MARKETING VOL. 3

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1 TITLE: Proven Tips For Being Successful With Network Marketing Author: Iris Carter-Collins

2 Table Of Contents Proven Tips For Being Successful With Network Marketing 1 Are You Here To Learn About Marketing? Check Out These Tips! 4 Marketing Via Ideas To Shake Your Business Up! 7

Proven Tips For Being Successful With Network Marketing When you need to market enterprise, know the most effective methods If you need to market your enterprise, it is possible that you do not know

3 Proven Tips For Being Successful With Network Marketing When you need to market enterprise, know the most effective methods If you need to market your enterprise, it is possible that you do not know the most effective methods. promoting has been around for a long time. It is still a smart way to reach customers. In the following paragraphs, you ll find some tips that will help you use marketing via effectively. only those you know. Sending s to people who didn t request them is called spamming. Recipients will be left scratching their heads, wondering if they actually know you, and they ll possibly feel suspicious about what you have to offer. This ambiguity can lead to a deletion of the , which is a loss of both the customer and time. TIP! If you plan to tackle marketing, you need to know you have to have the permission from all those you wish to include on your list. If you don t, complaints that you are spamming people will increase, and that may cause you to lose customers. Page 1

4 When researching marketing, use as many resources as possible. You could look for reading material in a library or online. You should also look into joining a class or a workshop about internet marketing in your area. Experiment with different formats for your newsletters. The top of the s should always contain the most interesting and important information. You should also test out different formats and determine which format your readers respond to the most. Continue to use the method that works best. Your customers will know what s expected from both ends, as well as where to look when seeking out more information. Perform in a consistent manner. Always make sure that your s contain the same business logo, colors, and font style. The font that you select should be easy to read. Eventually, people will begin to recognize your s, and they ll pay closer attention to them. Cultivating familiarity (or branding) is an important part of marketing, especially through . Get permission prior to contacting any consumer through TIP! Refrain from bombarding the inbox of your recipients with Buy now! Stay away from harsh sales techniques such as bombarding them with the need to immediately Buy Now! It is considered spammy and could cost you your good image. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Be sure to get permission prior to contacting any consumer through . Most people disregard unwanted s and often delete them unread. You could also violate your ISP s policies by sending mass s to consumers who do not want to receive them. In general, do not send important marketing on or around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, you should adapt this to your target audience. These might include s about Black Friday specials or other occasion-specific campaigns. Creating brand recognition should be considered when developing your marketing s. Design an template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will make your s unique and instantly recognizable. Page 2

5 Add a link that allows people to unsubscribe from your list TIP! Keep things consistent. Always make use of the same company color and logo in your . Add a link that allows people to unsubscribe from your list. Don t make the link to unsubscribe hidden or difficult to find. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it. It can be extremely smart to utilize promoting when attempting to spread the word about your company. These tips are a great way to make your company stand out as well as remain relevant on the market. Page 3

Are You Here To Learn About E-mail Marketing? Check Out These Tips!

6 Are You Here To Learn About Marketing? Check Out These Tips! marketing is one of the greatest ways to contact your clients One of the greatest ways to contact your clients is through marketing. There are dozens of choices in marketing and it can become overwhelming. The article below discusses the marketing industry, and how your business can benefit from it. Your should have a personal tone. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. One way to project a friendly tone is to include the reasons they signed up for your s if you know what those are. TIP! Avoid bombarding your recipients with the Buy now! approach. Stay away from harsh sales techniques such as bombarding them with the need to immediately Buy Now! An approach such as this one is often perceived as being spammy, meaning your consumers will quickly unsubscribe. Page 4

