SERVICES & PRICING A NEW WORDPRESS WEBSITE
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- Randell Jackson
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1 A NEW WORDPRESS WEBSITE ALL WEBSITES INCLUDE Premium, Customizable, Top Rated WordPress Theme from ThemeForest Responsive (it looks good on smartphones and tablets) Content Development Interview, Coordination, and Keyword Research ( What?! Who does that? We do.) Amazing and Ongoing Opportunities for Client Input and Excellent Communication OnPage SEO (Search Engine Optimization) Is Included Up to 10 Pages + Up to 5 Portfolio, Case Study, and Product Items (You provide text and images) Required Pages: [1] Home Page, [2] About Us, [3] Contact Us, [4] Blog, [5] Legal Info Website Setup: Theme Installation, Permalinks, Contact Form, Social Media, Sign Up Integrations Speed Improvement: PREMIUM Caching Plugin Installed; Updates Included for Monthly Clients We Can Provide Creative Commons Stock Images, Although Your Pictures Make a MUCH Bigger Impact PREMIUM Optin Plugin (Industry Leader, OptinMonster); Updates Included for Monthly Clients Image Editing to Resize and Optimize for Maximum Search Engine Optimization, Speed, and Beauty Google Analytics Setup PLUS Google and Bing Sitemap Submission, and Webmaster Tools Integration Aesthetic and Functional Re-Formatting and Customization of Pages Other Things That I ll Probably Surprise You With Base Price $2,500* Extended Website $3,500* Membership Site Real Estate with IDX ecommerce Other Major Customizations * Monthly Customers get a HUGE $1,000 discount when you sign a 6-Month contract! This is because I believe so strongly in making your website work for you. Ask Tiffany for more details. Additional Pages: $120 Each Additional Blog, Product, and Portfolio Items: $75 Each YOUR ADDITIONAL COSTS (separate from my services and costs) Because you own your website 100%, you need to set up the following: 1. Purchase Your Domain Name (for example: / I recommend GoDaddy About $2 to $20 the first year. You ll get billed annually from your provider. 2. Get Your Website Hosted / I recommend BlueHost About $70 to $80 the first year. You ll get billed annually from your provider. 3. Set Up Your Campaign Services / I recommend GetResponse Starts at $15 monthly (the first month is usually free) REAL ESTATE AGENTS AND OFFICES ONLY: 4. IDX / Home Search for Extended Real Estate Sites: I set this up for you once approved by the MLS You pay $59.99 monthly (approximately), directly to IDX Broker 5. IDX / Home Search: You Pay Your MLS Fees For IDX Access (Cost and Frequency Varies By MLS)
2 WEBSITE MONTHLY SERVICES 10-POINT WORDPRESS WEBSITE MANAGEMENT Professional WordPress Monthly Management Weekly Upcheck to Make Sure the Site is Live Update WordPress Backup Monthly Update Theme Update Plugins Continue to Provide the Premium OptinMonster Plugin Continue to Provide the Premium WP Rocket Caching Plugin Incidental (Small) Changes Once / Month, if Requested (more complicated changes: $50-$125 per page) Monthly Google Sitemap Submission Monthly Bing Sitemap Submission Price: $200 / Month + Add $50 per month and get custom Google Analytics reports that include Landing Page + Social Media + Audience Overview Reports EVERY MONTH! Startup / Onboarding If we did NOT build your website, the startup includes minor updates, recommended plugins setup, bringing the existing themes and plugins up to date, and Google Analytics integration / login setup for our admin. Price when we build your site: INCLUDED (Other websites: $799 for startup) LOCAL SEO One-Time Local SEO Blast The landing page (or location page) is optimized for 3 keyword phrases containing your city s name and we submit your profile and website in an initial Local SEO blast, selecting from a database of over 1,000 directories. Some directories are major, such as Google, Yelp, and Foursquare, others are local. Price when we build your website: $500 (Other websites: $1,200) Monthly SEO Management Let us manage your local SEO to keep your directory listings current and active. We also send you a monthly report showing the directories on which your business is listed and the SEO strength of that listing (3 keywords). Price: $300 / Month LOCAL SEO + MONTHLY MANAGEMENT + GOOGLE ANALYTICS REPORTS Price: $450 / Month MONTHLY BLOG POSTS, S NEWSLETTERS, AND SOCIAL MEDIA Once / Month content marketing. See Page 3, Monthly Content Marketing Services.
