9 BEST PRACTICES FOR USING TRACKED URLS IN YOUR SMS MESSAGES

Size: px
Start display at page:

Download "9 BEST PRACTICES FOR USING TRACKED URLS IN YOUR SMS MESSAGES"

Transcription

1 9 BEST PRACTICES FOR USING TRACKED URLS IN YOUR SMS MESSAGES A DYNMARK PUBLICATION 1

2 Introduction Historically tracking interactions with an SMS beyond its delivery status has been very difficult, which has imposed limitations on the accuracy of ROI and analytics of your messaging campaigns. Intelligent Tracking is a simple solution to this problem, which also gives you the added benefit of being able to drive your customers to a mobile web page. By using the service you can reduce all the links in your SMS to a simple URL with a unique ID appended to the end. The Intelligent Tracking service offers not only a unique, automated and embedded service but also some services which are unavailable from any other service provider: Customisable URLs, which allow you to add your brand to a uniquely tracked URL, increasing trust with the customer Click-through data forwarding, allowing you to share data from clickthroughs in real-time with a third party software or service. Hashtag links, which create a tracked link to a Twitter stream of your chosen hashtag, delivered to the customer as a URL within their SMS. Even though these kinds of technological advances have been made, many businesses are failing to use services which can not only help them deliver a better experience to the customer, but also improve ROI and reduce messaging costs. Based on what our customers have been using the Intelligent Tracking for we have come up with the best ways to use this service to maximise results, so this guide will help you understand those practices too. This document aims to explain how best you should use Dynmark s Intelligent Tracking service to ensure maximum engagement from your consumers and provide a seamless and impeccable service. N.B. only smartphone users will be able to click on URLs in your SMS A DYNMARK PUBLICATION 2

3 1 Customise your URL We understand that when you send out SMS to your customers it is important that they trust the content they are receiving. With that in mind, you can use our customisation service to add a brand prefix to the start of your URL. Simply enter the prefix you would like to use on your URLs and it will be automatically applied to all the URLs by Intelligent Tracking. For many customers it can be difficult to trust a URL that you have not come across before, but by adding a customised prefix you can reassure your customers of the safety and security of your messages. Using this kind of customisation creates instant brand recognition with the recipient of your SMS, especially when used in combination with an alphanumeric originator (a word of 11 characters or less, usually your brand name). City vs. Arsenal tonight at 7pm. Place your bets at now to get the best odds. It is recommended that you use less than 4 characters for your prefix to keep your whole URL under 25 characters and prevent it from occupying too much of your SMS. Example of bet in play SMS with brand customisation A DYNMARK PUBLICATION 3

4 2 Brand it your Own Dynmark s second URL branding option allows you to use a domain you own (not your primary web or mobile domain) and set up complete branded URLs. For example, purchase a short URL using either your brand name or an acronym of it, for example: Shop Example Ltd Primary URL: Potential Tracking URL: This kind of complete customisation requires your ownership of the domain and some tinkering with your DNS. Although, this sounds complicated it really isn t and we will offer support to help get you going. Once you have set up your domain you can use it in all of your SMS, creating a complete and seamless brand experience for the recipients of your SMS. As opposed to receiving an SMS with an unknown URL in it, they will always recognise your brand instantly, thus increasing trust and strengthening your relationship. Thank you for becoming a member of Country style view our latest newsletter & offers at Example of complete branded URL in an SMS We suggest that when purchasing a tracking URL domain, you look for alternatives that are as short as possible. Here are some examples that work well: We also advise that you choose a domain with less than 6 characters including the. to avoid taking up too much space in your SMS. A DYNMARK PUBLICATION 4

5 3 Drive Traffic to Your Website The most common reason we have seen to use a URL within an SMS, is to drive traffic to a mobile website. However, where this often falls down is if the customer is dropped onto the homepage. As with desktop sites, customers will rarely search the site for the content they want, so it is extremely important that you direct them to a relevant page or landing page. In this example, the URL that was originally added to the message has been replaced with a Dynmark URL, this allows you to track clickthrough information via the Cloud Portal. Click-throughs are recorded in real-time and can be tallied with mobile site visits or conversions to understand the true ROI of your campaign. We always recommend targeting; use the URL to drive customers to a specific page on a website where they can access information relevant to the message you have just sent via SMS. Hi Doris, thanks for downloading our latest report. You can read our previous monthly reports on our website by clicking here Example of targeted URL use in SMS One of our retail customers has used Intelligent Tracking in a marketing SMS to drive customers directly to the page on their mobile site where they can find the offers relevant to the message. They have seen amazing click rates of up to 50% on their campaigns driving traffic to the latest upgrade options on their mobile site. A DYNMARK PUBLICATION 5

6 4 Provide More Content Within Your SMS For customers that use marketing, changing to SMS can provide a challenge in ensuring that your message is less than 160 characters. In fact, even well-seasoned SMS marketers can find this limit a tight squeeze; especially if there is a need to include additional information in the message; such as an opt out number, URL or terms and conditions. Many specific page URLs can be very long (e.g. legal or offer detail pages), so your message could end up looking like this. Hello Robert, tonight s Bingo madness starts at 8pm, you could win 10,000 T&Cs apply visit: help.aspx for info. Text STOP to to opt out. Example of long URL used in SMS Our tracking service negates all these problems by automating the translation of your URL into a unique tracked version. 1. It shortens the URL in this case, which of course will shorten the message saving you money. 2. Adding a tracked URL will increase the amount of information you can convey to your customer, by linking to specific content on your site. 3. The translated URL can be customised with your brand name, ensuring that the customer will instantly recognise and trust the URL to click-through. These unique features mean that the resultant message which is sent out, will be shorter, more explicit, easier for the customer to understand and branded. All creating a better experience for your customer. A DYNMARK PUBLICATION 6

