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1 your target market is only a click away MPI Chicago Area Chapter 2013 Media Kit online print partnerships

2 Top Reasons to Advertise with MPI-CAC MPI-CAC is your target audience Advertising with MPI-CAC allows your company to reach industry decisionmakers. Your message will reach pre-qualified buyers who are looking for your products specifically for their business. 20% 14% 22% 44% Members Buy MPI The meeting, conventions, exhibitions and incentive travel industry generates $263 billion in direct spending annually. 44% - Corporate 22% - Association Non-Profit 20% - Independent Multi- Management Companies 14% - Vertical Markets such as University, Government and Medical MPI members buy from advertisers and MPI suppliers because they understand the value of what the organization represents. MPI planners have tremendous buying power The majority of MPI-CAC planner members: Have an annual meeting budget ranging from $1M - $10M Collectively, plan more than 125,000 meetings per year Hold meetings all throughout the United States with the MidWest as the primary region, followed closely by the Southwest and Southeast regions MPI-CAC membership includes representation in some of the largest corporations and associations: Abbott Laboratories American Bar Association Association of Legal Administrators Baxter Healthcare Corporation Blue Cross & Blue Shield Association Caterpillar CVS Caremark Ernst & Young Healthcare Information & Management Systems Society Motorola Northern Trust The Boeing Company Walgreens Wm. Wrigley Jr. Company

3 MPI-CAC Marketing Solutions enewsletter The Chapter s bi-weekly enewsletter, Conversations + Connections, offers bite-sized nuggets of information direct to our members. Included in these quick reads are reminders about upcoming chapter events, sponsorship opportunities, and general announcements and reminders. Conversations + Connections is a favorite amongst members as the easiest way to receive Chapter news. Format enewsletter Distribution 1,100 Chicagoland meeting professionals mpicac.org The MPI-CAC website offers new features and functionality for the membership, guests and advertisers, including enhanced statistical reporting for advertisements. Format Online Stats 9,229 Unique Visitors Per Month 16,327 Total Visits Monthly 72,270 Page Views Monthly 2,381 Page Views Daily Membership Directory MPI-CAC members will frequently use the Membership Directory as a networking, information and purchasing tool throughout the year. Your advertisement will have the opportunity to target the purchasers and decision-makers in one of the most rapidly growing markets in the meeting and hospitality industry. Format Printed Distribution 1,100 Chicagoland meeting professionals Dedicated eblast A dedicated ebalst delivers your message directly into the member s inbox. These s are in limited supply as only one will be sent each month to the chapter s 1,500 members and subscribers. Format eblast Distribution 1,500 Chicagoland meeting professional members and subscribers

4 enewsletter Advertising Rates Date Options Price Per Ad 1 st Issue 2 nd Issue 3 rd Issue January 2013 $525 1/2/13 1/16/13 1/30/13 February 2013 $525 2/13/13 2/27/13 March 2013 $525 3/13/13 3/27/13 April 2013 $525 4/10/13 4/24/13 May 2013 $525 5/8/13 5/22/13 June 2013 $525 6/5/13 6/19/13 July 2013 $525 7/10/13 7/24/13 August 2013 $525 8/7/13 8/21/13 September 2013 $525 9/4/13 9/18/13 October 2013 $525 10/2/13 10/16/13 10/30/13 November 2013 $525 11/13/13 11/27/13 December 2013 $525 12/11/13 12/26/13 Advertisement Size Format: Overall Ad Size: File Size: GIF or JPEG Your ad will be hyper-linked to your company s web site (or link of your choice). 231 pixels wide x 269 high no larger than 150 KB Order Placement Information Multiple issues may be requested. Space will be reserved on a first-come, first-serve basis. Please indicate the issues in which you wish to reserve your placement in order of preference, with 1 = your first choice. MPI-CAC will contact you to confirm availability and will do its best to match your first choice.

5 Website Advertising Rates Page Options Placement Price per 3 Months Home Page Community, Events & Education Marketplace & Careers Leadership, Membership & News Run of Site Advertisement Size Right Side Banner Right Side Banner Right Side Banner Right Side Banner Bottom Banner $475 $850 $400 $700 $350 $600 $350 $600 $350 $600 Price per 6 Months Format: Overall Ad Size: File Size: GIF or JPEG Your ad will be hyper-linked to your company s web site (or link of your choice). Right Side Banner wide X 156 high Bottom Run of Site Banner wide X 62 height no larger than 150 KB Order Placement Information Please indicate the first three placement and duration choices in which you wish to reserve your placement in order of preference with 1 = your first choice. Space will be reserved on a first-come, first-serve basis. Current advertisers will be given the first option to renew in the same location unless a waiting list exists for that space. There are a total of six advertising spots per page in the Right Side Banner placement. There is a maximum of two advertising spots in the Bottom Banner Run of Site placement. Placements are made at the discretion of the MPI-CAC webmaster.