3 MONTHLY CONTENT MARKETING SERVICES MONTHLY BLOG POSTS, S NEWSLETTERS, AND SOCIAL MEDIA We set up your website to integrate with these services, including making your Facebook, Twitter, LinkedIn, and Google+ Pages professional and consistent! We also work with you to identify *3 INTEREST GROUPS for your industry and your specific business. Your campaign is set up with 3 contact segments templates are created for your welcome and your monthly newsletters. 3 Blog Posts (Which Are Professionally Written ARTICLES Added To Your WEBSITE) Per Month: Blog Post #1: Written To Meet The Need of Interest Group #1 (*see above) Blog Post #2: Written To Meet The Need of Interest Group #2 (*see above) Blog Post #3: Written To Meet The Need of Interest Group #3 (*see above) 3 s Every Month + Report 1: A Portion of Blog Post #1 and Read More Using the Template We Create 2: A Portion of Blog Post #2 and Read More Using the Template We Create 3: A Portion of Blog Post #3 and Read More Using the Template We Create 20 Social Media Posts Per Week + Monthly Report: 5 Facebook Posts / Week 5 Twitter Posts / Week 5 Google+ Posts / Week 5 LinkedIn Posts / Week Monthly Facebook and Twitter Reports. Plus Other Things I ll Surprise You With SHARED CONTENT (Real Estate) Real Estate (REAP: Real Estate Agent Package): We write content that is shared among our other customers. Start Up Cost (Month 1): $450 ( Or The Cost Of New Site) Monthly (Billed At 30 Days): $300 CUSTOM CONTENT We write all content especially for you! It is timely, relevant to your area, and optimized to your industry and your specific business. Plus $40 in managed Facebook advertising and $20 in Twitter advertising each month Start Up Cost (Month 1): $950 ( Or The Cost Of New Site) Monthly (Billed At 30 Days): $650
4 MONTHLY SERVICES ADD-ONS ADD-ONS AVAILABLE ONLY TO MONTHLY CUSTOMERS Replace Shared Social Media With Custom Social Media $300 / Month. Includes $40 Managed Facebook Ads and $20 Twitter Ads Per Month $100 Per Month In Managed Facebook Advertising $400 / Month 5 Instagram Posts Per Week (Including Hashtag Research) $250 / Month Lead Page + Thank You Page Capture Give-Away Lead Magnet Creation $250 Set Up + $50 / Month $250 / Each (Then You Own It) 5 New Listing Pages Per Month $100 / Month Quarterly Onsite Photo / Image Pack $200 / Month (Only available in some markets - ask us about availability in your town) Up To 10 Stock Image (Includes Searches and Selection) $150 / Per 10 Images (Only if you want nicer professional images and don t want to pick them out yourself) OTHER SERVICES AVAILABLE TO EVERYONE Webinar Services: Podcast Services: Sales Funnel Development: Local SEO Services Call for Custom Quote OTHER SERVICES FOR REAL ESTATE AGENTS Monthly Real Estate Content Only Subscription: Monthly Real Estate Content + 5 New Listing Pages / Month Gorgeous Listing Video Posted On YouTube Agent Explainer Video Posted On YouTube $49 / Month $149 / Month $199 - and You Own It! $299 - and You Own It!
5 FULL SERVICE MARKETING DEPARTMENT When You Want It All! WEBSITE MANAGEMENT 3 Custom Blog Posts Per Month Professional Written, 1 For Each Of The 3 Interest Segments 1 Video Post Per Month Website Updates As Needed (Including Product, Portfolio, and Real Estate Listing Pages) Up to 3 Opt-In Pages and 3 Thank You Pages Local Search Engine Optimization To Dominate Your Local Market Searches ENHANCED SOCIAL MEDIA MANAGEMENT 45 Posts Per Week, Including Hashtag Research 10 Facebook Posts Per Week 10 Twitter Posts Per Week 10 Google+ Posts Per Week 5 LinkedIn Posts Per Week (because 10 is just tooo much) 10 Instagram Posts Per Week Engagement Management: We follow/unfollow people for you, handle easy interactions, and immediately contact you with customer service and sales requests. MONTHLY NEWSLETTERS Creation of 3 Giveaways for People Who Sign Up for the List 3 s Per Month - 1 For Each Interest Segment FACEBOOK ADVERTISING $200 of Managed Facebook Advertising Per Month to Boost Posts MONTHLY FORMAL MARKETING MEETING / CONSULTATION Of course, our door is always open to discuss your marketing! However, we prepare and block out time for a marketing meeting with principals and staff that will last 1-2 hours each month. TOTAL COSTS: Start Up: $4,000 (Includes Website Development) Monthly: $2,500
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