Top 10 Ideas for Year End Fundraising Success
|
|
- Donald Bennett
- 6 years ago
- Views:
Transcription
1 Top 10 Ideas for Year End Fundraising Success This is the time when most non-profit organizations are looking for year-end fundraising ideas to raise more money. If your organization hasn t started its fundraising planning, it s not too late, but there s no time to waste. Ideally, your year-end fundraising activities should raise enough funding to finish the year strong and provide some reserves to start next year with money in the bank. Here are the top 10 ideas to make your year-end fundraising more productive: 1. What s Your Funding Goal? Identify how much you need to raise by December 31 st and communicate that amount. 2. What Will These Funds Accomplish? Remember, Money follows vision and the more clearly you communicate to your constituents what these funds will accomplish, the easier it will be to reach your goal. Put your donor hat on for a moment. What would you want to know if you were considering making a donation? How may people s lives will be impacted if the total amount is raised and in what way? Once this is crystal clear for you, then you re ready to go to the next step 3. Monetize Your Mission I m a believer in Stephen Covey s principle, Begin with the End in Mind. Start developing your response card and the landing page for your appeal first. Regardless of how much you re raising, identify the monthly and special gift sizes and then identify the impact of each gift. Donors will be moved to give and at higher levels if they know what their gift will accomplish. Do not skip this step! Do the math to determine the cost to serve one person on the program you are featuring. If you prefer, calculate the total number of people you re serving in all your programs in a 12-month period. Take the annual expense budget for your organization and divide the total dollars spent in 1-year by the number of people served. That will generate the Cost per person served. For example, if your annual budget is $600,000 and you served 1,000 people in the same 12-month period, that s a cost of $600 per person annually or $50 per month per life impacted. With all the nonprofits I ve worked with over the years, I only ran across one that wasn t able to identify their numbers and only because they were new and had no service history. 4. Answer these two questions for your donors? Every donor wants to know the answer to these two questions: Why is your cause so important? And Why is it important to give now? or Why Now? Gregg J. Pawlowski, PCC, CLTMC Gregg@BreakThruFundraising.com 1
2 The key is to create a sense of urgency, as every nonprofit is attempting to prove their cause is the most important need and that need is RIGHT NOW! Provide the answers to these questions in your campaign communications to engage the donors at a heart and emotional level. 5. Theme It Think outside of the box on this one. If you re stuck on how to clearly explain your organization s work, ask trusted friends, board members, family members and donors for their input. Recently, a client I was working with was not able to clearly explain his organization s work. I asked him these questions: What is the impact of this program or what will be different in their lives because of your work or this specific program? Essentially, what will be different because of your intervention in the lives of those you serve? And lastly, what would that ultimately lead to? After a few follow up questions, we quickly netted out the bottom line and captured what raising these funds would do to impact their lives. We uncovered a few trigger words that were the catalyst for creating the theme. Capture the key concept and then Word Smith it for a compelling theme. 6. Grab the Reader Think headline, billboard or book cover - 7 words or less. Your appeal needs to stop people in their tracks to grab their attention so they want to hear more. This principle is universal whether communicating face-to-face, online, via , snail mail or social media. Make your messaging an emotional appeal. We all know people give when their heart is attached to the need or cause. Make it easy for people to connect. 80% of the giving decision is based on an emotional response! It s one thing to ask for help for a water well project and another to give the gift of life through fresh water. Use pictures and the stories of those whose lives are changed as representations of what their gift will do for others in need. Conversely, some nonprofits prefer to show the needy that are waiting for their help and with the funding how many lives can be impacted. Also, consider using a staggering statistic to validate how great the need is. Keep the numbers reasonable for people to comprehend the magnitude of the problem, without overwhelming them with making it so big, it s not solvable. For example: 5 million people without clean water are sick and will die prematurely versus In (geographical area) there are 4,000 adults and children who are sick and in desperate need of fresh water. Now that s a problem we can get our hearts and wallets around. Bottom line; keep the problem to no more than the size of a large stadium. Gregg J. Pawlowski, PCC, CLTMC Gregg@BreakThruFundraising.com 2