7 5 Focus Your Call-to-Action In many marketing scenarios it is possible, if not encouraged to use more than one call-to-action, aiming to create as many conversion opportunities as possible. However, SMS is an entirely different medium, your messages need to be kept short and to the point, and it is very important to make only one specific point that is relevant, timely and necessary. Simplistic, single focus messages are often the most successful with the customer. In fact research has shown that messages containing less than 70 characters return the best results in terms of driving sales. Using a short tracked URL will enable you to target your call-to-action at that link, while creating a short sharp message around it to grab the consumer s attention. Ensuring that your message is pertinent to your customer is hugely important in securing good ROI and driving your customer to a specific target is a great way to do so. Hi Bella, you still have items in your basket from Friday, visit to check out before 5pm and we ll give you 10% off. Dynmark believes in sending the right message, because we can help you target the right audience, with the right message at the right time to maximise the possible ROI from your messaging campaigns. Example of highly targeted SMS. A DYNMARK PUBLICATION 7

8 6 Use SMS to Support Social Campaigns Social Media & SMS messaging are becoming an increasingly dominant force in the world of marketing, as more brands than ever look to target consumers. Social campaigns can reach a global audience instantly, leading to increased engagement with customers. Whilst social provides the channel from which open conversation can take place, SMS can be used to drive traffic to your social presence. Intelligent Tracking will provide you with the ability to drive users, via a tracked URL in your SMS to a Twitter hashtag stream. Any hashtag included in an SMS can be translated into a unique tracked URL, which when clicked on will take the recipient to a Twitter search stream including all tweets with that hashtag. By using timely, targeted SMS campaigns to support your social campaigns you can prompt customers to engage with you on twitter. Send: Hi Matt, tweet us with #brandcomp for your chance to win lots prizes Translated to: Hi Matt, tweet us with for your chance to win lots prizes Example of SMS supporting a multichannel campaign A DYNMARK PUBLICATION 8

9 7 Improve Customer Lifecycle Experiences A customer communication containing a call to action should prompt a response, that delivers value for the customer and reinforces a relationship with a brand. Your SMS message should always have a purpose. By including a call to action in your SMS, you are asking the reader to interact with you. Using our tracking services, you can set an automated forward, so that as the call to action is clicked there is another instant opportunity for a customer touch point. Your sofa has arrived in store. If you would like one of our team to call you to arrange delivery please click Example of data forwarding SMS a call back can be initiated in the call centre when the URL is clicked on and the recipient can be instantly redirected to a landing page with offers or promotions. To ensure that you nurture that first response to a call to action, through to conversion, it is important to setup actions that create regular touch points with the customer and update/prompt your internal systems. Enabling data forwarding will lead to click-through information being forwarded to a system of your choice. This will help you minimise resource time and automate your internal process. You can initiate any kind of further contact from the click-through, such as another SMS, or push notification into your app. You can even push the data through to a call centre, and as in the example below, schedule an operative to call the recipient back. Although this may require some development, in the long run it is possible to save many man hours of work and allow for smoother business processes as well as increased customer engagement and better customer care. A DYNMARK PUBLICATION 9

10 8 Automate Business Processes Many internal processes can be streamlined by enabling data forwarding. Intelligent Tracking can allow you to forward click-through information to any external system, prompting an automated process. A customer approaching renewal could receive a SMS notifying them of the expiry date and proving the option, click here to renew your annual subscription. On clicking the link the reader starts an automated process on an internal system. Using automation it is possible to complete actions such as orders and subscription renewals, simply by clicking a link in an SMS. This will save your business time and money by streamlining responses to customer requests, purchases and orders. Hi Ben, check out this seasons new styles click for your catalogue Example of data forwarding SMS Dear Jane, your annual subscription to Country Styles Magazine ends next month. To continue your subscription please click countrystyles.dyn.co/abc123 A DYNMARK PUBLICATION 10

11 9 Follow Up Campaigns By using the Intelligent Tracking service, you are able to extract unique lead information on each of the recipients that have clicked on your URL. This is a feature unavailable from any other service provider. Personalised follow up campaigns will also increase a customer s feeling of value as they are followed up on the basis that they completed a previous action. This increased targeting will mean you contact only customers that have shown a genuine interest in your product or service, thus achieving a greater return. Once your campaign is complete and your messages have been delivered and clicked, you can use this data to create targeted follow up campaigns to increase engagement with those consumers that clicked on your URL. Hi James, as you have shown special interest in our offer, we are happy to give you an extra 10% off. Use this SMS in store as a coupon. Example of follow up SMS A DYNMARK PUBLICATION 11

