Authentication GUIDE. Frequently Asked QUES T ION S T OGETHER STRONGER
|
|
- Chester Atkinson
- 6 years ago
- Views:
Transcription
1 Authentication GUIDE Frequently Asked QUES T ION S T OGETHER STRONGER
2 AUTHENTICATION Marketers that use for communication and transactional purposes should adopt and use identification and authentication protocols. This document will explain what authentication is including some recommendations on what you should do as an marketer to implement these guidelines within your organization. * This Guide should not be considered as legal advice. It is being provided for informational purposes only. Please review your program with your legal counsel to ensure that your program is meeting appropriate legal requirements.
3 THIS COMPLIANCE GUIDE COVERS: Basics of Authentication Technologies Basic FAQs on the DMA s Authentication Guidelines Implementation: Complementary Types of Authentication Systems Beyond Authentication: Reputation Authentication Resources for Marketers 1. What Do the DMA s Authentication Guidelines Require? The DMA s guidelines require marketers to choose and implement authentication technologies in their systems. It is up to your company to decide what kind of authentication protocol to use, though all are recommended based on current-day trends. The DMA does not require nor endorse the use of any specific protocol, as there are several interoperable, inexpensive, and easy to implement solutions available today. 2. Why does the DMA Require Members to Authenticate Their Systems? The DMA requires its members to authenticate their systems primarily because mailbox providers (aka ISPs, MSPs or receivers) are increasingly requiring authentication. This strongly aligns with a growing trend in the deliverability industry that s leaning more towards domain-based reputation (as opposed to IP-based reputation a couple of years ago). Secondly, authentication improves the likelihood that legitimate/wanted will get delivered to the intended recipient s inbox folder. Additionally, authentication reduces the likelihood of spam, spoof and phishing attacks (thus protecting the integrity of marketers brands). Authentication is seen as one way to make the marketing arena more secure and improving consumer confidence in , thus preserving it as a valuable marketing communications tool. 3. Does DMA s Authentication Guideline Require Marketers to Authenticate Inbound s, Outbound s, or Both? The guideline applies only to outbound that marketers send either from their own IP addresses or via the use of a third-party service bureau. 1
4 4. Is Authentication Required Just for Marketing Messages? No, DMA s Authentication Guideline applies to ALL outbound messages that marketers send or that their third-party service bureaus send on their behalf. 5. Does the Guideline Apply to B-to-B Marketers? Yes, the DMA believes that similar common best practices in deliverability for consumer promotions should be used for business-to-business campaigns. 6. Does the Guideline Apply to Nonprofits? Yes, non-profit organizations, as well as for-profit businesses, should authenticate the messages they send. BASICS OF AUTHENTICATION TECHNOLOGIES 1. What is an Service Provider (ESP)? A company that offers services to send (bulk/marketing) on behalf of a marketer. 2. What is an Internet Service Provider (ISP)? A service provider that provides access to the Internet (and most times an account). 2
5 3. What methods/types of Authentication are out there? There are a few major authentication methodologies: Sender Policy Framework (SPF) - an IP-based solution, DomainKeys Identified Mail (DKIM) - a cryptographic solution, Domain-based Message Authentication, Reporting & Conformance (DMARC) - builds on the widely deployed SPF and DKIM protocols. The goal of the first two is similar: create a public record against which to validate messages so that a sender s legitimacy can be verified. Both the SPF and DKIM technologies work to verify that the sender is authorized to send mail. 4. What is the Difference Between IP-Based Authentication and Cryptographic Authentication? A fundamental difference between IP-based and cryptographic authentication solutions is that cryptographic technology protects the integrity of the content, while IP-based technology verifies or proves that the sender is authorized by the domain owner to send What is the Domain Name System (DNS)? The Domain Name System (DNS) is an Internet directory service. DNS is where companies publish information about their domains. 6. What is Transport Layer Security (TLS)? Transport Layer Security (TLS) is a protocol that ensures privacy between communicating applications and their users on the Internet. When a server and client communicate, TLS ensures that no third party may eavesdrop or tamper with any message. TLS is the successor to the Secure Sockets Layer (SSL). TLS for isn t required but has been widely adopted following revelations of government snooping. Some ISPs (like Google s Gmail) add a warning flag to messages that were received without TLS encryption. For this reason it is recommended that all outbound support TLS. An overview of TLS is available at: with an FAQ available at safer /faq/. 3
6 IMPLEMENTATION OF COMPLEMENTARY TYPES OF AUTHENTICATION SYSTEMS: SPF, DKIM AND DMARC 4