3 7. Tell a Heart Griping Story Now that you ve grabbed the reader, tell a compelling story either of someone whose life your nonprofit has impacted or conversely, the numbers or waiting list of people that need your help. Thread the story throughout the appeal and use 1-3 photo s, each with captions. People will first read the pictures to grasp if this is worth reading, and if you ve engaged them emotionally, they ll read the rest. Remember, they should be able to read the headline, theme, pictures and captions to get the gist of your story and appeal. Test your appeal to makes sure it accomplished this for you. Add a Call to Action in every letter, and Social Media updates (think Multichannel). In your letters / s, remember the most read section is the PS. It should encapsulate the entire appeal and point the reader to the Call to Action next step. 8. See It Through the Eyes of a Potential Donor. Click your Donate Now button to see what donors will experience. Is it clear and easy to understand the appeal and donate a gift? If not, it s not hard to make corrections before it s too late. Need help? One organization I suggest you consider is Network for Good. ( Recently, a client realized they needed help in this area and within 2 days, they were up and running with a much improved Donate Now solution at a competitive price. If in doubt, ask for help. Remember, online giving picks up significantly this time of the year. A small investment of time can have a big payoff. In addition, once donors make their gift, ask them why they gave. This is invaluable information. Keep track of this information for the overall campaign and also include this into their record in your donor management system. 9. Think Segment, Segment, Segment (Hint Who are you approaching and What is the best media to reach them? Media can be you, a board member, or peer (face-to-face), phone, , snail mail, Social Media, etc.) Segmentation can be simple or complex. Some examples of segmentation options are past giving history based on different gift levels, estimated capacity, level of relationship, level of interest in your work, lapsed donors (LYBUNTS - Last Year But Not This Year and SYBUNTS Some Year But Not This Year), volunteers, clients, parents of clients, and names on your newsletter list. Understanding that fundraising is in its simplest form is more about having an effective communication strategy will help you take the next step. Since your fundraising strategy is also a communication strategy, then ask yourself Which media is the best method to communicate with each segment? For example, your major donors should be reached personally by the person in your organization who has the best relationship with that donor. Likewise, prospective donors of the highest capacity warrant a personal appeal by the person in your organization closest to that person or have a third party make an introduction. Remember, face-to-face fundraising is the most effective, as 1 out of 2 people will give when asked face-to-face and their gift on average will be 7 times greater than through mail, or other media! Additionally, other segments can be reached through a combination of calls and follow up s or snail mail appeals. Use an campaign software system like Constant Contact ( or Mail Chimp ( to deliver your appeal and to track your results. The more specifically you can segment your donors and prospective donors for your year-end campaign, the better your results. This article is primarily addressing those you are reaching via or snail mail. Gregg J. Pawlowski, PCC, CLTMC Gregg@BreakThruFundraising.com 3
4 10. The Rule of 3 s: Send your first campaign appeal the 1 st or 2 nd week of November to introduce the campaign and make the initial appeal. The initial drop (delivery date whether snail or ) should be Oct. 31 st, Nov. 1 st, or 2 nd or 7 th, 8 th or 9 th. Depending upon the combination of media you ve chosen, this can include another snail mail letter, postcard and or touch. The second November drop should hit the 14 th, 15 th or 16 th. s should land in donor s inboxes at 6:00 AM. Follow up with an update appeal in late November or early December to those that didn t respond. Those drop dates are November 28 th, 29 th or 30 th and another option for follow up is appropriate on the 5 th, 6 th or 7 th. Most nonprofits have found it beneficial to also drop another reminder in the 2-week window before Christmas to land on the 12 th, 13 th or 14 th of the 19 th, 20 th or 21 st. Rule of 3 s: This is the countdown phase of the campaign. A thermometer is VERY helpful here and also earlier in the campaign. Send a series of 3 s scheduled to land on Wednesday, Dec. 27 th and Friday, Dec. 29 th an optional drop on Saturday the 30 th and the lastly and the MOST IMPORTANT DROP DATE IS Sunday the 31 st! Drop at 6:00 AM and 6:00 PM. This is the to reach the remainder of your goal and capture those last minute gifts. The 31 st will by far be your largest fundraising day of the campaign DO NOT MISS THIS DATE! In summary, regardless of what you ve done to prepare for your year-end fundraising, you can apply some of these ideas to increase your results. Stay focused and don t stop until you reach your goal. Then take time to celebrate and liberally thank your donors for their generosity. Have fun fundraising! Coaches Corner: Let s apply these year-end fundraising ideas. Ask yourself these questions: What s my fundraising goal between now and December 31 st? Who can I recruit to help make this year-end fundraising season a success? What s the timing for our appeals to arrive via or snail mail? What do I need to do next? What s the next action after that? Who can hold me accountable to stay focused? Gregg J. Pawlowski, PCC, CLTMC Gregg@BreakThruFundraising.com 4
5 Gregg J. Pawlowski, PCC, CLTMC
6 Gregg J. Pawlowski, PCC, CLTMC
7 Gregg J. Pawlowski, PCC, CLTMC
8 Gregg J. Pawlowski, PCC, CLTMC
9 Gregg J. Pawlowski, PCC, CLTMC
10 Gregg J. Pawlowski, PCC, CLTMC
11 Gregg J. Pawlowski, PCC, CLTMC
12 Gregg J. Pawlowski, PCC, CLTMC
13 Gregg J. Pawlowski, PCC, CLTMC
14 Gregg J. Pawlowski, PCC, CLTMC
15 Gregg J. Pawlowski, PCC, CLTMC
16 Gregg J. Pawlowski, PCC, CLTMC
