S2S Marketing. Advertising Kit. S2S Marketing. Advertising to Scientists on Bitesize Bio. Scientist to Scientist Marketing with Bitesize Bio

Transcription

1 S2S Marketing Advertising Kit Advertising to Scientists on Bitesize Bio S2S Marketing Scientist to Scientist Marketing with Bitesize Bio

2 Table of Contents 1 - Intro Readership & Demographics Advertising Options Newsletter Sponsorships Solo Campaigns Banner Ads Webinars Custom Ad Combos 26 2

3 Chapter 1: Intro 3

4 Bitesize Bio is a growing community, where over 3 million bioscience researchers go each year to find advice and solutions that help them in the lab and beyond. They come not in search of watercooler topics like news or the latest research, but when they have an urgent, unsolved problem that needs a solution today. There is no better moment for you to market your products and services, because it s solutions they seek. This is a smart, critical group that responds to quality content, and who control spending in labs and life science companies. We developed S2S Scientist to Scientist Marketing to engage scientists. Compare our traffic ranking to the big competition. 4

5 Ranking We know how to market to scientists: Bitesize Bio is one of the biggest Life Science community of scientists in the world and in the US. Website Google Nature GenomeWeb Bitesize Bio Biocompare LabRoots Lab Manager SelectScience Technology Networks Worldwide Traffic Comparative Ranking 1 1,267 74,974 97, , , , , ,694 USA Traffic Comparative Ranking ,027 39,845 43,627 42,005 85, , ,675 Source: Ranking trends were confirmed using the tracking services at SimilarWeb and Compete. Independent metrics from Amazon s Alexa.com tracking and ranking service, July

6 Chapter 2: Readership & Demographics 6

7 3.5 million scientists visit BitesizeBio.com each year 250,000 unique visitors per month 454,000 monthly page views Subscribers (in thousands) DNA/RNA Manipulation 7,3 Protein Expression & Analysis 7,6 PCR, qpcr/qrt-pcr 6,2 Genomics & Epigenetics 7,5 Cells & Model Organisms 7,4 Flow Cytometry 4,2 Microscopy & Imaging 9,1 Analytical Chemistry and Chromatography Techniques 5,0 7

8 7% 6% 21% 29% 37 % Career Stage Undergrad Faculty, other Faculty, lab Postdoc PhD/Grad 8% 7% 17% 3% 65% Sector Hospital Government Industry Other Academic 8

9 Geographic Location 23% 7% 46% 24% Other Europe Asia North America 9

10 Chapter 3: Advertising Options 10

11 Newsletter Sponsorhips Every month we send out one newsletter to each of our channels, and one to all subscribers. Only up to two sponsors per newsletter are offered, with the option of exclusive sponsorship. 250px X 250px sponsor banners will appear at the top and bottom of the newsletter for maximum visibility. Our newsletters enjoy a 24% average open rate. 11

12 Newsletter Sponsorhips 12

13 Newsletter Sponsorhips Main Newsletter (exclusive) Guaranteed minimum sends/month 27,000 3 months $ months $ 15, months $ 33,500 Main Newsletter (shared*) Guaranteed minimum sends/month 27,000 3 months $ months $ 10, months $ 22,000 * There are never more than two sponsors per newsletter. 13

14 Newsletter Sponsorhips Per Channel (exclusive) Guaranteed minimum sends/month months $ months $ months $ 7500 Per Channel (shared*) Guaranteed minimum sends/month months $ months $ months $ 5000 * There are never more than two sponsors per newsletter. 14

15 Solo Campaigns Campaigns are one the most effective forms of marketing. We also do not allow too many, to protect our subscribers and you. We limit it to a maximum of two Campaigns per month, which keep their eyes fresh for your offering. Your HTML can be sent to our entire list, or targeted to one of our channel subscriber lists. The average open rate for HTML Campaigns is 22% and the average click-through rate is 3.12%. 15

16 Solo Campaigns 16

17 Solo Campaigns Entire List Per Channel Guaranteed minimum sends 27,000 1 send $ sends $ 10,000 3 sends $ 14,600 Guaranteed minimum sends sends $ sends $ sends $

18 Banner Ads We offer two 250px X 250px banner ads per page, so your placement is highly visible. Your banner rotates between these two positions to help improve results. Our website banner ads have an average CTR of 0.21% for run of site, and 0.28% for channel targeted. Available formats include Image, HTML5 or Flash. 18

19 Banner Ads Impressions per Month (run on site) Minimum 10,000 Maximum 200,000 CPM $ 25 Impressions per Month (per channel) Minimum 5000 Maximum 50,000 CPM $ 40 Purchase Commitment Discount Granted $ 10,000 5% $ 20,000 10% $ 30,000 20% 19

20 Webinars Most traditional webinars don t engage people, they waste time. Perhaps you promote a live broadcast and get some engagement and leads. We turn your Webinar into fully SEO optimized, permanent Bitesize Bio placement that drives engagement, builds influence and creates retargeting and ongoing conversion opportunities for you. For what is often less than the cost of a traditional webinar, we help you deliver an engaging presentation they remember, while driving Leads. 20

21 Build your Custom Audience with a Lead Magnet like webinars, ebooks, white papers, and other content to convert Scientists to customers. 21

22 Step 1 Influence & visibility through live engagement and leads List Content published and promoted on Bitesize Bio Live Webinar targeted to assist your chosen niche Target your ideal audience with traditional webinars 22

23 Step 2 Your links lead to your product-, social- and blog pages Attracts Targeted Researchers immediately from our audience and perpetually from organic search Lead Magnets Webinar, Video, search engine optimized and supported by transcript and articles Target your ideal audience with native advertising, using on-demand video 23

24 Step 3 Your AdWords & Facebook remarketing lead to your product marketing campaigns. Bitesize Bio Remarketing: Your banner offering ebook-, free sample - or other offers lead to your CRM. Webinar Pricing: Contact us for details 24

25 Webinars as lead magnets build visibility and influence 25

26 Custom Ad Combos We can build a custom ad combination to meet your one-off, monthly or annual budget. Name your budget, and we will put together a deal for you. Here are some examples: 3 month Banner and Combo 3 month run-of-site banner campaign (25,000 impressions/month) 3 month channel website banner campaign (5000 impressions/month) 3 month channel newsletter sponsorship (shared, 5000 sends/month) 2 channel campaigns (minimum 5000 sends each) LIST PRICE: $ 6850 Trial Package Cost: $

27 12 month Banner Combo 12 month run-of-site banner campaign (minimum 50,000 impressions/month) 12 month channel website banner campaign (minimum 5000 impressions/month) LIST PRICE: $ 14,400 Trial Package Cost: $ 10,000 27

28 6 Campaign Combo 2 sends to our whole list (minimum 27,000 sends each) 4 sends to your specified target channel (minimum 5000 sends each) LIST PRICE: $ 14,750 Trial Package Cost: $ 10,200 28

29 Your Advertising Made Simple Within 30 Minutes Now you ve read the concepts, let us help you put it into action. Let us know the budget range and objectives you have, and we ll create an advertising solution specially for you. Visit here or go to bit.ly/lsm2-consult3 29