12 Important to Remember 1. Choose your Activation Option To activate Intelligent Tracking you need to go to Intelligent Cloud Services within the Cloud Portal and accept the terms and conditions. There are two options to select from. You can choose to activate either Activate Intelligent Tracking for all URLs or Activate Intelligent Tracking for marked URLs only. If you choose the former, the Cloud Platform will recognise every URL included in your messages that starts with or However, if you want certain URLs to remain (e.g. your main domain name) you can choose the latter option and mark the URLs you want to shorten with symbol. Warning: If you do not complete the above your URLs will not be tracked. 2. Branding Options A default dyn.co prefix Customised link with your brand name yourbrand.dyn.co Purchase and use your own domain These three options allow you to vary the levels of branding within your message. You can create a complete brand experience by purchasing a short domain (e.g. bra.nd) or use Dynmark s domain for a simple and equally secure option. 3. Tracked URLs May Not Be Shorter URL Tracking is designed to replace URLs in SMS with traceable versions that can be uniquely tracked. The maximum length for a unique identifier is 6 characters so the unique URL will not be longer than 21 characters. Warning: If your domain name is short (e.g. it may not be shorter once it has been replaced. A DYNMARK PUBLICATION 12

13 Important to Remember 4. Maintained Security We understand that you may want to send secure URLs ( in your SMS as we do. We have built into the service to recognise and honour any secure URLs that are found. This means that when you enter a secure URL (e.g. we will replace it with a secure version (e.g Unique, Single Use URLs When a unique URL is created by the Dynmark Cloud Platform, that URL is specific only to the mobile number it is sent to. No other messages will contain that URL and no other mobile numbers will receive it. This is very important to remember, because it means you cannot reuse the URLs for anything else, without skewing your reporting and affecting your ROI. 6. Own your Brand By purchasing your own domain to use for URL tracking you create a seamless brand experience. It is best practice to choose a short and simple domain, using a shortened or acronym version of your brand name. Warning: you must purchase a new domain that is not currently being used for any other website or hosting. 7. Create Tag Calls-to-Action When tracking the hashtags in your SMS, you need only include the hashtag in the format #myhashtag this will be automatically translated into a URL of your chosen branding option (e.g. It is important that you phrase your message to create a call-to-action around this soon to be URL, in order to avoid confusing the recipient with a message like tweet us with which would make little or no sense. A DYNMARK PUBLICATION 13

14 Dynmark Cloud Platform Statistics Dynmark operates one of Europe's most powerful cloud messaging platforms. Based on linear scaling architecture it has the capability to increase processing power as it is required, so the more you send the more we can send! Intelligent Tracking Facts The Intelligent tracking service is a highly sophisticated service designed to support all our customers, right from SMEs through to global enterprises and so can be used on URLs in millions of messages. There is no need to worry about the system managing any size of campaign. Capable of ingesting 500 messages containing URLs per second 99.5% up time 24 hours / 7 days support ISO 9001 and compliant Cloud Based Online SaaS applications Accessible anywhere anytime Tracking for each mobile number via a unique ID URL tracking automatically embedded into every SMS Free service that is automatically available to every customer Automated shortening and tracking of all URLs Shortened URLs help to reduce message size and save money URLs never longer than 21 characters A DYNMARK PUBLICATION 14

31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS

CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS 1.1 Design When designing and building a website today, it s essential for businesses to think about how users will access their website. Research undertaken

More information

Getting your ducks in a row

Getting your ducks in a row Guide 4 Getting your ducks in a row What campaigns can you send? In brief What s happening? The GDPR (General Data Protection Regulation) is a new data protection regulation, bringing greater protection

More information

. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN

. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Email Digital Marketing Agency Telephone: 0151 203 2073 Email: info@e-blueprint.co.uk 25 Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Create an audience... In direct marketing, it s long been

More information

Making online easy. Cube Reviews User Guide

Making online easy. Cube Reviews User Guide Making online easy Cube Reviews User Guide Introduction page Funnel How to Link Your Review Sites page How to Customise Funnel Content page How to Customise Funnel Set-Up page 7 Widgets page 8 Invites

More information

Website Designs Australia

Website Designs Australia Proudly Brought To You By: Website Designs Australia Contents Disclaimer... 4 Why Your Local Business Needs Google Plus... 5 1 How Google Plus Can Improve Your Search Engine Rankings... 6 1. Google Search

More information

WHITEPAPER. Dispensable, unimportant, unloved.

WHITEPAPER. Dispensable, unimportant, unloved. Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that your address has been added to the

More information

BUYER S GUIDE WEBSITE DEVELOPMENT

BUYER S GUIDE WEBSITE DEVELOPMENT BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design. EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website

More information

6 Best Practices for Unifying and Push Notifications

6 Best Practices for Unifying  and Push Notifications 6 Best Practices for Unifying Email and Push Notifications 6 Best Practices for Unifying Email and Push Notifications 1 TABLE of CONTENTS 01 Now is the time that brands can finally deliver on personalization.