17 Gregg J. Pawlowski, PCC, CLTMC
18 Gregg J. Pawlowski, PCC, CLTMC
19 Gregg J. Pawlowski, PCC, CLTMC
20 Gregg J. Pawlowski, PCC, CLTMC
21 Gregg J. Pawlowski, PCC, CLTMC
22 Gregg J. Pawlowski, PCC, CLTMC
23 Gregg J. Pawlowski, PCC, CLTMC
24 Gregg J. Pawlowski, PCC, CLTMC
25 Gregg J. Pawlowski, PCC, CLTMC
26 Gregg J. Pawlowski, PCC, CLTMC
27 Monetize Your Mission Cost Per Person Served Worksheet Table 1 Programs The Numbers Outcomes 1. Transitional Housing Program Phase Phase 1 - Women Counseled 2. Transitional Housing Program Phase YES Decisions Phase Women Chose Help (90%) Table 2 Operating Budget Previous Year Actual Percentage 1. Program a. Transitional Housing Program $400,000 80% $100,000 25% b. c. d. e. $40,000 8% 2. Fundraising $60,000 12% 3. Management Subtotal = $500, Gregg J. Pawlowski, PCC, CLTMC Gregg@BreakThruFundraising.com 2017 BreakThru Fundraising All Rights Reserved Revised: July 2017
28 Monetize Your Mission Cost Per Person Served Worksheet Table 3 Col Prog. No. Program Cost $100,000 (Transitional Housing Program) % of Total Program Expenses + Fundraising in $ (Multiply fundraising expense total by program expense %) 25% + $40,000 x.25 (25%) = $10,000 + Mngt. in $ (Multiply Admin. Expense total by Program Expense %) + $60,000 x.25 (25%) = $15,000 = Total Program Cost Add cols $100,000 $10,000 $15,000 $125,000 Divide by number Served / Outcomes Divided by 104 Women Choosing Help = Cost Per Person Served (The amount to generate 1 Outcome) $1, per Woman Restored Table 4 Program Name Outcomes Cost Per Person Serviced 1. Transitional Housing Program Women receiving Transitional Help Divide by 12 months for possible monthly funding appeal $1, $100.00/month to Restore 1 Woman s Life! Gregg J. Pawlowski, PCC, CLTMC Gregg@BreakThruFundraising.com 2017 BreakThru Fundraising All Rights Reserved Revised: July 2017
29 Year-End Fundraising Drop Dates 31 DROP #1 OPTION 1: OCT 31-NOV 2 DROP #1 OPTION 2: NOVEMBER 7-9 Georgia Gives Day Introduce campaign Can include snail mail letter, postcard, and/or Drop date = Delivery date s should drop between 6:00 a.m. and 8:00 a.m. DROP #2: NOVEMBER Giving Tuesday GIVING TUESDAY: NOVEMBER 28 DROP #3 OPTION 1: NOVEMBER DROP #3 OPTION 2: DECEMBER 5-7 DROP #4 OPTION 1: DECEMBER DROP #4 OPTION 2: DECEMBER FINAL APPEAL #1: DEC 27 (COUNTDOWN) FINAL APPEAL #2: DEC 29 (COUNTDOWN) FINAL #3 (OPTIONAL): DEC 30 (COUNTDOWN) 31 FINAL APPEAL #4: DEC 31 (6am & 6pm) Gregg@BreakThruFundraising.com 2017 BreakThru Fundraising All Rights Reserved Revised: August 2017
30 Design Donation Page Checklist Responsive in its design (mobile-friendly) Branded to match your nonprofit and the campaign Minimal fields Limited Navigation (no distracting links) Content Features a compelling headline Compelling message about impact and the urgency of gift Compelling, emotional images A call-to-action button (use words such as Donate Now rather than Submit ) Monthly giving option Tribute giving option Suggested giving levels (with one highlighted) Option to designate gift for a specific purpose Newsletter opt-in Technical Secure (SSL certificate) Trust logos to demonstrate the site s security For donors One-step process Phone and listed for donors that have questions or need help Remember donors when they return Alternate payment methods such as e-checks or invoice me Option for donors to help you cover the transaction fees Saying thank you Feature a branded, customized, printer-friendly thank you screen after donation Social media sharing opportunities on the thank you screen Matching gift opportunities on the thank you screen Customized, automatic thank you to donor from your director Bonus administrative checklist for your nonprofit staff Automated alerts to communicate new donations to staff Easy donation page creation process available for non-technical staff Simple reporting with easy exports Integration with web analytics (such as Google Analytics) Integration with other apps you use every day, such as marketing software 4agoodcause.com
31 Sample Timeline: Integrated Year-End Campaign VIDEO PRODUCTION 10/01/14-10/25/14 DIRECT-MAIL 8/26-9/30 10/1-10/25 ONLINE ELEMENTS 10/1-10/31 WEB DEV. 11/1-11/15 MAILING 11/04-11/ Development Team Meeting 8/15 Comm/Marketing Team 8/21 Finalize Mail Lists 10/23 Drop Leader 11/12 Reminder 12/2 Giving Tuesday 12/3 Last Chance Aug Sep Oct Nov Dec /31 Develop Timeline 8/12 Select Featured Donors 8/22 Letter To Printer 10/25/2014 Finalize Letter 10/21/2014 Mail Letters 11/15 Magazine w/ Ad Drops 11/25 First Facebook Post 11/21
Plan Smart: Don t Leave Your End of Year Campaigns to Chance Convio, Inc. Page 1
Plan Smart: Don t Leave Your End of Year Campaigns to Chance 2009 Convio, Inc. Page 1 July 2009 Q&A You can ask a question at any time using the Q&A chat box at the top of your screen. All questions will
More information115 Tips to Raise More Money By Mail
115 Tips to Raise More Money By Mail Direct mail is by far the source of most gifts to nonprofits. And it s one of the most important communications vehicles your organization has. Raise all the money
More informationGetting Started with DonateNow
Getting Started with DonateNow Table of Contents Welcome Required Set Up Page Personality Donor Options Thank Yous and Receipts Social Sharing and Endorsements Publish Your Page Promote Your Page Dashboard
More information. Best Practices. for Fundraising
Email Best Practices for Fundraising 1 Contents Do More for Your Cause with Email Marketing...2 Plan...4 3 Simple Steps to Planning Your Email Marketing Strategy...5 Design...8 7 Essential Elements of
More informationAs the food drive coordinator for your organization, you will serve as the liaison between your organization and Northern Illinois Food Bank.