7 Sender Policy Framework (SPF): 1. What is it? SPF is an IP-based technology that verifies the sender IP address by cross-checking the domain in the address listed in the non-visible Mail From line of an against the published record a domain owner has registered in the Domain Name System (DNS). SPF technology is free to all users. An SPF record is a list of computer servers or IP addresses that senders indicate are authorized to send that claims to be coming from their domain. When you publish an SPF record for your domain, you declare which IP addresses are authorized to send out on your behalf. SPF allows senders/marketers effectively to say, I only send mail from these machines (IP addresses/servers). If any other machine claims that I'm sending mail from there, they are not telling the truth. 2. How Do I Implement Sender Policy Framework (SPF)? Run an audit, write a list of all IP addresses that send on your behalf. As an extra precaution, talk to your IT staff & any Service Providers you work with to ensure you don t miss any IP addresses. Create your SPF record. provides syntax details and tools to help with this. Publish your SPF record in DNS. Verify that your SPF record is published & working. (i) An easy-to-use third-party tool can be found at com/authentication: a. Input your domain name in text box to check a published SPF record b. View Results. You should see This seems to be a healthy SPF record, meaning the SPF record is good to go. 5
8 DOMAINKEYS IDENTIFIED MAIL (DKIM) 1. What is it? DomainKeys Identified Mail is a cryptographic, signature-based form of authentication. DKIM is offered to all users free of charge. The DKIM specification is available at DKIM requires senders to generate public/private key pairs and then publish the public keys into their Domain Name System (DNS) records. The matching private keys are stored in a sender s outbound servers, and when those servers send out , they generate message-specific signatures that are added into additional, embedded headers. The DKIM authentication process involves checking the integrity of the message using the signature header and verifying whether the key used to sign the message is authorized for use with the sender s address. This step currently involves utilizing the DNS record of the sending domain. The authorization records in the DNS contain information about the binding between a specific key and address. Using a US Postal Service analogy DKIM is like verifying a unique signature which is valid regardless of the envelope or letterhead it was written on. ISPs that authenticate using DKIM look up the public key in DNS and then can verify that the signature was generated by the matching private key. This ensures that an authorized sender actually sent the message, and that the message headers and content were not altered in any way during their trip from the original sender to the recipient. 6
9 DOMAIN-BASED MESSAGE AUTHENTICATION, REPORTING & CONFORMANCE (DMARC) 1. What is it? DMARC is an authentication protocol that builds on the SPF and DKIM protocols. SPF and DKIM provide valuable authentication capabilities but have some shortcomings. First they operate on different from addresses (the visible from versus the envelope from ). Second they provide no feedback mechanisms for domains to know when fails, or when their domain is being spoofed. Finally they provide no guidance to receiving sites as to what to do with messages that fail authentication. DMARC addresses these three issues as it uses domain alignment to match the envelope From address checked by SPF to the visible From address checked by DKIM. It provides a reporting function that allows senders and receivers to monitor and improve domain protection from fraudulent . Finally it provides a mechanism whereby domains can suggest to receivers what to do with mail that fails DMARC. DMARC Overview: A brief, non-technical overview is available at A more detailed explanation & overview can be found at Many domains, including major ISPs, are checking DMARC and utilizing it as part of their spam filtering decisions and many more are implementing the reporting function. 2. How Does Authentication Reduce and Protect Against Spam? Spam causes problems for both consumers and marketers. The spam problem is not going away, and spammers quickly adapt to filters set up by Internet and Mailbox Providers thus blurring the perception in consumers minds of which commercial is legitimate and which is spam. Authenticated helps ISPs and Mailbox Providers better identify legitimate . Spammers are then distinguished from senders of 7
10 legitimate enabling wanted mail to be delivered to consumers with higher certainty and at a lower cost. 3. How Does Authentication Reduce and Protect Against Spoofing and Phishing? Spoofing is the forging of another person s or company s address. Phishing is sending an that attempts to trick recipients into giving out personal information, such as credit card numbers or account passwords. The pretends to be from a legitimate source, such as a user s bank, credit card company, or online Web merchant. Most phishing attacks come from in which the sender s name in the From Line has been forged or spoofed. Authentication makes it easier for ISPs to identify such fraudulent prevent it reaching its intended victims. 8
11 BEYOND AUTHENTICATION: REPUTATION 9
