. social? better than. 7 reasons why you should focus on . to GROW YOUR BUSINESS...
|
|
- Oswald Hancock
- 5 years ago
- Views:
Transcription
1 Is better than social? 7 reasons why you should focus on to GROW YOUR BUSINESS...
2 1 UPDATES ARE A BETTER USE OF YOUR TIME If you had to choose between sending an and updating your social media platforms, which would you choose? Often, when you re growing your business it can feel a lot easier to post on social media as it feels faster. However, when we look at the amount of people you re likely to reach (and importantly the quality of that relationship), is more effective. Let s say you have 600 subscribers on your list. On average, any one you send will be seen and opened by between 20 and 40% of your community. So between 120 and 240 people. VS If you have 600 followers on Facebook or Instagram, do you know how many people are likely to see each post? It can be as low as 2% through to about 15% on a popular image based post. So between 12 and 90 people. Worst case scenario, that s 12 people (social) compared to 120 people ( ). So you d have to post 10 times as often to social media to equal the reach of . That s a big difference! The Joy Society Is better than social 2
3 The fall of Facebook reach? As Facebook continues to tweak its algorithm (the computer brain that decides who sees which posts), you can be sure we ll continue to see a decline in the organic reach of Facebook Page posts. It s been steadily falling since 2013 (see the graph below by social@ogilvy). What does this mean? Your business-related posts are likely to be seen by less and less people. Not so cool, but it s the current reality of the social media landscape. The Joy Society Is better than social 3
4 2 YOU OWN THE LIST One of the main benefits of building an list is that you own it. Even though you set up your social media platforms, like Facebook or Instagram, and you decide what to share, you don t own this digital real estate. The owner of the platform, such as Facebook, decides who sees your posts and it can shut your account down at any time, if it feels you re violating its terms of service. Gary Vaynerchuck, a leading voice in digital media says: There is also massive benefit to that not everyone realizes. is your own list and you control it. There is no organic drop. You re in control of the creative. The delivery is agnostic, thus allowing you to market it at scale without being affected by the platform. We agree! is much more stable. It s been around in its current form since the 1970s and has historically been very slow to change. Plus, as you own the list you can decide exactly who is going to receive each . You can even segment your list (for example based on what someone has purchased from you in the past) and send more personalised s, improving the relationship you have with your community. With social media you don t have this level of control. You load it up to the platform and the platform owner decides who sees it. The Joy Society Is better than social 4
5 3 SOFTWARE REPORTING IS MORE ACCURATE AND USEFUL Whilst you can see some of the behind-the-scenes data of your social media platforms (such as reach and engagement), it s not nearly as detailed as software. This is what Facebook shows via the Page Insights screen: Source: Whilst this information is kinda useful, it only really tells you what to post more of, and doesn t show you exactly who clicked or liked the post. Compare this with messages, if you re using something like MailChimp, a popular software provider, you get highly detailed information. See the next page for examples. The Joy Society Is better than social 5
6 MailChimp reporting overview Below is an example of the reporting available in MailChimp. It shows the open rate and link click rate (and can even be synchronised with your online sales system to track purchases generated from each update). Source: The Joy Society Is better than social 6
7 MailChimp reporting for one subscriber The amazing thing is, you can also view each individual subscriber on your list. Right down to which s they open and links they click on. MailChimp also rates your subscribers with little yellow stars, so it s easy to see the most active and engaged members of your community. You can then send updates to just these highly motivated subscribers who love your stuff....nice, hey? Source: The Joy Society MailChimp Account The Joy Society Is better than social 7
