Affiliate Playbook Your guide to promoting Perfect Keto
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1 Affiliate Playbook Your guide to promoting Perfect Keto
2 Table of Contents Welcome to the Perfect Keto Affiliate Program! Our goal is to make you wildly successful as an affiliate partner. This playbook walks you through all the steps to promoting the Perfect Keto brand. If you have questions, please don t hesitate for a moment to us at alex@perfectketo.com. Thank you and welcome aboard! First Week Partnership Launch Ongoing Campaigns Perfect Keto Talking Points Company History and Note from the Founders Getting Your Link
3 First Week Partnership Launch A week-long, multi-channel push drives the best results for our new affiliate partners. This is the suggested sequence to follow, however, we understand not every partner can participate in each channel. IMPORTANT: Include your affiliate link in all correspondence highlighting the special discounted offer to your audience. The suggested campaign includes a blog post, giveaway, s, a podcast, and social media posts. Click Day 1 - Monday - Dedicated Blog Post and Giveaway the links to the following slides for best practices to maximize conversion rates and your revenue. Day 2 - Tuesday - #1 Day 3 - Wednesday - Social Media #1 Day 4 - Thursday - Podcast Interview Day 5 - Friday - #2 Day 6 - Saturday - Social Media #2 Day 7 - Sunday - Followup to Giveaway - OR - Last Call
4 Day 1 - Monday - Blog Post + Giveaway For the blog post format, we recommend writing a product review so that you can highlight Perfect Keto while also informing your audience about ketones and their health benefits. You will include your affiliate link multiple times on this blog posts to increase commissions. Example Product Blog Post Reviews As part of your blog post, we will donate a pre-determined number of Perfect Keto Base to giveaway to your audience. We can assist in configuring the giveaway to include in the blog posts. The giveaway is great because it spans the course of the week and drives social shares and vitality. This way, your communication expands beyond your core audience.
5 Day 2 - Tuesday - For partners who have a mailing list, you will highlight the Perfect Keto brand in a dedicated . To maximize your commissions, we ll give you a limited time discount code to include in the . This creates urgency for your audience. Our records are definitive that this dramatically increases commission revenue. Please include your affiliate link in all promotions to your audience. To make this easy, we created templates from our most successful campaigns. Feel free to use these as close as you like, or loosely for inspiration. Templates and Instructions
6 Day 3 - Wednesday - Social Media #1 Promote Perfect Keto on your Facebook, Twitter, and Instagram accounts. Post as if you are talking to someone who is hearing about Perfect Keto for the very first time. For this social media post, link your Perfect Keto blog post in your account bio. This is a great way to generate entires and increase your commissions. If you are an admin for a health-related Facebook group, make a post there as well.
7 Day 4 - Thursday - Podcast Interview If you host a podcast, we will schedule and interview with co-founders Justin Mares or Dr. Anthony Gustin. We will provide their bio and Skype information as well as URLs to link. In the show notes, you will include your affiliate link. Podcast interviews are a fantastic way to educate your audience about ketosis and introduce the Perfect Keto brand. Here is a recent interview example Dr. Anthony Gustin on keto and testing for ketosis
8 Day 5 - Friday - #2 For the second , mention either your affiliate link or product review as part of a newsletter that primarily highlights other content. This will be a little reminder for your audience. Again, please reference our template for inspiration! Templates and Instructions
9 Day 6 - Saturday - Social Media #2 Mention that the Perfect Keto giveaway ends at midnight on Sunday in your social media posts. If you aren t doing a giveaway, use this as another opportunity to highlight the talking points about Perfect Keto Base. Get excited! Once again, utilize all of your social media channels. Perfect Keto One-Pager of Highlights and Benefits of Ketones Perfect Keto Base Infographic
10 Day 7 - Sunday - Followup Send a followup to all giveaway entrants to announce winner and thank them for entering. Also include your affiliate link with a call to action in this . Refer to the Urgency template in the template document. This is HUGE for your conversions because all entrants have expressed interest in Perfect Keto. If not doing a giveaway, send a last call for the special discounted offer that ends at the end of the day. Refer to the Last Call template in the template document.
11 Ongoing Campaigns Another primary goal of ours is to have a thriving long-term partnership and that it s extremely lucrative to you for a long time to come. In the wake of your week long push, we highly recommend putting out content on a monthly or quarterly basis. Some of our partners generate five-figure commission with just one piece of content. On the following pages we cover best practices regarding, Newsletter Integration Content (Recipes, Keto Resources) Product Bundles Site Banners
12 Newsletter Integration As described earlier, we recommend 2-3 s in the first week. Also, include your Perfect Keto affiliate link as part of your existing autoresponder funnel. After the initial push, your list once per quarter using a variation of the templates provided. We will update you on all Perfect Keto product releases before they hit the market. Perfect Keto loves making custom landing pages for our affiliates. We can use any of the templates to direct your audience to an expiring, customized landing page. Contact alex@perfectketo.com to arrange this.