More information

13 Tried and True Growth Hacking Strategies

13 Tried and True Growth Hacking Strategies 13 Tried and True Growth Hacking Strategies Growth Tip #1. Use Click Popups to Make Conversion Super Easy Click popups have, in many ways, replaced much of the need for squeeze pages. Every time you would

More information

Marketing Guide to Increase Sales

Marketing Guide to Increase Sales A STEP BY STEP Email Marketing Guide to Increase Sales Reach your target prospects and convert them into customers Email Marketing and Importance of Data Quality Email marketing is a type of direct marketing

More information

Thank You. Hello. Special offer

Thank You. Hello. Special offer % Thank You Hello Special offer Guide to Dynamic Content These days, effective email marketing campaigns are all about relevance. The time when generic mass mailings generated justifiable income are almost

More information

INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI. Learn more

INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI. Learn more INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI Learn more www.outspoken.com @getoutspoken! BRANDS EMBRACING TEXT MESSAGE MARKETING Text message marketing boasts up to a 45% ROI

More information

CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT

CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT Website Development WHAT IS WEBSITE DEVELOPMENT? This is the development of a website for the Internet (World Wide Web) Website development can range from developing

More information

Using Social Media and New Media Technologies in Fundraising

Using Social Media and New Media Technologies in Fundraising Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active

More information

UTILIZING THE NEW ALDA WEBSITE (CHAPTER LEADERS GROUP) PRESENTER: BRIAN JENSEN SEPTEMBER 16, 2016

UTILIZING THE NEW ALDA WEBSITE (CHAPTER LEADERS GROUP) PRESENTER: BRIAN JENSEN SEPTEMBER 16, 2016 UTILIZING THE NEW ALDA WEBSITE (CHAPTER LEADERS GROUP) PRESENTER: BRIAN JENSEN SEPTEMBER 16, 2016 Today I will be explaining the issues involved in fixing and upgrading our website, and how we can use

More information

HOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns

HOW TO CHOOSE THE BEST  MARKETING PRODUCT? zoho.com/campaigns HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you

More information

Why Chiropractors Need To Know About Messenger Bots

Why Chiropractors Need To Know About Messenger Bots Why Chiropractors Need To Know About Messenger Bots Presented By What Is a Messenger Bot / Chat Bot Anyway? A Chat Bot is simply software that allows you to communicate with your prospects / patients inside

More information

CONVERSION TRACKING PIXEL GUIDE

CONVERSION TRACKING PIXEL GUIDE Conversion Tracking Pixel Guide A Step By Step Guide to Installing a conversion tracking pixel for your next Facebook ad. Go beyond clicks, and know who s converting. PRESENTED BY JULIE LOWE OF SOCIALLY

More information

Dynamic Search Ads. Playbook

Dynamic Search Ads. Playbook Dynamic Search s Playbook 1 WHAT Introduction to Dynamic Search s What are Dynamic Search s? Dynamic Search s offer a way to advertise on Google.com without keywords, allowing advertisers to harness their

More information

Comping Guide. Rafflecopter & Blogs

Comping Guide. Rafflecopter & Blogs Comping Guide Blogs 2 Following blogs 2 Commenting on blogs 2 Prize promotions on blogs 4 Notifying winners 4 How to find Blog comps 4 Rafflecopter 5 Types of Rafflecopter giveaway 6 An example Rafflecopter

More information

Welcome and thank you for attending our event! Today s topic is Informed Delivery. Optional: Before we get started, can I see a show of hands of how

Welcome and thank you for attending our event! Today s topic is Informed Delivery. Optional: Before we get started, can I see a show of hands of how Welcome and thank you for attending our event! Today s topic is Informed Delivery. Optional: Before we get started, can I see a show of hands of how many of you are already signed up to receive Informed

More information

NETACEA / WHITE PAPER DNS VS JAVASCRIPT

NETACEA / WHITE PAPER DNS VS JAVASCRIPT NETACEA / WHITE PAPER DNS VS JAVASCRIPT DNS VS JAVASCRIPT FOREWORD BACKGROUND ENTERPRISE GRADE VIRTUAL WAITING ROOM THE ALTERNATIVES SUMMARY ABOUT THE NETACEA VIRTUAL WAITING ROOM FOREWORD Visual Diagram

More information

Using video to drive sales

Using video to drive sales Using video to drive sales The following is a sequence of actions related to using video to drive sales. These are the methods and actions that Richter10.2 Video takes to increase our sales of our products

More information

How to Select the Right Marketing Cloud Edition

How to Select the Right Marketing Cloud Edition How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire

More information

A Guide to Using MailChimp

A Guide to Using MailChimp v 1.4 Updated October 11, 2018 Table of Contents 1. Introduction.......................................................................3 2. Account Set-Up...................................................................4

More information

Hi, I m SMS SMS BOOTCAMP. Everything you need to know to get started with SMS marketing.

Hi, I m SMS SMS BOOTCAMP. Everything you need to know to get started with SMS marketing. 45 60 15 Hi, I m SMS 1 30 E 2 H 1 SMS BOOTCAMP get started with SMS marketing. COLLECT CONTACTS Building your database of loyal customers is really easy with SMS. Just Ask It s easy to collect mobile phone

More information

A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com.

A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com. A User Guide Welcome to Zoho Campaigns! This guide will help you create and send your first email campaign. In addition to sending an email campaign, you ll learn how to create your first mailing list,

More information

Spreading The Word. Tips for sharing your organization s story with the world!

Spreading The Word. Tips for sharing your organization s story with the world! Spreading The Word Tips for sharing your organization s story with the world! The Basics Ready To Share Are you verified to accept donations? Is your profile complete? Have you determined your main goals

More information

GET TO KNOW MARKETING AUTOMATION

GET TO KNOW MARKETING AUTOMATION GET TO KNOW MARKETING AUTOMATION for Microsoft Dynamics CRM ONLINE Friday, June 10 2016 01:00 PM EDT Microsoft Dynamics CRM Center of your Digital Strategy Historically, Microsoft Dynamics CRM is known

More information

Playbook. The B2B Marketer s Playbook

Playbook. The B2B  Marketer s Playbook Playbook The BB Email Marketer s Playbook Seth Godin, marketing guru and inspiration for an action figure (true story), once said, The only way to consistently grow in BB is to be better than very good.