8 4 YOU CAN CONTROL WHAT IS SEEN AND THE ORDER Social media posts are kinda like little boats, floating down the river. As new people find your page, they catch up with the most recent posts first and then scroll down to check out your history. You have no control over which post they pause on or whether they even take the time to have a look around and find out more about you. With you have much more control. You can design a carefully thought out sequence of s for your new subscribers to receive one after the other. This is called automation and it s free with any new MailChimp account, with less than 2,000 subscribers. As new subscribers join your list, they receive one at a time, drip-fed to their inbox. Rather than these new subscribers only receiving your weekly or monthly updates, for example, they can receive a carefully considered welcome sequence of say five or six s. This can help strengthen the connection you build with your community, in a much more strategically considered way. This approach also has the added benefit of allowing you to recycle these messages over and over again, as each new subscriber gets the same messages. This is a huge time saver. The Joy Society Is better than social 8
9 5 IS MORE PERSONAL Social media can sometimes feel a bit like a crowded supermarket. Lots of noise and different voices, with people rushing past, not stopping to pause for a moment. Our inboxes, by contrast, are more personal. You choose what to open and what to engage with. When you decide to open an , you will often read more consciously, a little more slowly - deciding whether to continue this conversation. As you start to send s on a regular basis, your community will get to know you in a more personal way. For example, Marie Forleo a well-known business mentor in New York says Subscribe to hear information I only share via Think about the s you ve opened in the past couple of weeks. Did it feel like the person was speaking directly to you when done well, this is the advantage of . It can help you create a greater sense of connection with those you seek to serve through your business. Ultimately, social media feels big. is more intimate. The Joy Society Is better than social 9
10 6 GOOGLE LIKES A huge bonus of sending out s (with links back to your website) is that it helps improve the health of your website in the eyes of Google. In other words, your website pages will seem loved and appreciated! Social media links aren t valued by Google in the same way. Google says that social media isn t a ranking factor (Search Engine Journal, 2017), meaning it can t directly help improve your website page rankings. For example, if you were to get 20 clicks to a blog post from your Facebook page and 20 clicks to your blog via an update, the clicks would be more beneficial. As Rand Fishkin, CEO of Moz and all round genius when it comes to getting your website to rank on Google says Social media links are backlinks but don t have the direct, rank-influencing impact that other types of links do. So, if you have to make a choice between promoting your new blog post via social OR , make sure you do first! Post your blog on social media as well, as it s great that people will see it and perhaps share it, however, just know that this on its own is not helping your page ranking on Google. The Joy Society Is better than social 10
11 7 SOFTWARE STARTS FROM FREE The best news is, it s free to get started using pro-level software. The system we love and recommend is MailChimp. It s used by millions of businesses around the world and is backed by an amazingly friendly and committed software and customer service team. It s Forever Free Plan is available for up to 2,000 subscribers and you can send up to 12,000 s per month. After this you can pay-as-you-go by purchasing a block of credits or switch to a monthly subscription. There are other services around, which are similar, such as Active Campaign, Ontraport and Convertkit, however, all of these are paid services from the get go. From US$9 per month for 500 subscribers or US$29 per month for 1,000 From US$79 per month for up to 1,000 subscribers From US$29 per month for up to 1,000 subscribers If you re just starting out, don t invest in the gorilla options like Infusionsoft or Hubspot - they are NOT required for emerging businesses and you ll end up spending hundreds per month, which you could have invested elsewhere in your business. These high-end options are designed for professional marketing teams and large companies who run daily campaigns. To find about more about MailChimp go to: The Joy Society Is better than social 11
12 ? WANT SOME HELP TO MAKE THE MOST OF ? If you d like some help, either to plan what to say in or to use the technology, have a chat to us. We can help you learn how to grow your list and to create the automation workflow and updates to keep in touch with your community. We re able to help you: Set up your MailChimp account. Design your templates, including custom graphic design elements. Plan your messages. Write or edit your updates for you. Schedule your s or build out automated sequences. Analyse the reporting data to know what s working. Currently, there are two ways you can learn with us, workshops or one-to-one training. Workshops: Attend a MailChimp training workshop, see our website for details. I can t believe I had access to a free tool like MailChimp, but wasn t fully utilising it! Thank you for opening my eyes up to the power of it. Gillian, a recent workshop attendee who runs her own online business in the bridal sector. One-to-One Training: If you d like personalised support you can book in for one-to-one training sessions with one of our team. To find out more about these training options, please get in touch. The Joy Society Is better than social 12
