MARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins

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TITLE: Tips For Designing A Perfect E-mail

1 TITLE: Tips For Designing A Perfect Marketing Message Author: Iris Carter-Collins

Table Of Contents 1 Tips For Designing A Perfect E-mail Marketing Message 4 Are You Here To Learn

2 Table Of Contents 1 Tips For Designing A Perfect Marketing Message 4 Are You Here To Learn About Marketing? Check Out These Tips! 7 Getting Started With Marketing With Tips For Success

Tips For Designing A Perfect E-mail Marketing Message Reaching potential customers has taken on a whole new meaning since the rise of the Internet Reaching potential customers has taken on a whole

3 Tips For Designing A Perfect Marketing Message Reaching potential customers has taken on a whole new meaning since the rise of the Internet Reaching potential customers has taken on a whole new meaning since the rise of the Internet. An promoting plan can help you build a loyal customer base and develop a rapport with your subscribers, as well. The information shared in this article can help launch your success with marketing via . Do not send out unsolicited s. When you send out your s to everyone, many people will mark them as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints. TIP! Continue learning about marketing techniques through all the resources available to you. There is a wealth of information available online about this. Page 1

4 You should endeavor to make your s seem as personal as you can. Consumers feel like they can relate to a business that treats them in a personal nature, this makes them more inclined to purchase items. For instance, if you are aware of the reason that the person decided to join your list, mention that reason when you write the . If you plan on starting a marketing campaign via , it is vital that you get permission from every single person you plan on contacting. If you people without permission, they will accuse you of spamming and badmouth your business. Practice consistency. All of your s should employ the same color scheme and feature the same logo. Make sure that the font you use is readable. Eventually, people will begin to recognize your s, and they ll pay closer attention to them. A recognizable brand is an important marketing factor, especially with promoting. It is very smart to include an opt-in button for people to sign up with you TIP! Keep track of the subject lines on s that get opened and those that do not. Take one and choose two different subject lines for that . It is very smart to include an opt-in button for people to sign up with you. While it may seem cumbersome, it solidifies their interest in your s and will prevent any issues with spam issues and complaints. Make sure you have permission to send s to your subscribers. When you do not use an opt-in method for s, you destroy trust and credibility with your existing and potential customers. This will have negative effects on your business as a whole. You may even be banned by some ISPs and this can severely impact your business in a negative way. Page 2

Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email TIP! It s important to try different layouts to see which is most effective.

5 Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via TIP! It s important to try different layouts to see which is most effective. The top of the s should always contain the most interesting and important information. Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via . Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback can be much more subtle, and may even be undetectable by your readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your s. A lot of your customers will be opening your s on their smartphones or mobile devices. Since the resolution is lower on these devices, you won t have as much space. Be wary of the constraints on mobile devices. Make sure your s are compatible with them. The Internet has made doing business completely new. Every business should take advantage of using marketing. The before mentioned tips should help you be able to successfully market clients via . Page 3

Are You Here To Learn About E-mail Marketing? Check Out These Tips!

6 Are You Here To Learn About Marketing? Check Out These Tips! marketing is one of the greatest ways to contact your clients One of the greatest ways to contact your clients is through marketing. There are dozens of choices in marketing and it can become overwhelming. The article below discusses the marketing industry, and how your business can benefit from it. Your should have a personal tone. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. One way to project a friendly tone is to include the reasons they signed up for your s if you know what those are. TIP! Avoid bombarding your recipients with the Buy now! approach. Stay away from harsh sales techniques such as bombarding them with the need to immediately Buy Now! An approach such as this one is often perceived as being spammy, meaning your consumers will quickly unsubscribe. Page 4