Food Drive Guide As a team captain you can customize your team page, determine the overall team fundraising goal, and recruit fundraisers who will work to reach their individual, and the team s fundraising
More informationSession 4: Social Media + Strategy
Session 4: Social Media + Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Michael Gale Natasha Lane OBJECTIVES 1. Craft emails
More informationONLINE REGISTRATION: A STEP-BY-STEP GUIDE
ONLINE REGISTRATION: A STEP-BY-STEP GUIDE We encourage all of our Walkers to register online at diabetes.org/stepout. It s quick. It s easy. And, you ll have the opportunity to take advantage of our online
More informationSession 4: Social Media and Strategy
Session 4: Social Media and Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Megan DeSisti Catrin Cooper OBJECTIVES Craft emails
More informationThe GlobalGiving Accelerator. Session 4: Social Media + Appeal Campaign Strategy
The GlobalGiving Accelerator Session 4: Social Media + Email Appeal Campaign Strategy Session #3 Facilitator Kelly Wilson kwilson@globalgiving.org Accelerator Training Schedule: Session #1: Setting SMART
More informationUsing to support your mission. Craigslist Non-profit boot camp August 19, 2006 Case Study: Sacred Heart Community Services
Using e-mail to support your mission Craigslist Non-profit boot camp August 19, 2006 Case Study: Sacred Heart Community Services Who is Donordigital? Donordigital is a full-service online fundraising,
More informationUTILIZE YOUR YEAR-END MOMENTUM. Kick-Start 2013 Fundraising
UTILIZE YOUR YEAR-END MOMENTUM Kick-Start 2013 Fundraising Turn your year-end fundraising into sustained growth in the new year. Did you know that most organizations receive half of their annual online
More informationHow to Create Fundraising Appeals that Work. Presented by: Mike Snusz Danielle Johnson-Vermenton
How to Create Fundraising Appeals that Work Presented by: Mike Snusz Danielle Johnson-Vermenton 2 3 As much as 34% of all gifts are received in the last 3 months 3,000 How media do you messages get a day
More information7/29/2014 PTP Fundraising Training July 31-August 1 Page 1 of 91
7/29/2014 PTP Fundraising Training July 31-August 1 Page 1 of 91 Progressive Technology Project Page 1 of 1 7/27/2014 7/29/2014 PTP Fundraising Training July 31-August 1 Page 2 of 91 Number of individual
More informationONLINE FUND RAISING: A STEP-BY-STEP GUIDE
ONLINE FUND RAISING: A STEP-BY-STEP GUIDE All registered riders are encouraged to take advantage of Tour s user-friendly online tools to help meet their fundraising goals. You don t need to be a computer
More informationAmerican Heart Association
American Heart Association Personal Fundraising Guide for Social Events Creating a Personal Fundraising Page or Signing into Your Current Page Visit the public website of the event you d like to raise
More informationTo Raise More Money! Presented By: Lynn Mehaffy, CFRE, Vice President Victoria Viera, Account Executive
To Raise More Money! Presented By: Lynn Mehaffy, CFRE, Vice President Victoria Viera, Account Executive 1. Who you Mail is More Important Than What You Mail Qty Gross Ave. Cost Per Total Net Per Lists
More informationGrowing your Donors by Growing your List
+ + Overview of Webinar Growing your Donors by Growing your List Webinar June 14, 2012 A Growing Your Donors monthly webinar Ashley Hansen, Care2 ashleyh@care2team.com 202-785-7304 Director of Nonprofit
More informationDONATION. Ira Horowitz, Cornershop Creative Carrie Mann, Friends of the Earth FORM
DONATION Ira Horowitz, Cornershop Creative Carrie Mann, Friends of the Earth FORM DRINKING GAME @ira_horowitz @cornershop www.cornershopcreative.com About Cornershop Creative Online services company that
More informationfacebook a guide to social networking for massage therapists
facebook a guide to social networking for massage therapists table of contents 2 3 5 6 7 9 10 13 15 get the facts first the importance of social media, facebook and the difference between different facebook
More informationDigital Marke,ng 101 Digital Marke,ng Strategies, Big and Small. Amy Starnes & Kate Moore
Digital Marke,ng 101 Digital Marke,ng Strategies, Big and Small Amy Starnes & Kate Moore Hi! We like the internet Amy Starnes Director, Digital Fundraising Kate Moore Manager, Digital Campaigns and Email
More information21 Hot Tips to Raise More Money! Presented By: Lautman Maska Neill & Company June 4, 2015
21 Hot Tips to Raise More Money! Presented By: Lautman Maska Neill & Company June 4, 2015 1. Who you mail is more important than what you mail. Targeting known donors to other organizations will yield
More informationUsing Social Media and New Media Technologies in Fundraising
Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active
More information7 Things Every Nonprofit Professional Should Know about Online Fundraising and Marketing Convio, Inc.