7 Know who your audience is. Once your list has grown a little bit, try to entice your current readers to refer new readers. It is important to add a subscribe link to your s. With any luck, people can forward it to friends that may be interested. This will cause your base to grow organically. You want to make certain your s are rich in content by putting in helpful information and not just making it into a sale s pitch. Include articles and information for your subscribers which is not available on your website. Include special offers from your company, as well. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases. Give your customers some type of incentive in your s. Give them a little extra encouragement to give you their business. Offering free shipping for orders over $50 is a good example of incentive. Don t forget to include an effective call to action at the end of each TIP! One great way to get people to read your direct marketing messages and newsletters is to include special offers available only to the recipients. Using marketing in this way will give customers a return on their time for reading your s and will most likely gain you referrals as well. Don t forget to include an effective call to action at the end of each . You have to tell your customers exactly what you want them to do. Make any links obvious, and include instructions on their use. Include these sections in the top and the bottom of your message. It may seem obvious, but it is essential to your promoting a campaign that the addresses you are sending to are correct. Don t waste your time by looking for an address or by getting back invalid s. This is extremely unproductive. Get your customer s name when they sign up for your marketing list. This will allow for greater personalization. Your s will stand out from other bulk s by helping recipients feel less anonymous. TIP! Use A/B testing to see which s are successful and which ones aren t. Send half of your messages with one subject, and half with the other. Make each message you send out for business purposes somewhat personal. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. You can further increase the impact of your s by sending them out from someone with an important position in your company, like the president or owner. Page 5

8 Don t add addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages Don t add addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. If you pad your list using subscribers who haven t specifically requested to receive your s, you run the risk of alienating the address owners, as well as your potential customers. You might also find that the service that provides you with your address can ban you for violating spam policies. Marketing with is clearly one of the greatest assets in maintaining contact with clients. These tips can help you learn to be the best at marketing. Page 6

Marketing Via Email Ideas To Shake Your Business Up!

9 Marketing Via Ideas To Shake Your Business Up! When trying to make an impression on the Internet, you must communicate with clients often When trying to make an impression on the Internet, you must communicate with clients often. An promoting campaign can be a great way to do this. Here are some smart tips to make marketing work for you. Proofread everything you send out through . You have to be sure that everything in the is correct. Prior to transmitting the message, check a sample of the to make sure that it looks the way you intend for it to look. Click on every link in the to make sure each functions as expected. You can use A/B testing to improve the results of your s subject lines. Split your list in half and send s to the two groups of addresses using different subject lines. You will be able to see which subject lines encourage people to open your s and which ones you should avoid. Page 7

10 Be sure to get permission before you use to contact anyone. Unwanted s qualify as spams and most people will simply ignore these s. Sending out bulk, unsolicited to customers may also violate your ISP s terms of service. Don t send s to subscribers without their consent. Spam s will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted s. Make sure your s contain unique and informative content rather than simply promotional material. Make sure that your subscribers receive special articles that are only available via . Including offers that only readers can get are also much appreciated. Be prepared to offer holiday or birthday greetings, and other special communications, that don t always appear to be eliciting a purchase. You should avoid sending too many s; one a week is enough. Your customer base is likely made up of people who are busy and receive many messages each day. If you send out more than one per week, you will see that your customers will delete or not read them. Don t send important information out around a major holiday TIP! Always proofread s that you send. You have to make sure all your newsletters and s are letter-perfect. Don t send important information out around a major holiday. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, you can take advantage of certain exceptions. For example, Black Friday or other occasionspecific specials may warrant an sent on a holiday. You must be persistent where it counts. Persistence is a critical part of any marketing via strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. If you are talking with the wrong people, they will simply become annoyed. It is vital that you always get permission before adding someone to your marketing list. Otherwise, people may consider you a spammer and delete your s or unsubscribe from your list. Your host can even drop your service if enough people complain about your spam. Page 8

11 Success in business depends upon an effective marketing strategy Success in business depends upon an effective marketing strategy. marketing strategies should always be a part of these plans. With the above tips, you can get the most out of marketing. Use them to your advantage to get the best results for your business possible. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 9

12 Thank You We Welcome Your Feedback Feel free to get in touch with us for any feedback or questions Contact Us: Reputation and Social Agency Baltimore Ave. #409 - Laurel MD info@ reputationandsocialagency.com

MARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins

MARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins TITLE: Tips For Designing A Perfect E-mail Marketing Message Author: Iris Carter-Collins Table Of Contents 1 Tips For Designing A Perfect E-mail Marketing Message 4 Are You Here To Learn About E-mail Marketing?