More information

Effectively Harness The Power Of Marketing To Increase Your

Effectively Harness The Power Of  Marketing To Increase Your Effectively Harness The Power Of Email Marketing To Increase Your Sales @theidm Welcome! Kate Barrett Director www.shinealightmedia.com kate@shinealightmedia.com Twitter: @shinealightmedi A Little About

More information

9 quick wins every membership organisation should adopt

9 quick wins every membership organisation should adopt 9 quick wins every membership organisation should adopt Working in a smaller membership organisation we know that email marketing isn t your only focus. You ve got other things going on and resource is

More information

Marketing & Back Office Management

Marketing & Back Office Management Marketing & Back Office Management Menu Management Add, Edit, Delete Menu Gallery Management Add, Edit, Delete Images Banner Management Update the banner image/background image in web ordering Online Data

More information

Autoresponder Secrets Page 1

Autoresponder Secrets Page 1 Autoresponder Secrets Page 1 Table of Contents Introduction... 3 Why You Need An Autoresponder... 5 Securing Your Autoresponder Marketing System... 7 Top Autoresponder Providers... 11 Moving Forward...

More information

A PRACTICE BUILDERS white paper. 8 Ways to Improve SEO Ranking of Your Healthcare Website

A PRACTICE BUILDERS white paper. 8 Ways to Improve SEO Ranking of Your Healthcare Website A PRACTICE BUILDERS white paper 8 Ways to Improve SEO Ranking of Your Healthcare Website More than 70 percent of patients find their healthcare providers through a search engine. This means appearing high

More information

12 Key Steps to Successful Marketing

12 Key Steps to Successful  Marketing 12 Key Steps to Successful Email Marketing Contents Introduction 3 Set Objectives 4 Have a plan, but be flexible 4 Build a good database 5 Should I buy data? 5 Personalise 6 Nail your subject line 6 Use

More information

The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference

The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference The Development and Marketing of Responsive Websites Service Dedicated to Legal Where secureit makes the difference Google recently changed their algorithms and they now check if a website is mobile-friendly

More information

Welcome and thank you for attending our Postal Customer Council event. Today s topic is Informed Delivery.

Welcome and thank you for attending our Postal Customer Council event. Today s topic is Informed Delivery. Presenter Notes: This deck should be provided to customers in a PDF format., without talking points The talking notes on these slides are intended for use by PCC presenters only. Welcome and thank you

More information

ONLINE EVALUATION FOR: Company Name

ONLINE EVALUATION FOR: Company Name ONLINE EVALUATION FOR: Company Name Address Phone URL media advertising design P.O. Box 2430 Issaquah, WA 98027 (800) 597-1686 platypuslocal.com SUMMARY A Thank You From Platypus: Thank you for purchasing

More information

SME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories

SME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience

More information

VIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? VIDEO 2: HOW DO YOU CREATE A SMART CTA?

VIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? VIDEO 2: HOW DO YOU CREATE A SMART CTA? VIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? Hello again! I m Angela with HubSpot Academy. Now that you have a contextual marketing strategy in place with segmentation and personalization, you re ready to

More information

Next Level Marketing Online techniques to grow your business Hudson Digital

Next Level Marketing Online techniques to grow your business Hudson Digital Next Level Marketing Online techniques to grow your business. 2019 Hudson Digital Your Online Presence Chances are you've already got a web site for your business. The fact is, today, every business needs

More information

Business Hacks to grow your list with Social Media Marketing

Business Hacks to grow your list with Social Media Marketing Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage

More information

annualsubscriptions Managing Your Storefront

annualsubscriptions Managing Your Storefront annualsubscriptions Managing Your Storefront This document guides you through all of the fantastic extra features that taking out an Annual Subscription with theclassified provides you with, to help you

More information

T he Inbox Report 2017

T he Inbox Report 2017 Search Inbox Sent 1 Fluent LLC to me 2:10 Drafts Spam Trash T he Inbox Report 2017 CONSUMER PERCEPTIONS OF EMAIL loading... REVEAL MORE Click here to Reply Inbox Report 2017 Page 1

More information

Welcome to Getting it read not deleted: The secrets of a good e-newsletter. Nick Day

Welcome to Getting it read not deleted: The secrets of a good e-newsletter. Nick Day Welcome to Getting it read not deleted: The secrets of a good e-newsletter Nick Day Today s approximate timings 10.00 Start 11.30-11.45 Tea break 13.00-13.45 Lunch 15.00-15.15 Tea break 16.30 Finish By

More information

2010 Guide to Holiday Campaigns: 14 Tips to Increase Holiday Revenue

2010 Guide to Holiday  Campaigns: 14 Tips to Increase Holiday Revenue 2010 Guide to Holiday Email Campaigns: 14 Tips to Increase Holiday Revenue 01 2010, Listrak By Megan Ouellet, Director of Marketing September 15, 2010 Online retailers will face another challenging holiday