13 Sources used in the creation of this guidebook, particularly for current statistics: The Joy Society Is better than social 13
Contractors Guide to Search Engine Optimization
Contractors Guide to Search Engine Optimization CONTENTS What is Search Engine Optimization (SEO)? Why Do Businesses Need SEO (If They Want To Generate Business Online)? Which Search Engines Should You
More information7 Proven Steps to Creating, Promoting & Profiting from your Website
7 Proven Steps to Creating, Promoting & Profiting from your Website This is the EXACT blueprint I used to build a multiple six- figure business from home! YOU CAN DO THIS! Kim Kelley Thompson The Right
More informationThe Top 25. To Keep Your Business on Track for 2017
The Top 25 Productivity Tools & Apps To Keep Your Business on Track for 2017 What does increasing productivity mean to you? Does it mean wrapping up work by 5pm to have dinner with your kids? Having time
More informationMSI Sakib - Blogger, SEO Researcher and Internet Marketer
About Author: MSI Sakib - Blogger, SEO Researcher and Internet Marketer Hi there, I am the Founder of Techmasi.com blog and CEO of Droid Digger (droiddigger.com) android app development team. I love to
More informationHow many leads you bring in How much revenue you bring in How many products you sell How much costs you are able to keep down etc
As a marketer working in a small business, you may find yourself wearing many hats. You may find that you are responsible for a lot more than just the marketing and that the growth and existence of the
More informationThe Wellness Business Academy
Semester 2 - Program Development & Design Class : 3 - Lead Magnet Development & Design Section : 1 - Create The Lead Magnet What Is A Lead Magnet? A lead magnet an irresistible bribe offering a specific
More informationB.A.B.E. Framework. Business Audience Brand Everything Digital Website Blogging Social
EMAIL MARKETING B.A.B.E. Framework Business Audience Brand Everything Digital Email Website Blogging Social What is my digital strategy? You can t just launch a website and hope to have clients the next
More information. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN
Email Digital Marketing Agency Telephone: 0151 203 2073 Email: info@e-blueprint.co.uk 25 Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Create an audience... In direct marketing, it s long been
More informationFollow Up. Brought to you by
Email Follow Up 4 Steps to Generating up to 98% More Sales from Your Prospects Brought to you by Similar to social media, email drip campaigns are a marketing tool used for follow-up, not lead generation.
More informationCLIENT ONBOARDING PLAN & SCRIPT
CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in
More informationMARKETING FOR PROPERTY INVESTORS THE QUICK GUIDE
EMAIL MARKETING FOR PROPERTY INVESTORS THE QUICK GUIDE Email marketing is still one of the best and most effective methods of real estate marketing for investors. How do you do it well? Email Marketing
More informationCLIENT ONBOARDING PLAN & SCRIPT
CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in
More informationMessenger Bots For Business. Why & How
Messenger Bots For Business. Why & How Messenger Bots are starting to "pop up" everywhere! You need to add them to your marketing toolkit before your competitors do!!! Your Marketing Doctors: Dean Renfro
More informationTRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS
TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS CONTENTS Trust HQBytes with your website 04 The HQBytes difference 10 Designed by professionals 05 Our websites
More informationINTRODUCTION. In this guide, I m going to walk you through the most effective strategies for growing an list in 2016.
- Bryan Harris - INTRODUCTION In this guide, I m going to walk you through the most effective strategies for growing an email list in 2016. A lot of things are taught online that, quite honestly, just
More informationRecipes. Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24
16 Recipes Email Marketing For Bloggers List Building, Traffic, Money & More A Free Guide by The Social Ms Page 1 of 24 Brought to you by: Jonathan Gebauer, Susanna Gebauer INTRODUCTION Email Marketing
More informationThe 9 Tools That Helped. Collect 30,236 s In 6 Months
The 9 Tools That Helped Collect 30,236 Emails In 6 Months The Proof We understand there are tons of fake gurus out there trying to sell products or teach without any real first hand experience. This is
More informationBUILDING AN EPIC LIST
THE EBOOK ON BUILDING AN EPIC EMAIL LIST a guide & workbook for creatives and bloggers byregina.com!1 Copyright 2016 by Regina Anaejionu of byregina.com. All rights reserved. You are welcome to print a
More information3.3 Web Graphics. 1. So why are graphics important?
