua Product Support to make the field visible in Eloqua. D. Refresh the list of CRM fields from the field mapping screen. Correct Answer: B

15 /Reference: : QUESTION 29 You are an existing Eloqua contact and receive an , but you are on vacation for three weeks. When four lead score re-calculated? A. During the next hourly execution of the Lead Scoring Engine B. 24 hours after the score was last calculated C. When you get back and open or dick a link in the D. Immediately Correct Answer: D /Reference: : QUESTION 30 In the "Get Deleted Leads" auto sync, what happens to a record In Eloqua? A. The record is deleted. B. The CRM Lead ID is set to a blank value. C. The CRM Lead ID is replaced with the CRM Contact ID. D. The CRM Lead Status is set to a constant value of Deleted. Correct Answer: B /Reference: : QUESTION 31 You are a customer Administrator. You create a new campaign and want to restrict who is able to edit,delete, and activate the campaign. What do you do after saving the campaign?

16 A. From the campaign, edit access from the "Settings" menu option. B. From the campaign, edit access from the "Permissions" menu option. C. From the Setup > Users area, edit access to Asset Creation in Security Group Overview. D. By default, only the creator of the asset has full access and no further action is required. Correct Answer: C /Reference: : References: QUESTION 32 Refer to the Exhibit.

17 If a CRM Lead or Contact does not exist at the time program step 02 runs, what happens? A. The external call re-runs three times. B. The external call fails and the program is disabled. C. The external call fails and the Eloqua contact moves on in the program. D. The external call fails and the Eloqua contact remains in step 02. Correct Answer: B

18 /Reference: : QUESTION 33 You are configuring subscription management and your client has selected the Subscription Management page option. Your client wants the groups listed in this order: Weekly Newsletter Monthly Newsletter Events Product Updates How would you configure this? A. Create the groups in the order listed. The groups are displayed on the Subscription Management page based on Created Date/Time. B. Edit "Name of the Group As It Appears to Contacts." The groups are displayed on the Subscription Management page in alphanumeric order of this value. C. Edit group "Name." The groups are displayed on the Subscription Management page in alphanumeric order of this value. D. Modify the html code on the Edit Subscription Management screen to display the groups in the correct order. Correct Answer: C /Reference: : QUESTION 34 In the Integration area, you run the Create Data Source with External Call wizard till finish. However, when you view the list of auto syncs, you do not see the one that you just configured. Misconfiguration of three settings has resulted in no auto sync being created Which are these three settings? A. Data Priority is set to a lower level than General. B. The "Can be scheduled for automatic execution" check box is not selected. C. The Eloqua Integration user in CRM does not have read access to the CRM Entity selected. D. There is no date field criteria in Filter Details. E. Not all fields are mapped in Field Mapping. F. A schedule has not been defined on the Summary screen in the After Uploading section.

19 Correct Answer: ACE /Reference: : QUESTION 35 What is the correct filter criteria to identify contacts that has an opportunity created within the last 12 months that is now closed?

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21 A. Option A B. Option B C. Option C D. Option D Correct Answer: B /Reference: : QUESTION 36 Which configuration is performed only with the purchase of a Deliverability Cloud Service product? A. Branded Bounceback Address B. Domain Keys/DKIM Support C. General Deliverability Test D. Default Sender Display Name Correct Answer: B /Reference: : QUESTION 37 You want to log Eloqua Engage s in CRM with the sender as the task owner. What needs to be done? A. The sender must log in to Engage by using the Individual's CRM credentials. B. The sender must exist as an Eloqua contact with the individual's CRM User ID.

22 C. The sender's Eloqua user account must have the CRM User ID entered. D. The sender must trigger an Eloqua Internal event through the Engage Activity Report. Correct Answer: B /Reference: : QUESTION 38 Refer to the exhibits. Exhibit 1 Exhibit2

23 You configure a data standardizationprogram to populate Region based on Country, which then sends records to the CRM update program. During testing, the Region field is not written to CRM. You confirmthat the Region field is mapped correctly in external calls. How would you fix this? A. In the Lookup Table, change the Lookup Value to Region and the Replacement Value to Country. B. Re-upload the list of values to the Lookup Table. C. In the Lookup Table, change the display name to Country-Region. D. In Update Rule, change the lookup field to Region. E. In Update Rule, change the field to update to Region. Correct Answer: C /Reference:

24 : QUESTION 39 Which three entities can a Shared Update Rule be run against? A. Contacts B. Accounts C. Custom Objects D. Segments E. Filters Correct Answer: ABC /Reference: : QUESTION 40 When can the Unique Code of a custom object be changed? A. Anytime B. Only when there are no custom object records in the custom object C. Only when there are no custom object records in the custom object with a value in the Unique Code field D. Never; after it is selected and the custom object is saved, it cannot be changed Correct Answer: C /Reference: : QUESTION 41 Refer to the exhibit.

25 What does Lead Creation refer to? A. The Eloqua contact has a linked visitor profile. B. The Eloqua contact is associated to a CRM Opportunity. C. The Eloqua contact has responded to an Eloqua campaign. D. The Eloqua contact record has a value in the CRM Lead ID field. Correct Answer: B /Reference: : QUESTION 42 When editing a report with large volumes of data, it is more effective for an Insight Analyzer user to make changes in design mode because. A. Filters can be created more easily in design mode B. The report re-runs each time a change is made directly on the report C. The report re-runs each time a change is made in design mode D. Changes to columns can be made only in design mode Correct Answer: C /Reference: :

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