More information

WHY AN APP? Communicate, Educate, Train, & Sell

WHY AN APP? Communicate, Educate, Train, & Sell WHY AN APP? Communicate, Educate, Train, & Sell WHY AN APP? A WHOLE NEW EXPERIENCE The average American currently spends over two (2!) hours every day on a mobile device. And yet, most companies are still

More information

INTERACTIVE NOTIFICATION

INTERACTIVE NOTIFICATION INTERACTIVE NOTIFICATION Interactive notifications are the most exciting thing to happen to mobile engagement since push. We re so excited about Apple s ios 8 interactive notifications that we re offering

More information

THE SET AND FORGET SYSTEM

THE SET AND FORGET SYSTEM THE SET AND FORGET SYSTEM MODULE II SQUEEZE PAGES & SUBSCRIPTION LAYOUT MAKE MONEY WHILE YOU SLEEP! Table Of Contents Introduction Important Steps Squeeze Page Layout & Opt In 5 Essential Build Tips Squeeze

More information

TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS

TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS CONTENTS Trust HQBytes with your website 04 The HQBytes difference 10 Designed by professionals 05 Our websites

More information

Omni-Channel Messaging. Matt Sawkins, Product Manager

Omni-Channel Messaging. Matt Sawkins, Product Manager Omni-Channel Messaging Matt Sawkins, Product Manager Agenda What is Multi-Channel and Omni-Channel? Omni-Channel in SDL Campaigns Abandon Basket Example Campaign Resources Image placeholder Click on image

More information

Social media webcasting guide:

Social media webcasting guide: Social media webcasting guide: Introduction 1 Facebook Live 4 YouTube 8 Twitter 12 360 Live Streaming 16 Contact 18 2018 Version 2.0 Prepared by Jamie Huckle www.eventstreaming.tv 2 EventStreaming.TV social

More information

Why Dealer Inspire? Package Solutions Base Advanced Dominate. Advanced $1,999. Dominate $2,599. Standard $899

Why Dealer Inspire? Package Solutions Base Advanced Dominate. Advanced $1,999. Dominate $2,599. Standard $899 Why Dealer Inspire? Flexible, fast, and custom-designed, the Dealer Inspire (DI) website platform adapts to each individual shopper with personalization and geofencing technology. The DI platform is packed

More information

1. You re boring your audience

1. You re boring your audience 1. You re boring your audience OK, so you ve convinced your users to visit your landing page. Or even better they ve signed up for your mailing list. That s great! Now that you have their attention, the

More information

VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?

VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation

More information

POWER UP PLUS: 6 TECHNOLOGIES TO ENHANCE YOUR SHOPIFY PLUS STORE CONTRIBUTING PARTNERS:

POWER UP PLUS: 6 TECHNOLOGIES TO ENHANCE YOUR SHOPIFY PLUS STORE CONTRIBUTING PARTNERS: POWER UP PLUS: 6 TECHNOLOGIES TO ENHANCE YOUR SHOPIFY PLUS STORE CONTRIBUTING PARTNERS: 05 ACHIEVING A BETTER ECOMMERCE SEARCH EXPERIENCE 54 POWER UP PLUS: 6 TECHNOLOGIES TO ENHANCE YOUR SHOPIFY PLUS STORE

More information

Social media webcasting guide:

Social media webcasting guide: Social media webcasting guide: Introduction 1 YouTube 4 360 Live Streaming 8 Contact 10 2019 Version 3.0 Prepared by Jamie Huckle www.wavefx.co.uk 2 WaveFX social media webcasting guide About Us Filming

More information

INTRODUCING TEXTLOCAL

INTRODUCING TEXTLOCAL INTRODUCING TEXTLOCAL India s #1 SMS-based mobile marketing and customer engagement platform A product of IMImobile AGENDA Textlocal Introduction Textlocal Platform Overview Features and Benefits Customer

More information

A quick guide to. Getting Started

A quick guide to. Getting Started A quick guide to Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table of

More information

Google Analytics. powerful simplicity, practical insight

Google Analytics. powerful simplicity, practical insight Google Analytics powerful simplicity, practical insight 1 Overview Google Analytics Improve your site and increase marketing ROI Free, hosted web analytics service View over 80+ reports online, for download,

More information

MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365

MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 ClickDimensions is a powerful marketing automation solution natively built inside Microsoft Dynamics 365. That means there are no integration

More information

FINDING THE SWEET SPOT BETWEEN AI AND EI IN THE CONTACT CENTRE. Jonathan Sharp Sales & Marketing Director, Britannic Technologies Stand #F131

FINDING THE SWEET SPOT BETWEEN AI AND EI IN THE CONTACT CENTRE. Jonathan Sharp Sales & Marketing Director, Britannic Technologies Stand #F131 FINDING THE SWEET SPOT BETWEEN AI AND EI IN THE CONTACT CENTRE Jonathan Sharp Sales & Marketing Director, Britannic Technologies Stand #F131 Unifying Communications and Customer Contact Cloud PBX / ACD

More information

Anatomy of a Marketing

Anatomy of a Marketing Anatomy of a Marketing Email Your Guide to Email Design and How it Can Work for You After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years

More information

But the foundation of marketing success is the quality and size of your permission-based list.