7 Things Every Nonprofit Professional Should Know about Online Fundraising and Marketing Agenda The Online Opportunity The 7 Things About Convio 2 The Online Opportunity Online marketing has demonstrated
More informationCreating an with Constant Contact. A step-by-step guide
Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here
More informationRACHEL RAMJATTAN, CFRE. Stewarding Giving Day Donors How to Convert First Time Donors to Loyal Friends
RACHEL RAMJATTAN, CFRE Stewarding Giving Day Donors How to Convert First Time Donors to Loyal Friends What We Will Cover Today Retention & Stewardship Matters Creating an Awesome Donor Experience Continue
More informationThe Procrastinator's Guide to Year-End Giving - Part I
The Procrastinator's Guide to Year-End Giving - Part I By Donna Ann Harris, CMSM, Heritage Consulting Inc. From Main Street Story of the Week December 4, 2013 Procrastinators, unite! Main Street programs
More informationNonprofit Donations Products
Nonprofit Donations Products Fundraisers Guide Helping you get started with Fundraisers 01 02 03 04 05 06 Creating a Fundraiser Finding fundraisers for your organization How to access reports Accessing
More informationSpreading The Word. Tips for sharing your organization s story with the world!
Spreading The Word Tips for sharing your organization s story with the world! The Basics Ready To Share Are you verified to accept donations? Is your profile complete? Have you determined your main goals
More information2017 Registration Guide Returning Nonprofits
2017 Registration Guide Returning Nonprofits Let s get started Please read the entire guidebook before starting the registration process. This guidebook contains: Overview of Midlands Gives Nonprofit Eligibility
More informationDonorDrive Fundraising Guide: Getting Started with Online Fundraising
DonorDrive Fundraising Guide: Getting Started with Online Fundraising We here at DonorDrive created this guide to help you navigate your Fundraiser Portal. Your DonorDrive Fundraiser Portal will help you
More informationWelcome to the Walk for Apraxia!
Welcome to the Walk for Apraxia! Thank you for registering for your local Walk for Apraxia event. Our Walk program is North America s only national apraxia awareness program and our signature fundraising
More informationdirect response marketing.
Direct Mail Basics One of many channels Direct mail is just one type of direct response marketing. Direct response is a type of marketing designed to generate an immediate response from donors where each
More informationPart 1: How Can I Make Next Year s Event More Successful? November 15, 2010 Presenters: Amy Braiterman, Blackbaud Kim Romaszewski, Blackbaud
Part 1: How Can I Make Next Year s Event More Successful? November 15, 2010 Presenters: Amy Braiterman, Blackbaud Kim Romaszewski, Blackbaud Events Boot Camp Series Events Boot Camp, Part 1: How Can I
More informationGetting Around. Welcome Quest. My Fundraising Tools
As a registered participant of this event, you have a variety of tools at your fingertips to help you reach your goals! Your fundraising center will be the hub for managing your involvement and fundraising
More informationPowerful Fundraising Tools are at Your Fingertips! #CanadaHelpsChats
Powerful Fundraising Tools are at Your Fingertips! #CanadaHelpsChats Webinar Reminders You can hear us, but we can t hear you. Have questions? Type them into the Questions Log at anytime. Webinar Reminders
More informationGOLF MS ONLINE FUNDRAISING GUIDE
GOLF MS ONLINE FUNDRAISING GUIDE Accessing Your Participant Center Step 1: Visit the Golf MS website at http://eventmig.nationalmssociety.org/site/tr?fr_id=25680&pg=entry (We suggest you bookmark this
More informationDonor Management User Guide November 2016
Donor Management User Guide November 2016 Table of Contents INTRODUCTION 5 GETTING STARTED 6 GLOSSARY OF TERMS 7 DASHBOARD 10 Fundraising Overview Chart 10 Donations by Designation Chart 11 Donor Status
More information2008 Eugene / Springfield Relay For Life
2008 Eugene / Springfield Relay For Life Team Member Advanced Functions Topics: Manage Your Address Book ~ Manage Email Messages Manage Your Address Book Your address book will include any friends, family,
More information2013 Association Marketing Benchmark Report
2013 Association Email Marketing Benchmark Report Part I: Key Metrics 1 TABLE of CONTENTS About Informz.... 3 Introduction.... 4 Key Findings.... 5 Overall Association Metrics... 6 Results by Country of
More informationBETTER LOOKING S
BETTER LOOKING EMAILS First impressions matter. So if you want a positive response to your email campaign you need to make a positive first impression. Here are some simple design strategies to help you
More information7 Essentials Content. A quick review of your 7 Essentials Communications.