6 Dedicated Rates Date Options Price Per Release Date January 2013 $2,000 1/15/13 February 2013 $2,000 2/19/13 March 2013 $2,000 3/19/13 April 2013 $2,000 4/16/13 May 2013 $2,000 5/21/13 June 2013 $2,000 6/18/13 July 2013 $2,000 7/17/13 August 2013 $2,000 8/20/13 September 2013 $2,000 9/17/13 October 2013 $2,000 10/15/13 November 2013 $2,000 11/19/13 December 2013 $2,000 12/17/13 Advertisement Distribution Launch Dates: Distribution: Third Tuesday of each month. Only one per month available. 1,100 MPI-CAC Members (Opted to request sponsor dedicated message) Order Placement Information Space will be reserved on a first-come, first-serve basis. Please indicate the issues in which you wish to reserve your placement in order of preference, with 1 = your first choice. MPI-CAC will contact you to confirm availability and will do its best to match your first choice.

7 Dedicated Specs Acceptable Formats HTML: Please submit your dedicated as a complete HTML piece (with separate images and coding). Images should be in JPG or GIF format, approximately 10-15k each in file size. Note that images in s may be blocked by the recipient s program. All pertinent information should be listed in the text, not the image. Flash files or files that contain all images and text in a single JPG or GIF file cannot be accepted. TEXT VERSION: Please submit a text-only (no images) version of your , submitted as a Word document. This will be used so recipients who cannot display images in their inbox will still receive your message. Link: Please submit a link with your dedicated . Subject Line: Please provide a subject line for your dedicated .

8 Additional Marketing Opportunities Membership Directory MPI-CAC members will frequently use the Membership Directory as a networking, information and purchasing tool throughout the year. Your advertisement will have the opportunity to target the purchasers and decisionmakers in one of the most rapidly growing markets in the meetings and hospitality industry. MPI-CAC has partnered with Naylor, LLC, as publisher of the directory. To discuss your advertising options, contact: Jamie Williams, Publication Director (800) ext jwilliams@naylor.com Member Mailing List Rental Want to reach over 1,100 of the Chicago Area s leading meeting professionals? Rent the MPI-CAC member address list for one-time use for your own personalized mailing. Complete the online form at Enhanced Supplier Listing Stand out in the Supplier Directory Search and be noticed! Enhance your directory listing for only $75.00 annually. Enhanced listings provide: listing moved to the top of the search results business card image (company logo) company description Complete the online form at

9 Additional Marketing Opportunities Sponsorship Opportunities Showcase your destination, venue or services to over 1,100 qualified meeting professional buyers and increase awareness and consideration for your company. Sponsorship is the solution for you! Opportunities are available for general chapter activities and for specific chapter events through both financial contributions and in-kind donations. Our sponsorship development levels are created with every organization s budget in mind so you can chose the level that is best suited for your company. Each level provides opportunities to maximize your exposure to Chicago's meeting professionals. Financial contribution options range from $500 to $10,000 with a plethora of opportunities in between to meet every budget. Please contact the MPI-CAC headquarters office with any questions regarding sponsorship by phone at (630) , or at info@mpicac.org. For all the details, visit NEW Sponsorship Opportunities for ! Do you want to build brand awareness for your company? Would you like a marketing partner that can guarantee a full-year of exposure? Then search no further. Here is the opportunity you have been waiting for! The new cash sponsorship program provides 20 organizations a marketing partnership opportunity. The generous benefits include Event Recognition, Event Registration, MPI Membership and Advertising throughout the year. The benefits are offered on a first come, first served basis. Explore the opportunities in the Sponsorship Prospectus at