3.3 Web Graphics In today s module we are going to cover the art of creating graphics for your online campaigns. We will be creating graphics for Facebook & your Mailchimp Newsletter but you will be able
More informationHow to Write Engaging s
How to Write Engaging Emails Discover how to craft great subject lines, write engaging body copy and compelling calls to action (CTAs) Contents Introduction How to Craft Great Email Subject Lines How to
More informationMeasuring and Tracking Results: 3 Step Starter. Content Marketing. and Tracking Results: 3 Step Starter. Share this guide:
Measuring and Tracking Email Results: 3 Step Starter Content Marketing 1 Measuring and Tracking Results: 3 Step Starter Share this guide: Table of Contents Introduction 3 Step 1: Make Sense Out of the
More informationMicrosoft How-To Guide. For Real Estate Professionals
Microsoft How-To Guide For Real Estate Professionals Your role as a real-estate professional is simple: Turn your client s dreams into a reality. Of course, accomplishing that task is a whole lot more
More informationgoogle SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013
google SEO Update The Rise of Not Provided and Hummingbird October 2013 Lead contributors David Freeman Head of SEO Havas Media UK david.freeman@havasmedia.com Winston Burton VP, Director of SEO Havas
More informationRefreshing Your Affiliate Website
Refreshing Your Affiliate Website Executive Director, Pennsylvania Affiliate Your website is the single most important marketing element for getting the word out about your affiliate. Many of our affiliate
More informationA guide to GOOGLE+LOCAL. for business. Published by. hypercube.co.nz
A guide to GOOGLE+LOCAL for business Published by hypercube.co.nz An introduction You have probably noticed that since June 2012, changes have been taking place with the local search results appearing
More informationDigital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience
Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,
More informationBusiness Hacks to grow your list with Social Media Marketing
Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage
More informationRelay For Life Fundraising
Relay For Life Fundraising The Art and Science of Asking for Donations Relay For Life Online Committee Table of Contents TABLE OF CONTENTS... 2 INTRODUCTION... 3 THE ART OR HUMAN SIDE OF ASKING... 4 THERE
More information2016 All Rights Reserved
2016 All Rights Reserved Table of Contents Chapter 1: The Truth About Safelists What is a Safelist Safelist myths busted Chapter 2: Getting Started What to look for before you join a Safelist Best Safelists
More informationTRAFFIC STAT SETTINGS
TRAFFIC STAT SETTINGS If you have followed the SEO Breakthrough Strategy Overview document, you will have seen that traffic was a recommended step to have in place prior to any backlinking campaign. This
More informationGETTING TO KNOW THE WEBINAR
WHAT IS A WEBINAR? GETTING TO KNOW THE WEBINAR When you hear the word webinar, what comes to mind? If you re picturing a clunky-looking online slideshow with a speaker calling in on a static-filled phone
More informationPricing Guide.
Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry
More informationONLINE EVALUATION FOR: Company Name
ONLINE EVALUATION FOR: Company Name Address Phone URL media advertising design P.O. Box 2430 Issaquah, WA 98027 (800) 597-1686 platypuslocal.com SUMMARY A Thank You From Platypus: Thank you for purchasing
More informationTHE ULTIMATE FACEBOOK AD TEMPLATE LIBRARY. Digital Marketer Increase Engagement Series
THE ULTIMATE FACEBOOK AD TEMPLATE LIBRARY Digital Marketer Increase Engagement Series DIGITAL MARKETER S FACEBOOK AD FORMULAS Brought To You By: Digital Marketer THIS 3-PART EMAIL SERIES CONSISTENTLY DOUBLES
More informationThe ClassPass Front Desk Guide. ClassPass Front Desk Guide 1
The ClassPass Front Desk Guide ClassPass Front Desk Guide 1 Welcome to ClassPass! We re excited to partner with you. In the following guide, we ll share everything you need to know about ClassPass users
More informationHi, I m SMS SMS BOOTCAMP. Everything you need to know to get started with SMS marketing.
