SOCIAL MEDIA SCHEDULING WITH COSCHEDULE

Transcription

1 SOCIAL MEDIA SCHEDULING WITH COSCHEDULE

2 AGENDA Schedule Standalone Social Messages Curating Content with the Chrome Extension Using Content to Build Social Campaigns Creating Social Templates with Social Helpers Adjusting ReQueue Settings Adding Groups Adding Messages to Groups CoSchedule s ReQueue Monitor Engagement and Shares with Social Analytics Q & A

3 STANDALONE SOCIAL MESSAGES Quickly create standalone social messages on your calendar for any one-off social promotion. Choose one or multiple social profiles from multiple social networks. Upload images, videos, or add a URL to enhance your message. Add color labels to filter your messages better or use CoSchedule s intelligent Best Time Scheduling feature to help you save time and take the guess work out of scheduling. Best Time Scheduling decides for you what time of the day you should post to get the highest amount of shares which is different for each network and during the different times of the day. It will automatically continue to reevaluate and change Best Time Scheduled posts accordingly, as new messages (custom and Best Time) are added to the calendar. Best Time Scheduling will always choose the most optimal time for each message.

4 COSCHEDULE CHROME EXTENSION Use the Chrome Extension to quickly curate, create and share content. Instantly pull in blog post headlines to quickly create shareable content. Or customize your copy by highlighting any text, opening the extension, and pulling any line of text into your social message. Eliminate having to copy and paste commands or switching from one tab to another.

5 BUILD A SOCIAL MEDIA CAMPAIGN Add a social campaign to any project to have your entire project and social promotion all in one place. Add any URL to your campaign to promote faster and easier. Use CoSchedule s campaign to build out your social message drip-campaigns. All messages scheduled inside of your content will be connected to the content. When you reschedule your content date, the messages will follow it! Use Social Helpers to create quick tags for your social messages. Social Helpers allow you to add variation and changes to multiple messages by only editing the helper.

6 WHAT S THE DIFFERENCE BETWEEN A CAMPAIGN AND STANDALONE MESSAGE? Standalone social messages are for anytime you need to schedule a quick one-off social message. The CoSchedule team mostly uses the Social Campaign, but standalone social messages will be used when creating a quick quote, image post, or Instagram messages. Social Campaigns are for when you want to promote a certain topic or webpage more than once. CoSchedule personally recommends creating a social campaign for most of your messages, because this way you are able to quickly create multiple messages or promote any certain topic easier. Social Campaign will also keep all of your social messages related to one topic connected and will track the Social Engagement of all connected messages to easily measure how your social messages are performing inside of the specific campaign.

7 WHAT IS A SOCIAL TEMPLATE Create a perfect social sharing plan, fine tune your messages for maximum engagement. Easily apply your reusable social template to any blog post or piece of content to promote faster and more consistently. Social templates help eliminate the tedious process of manual scheduling.

8 BUILDING YOUR FIRST SOCIAL TEMPLATE Learn how to make your first Social Templates with these quick and easy howto videos. Templates-To-Promote-Your-Content-Faster

9 SOCIAL HELPERS Social Helpers: Are reusable tags that will automatically be replaced with your specified content when social messages are sent. Allow you to easily reuse content in multiple messages. Social Helpers eliminate the need to manually add the same text, images, or videos to each message you create. Reduce the repetition and auto-fill your entire queue instantly. Default CoSchedule Social Helpers: {Title} - Title that is synced from WordPress integration or URL added to content. {Permalink} - URL that is synced from the WordPress integration or URL added to content.

10 CUSTOM SOCIAL HELPERS Custom Text Helper: Quick customizable text tag that will help you create and edit multiple messages at once. Custom Image Helper: Add Custom Image Helpers to any of your Imagetype messages to create multiple image messages without having to manually upload each time. Custom Video Helper Add Custom Video Helpers to any of your Videotype messages to create multiple video messages without having to manually upload each time.

11 SAVE EXISTING QUEUE AS TEMPLATE Got a social queue that is working well with your followers? Easily save any queue to apply to future content or blog posts. CoSchedule will save all social helpers added and social messages scheduled in the queue.

12 What is ReQueue? ReQueue is a feature in CoSchedule that allows you to reuse your best social messages intelligently by automatically filling the gaps in your daily social schedule. ReQueue will help you to keep your content front of mind with your audience.

13 ADJUST REQUEUE SETTINGS Manage all ReQueue settings inside the Settings > ReQueue page. Manage Sending Frequency: Choose specific timezones that you want ReQueue to schedule messages on. Message Sending Limits: Choose how many times ReQueue schedules a message. Social Profiles in ReQueue: Get more specific! Fully customize what social profiles you want ReQueue to schedule messages for. Choose which days you want to schedule and how many messages you want to schedule each day.

14 CREATING NEW GROUPS Create custom ReQueue groups for promoting evergreen content, a major event, special contest, or any type of social campaign you can dream up. Only want a ReQueue group to schedule messages during a certain timeframe? Use Custom Date settings to choose a specific timeline. Add group sending limits to make sure you re never spamming your audience. Pause a group to halt scheduling and resume whenever you re ready to schedule again.

15 ADD MESSAGES TO REQUEUE GROUPS Don t want to schedule the message on your calendar first? Click Add Message inside your Group to add a solo message directly to your ReQueue Group. Want to add any message on your calendar to ReQueue? Assign any scheduled or published message on your calendar to a ReQueue group. More information on adding social messages to your ReQueue group: Automate-your-Social-Publishing-with- ReQueue#AddMessages

16 COSCHEDULE S REQUEUE GROUP EXAMPLES Depending on your workflow and content, your groups may differ, but these are the groups that are currently working for our marketing team! Content Curation: A group for all articles that you have found from other websites that you think can help or be of interest for your audience. Evergreen Content: This is where we store all content that is always fresh or relevant for our users. Features: We always hype up our features and send out promotion for features. This helps make sure they stay current in our audience s mind. Popular Messages: By using Analytics and the Social Engagement Report, we find what messages are receiving the most engagement and share those messages more often. More on Analytics here: Social-Analytics Quotes/Standalone: This is where we store all quotes or awesome content from influencers or friends of CoSchedule.

17 SOCIAL ENGAGEMENT ANALYTICS Track overall engagement for Facebook, Twitter, Pinterest, and Instagram on all content and blog posts. Be more specific. Have the ability to track the engagement on every message for Facebook, Twitter, Pinterest, and Instagram. Use the Social Engagement Report to view a total overview of all social messages on your calendar.

18 SOCIAL ENGAGEMENT REPORT Choose specific timeframes and track all engagement broken down by social network, social profile, and even specific social messages or content. Prove the ROI of the work you do with clients or managers. Use Social Engagement s Export feature to schedule a PDF to be sent to any weekly, monthly, and quarterly. See all the possibilities at: blog/social-engagement-report/

19 TRACK SOCIAL SHARES AND VIEW TOP CONTENT Track anytime one of your blog posts or content have been shared to Facebook, Linkedin, Pinterest, or Google+. See what content is being shared the most so that you can continue to promote that article to grow your audience. Use the Top Content report to see all content on your calendar. Filtering out certain types, authors, or time frames will give you more control.

20 Additional Resources Upcoming live Demos & Recorded Demos: Help Docs: Other Questions ( us!): Quick Refreshers and FAQs: Social Templates - Templates-To-Promote-Your-Content-Faster Analytics: Social Engagement Report: Social-Analytics ReQueue - Filled-By-Using-ReQueue

21 Thank You!