But the foundation of  marketing success is the quality and size of your permission-based  list. Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based

More information

Recipes. Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24

Recipes.  Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24 16 Recipes Email Marketing For Bloggers List Building, Traffic, Money & More A Free Guide by The Social Ms Page 1 of 24 Brought to you by: Jonathan Gebauer, Susanna Gebauer INTRODUCTION Email Marketing

More information

Resellers Guide Managing your Reseller Account

Resellers Guide Managing your Reseller Account Resellers Guide Managing your Reseller Account Read our Blog: http://blog.webfusion.co.uk/ View our support site: http://webfusion-support.co.uk/ Follow us on Twitter: http://twitter.com/webfusionuk Contents

More information

CONTENT CALENDAR USER GUIDE SOCIAL MEDIA TABLE OF CONTENTS. Introduction pg. 3

CONTENT CALENDAR USER GUIDE SOCIAL MEDIA TABLE OF CONTENTS. Introduction pg. 3 TABLE OF CONTENTS SOCIAL MEDIA Introduction pg. 3 CONTENT 1 Chapter 1: What Is Historical Optimization? pg. 4 2 CALENDAR Chapter 2: Why Historical Optimization Is More Important Now Than Ever Before pg.

More information

ENGAGEMENT PRODUCT SHEET. Engagement. March 2018

ENGAGEMENT PRODUCT SHEET. Engagement. March 2018 PRODUCT SHEET ENGAGEMENT March 2018 Facelift brand building technologies GmbH Gerhofstr.19 20354 Hamburg Germany www.facelift-bbt.com + 49 40 2286 849 0 March 2018 Page 0 of 5 Features Summary World s

More information

WHAT YOU WILL LEARN PT ACADEMY

WHAT YOU WILL LEARN PT ACADEMY PTACADEMY WHAT YOU WILL LEARN Introduction Step 1 - Identify Your Niche The TLC Formula Qualifying Leads Step 2 - Build Your Lead Magnet Step 3 - Create A Funnel Email Marketing Email Autoresponder Step

More information

10 Step Checklist for Your Next Website Redesign

10 Step Checklist for Your Next Website Redesign 10 Step Checklist for Your Next Website Redesign Introduction Introduction Every now and then your website needs a refresh. There are many good reasons for a website redesign, whether it s a rebranding,

More information

mobile friendly? Google s survey shows there are three key points to a mobile-friendly site:

mobile friendly? Google s survey shows there are three key points to a mobile-friendly site: 1. Is your site mobile friendly? Now more than ever before it is important for your website to be mobile-friendly. According to a July 2012 Google survey of the more than 1,000 smartphone users people

More information

2017 Q1 Mobile Commerce Insights Report. Actionable insights on Q1 benchmarks and 2017 trends

2017 Q1 Mobile Commerce Insights Report. Actionable insights on Q1 benchmarks and 2017 trends 2017 Q1 Mobile Commerce Insights Report Actionable insights on Q1 benchmarks and 2017 trends As we wrap up the first quarter of the year, it s clear 2017 will be a monumental one for mobile commerce in

More information

How to get your subscription account ready for the GDPR. Step-guide for getting the consent you may need from your subscribers.

How to get your  subscription account ready for the GDPR. Step-guide for getting the consent you may need from your subscribers. How to get your email subscription account ready for the GDPR. Step-guide for getting the consent you may need from your subscribers. Please be aware this document does not constitute legal advice. It

More information

Redefining Mobile Advertising in Africa

Redefining Mobile Advertising in Africa Redefining Mobile Advertising in Africa The challenge of mobile marketing Marketers today struggle with the following: Reaching enough customers Targeting precise audiences Performance & ROI Adrenaline

More information

John Biancamano Inbound Digital LLC InboundDigital.net

John Biancamano Inbound Digital LLC InboundDigital.net John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC digital marketing consulting and training: websites, SEO, advertising, and social media. Senior

More information

2.1. Information you provide when you use the Digital Services (including any contact, payment or demographic information).

2.1. Information you provide when you use the Digital Services (including any contact, payment or demographic information). PRIVACY POLICY Last updated: 4 February 2019 1. OPERATOR OF WWW.HOUSEANDLEISURE.CO.ZA 1.1. This website is operated by Associated Media (Pty) Ltd, 9 th Floor, 80 Strand Street, Cape Town, 8001 ( Associated

More information

FAQs. A guide for school app administrators

FAQs. A guide for school app administrators FAQs A guide for school app administrators Introduction myschoolapp is a simple and cost-effective way to engage with today s mobile parents and carers who run their lives from their phones. It helps you

More information

A quick guide to. Getting Started

A quick guide to. Getting Started A quick guide to Getting Started World s Easiest Email Marketing. In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading

More information

SOLUTIONS GUIDE. I Don t Know What to or

SOLUTIONS GUIDE. I Don t Know What to  or SOLUTIONS GUIDE I Don t Know What to Email or How to Write My Email, Can I Have Some Ideas? We often hear from new students that one of their biggest challenges creating content for email campaigns. Not

More information

ALWAYS-ON MARKETING PLAYBOOK

ALWAYS-ON MARKETING PLAYBOOK ALWAYS-ON MARKETING PLAYBOOK Foreword A message from Joe Hyland, CMO, ON24 Businesses today can scale their communications easier than ever before. There s no shortage of ways to push out another message,

More information

JANUARY MARKETING REPORT FASHION RETAIL

JANUARY MARKETING REPORT FASHION RETAIL JANUARY 201 EMAIL MARKETING REPORT FASHION RETAIL 1 INTRODUCTION METHOD With nearly half of consumers now shopping online for clothes and accessories, and online sales reaching.6bn in 2014, there has never

More information

Table of Contents. 1 Website Enhancement Christmas-ify Your Website from VAT (POA) Falling Snow VAT...