7 Essentials Content A quick review of your 7 Essentials Communications. First Email: Launch Email It s important to let your contacts know you're about to start communicating with them more frequently.
More informationLanding Page Masterclass 25 Steps to Converting More Donors on Your Website
Landing Page Masterclass 25 Steps to Converting More Donors on Your Website What is a landing page?! Agenda Before you make your landing page! Critical elements of design! Things to avoid! How to measure
More informationANALYTICS DATA To Make Better Content Marketing Decisions
HOW TO APPLY ANALYTICS DATA To Make Better Content Marketing Decisions AS A CONTENT MARKETER you should be well-versed in analytics, no matter what your specific roles and responsibilities are in working
More informationCOORDINATOR CHECKLIST
COORDINATOR CHECKLIST Your role as Company Coordinator is vital to the success of JA bigbowl, and we are so grateful that you are taking it on! We encourage you to consider your company culture to determine
More informationOnline Fundraising Guide
Online Fundraising Guide Step by Step Guide to Your Participant Center Learn How To: Access Your Participant Center Navigate Your Participant Center Home Page Update Your Fundraising Goal Send Emails From
More informationAccessing Your Participant Center
Accessing Your Participant Center Step : Visit the Society website at http://main.nationalmssociety.org/site/tr?pg=entry&fr_id=463 First click Login at the top of the screen Next enter your username and
More informationTABLE OF CONTENTS. Campaign Pages. Design Best Practices. Templates and Inspiration
TABLE OF CONTENTS Campaign Pages PAGE 3 Learn how to set your campaign s general information and set up the Landing Page, Donation Page, and Thank You Page. Design Best Practices PAGE 7 In this section,
More informationCreating an with Constant Contact. A step-by-step guide
Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here
More informationPARTICIPANT CENTER GUIDE
PARTICIPANT CENTER GUIDE Thanksgiving Day MS Run TABLE OF CONTENTS Why Use Online Fundraising Tools... 2 Guide to Online Fundraising... 2 Online Security... 2 Participant Center... 3 My Fundraising Steps...
More information2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON
2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON Link: http://donate.ymcahouston.org This guide will help you get started and learn more about the tools and features you can use to be
More informationF O R N E C S O N L I N E D O N O R S. An introduction to a simple audit process used to optimize the online donation experience
THE GIVING EXPERIENCE F O R N E C S O N L I N E D O N O R S An audit of NEC s online donation process 10/15/2012 10/31/2013 Footer 1 ABOUT THIS SESSION An introduction to a simple audit process used to
More informationHow to Set up Your Fundraising Page, Connect with Facebook and Raise funds for WINGS
How to Set up Your Fundraising Page, Connect with Facebook and Raise funds for WINGS Table of Contents How to Register with Facebook... 2 Start Fundraising!... 3 Get Sponsors... 3 My Fundraising... 4 Thank
More informationTAKE THE GUESSWORK OUT OF YEAR-END GIVING A GUIDE TO THE ANATOMY OF COMPELLING YEAR-END APPEALS
TAKE THE GUESSWORK OUT OF YEAR-END GIVING A GUIDE TO THE ANATOMY OF COMPELLING YEAR-END APPEALS Joel Mikell & Bill McMillan TABLE OF CONTENTS Introduction The Function of Year-End Appeals Chapter 1: Direct
More informationThe Workflows Recipe Book
NONPROFIT AUTOMATION: The Workflows Recipe Book Automated engagement templates to help you save time and build better supporter relationships. Data Entry & Maintenance Communications Donor & Prospect Engagement
More informationGet started ASAP! Thank your donors.
