Marketing Services. Trends version
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1 Marketing Services Trends version
2 THESE TOP 5 TRENDS THAT YOU CANNOT IGNORE IN YOUR EMARKETING CAMPAIGNS marketing has been one of the most cost-effective ways of generating better ROI s on your marketing dollars. The advent of technology has made it easier to get the 360 degree view of customer. Some of the popular marketing tactics are no longer relevant, there are new and better ways to connect and grow the customer relationship through. Marketing automation will further help you in reduce your efforts for remarking your campaigns for enhancing results. If you are looking at improving your effectiveness then you simply cannot ignore these trends -
3 Improving Inbox Deliverability through enhanced IP whitelisting, removing spam characters. This is a key focus to look at your campaign analytics and report it out separately. Right Content to the right customers the importance of single view of customer is becoming too strong to be ignored. Whether it is targeting customers based on devices, purchase history, preferences you can work on highly tailored experiences. The dynamic content update and serving has just taken the user experiences to a totally next level. The added benefit is you can repurpose some of this content for different channels to make the customer experience consistent. Improving Inbox Deliverability The latest in the updates for emarketeers is the dynamic updates happening in the inbox once you have sent the . After you send an , its content is set for the time immortal but with the latest marketing automation techniques you can dynamically update the content in your customer s inbox and making the experience interactive. 5 Responsive web design One of the recent surveys showed that more than 60% of customers for B2B campaigns first check their s on phones and then followed by laptops/desktops. Are Your campaigns ready to be served across multiple devices? Some of the recent research shows that responsive design in s improves the open rates by 15% 17% and click-through rates by 21% 24%. Personalization will be the key in improving your open rates Gone are the days of blasting s to all the subscribers without any personalisation. Today s technology has made the segmentation of customer information available at a few clicks. The demographics of your customers play a key role basis of their likes, previous purchases, time of purchases, etc.the 360 degree of your customer helps in marketing your campaigns to the right customer at the right time on the right device.
4 Marketing Services Segmentation Deliverability List Creation Marketing Marketing Goals Analysis & Reporting Branding
5 WHAT WE DO marketing strategy & planning List growth, acquisition, and segmentation Creative development, testing and optimization Lifecycle marketing road map development Customer retention and re-engagement strategy Marketing automation strategy and logistics Messaging/ Content strategy & program development testing & optimization Deliverability check and support reporting & analytics
6 DIGITAL INTERACTIONS/ EMARKETING CAMPAIGNS Across the countries the consumers today are connected in the Always on world. The interactions are happening through multiple channels making the reach and then subsequently information retention the biggest challenge for marketers. Talk to our experts and use push and Pull strategies for maximizing your ROI from emarketing campaigns. Our experts are trained across multiple tools and platforms like Unica/ Neolane, Eloqua, exact target etc and work on optimizing the campaigns using various industry best practices on campaign automation. We also focus on increasing inbox deliverability, clicks, landing pages effectiveness by a closed loop campaign analytics. Our experts can help you increase customer acquisition, increase sales, enhanced click through rates for emarketing programs that result in customer retention and engagement. The emarketing campaigns are designed for B2B & B2C segments. Detailed analysis around increased inbox deliverability, open rates, heat map for various links, web page drop out, device specific targeting etc are used for improving campaign effectiveness.
7 PROCESS SCOPE Campaign management Designing HTML mailers UNICA/NEOLANE Designing Flash EDMs Page Tagging Promoting Universe Database integration Web Analysis
8 CAMPAIGN MANAGEMENT 1 Creating Plans 2 Creating Programs Creating flowcharts 3 4 Managing multiple Campaigns 5 Scheduling Campaigns
9 DESIGNING HTML MAILERS Multi lingual mailer designing. HTML Scripting. Personalization. Image Library. FTP Mail Images.
10 UNICA/NEOLANE E-message UMO Unica Marketing Operations Administration Net Insight Unica Campaign
11 DESIGNING FLASH EDMs Multi lingual EDM designing Flash Scripting (AS3) 2D Animation Image Editing Storyboarding Audio/Video support Google Maps Integration 5 6 7
12 PAGE TAGGING Page Parameter Tagging Event Tagging Form Tagging Customer Tracking Java Scripting Flash Script Tagging
13 PROMOTING UNIVERSE Selections Suppresions Merge Segmentation
14 DATABASE INTEGRATION 1 Database Management 2 ORACLE 3 SQL 4 Netezza 5 PHP Coding 6 Action scripts
15 WEB ANALYSIS 1 Data Collection 2 Customer s Behavior 3 Traffic Analysis 4 ISP Reputation 5 Score Cards
16 A Leading Media Publishing Company Challenges Lack of control and decentralized approach in digital engagement and marketing process High cost of resources & tools per country & repeat efforts on similar packages Dependency on multiple vendors and people for different requests Lack of Simple, easy, and enjoyable platform to manage web content Different technologies, tools, methods for managing digital and web presence across countries with different approach to target similar segment of audience Independent & Scattered Enterprise Applications for campaign management, content designing and analytics. No comparison analysis for cross country measurement Different vendors were engaged for performing different activities from content designing, selection, promoting & analytics result in dependency on multiple sources Different ways of hosting and managing web promotions and applications THOT Solution Tenets Promotion package Design Selection and promotion Database Analytics Automation Global Design platform Reusability of promotional packages Standardized packages across regions Unique tool for cross country selection UNICA Global Suppressions Segments Scheduled Promotions Common customer database Database management Order and sweeps data management Real-time reporting of campaigns deliverability & web behavior analysis E2E Campaign performance Automation of regular promotional streams Automation of Daily reminders Automation of success/failure triggers RESULTS / BENEFITS 0.5 M to 3 M customer base over 1 year 82% - Increase in visitor traffic on mobile devices 93% - Enhanced Inbox deliverability 35% reduction in cycle time >5% - Change in Revenue from Digital Business 75% - Deliverability improvement through incremental blasts & IP reputation building
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