45 60 15 Hi, I m SMS 1 30 E 2 H 1 SMS BOOTCAMP get started with SMS marketing. COLLECT CONTACTS Building your database of loyal customers is really easy with SMS. Just Ask It s easy to collect mobile phone
More informationMoving from MailChimp to GetResponse Guide
Moving from MailChimp to GetResponse Guide Moving from MailChimp to GetResponse Guide Table of Contents Overview GetResponse account terminology Migrating your contact list Moving messages Moving forms
More informationStrong signs your website needs a professional redesign
Strong signs your website needs a professional redesign Think - when was the last time that your business website was updated? Better yet, when was the last time you looked at your website? When the Internet
More informationSEO For Security Guard Companies
startasecuritycompany.com SEO For Security Guard Companies How We Built Two Multi-Million Dollar Security Companies Using Search Engine Optimization Contents 1. Thanks For Downloading! Congratulations!
More informationThe MailNinja 7-Step Success Formula For Sending Lead Generating Campaigns
The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns Over the past 10 years we ve perfected
More informationIntroduction. But what about some of the lesser known SEO techniques?
Introduction When it comes to determine out what the best SEO techniques are for your inbound marketing campaign, the most basic strategies aren t that tough to figure out. If you ve been blogging or marketing
More informationThe Best Event Marketing Plan. Ever.
The Best Event Email Marketing Plan. Ever. Introduction: You ve created a kick-ass, awesome event at an amazing location with a beautiful event page - and all within budget! But now what? Your biggest
More informationMaster Cold s. - The ebook. Written with at FindThatLead.com
Master Cold Emails - The ebook Written with at.com Index Introduction: What Do I Do Now? The Best Tools To Improve Your Cold Email Game How to Craft the Perfect Cold Email Follow-Ups A Few Examples Your
More informationCONTENT CALENDAR USER GUIDE SOCIAL MEDIA TABLE OF CONTENTS. Introduction pg. 3
TABLE OF CONTENTS SOCIAL MEDIA Introduction pg. 3 CONTENT 1 Chapter 1: What Is Historical Optimization? pg. 4 2 CALENDAR Chapter 2: Why Historical Optimization Is More Important Now Than Ever Before pg.
More informationDigital Insight PUSHING YOUR SEO TO ITS LIMITS
Digital Insight PUSHING YOUR SEO TO ITS LIMITS SEO WHAT? If that s your response when asked about your website s SEO, don t despair! It can be a complicated area not least because the search engines are
More informationHow to Read AWStats. Why it s important to know your stats
How to Read AWStats Welcome to the world of owning a website. One of the things that both newbie and even old time website owners get overwhelmed by is their analytics and understanding the data. One of
More informationVIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?
VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation
More informationCMO Briefing Google+:
www.bootcampdigital.com CMO Briefing Google+: How Google s New Social Network Can Impact Your Business Facts Google+ had over 30 million users in the first month and was the fastest growing social network
More information6 counterintuitive strategies to put your list building efforts into overdrive
6 counterintuitive strategies to put your list building efforts into overdrive Ant Carter is an online marketer, blogger and educator. Find out more about me, and the mission I have to free 1,000 people
More informationGROW YOUR BUSINESS WITH AN ALL-IN-ONE REAL ESTATE PLATFORM
GROW YOUR BUSINESS WITH AN ALL-IN-ONE REAL ESTATE PLATFORM ZipperAgent TABLE OF CONTENTS 1. Introduction: How valuable is your CRM? 2. Online Lead Capture: Online lead capture builds your business 3. Timely
More information1. You re boring your audience
1. You re boring your audience OK, so you ve convinced your users to visit your landing page. Or even better they ve signed up for your mailing list. That s great! Now that you have their attention, the
More informationThe 21 WORD . That Can Get You More Clients. Ian Brodie
The 21 WORD EMAIL That Can Get You More Clients Ian Brodie The 21 Word Email That Can Get You More Clients Hey there! Welcome to this short report on the 21 Word Email That Can Get You More Clients If
More informationEPISODE 23: HOW TO GET STARTED WITH MAILCHIMP
EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP! 1 of! 26 HOW TO GET STARTED WITH MAILCHIMP Want to play a fun game? Every time you hear the phrase email list take a drink. You ll be passed out in no time.