Table of Contents. 1 Website Enhancement Christmas-ify Your Website from VAT (POA) Falling Snow VAT... Table of Contents 1 Website Enhancement... 3 1.1 Christmas-ify Your Website from 100 + VAT (POA)... 3 1.2 Falling Snow - 100 +VAT... 3 2 Christmas Animation or Video... 4 2.1 HTML 5 Animations from 250

More information

Tracking 101 DISCOVER HOW TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING INTO RESULTS

Tracking 101 DISCOVER HOW  TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING  INTO RESULTS Email Tracking 101 DISCOVER HOW EMAIL TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING EMAIL INTO RESULTS SUMMARY 2 INTRODUCTION TO EMAIL TRACKING 3 WHAT IS EMAIL TRACKING? 4 WHAT

More information

Package Comparison Guide

Package Comparison Guide Package Comparison Guide UK BASED P R O VID E R Converse Monitor Engage Contents Standard, Professional or Enterprise, this document provides a detailed view of the features and functionality available

More information

Hello! by Arash Khosravian & Farhad Beheshti. from Anetwork

Hello! by Arash Khosravian & Farhad Beheshti. from Anetwork Email Marketing Hello! by Arash Khosravian & Farhad Beheshti from Anetwork 1 Why Email? PEOPLE HAVE DRAMATICALLY CHANGED HOW THEY LIVE AND WORK. In traditional marketing, companies focus on finding customers

More information

A Letting agency s shop window is no longer a place on the high street, it is now online

A Letting agency s shop window is no longer a place on the high street, it is now online A Letting agency s shop window is no longer a place on the high street, it is now online 1 Let s start by breaking down the two ways in which search engines will send you more traffic: 1. Search Engine

More information

Web Marketing 101 Your Domain Name Your Website

Web Marketing 101 Your Domain Name Your Website Web Marketing 101 Your Domain Name Your Website Content Responsive Design Stock Images Generating Traffic Google Tools Paid Search Organic Search Social Media What is in a Name? Your BRAND Where to Buy?

More information

SERVICES & PRICING A NEW WORDPRESS WEBSITE

SERVICES & PRICING A NEW WORDPRESS WEBSITE A NEW WORDPRESS WEBSITE ALL WEBSITES INCLUDE Premium, Customizable, Top Rated WordPress Theme from ThemeForest Responsive (it looks good on smartphones and tablets) Content Development Interview, Coordination,

More information

BOOKMAKER PRESENTATION

BOOKMAKER PRESENTATION BOOKMAKER PRESENTATION ABOUT ODDSLIFE & SBC Oddslife is founded and managed by Rasmus Sojmark, who also founded SBC (Sports Betting Community). The two companies are headquartered in London, with offices

More information

VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT?

VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT? VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT? Hi there! I m Angela with HubSpot Academy. In this class, we will be discussing how to use website pages as a part of your inbound marketing strategy. Think

More information

UNCLASSIFIED. Mimecast UK Archiving Service Description

UNCLASSIFIED. Mimecast UK  Archiving Service Description UNCLASSIFIED 26/05/2016 v2.3 Mimecast UK Email Archiving Service Description Mimecast UK Email Archiving, provides businesses with a secure, scalable cloud-based message archive. It s designed to significantly

More information

TRACKING YOUR WEBSITE WITH GOOGLE ANALYTICS CHRIS EDWARDS

TRACKING YOUR WEBSITE WITH GOOGLE ANALYTICS CHRIS EDWARDS TRACKING YOUR WEBSITE WITH GOOGLE ANALYTICS CHRIS EDWARDS Hi, I am Chris Edwards Data Nerd & Agency Owner Website Developer 18 years WordPress Developer 6 years Google Analytics 13 years Digital Marketer/SEO

More information

Pricing Guide.

Pricing Guide. Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry

More information

EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP

EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP! 1 of! 26 HOW TO GET STARTED WITH MAILCHIMP Want to play a fun game? Every time you hear the phrase email list take a drink. You ll be passed out in no time.

More information

One of the most challenging tasks for today s app developers is to ensure that users are actively engaging with their app.

One of the most challenging tasks for today s app developers is to ensure that users are actively engaging with their app. Amazon AppStore Ebook Best Practices for Device Messaging One of the most challenging tasks for today s app developers is to ensure that users are actively engaging with their app. To encourage increased

More information

Marketo Overview and Setup Instructions

Marketo Overview and Setup Instructions Marketo Overview and Setup Instructions *Note: this document assumes you have a Premium or Enterprise subscription of Socedo and admin access to a Standard or higher Marketo Instance Estimated setup time:

More information

Office 365 Business The Microsoft Office you know, powered by the cloud.

Office 365 Business The Microsoft Office you know, powered by the cloud. Office 365 Business The Microsoft Office you know, powered by the cloud. Power your business with the best-in-class productivity tools from Microsoft the applications you know, always up-to-date and accessible

More information

How to better promote your physical activities and sports events on your website

How to better promote your physical activities and sports events on your website How to better promote your physical activities and sports events on your website Introduction Your website is a very important medium to ensure the visibility of your physical activities and sports events.

More information