10 Need more convincing? MPI-CAC produces relevant content The Chapter s enewsletter was voted one of the top ways that members want to hear from MPI-CAC. Content is developed to deliver chapter news and relevant industry issues and trends that affect our members the most. Ads placed with MPI-CAC get the right attention Each issue of the enewsletter has a limited number of ad spaces, allowing your ad to get maximum exposure. A limited number of ads equals higher visibility. See an immediate response to your ad The electronic newsletter format makes it more convenient for a reader to respond to your ad. Your product is just a click away! Track the effectiveness of your campaign Tracking reader and visitor responses to your campaign is available to advertisers which will immediately quantify your ROI. About MPI-CAC Meeting Professionals International (MPI), the world s largest association for the meetings and events industry, is committed to positioning meetings and events as a key strategic component of an organization s success. The 1,100 member Chicago Area Chapter of MPI, established in 1976, empowers its members to increase their strategic value with education, professional development and business growth opportunities. For more information, visit To discuss custom advertising packages that can meet your business development needs, please contact the Executive Director: Beth Chitnis beth@mpicac.org

11 enewsletter Insertion Order Form (online forms available at ADVERTISER: Company: Contact Name: Address: City, State Zip: Phone: BILLING INFORMATION: Company: Contact Name: Address: City, State Zip: Phone: ISSUE DATES: Indicate your choices by checking next to the issue date. The chapter office will confirm availability for the dates selected. Date Options Price Per 1 st Issue 2 nd Issue 3 rd Issue Ad January 2013 $525 1/2 1/16 1/30 February 2013 $525 2/13 2/27 March 2013 $525 3/13 3/27 April 2013 $525 4/10 4/24 May 2013 $525 5/8 5/22 June 2013 $525 6/5 6/19 July 2013 $525 7/10 7/24 August 2013 $525 8/7 8/21 September 2013 $525 9/4 9/18 October 2013 $525 10/2 10/16 10/30 November 2013 $525 11/13 11/27 December 2013 $525 12/11 12/26 Advertising Representative: Signature: Date: Accepted by MPI-CAC Representative: Signature: Date: SEND INSERTION ORDER & ARTWORK TO: MPI Chicago Area Chapter Phone: W. 22 nd Street, Suite 202 Fax: Oak Brook, IL adartwork@mpicac.org

12 Website Insertion Order Form (online forms available at ADVERTISER: Company: Contact Name: Address: City, State Zip: Phone: BILLING INFORMATION: Company: Contact Name: Address: City, State Zip: Phone: ADVERTISEMENT PLACEMENT: Indicate your choices by checking next to the preferred placement and length. Page Options Placement Price per 3 Months Price per 6 Months Home Page Right Side Banner $475 $850 Community, Events & Education Right Side Banner $400 $700 Marketplace & Careers Right Side Banner $350 $600 Leadership, Membership & News Right Side Banner $350 $600 Run of Site Bottom Banner $350 $600 ADVERTISEMENT START DATE: (The chapter office will confirm availability for the dates selected.) Advertising Representative: Signature: Accepted by MPI-CAC Representative: Signature: Date: Date: SEND INSERTION ORDER & ARTWORK TO: MPI Chicago Area Chapter Phone: W. 22 nd Street, Suite 202 Fax: Oak Brook, IL adartwork@mpicac.org

13 Dedicated Insertion Order Form (online forms available at ADVERTISER: Company: Contact Name: Address: City, State Zip: Phone: BILLING INFORMATION: Company: Contact Name: Address: City, State Zip: Phone: ISSUE DATES: Indicate your choices by checking next to the issue date. The chapter office will confirm availability for the dates selected. Date Options Price Per Release Date January 2013 $2,000 1/15/13 February 2013 $2,000 2/19/13 March 2013 $2,000 3/19/13 April 2013 $2,000 4/16/13 May 2013 $2,000 5/21/13 June 2013 $2,000 6/18/13 July 2013 $2,000 7/16/13 August 2013 $2,000 8/20/13 September 2013 $2,000 9/17/13 October 2013 $2,000 10/15/13 November 2013 $2,000 11/19/13 December 2013 $2,000 12/17/13 Advertising Representative: Signature: Date: Accepted by MPI-CAC Representative: Signature: Date: SEND INSERTION ORDER & ARTWORK TO: MPI Chicago Area Chapter Phone: W. 22 nd Street, Suite 202 Fax: Oak Brook, IL

14 Questions? Contact Us! Advertising enewsletter Website Beth Chitnis MPI-CAC Executive Director P: E: Advertising Membership Directory Jamie Williams Naylor Publication Director P: ext E: Sponsorship Tina Reedy MPI-CAC Director of Sponsorship P: E: MPI Chicago Area Chapter 1301 W. 22 nd Street, Suite 202 Oak Brook, IL

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