More informationTable of Contents. Introduction 3. Step 1: Make Sense Out of the Data Avalanche 4. Advanced Marketing Measurements 6
Table of Contents Introduction 3 Step 1: Make Sense Out of the Data Avalanche 4 Advanced Email Marketing Measurements 6 Step 2: Craft Stories Out of Your Email Marketing Data 7 Campaign Data 101 8 Integrating
More informationIn today s video I'm going show you how you can set up your own online business using marketing and affiliate marketing.
Hey guys, Diggy here with a summary of part two of the four part free video series. If you haven't watched the first video yet, please do so (https://sixfigureinc.com/intro), before continuing with this
More informationMarketing Lens Marketing Lens Fast Track Implementation Plan Marketing
Fast Track Implementation Plan Email Marketing Grow a community of qualified prospects through effective and targeted email campaigns POWERED BY www.tooliers.com -1- Copyright 2015 Bridge Europe Consulting.
More informationA Guide to Using MailChimp
v 1.4 Updated October 11, 2018 Table of Contents 1. Introduction.......................................................................3 2. Account Set-Up...................................................................4
More informationIntroduction to List Building. Introduction to List Building
Introduction to Email List Building Introduction to Email List Building 1 Table of Contents Introduction... 3 What is email list building?... 5 Permission-based email marketing vs. spam...6 How to build
More informationMARKETING BASICS
Email MARKETING BASICS Copyright 2018 Lulu Press All rights reserved This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 To view a copy of this license, visit https://creativecommons.org/licenses/by-nc/4.0/
More informationSocial Sharing. Facebook
Hello. If you re a MailChimp user, you probably already use social networks for yourself and your business. MailChimp seamlessly connects with those social features to which you re already familiar. We
More informationfacebook a guide to social networking for massage therapists
facebook a guide to social networking for massage therapists table of contents 2 3 5 6 7 9 10 13 15 get the facts first the importance of social media, facebook and the difference between different facebook
More information10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE. Jessica Bybee-Dziedzic Saffire
10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE Jessica Bybee-Dziedzic Saffire BUT SOMETHING WAS MISSING We wanted to HELP MORE PEOPLE! Beautiful, Unique Designs PRINT-AT-HOME TICKETS SCANNING
More informationImage Credit: Photo by Lukas from Pexels
Are you underestimating the importance of Keywords Research In SEO? If yes, then really you are making huge mistakes and missing valuable search engine traffic. Today s SEO world talks about unique content
More information15 Minute Traffic Formula. Contents HOW TO GET MORE TRAFFIC IN 15 MINUTES WITH SEO... 3
Contents HOW TO GET MORE TRAFFIC IN 15 MINUTES WITH SEO... 3 HOW TO TURN YOUR OLD, RUSTY BLOG POSTS INTO A PASSIVE TRAFFIC SYSTEM... 4 HOW I USED THE GOOGLE KEYWORD PLANNER TO GET 11,908 NEW READERS TO
More informationPromoting Your Small Business with and Social Media
How To Guide: Promoting Your Small Business with Email and Social Media Connect with Constant Contact. Everywhere. v1.0 06.27.2016 Market Your Email Socially Did you know that social media and email work
More information4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29
QUICK START Guide 1 Introduction... 3 1. Your Website s Performance... 4 Set up a project... 6 Track your keyword rankings... 6 Control your website s on-page health... 9 2. Competitive Intelligence...