Participant Fundraising Tips Get started ASAP! Don't pull an all-nighter and wait until the day before your event to start asking for donations. You'll keep stress at bay and avoid disappointment if you
More informationSATURDAY, OCTOBER 20, 2018 BRAZOS PARK EAST
WWW.KOMENECTX.ORG 254.753.3037 SATURDAY, OCTOBER 20, 2018 BRAZOS PARK EAST HELLO TEAM CAPTAINS BEING A TEAM CAPTAIN Team captains are incredible leaders in building race participation and helping us reach
More informationOnline Fundraising Guide
Online Fundraising Guide Walk MS: Step by Step Guide Learn How To: Access Your Participant Center Navigate Your Participant Center Home Page Update Your Fundraising Goal Send Emails From Your Participant
More informationNAMI DIY: Optimizing Your Fundraising Page
NAMI DIY: Optimizing Your Fundraising Page Welcome NAMI, the National Alliance on Mental Illness, is the nation s largest grassroots mental health organization dedicated to building better lives for the
More informationWalk-a-Thon Solution Proposal
Walk-a-Thon Solution Proposal prepared for: Friendship Circle International Bentzi Groner April 30, 2007 Introduction e 2 Creative Group is pleased to present this proposal to Friendshi p Circle International,
More informationIntegrated Fundraising: How to Use What You Already Know To Raise More Money
Integrated Fundraising: How to Use What You Already Know To Raise More Money PRESENTED BY CATHY FINNEY, THE WILDERNESS SOCIETY TIFFANY NEILL, LAUTMAN MASKA NEILL & COMPANY 10/3/2012 Footer 1 TODAY S ROADMAP
More informationABCs of Direct Mail. Tips for More Effective Marketing Publications
ABCs of Direct Mail Tips for More Effective Marketing Publications ABCs of Direct Mail 2 Introduction Direct mail is a growing business and everyone is eager and excited to jump on board. The problem is
More informationBuild a Communication Strategy Field Guide classy.org 1
Build a Communication Strategy Field Guide classy.org 1 TABLE OF CONTENTS INTRODUCTION PAGE 3 CHAPTER 1 Soft Launch PAGE 5 CHAPTER 2 Hard Launch PAGE 7 CHAPTER 3 Mid-Campaign PAGE 10 CHAPTER 4 End of Campaign
More informationGetting the second gift from the new donor
Getting the second gift from the new donor Heather Rocheleau September 14, 2012 Agenda Why focus on the second gift? The new landscape of digital donor behavior The Basics Maximizing your program 2 Factors
More informationWeb WOW 4 Ways to Bring Your Brand to Life Online
Rev Nov 2018 MARKETING GUIDE Web WOW 4 Ways to Bring Your Brand to Life Online INTRODUCTION At Mission Minded, we re experts in bringing brands to life both off and online. That s why our clients choose
More informationSound the Alarm: Fundraising Toolkit
Welcome! Thank you for fundraising in support of Sound the Alarm, a home fire safety and smoke alarm installation event. This toolkit provides simple ways to fundraise for lifesaving services in our joint
More informationUSS Albany Association, Inc.
USS Albany Association, Inc. How to Series Newsletter Editor Guidelines Original Issue Date: September, 2012 Date Revised: Introduction The Newsletter Editor has one function; periodically produce and
More informationScheduling Your Communications. How to plan ahead for successful communication before, during, and after your Giving Day
Scheduling Your Communications How to plan ahead for successful communication before, during, and after your Giving Day Creating Your Giving Day Timeline Determine your organization s main goals for the
More information2011 Challenge Walk MS Online Fundraising Guide
2011 Challenge Walk MS Online Fundraising Guide Challenge Walk MS: Step by Step Guide How To: Access your Participant Center Fundraise with Facebook Personalize your Personal Page Create an Address Book
More informationmobile friendly? Google s survey shows there are three key points to a mobile-friendly site:
1. Is your site mobile friendly? Now more than ever before it is important for your website to be mobile-friendly. According to a July 2012 Google survey of the more than 1,000 smartphone users people
More informationNonprofit Success Workshop 9/20/2011 Instructors: Jennifer Darrouzet & Michael Perez
Nonprofit Success Workshop 9/20/2011 Instructors: Jennifer Darrouzet & Michael Perez 1 Change Happens 2 Agenda The Next Generation of American Giving Communication Trends Major Gift Fundraising Acquiring
More informationTeamRaiser Configuration
TeamRaiser Configuration Overview... 2 Objectives... 2 TeamRaiser Overview... 3 The Participant Experience... 6 The Participant Center... 12 The Donor Experience... 16 EXERCISE 1: The Participant and Donor
More informationHow to Promote. your Dental Practice with Digital Marketing
How to Promote your Dental Practice with Digital Marketing Regularly marketing your dental practice is an essential task for every dentist, no matter how established. Now more than ever, it is essential
More informationFacebook, Blackberries &
Facebook, Blackberries & Email: Reconnect & Reengage Lost Alumni & Donors Devin T. Mathias October 14, 2009 devin@moredonors.com outcomes You will have: A better understanding of how to use technology
More informationEffective Online Marketing 101.4: Fundamentals for effective online fundraising
Effective Online Marketing 101.4: Fundamentals for effective online fundraising Patrick Hansen and Kenan Pollack Senior Interactive Consultants About Us Patrick Hansen Senior Interactive Consultant Eight
More informationOCC Church App Using the Church App
OCC Church App Using the Church App You can download the app onto your mobile device from the App Store or Google Play. Once the app has completed downloading, open the app. 1. Enter the authentication
More informationHow to customize your campaign
How to customize your campaign It s important to customize your campaign and make it stand out of the crowd. Doing so will engage your donor base and help them connect with your cause. Your campaign is
More informationEPISODE 23: HOW TO GET STARTED WITH MAILCHIMP
EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP! 1 of! 26 HOW TO GET STARTED WITH MAILCHIMP Want to play a fun game? Every time you hear the phrase email list take a drink. You ll be passed out in no time.