13 Content (Recipes, Resources) Your blog and website are tremendous opportunities for affiliate promotion with Perfect Keto. Recipe Posts Include your affiliate link in all recipe posts and coordinate with us to make a cobranded recipe Resources Reference Perfect Keto and include you affiliate link in any posts related to health, low-carb dieting, peak mental and physical performance, the ketogenic diet, and the like. The Perfect Keto website is designed to be a treasure trove of knowledge and you can incorporate our topics wherever you see fit! Our most popular posts are linked below. What Are Ketones What Is Ketosis What Is BHB Keto For Fat Loss Keto for Exercise MCT Supplements What is the Ketogenic Diet How to Test Your Ketone Levels Keto for a Mental Edge Using Exogenous Ketones
14 Product Bundles Similar to giveaways, we can collaborate with you on product bundles. Typically, we offer special discounted pricing on our exogenous ketones after purchasing your product. This includes the following formats: - Launch of a book, e-book, or digital product you offer - Wellness product bundles you ve curated - Summits or Webinars
15 Site Banners To get setup, us with your website URL and let us know if you are using Wordpress. We ll send over the coder to add intro your site and can help with any configuration. It s that easy! We will work with you to create banner assets that fit your blog s theme. Our most popular partners go with Hello Bar for a fun, unobtrusive banner, or a simple display banner.
16 Talking Points Here is your quick one-page guide to Perfect Keto talking points. A condensed version is below. 1) Overall Benefits of Consuming Exogenous Ketones - Mental o Heightened focus and mental clarity o Accessing clean burning, constant source of energy, instead of peaks and valleys of glucose - Physical o Triggers ketosis o Increased fat-burning o Boost energy for exercise o Increases satiety and feeling full - Psychological o Sense of well-being, emotional balance and stability. - Disease Prevention o Ketosis induces improved autophagy and apoptosis, where your body purges dead or underperforming cells to allow for new growth. This has innumerable benefits relating to disease prevention and longevity. 2) Benefits Specific to Perfect Keto Base - Accessibility o Completely clean product. Does not contain any soy, dairy, gluten, artificial sweeteners, binding agents, or anything that doesn t directly improve your health. o Tastes phenomenal. Exogenous ketones taste notoriously awful but Perfect Keto comes in delicious Chocolate Sea Salt and Peaches and Cream flavors that go great in almost any beverage, coffee or smoothie you can dream up. - Low GI Distress o Perfect Keto uses only the highest quality salts, sourced in the United States, in just the right amounts so that the exogenous ketones are easy on your digestive system. - Affordable o Perfect Keto exogenous ketones are cheaper than the standard price on the market today. We want ketosis to be available to everyone.
17 The Perfect Keto Company History We feel it s important to share the origins of Perfect Keto so that you have context on where we came from and where we are headed. The quick background to know is that we each had founded our own companies in the past (Kettle and Fire and purewod) but decided to collaborate on a joint effort to create Perfect Keto with the goal of helping as many people as possible. For the person going low-carb/ketogenic for fat-loss, but struggling with low energy, we made Perfect Keto for you. For the person going keto for peak mental performance but struggling to achieve ketosis, we made Perfect Keto for you. We want Perfect Keto products and website to be a platform for the best research available, and to start the health conversation. Our biggest hope is that no matter what your particular goals are, you will use the knowledge and resources on our website to own your health and thrive in a way you may have never known you could! In health, Justin Mares and Dr. Anthony Gustin
18 The Perfect Keto Company History The Perfect Keto mission is two-fold 1) Make a quality ketogenic diet accessible to everyone. 2) Provide the highest quality, most nutritious ketogenic supplements, without compromise We have NEVER (and will never) use any: Artificial flavors/colors Binding agents Fillers Soy Wheat Gluten Perfect Keto is doctor-developed and research-backed using only the most effective ingredients at the most effective amounts and most absorbable forms. We are named Perfect Keto because ketosis is, in many ways, the perfect metabolic state for humans. People comment how they feel superhuman upon entering ketosis, but really it is just a return to our preferred mode of operation. We are born in a state of ketosis.
19 Getting Your Link Getting your affiliate link is easy - Sign up in the Perfect Keto Affiliate Area Upon registering, a referral URL link will be provided. This link is unique and yours to keep. Include it as described in this playbook and you will enjoy a massively successful affiliate partnership with Perfect Keto.
20 Questions? I am here personally to help with anything big or small. Please call/text/ anytime. c: (415) alex@perfectketo.com
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