More informationTHE ULTIMATE BEGINNER S GUIDE TO SEO FOR SMALL BUSINESS A GUIDE TO SEO 1
THE ULTIMATE BEGINNER S GUIDE TO SEO FOR SMALL BUSINESS A GUIDE TO SEO 1 1 4 Part 1: SEO overview What is SEO? Why your business needs SEO How to develop an SEO strategy Part 4: Keywords How to find the
More informationVIDEO & MULTIMEDIA MARKETING STRATEGIES
VIDEO & MULTIMEDIA MARKETING STRATEGIES 4 Primary Goals & Takeaways Why you should incorporate video into your marketing strategy How to create video content that is appealing to people How you can convert
More informationHow to actively build inbound enquiry. ebook
How to actively build inbound enquiry ebook You know it s important HOW TO ACTIVELY BUILD INBOUND ENQUIRY... Businesses spend thousands of dollars every month on PR, advertising and at times, elaborate
More informationThank You. Hello. Special offer
% Thank You Hello Special offer Guide to Dynamic Content These days, effective email marketing campaigns are all about relevance. The time when generic mass mailings generated justifiable income are almost
More informationHow To Create Backlinks
How To Create Backlinks 1 Page Contents Who Is This Book For?... 3 A Trip In The Way-Back Machine... 4 A Little Refresher... 4 How To Build Backlinks... 6 Build Backlinks With Guest Posts... 7 Build Backlinks
More information5 Easy Ways To Grow Your List
JENNA KUTCHER 5 Easy Ways To Grow Your Email List CHEAT SHEET GROW YOUR EMAIL LIST So you wanna grow your email list, right? B U T Y O U M I G H T B E W O N D E R I N G H O W? Hey you, So glad you re here
More informationWelcome to Getting it read not deleted: The secrets of a good e-newsletter. Nick Day
Welcome to Getting it read not deleted: The secrets of a good e-newsletter Nick Day Today s approximate timings 10.00 Start 11.30-11.45 Tea break 13.00-13.45 Lunch 15.00-15.15 Tea break 16.30 Finish By
More informationA Beginner s Guide to Successful Marketing
You ve got mail. A Beginner s Guide to Successful Email Marketing We believe that building successful email marketing campaigns has never been more important than it is now. But there s a problem; most
More informationWHAT YOU WILL LEARN PT ACADEMY
PTACADEMY WHAT YOU WILL LEARN Introduction Step 1 - Identify Your Niche The TLC Formula Qualifying Leads Step 2 - Build Your Lead Magnet Step 3 - Create A Funnel Email Marketing Email Autoresponder Step
More informationMeet our Example Buyer Persona Adele Revella, CEO
Meet our Example Buyer Persona Adele Revella, CEO 685 SPRING STREET, NO. 200 FRIDAY HARBOR, WA 98250 W WW.BUYERPERSONA.COM You need to hear your buyer s story Take me back to the day when you first started
More information12 Key Steps to Successful Marketing
12 Key Steps to Successful Email Marketing Contents Introduction 3 Set Objectives 4 Have a plan, but be flexible 4 Build a good database 5 Should I buy data? 5 Personalise 6 Nail your subject line 6 Use
More informationBest Practices for. Membership Renewals
Best Practices for Membership Renewals For many associations, it s easy to get caught up in the marketing efforts associated with attracting new members. But as important as membership growth is, renewal
More information9 quick wins every membership organisation should adopt
9 quick wins every membership organisation should adopt Working in a smaller membership organisation we know that email marketing isn t your only focus. You ve got other things going on and resource is
More informationFrequently Asked Questions about the NDIS
Frequently Asked Questions about the NDIS Contents 3 4 5 5 5 5 6 6 7 7 8 8 8 8 8 9 9 9 9 9 10 10 10 10 11 11 11 11 12 12 12 12 13 13 13 14 14 What is the NDIS and how is it different to current funding
More informationNewsletters: Tips & Tools. Kim Rush Lynch Agriculture Marketing Specialist Prince George s County
Email Newsletters: Tips & Tools Kim Rush Lynch Agriculture Marketing Specialist Prince George s County kimrush@umd.edu 301.868.8780 ARE NEWSLETTERS DEAD? A June 2016 survey of US marketers conducted by
More informationThe Ultimate Guide for Content Marketers. by SEMrush
The Ultimate Guide for Content Marketers by SEMrush Table of content Introduction Who is this guide for? 1 2 3 4 5 Content Analysis Content Audit Optimization of Existing Content Content Creation Gap Analysis
More informationVIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? VIDEO 2: HOW DO YOU CREATE A SMART CTA?
VIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? Hello again! I m Angela with HubSpot Academy. Now that you have a contextual marketing strategy in place with segmentation and personalization, you re ready to
More informationA quick guide to... Split-Testing
A quick guide to... Split-Testing In this guide... Learn how you can get the best results from your email campaign by testing it first! Just create up to five messages, with different personalization techniques,
More informationKey questions to ask before commissioning any web designer to build your website.
Key questions to ask before commissioning any web designer to build your website. KEY QUESTIONS TO ASK Before commissioning a web designer to build your website. As both an entrepreneur and business owner,
More informationPillar Content & Topic Clusters
Pillar Content & Topic Clusters Hi, I m Liz Murphy! A Little About Me Content strategist at IMPACT. My obsession is content that closes deals. I ve been in the inbound world for 5 years. I have aggressive
More informationWHITE PAPER TWENTY-ONE PRODUCTIVITY TOOLS
WHITE PAPER TWENTY-ONE PRODUCTIVITY TOOLS Whether it is gaining visibility on the internet, scheduling social media posts, or managing your growing list of clients, we compiled a list of some of the best
More informationWhat to Write in Your
What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES + YOUR BONUS EMAIL COURSE TEMPLATE! 1 TABLE OF CONTENTS
More informationCopyright All rights reserved worldwide.
Copyright All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international
More informationWEBINARS FOR PROFIT. Contents
Contents Introduction:... 3 Putting Your Presentation Together... 5 The Back-End Offer They Can t Refuse... 8 Pick One Target Audience per Webinar... 10 Automate Your Webinar Sessions... 12 Introduction:
More informationRepurposing Your Podcast. 3 Places Your Podcast Must Be To Maximize Your Reach (And How To Use Each Effectively)
Repurposing Your Podcast 3 Places Your Podcast Must Be To Maximize Your Reach (And How To Use Each Effectively) What You ll Learn What 3 Channels (Besides itunes and Stitcher) Your Podcast Should Be On
More information10 Questions to Ask About Your Bank or Credit Union s Web Design Project
10 Questions to Ask About Your Bank or Credit Union s Web Design Project 10 Questions to Ask About Your Bank or Credit Union s Web Design Project 1 What s Inside When your bank or credit union needs a
More informationWin-Back Campaign- Re-Engagement Series
Win-Back Campaign- Re-Engagement Series At this point the re-engagement campaign has ended, so if the prospect still hasn t responded it s time to turn up the heat. NOTE: In the emails below, everywhere
More informationWhat the is SEO? And how you can kick booty in the interwebs game
What the F^@& is SEO? And how you can kick booty in the interwebs game 1 WHAT THE F^$& is SEO?? SEO (SEARCH ENGINE OPTIMIZATION) is the process of improving your website so that it attracts more visitors
More informationDoylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC.
How to Power Up Your Email- Marketing ROI www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Get More Out of Your Email- Marketing Dollars
More informationHOW TO CREATE AN OPT-IN THAT SPEAKS TO YOUR TARGET AUDIENCE
HOW TO CREATE AN EMAIL OPT-IN THAT SPEAKS TO YOUR TARGET AUDIENCE By: Erin Shoemaker Hey there!! So this Workbook goes along with the webinar titled the same so you can work through while listening or
More informationDigital Marketing Services WEBSITE SEO SMM
Digital Marketing Services WEBSITE SEO SMM DIGITAL MARKETING SERVICES 2 The best marketing doesn t feel like marketing. Tom Fishburne, CEO, Marketoonist We think Tom said it best. Though he may have been
More informationDealer Reviews Best Practice Guide
Dealer Reviews Best Practice Guide What do I do if I get a negative review? Well, the first thing is, don t panic. Negative reviews aren t the end of the world, they actually help build trust and credibility
More informationVideo Marketing For Small Business & Professionals. By Kenn Renner
Video Marketing For Small Business & Professionals By Kenn Renner Thank You Thank you for coming to the 21st Howard Partridge Round Table Systems Mastery Event Huge Value A Hub for Networking and Relationship
More informationWebsite Self-Assessment
Leading the way in web creations the-pixel.com Website Self-Assessment Created by: the-pixel.com INTRODUCTION Is your website the best it can be? The assessment is based on the three essential components
More information