More informationTHE ULTIMATE FACEBOOK AD TEMPLATE LIBRARY. Digital Marketer Increase Engagement Series
THE ULTIMATE FACEBOOK AD TEMPLATE LIBRARY Digital Marketer Increase Engagement Series DIGITAL MARKETER S FACEBOOK AD FORMULAS Brought To You By: Digital Marketer THIS 3-PART EMAIL SERIES CONSISTENTLY DOUBLES
More informationMANNATECH. Presents. MyMannapages SELF-GUIDED CERTIFICATION
MANNATECH Presents MyMannapages SELF-GUIDED CERTIFICATION The following steps have been created to help you become familiar with the basic functions of MyMannapages. As you begin using these great tools,
More informationSEO Get Google 1 st Page Rankings
1. SEO can decrease your cost per acquisition Another benefit of SEO is that it is free. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the
More informationThe MailNinja 7-Step Success Formula For Sending Lead Generating Campaigns
The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns Over the past 10 years we ve perfected
More informationAutomation Best Practices
Core Concepts 1 Need to Know Terms: Open Rate: The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Click Thru Rate (CTR): The percentage
More informationIt's all about the list! How to grow and culevate your most valuable online asset your list.
It's all about the list! How to grow and culevate your most valuable online asset your email list. JusEn Perkins Director of Nonprofit MarkeEng Strategy jusen@care2team.com Copyright 2008 Care2, Inc. All
More informationThe Strategic Formula for Nonprofit Appeal Success. Neon CRM Monthly Webinar Series
The Strategic Formula for Nonprofit Email Appeal Success Neon CRM Monthly Webinar Series Let s start with three EXPERIMENTS About this Test (391) Background This non-profit was running a money bomb campaign
More informationDo It Yourself Fundraising Guide
Do It Yourself Fundraising Guide To Set Up a Do It Yourself (DIY) Fundraising Event: Step 1: Visit our website: http://www.nationalmssociety.org/chapters/mig/fundraisingevents/diy-event-information/index.aspx
More informationCreating an online strategy to thrive in tough times. Eric Rardin Director of Nonprofit Services Care2.com
Creating an online strategy to thrive in tough times Eric Rardin Director of Nonprofit Services Care2.com Agenda Setting the stage Strategy review Discussion of current tactics Tools to measure success
More informationLeveraging to Acquire and Retain Giving Day Donors
Leveraging Email to Acquire and Retain Giving Day Donors Email is NOT dead Email is a passport for the web This is not an olive Crowd Network Community Your list Crowd Reach through SEO, social, ads, etc.
More informationMarketing 101 Whitepaper
Email Marketing 101 Whitepaper Introduction Email Marketing is an essential part of an organization s communications strategy. As social media and mobile usage continue to rise on the list of ways to communicate
More informationSegmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. Welcome!
Email Segmenting: Strategies to Increase Open Rates, Motivate Action, and Step 1: Web Login https://www.readytalk.com enter passcode 9492105 Step 2: Dial-In U.S.: 866.740.1260 Access Code: 9492105 *6 to
More informationRegistered Riders Participant Center Guide
Registered Riders Participant Center Guide Log in using your username and password. Now what? Now that you ve registered, what is your next step? That is exactly what this guide is going to cover. The
More informationPresented by. Tim Crum HOW TO USE TO TRACK YOUR SUCCESS
Presented by Tim Crum HOW TO USE TO TRACK YOUR SUCCESS About Tim Winner of the 2016 International Business Excellence Award for Best Animal Welfare Fundraising Organization in the U.S.A. 20+ years professional
More informationIMPORTANCE OF A MINISTRY WEBSITE
SUMMARY In 2018, the internet is everything, even our appliances are starting to connect. People today are more comfortable emailing or texting than calling and face time. Although, I hate to admit it,
More information1. Send s (you can import address by clicking the address book Option
DOING ONLINE FUNDRAISING IN 15 EASY STEPS HOW TO REGISTER ONLINE 1. Go to ANCOPUSA.org or ANCOPUSAWALK.org 2. Click Register Now! 3. Click on Register On Line 4. Click Create New Account 5. Select your
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 2011 Convio, Inc. Page 2 The Next 10 Years Generationally tailored marketing Direct mail continues but no
More informationWELCOME. The following instructions provide a complete guide, helping to get you all the way through the event, and after, with success.
1 WELCOME We are so glad that you have chosen to participate in the 2018 WINK Feeds Families Hunger Walk. We offer these tips to assist you in your efforts to gather donations and pledges to support the
More informationToday s Presentation
Today s Presentation Before #GiveSTLDay: Get Organized On #GiveSTLDay: Get Focused After #GiveSTLDay: Follow-up and Report Today s Presentation Email accounted for 26% of all online revenue in 2017 and
More informationEverydayhero Training Manual
Everydayhero Training Manual Building a Campaign in 5 Steps Building a campaign through everydayhero is easy. Just follow these simple steps. Before you begin, make sure you have your banners and other
More informationAcquisition Techniques You Can Use Today Convio, Inc.
Email Acquisition Techniques You Can Use Today 1 Agenda Quick Recap Of Online Marketing Why Are Emails So Important? Email Acquisition Techniques After the Email: Now What? About Convio Next Steps 2 You
More informationTeam Fundraising Guide
Team Fundraising Guide 012511 Blackbaud NetCommunity 2011 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,
More informationGrowing Your Mailing List - Template Guide
Growing Your Mailing List - Template Guide Email is one of the best ways to build an audience that is engaged with your brand. It s also one of the best ways to sell products or create a big buzz for your
More information