7 Know who your audience is. Once your list has grown a little bit, try to entice your current readers to refer new readers. It is important to add a subscribe link to your s. With any luck, people can forward it to friends that may be interested. This will cause your base to grow organically. You want to make certain your s are rich in content by putting in helpful information and not just making it into a sale s pitch. Include articles and information for your subscribers which is not available on your website. Include special offers from your company, as well. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases. Give your customers some type of incentive in your s. Give them a little extra encouragement to give you their business. Offering free shipping for orders over $50 is a good example of incentive. Don t forget to include an effective call to action at the end of each TIP! One great way to get people to read your direct marketing messages and newsletters is to include special offers available only to the recipients. Using marketing in this way will give customers a return on their time for reading your s and will most likely gain you referrals as well. Don t forget to include an effective call to action at the end of each . You have to tell your customers exactly what you want them to do. Make any links obvious, and include instructions on their use. Include these sections in the top and the bottom of your message. It may seem obvious, but it is essential to your promoting a campaign that the addresses you are sending to are correct. Don t waste your time by looking for an address or by getting back invalid s. This is extremely unproductive. Get your customer s name when they sign up for your marketing list. This will allow for greater personalization. Your s will stand out from other bulk s by helping recipients feel less anonymous. TIP! Use A/B testing to see which s are successful and which ones aren t. Send half of your messages with one subject, and half with the other. Page 5

8 Make each message you send out for business purposes somewhat personal. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. You can further increase the impact of your s by sending them out from someone with an important position in your company, like the president or owner. Don t add addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages Don t add addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. If you pad your list using subscribers who haven t specifically requested to receive your s, you run the risk of alienating the address owners, as well as your potential customers. You might also find that the service that provides you with your address can ban you for violating spam policies. Marketing with is clearly one of the greatest assets in maintaining contact with clients. These tips can help you learn to be the best at marketing. Page 6

Getting Started With Marketing With Email: Tips For Success To maximize the amount of money you make from email marketing, be sure to customize your campaigns To maximize the amount of money you make

9 Getting Started With Marketing With Tips For Success To maximize the amount of money you make from marketing, be sure to customize your campaigns To maximize the amount of money you make from marketing, be sure to customize your campaigns to different customer needs. By breaking down your messages to individual needs, your communication will have more of an effect. This article will go over the various ways to create s that appeal to all types of customers. Market to your readers. Once you have a few readers, think of ways to encourage them to sign their friends up. Always make sure there is subscribe link in the s you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This is another way to grow an list organically. TIP! Don t send out s to people who don t want them. Your s could be marked as spam if you send them to people who did not request them. Page 7

10 If you plan to use s as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don t have permission, be prepared to not only receive spam complaints but also to lose customers. To get subscribes psyched up about your s, offer special promotions and discounts that are only available for those on your mailing list. This will make your customers want to refer their friends. As a matter of fact, referral programs are great ways to grow your base at the same time you are growing your customer base. Make sure that you get permission from any subscriber before you decide to send them an . Spam s will diminish your credibility within your customer base. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere. s should contain unique and informative content rather than simply promotional material TIP! Each should only contain a single topic. You don t want your consumers to be overwhelmed or bored by the content in your . Make sure your s contain unique and informative content rather than simply promotional material. Provide subscribers with special access to informative articles not available elsewhere on your site. Promote special offers on products and services in your s that are exclusive to your customer. Build rapport with your customers by sending holiday s or birthday s, not just s at times you want a business. A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This might seem difficult, but it will ensure that those are customers who want to get your s. As a result, you are less likely to get into trouble in the future. One marketing per week should be sufficient to maintain communication with your customers. Most likely, your customers receive a bunch of messages a day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important). Page 8

11 Your s should contain an incentive TIP! Never use the cliche phrases in your marketing. Specifically, avoid the Buy now! strategy. Your s should contain an incentive. Your profits will increase if they feel that buying from you, through your s, benefits them in some way. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site. It is important that you find a method of marketing through your campaigns. This allows you to send messages that get right to the point of what the group members care most about. This improves the chance that they will respond. Utilize these hints and tips in your next message to customers. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 9

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MARKETING VOL. 3

MARKETING VOL. 3 TITLE: Proven Tips For Being Successful With Network Marketing Author: Iris Carter-Collins Table Of Contents Proven Tips For Being Successful With Network Marketing 1 Are You Here To Learn About E-mail