12 Authentication and reputation are fundamentally linked. Authentication alone is not sufficient for Internet Service Providers (ISPs) to make deliver/non-deliver decisions. Authentication verifies authorization to send, but it doesn t tell mailbox providers anything about whether the authorized sender is legitimate or a spammer. This is where reputation and whitelisting come into play. 1. What is a Company s Reputation? Reputation is a way for ISPs to combine the sender s identity with additional information about the sender s practices. Reputation is based on numerous factors: complaint rates, identity stability, unknown user volume, security practices, unsubscribe policies, and more. Most of these factors can be measured, quantified and weighted by Internet Service Providers (ISPs) and Service Providers (ESPs). 2. What Metrics Should I Monitor to Ensure That My Reputation is Good? There are a few simple steps marketers can take to ensure that their Reputation remains in good standing with ISPs. Good List Hygiene: Sending to too many addresses that don t exist isn t only a trait of spammers it is a trait of any entity that is considered to have poor marketing practices and is sending spam. ISPs acknowledge that there is a lot of churn in terms of consumers changing addresses, and because of that they do allow for some margin of error. However, it is generally accepted that marketers should aim to keep invalid addresses at less than 3-5% of each mailing. Of course, reducing these types of errors isn t just good for deliverability, but for Return on Investment (ROI) as well. Sound Sending Infrastructure: A common trait of spamming is to redirect bounces and replies to spoofed, non-functional or non-existent return addresses. Therefore, to differentiate themselves, legitimate senders are expected to be capable of receiving the volume of bounces that typically accompanies any high volume campaign. Most ISPs require that senders are capable of receiving at least 90% of messages that are bounced back to them when they attempt to to an invalid or unknown address. When an sender does not accept bounce back error replies it is considered suspicious behavior and the sender may be identified as a spammer. If an ISP becomes suspicious of an sender it may ask high volume senders to adjust the number of simultaneous connections to their networks. Or it may institute mail volume throttling (spreading out the number of s sent over a long period of time). High Relevance/Low Complaint Rate: Having good list hygiene and sound delivery infrastructure are the foundation to having a good reputation but keeping complaint rates 10
13 low is where a company can significantly improve or damage its reputation. The key to having a low complaint rate is making sure that your is relevant and delivers value to the recipient. In general, ISPs believe there should be little to no reason for a consumer to complain about legitimate . Marketers should aim to keep their complaint rate below 0.1 percent. The complaint rate is calculated by dividing the total number of complaints by the total number of delivered s in a specific mailing. Just two or three complaints per thousand s delivered could result in short-term blocking by ISPs that employ reputation systems, and severe long-term blocking if the sender does not bring the complaint rate under control. 3. What is a Whitelist? A whitelist is a list/process that some ISPs (and mailbox providers and receivers) use to allow marketers/senders to send s into their networks of end users without being subjected to certain/stricter) levels of filtering (anti-spam/policy/volume filters, etc). In recent years most ISPs have moved away from whitelisting in favor of more sophisticated filtering. 4. What Are Feedback Loops? A complaint feedback loop (FBL) is a technical system where ISPs share spam complaints with senders in order to monitor list health and to remove complainants from their lists. An FBL is essential for marketers to identify & resolve high complaint campaigns and messaging streams emanating from their IP address/computer networks. Best Practices for Implementing Authentication Protocols: Assign an individual or group at your company to be responsible for working with other relevant departments and vendors to implement authentication. Authenticate using more than one technology. SPF, DKIM and DMARC are interoperable free technologies that have different deliverability success rates with different ISPs. For best results, authenticate your systems with one or more technologies. Know your customers and where you are mailing to. Follow developments in the industry field including technological white papers and industry or government-sponsored workshops. Research the major protocols to determine the best solution(s) for your company. Develop a policy for assigning domain and sub-domain names. 11
14 Develop a way to measure the impact of authentication in terms of higher deliverability to those you wish to reach. Research ways to authenticate incoming to your company. 5. What is the Difference Between Pass, Fail and Soft Fail of an Message? If a message passes an ISP s authentication check it means the meets the standards for that ISP s definition of a legitimate message and is likely to be delivered to the recipient s inbox. If a message fails an authentication check it did not meet the standards for that ISP s definition of a legitimate message and likely will not be delivered to the intended recipient s inbox. It will either directed to the recipient s spam/junk folder, or the message may be blocked. A soft fail is a message that is a probable fail according to the ISP s standards; A soft fail message usually comes from a sender or IP address that is not listed on the ISP s list of authenticated senders but is not an outright failed message. AUTHENTICATION RESOURCES FOR MARKETERS There are many Authentication resources available, including: Sender Policy Framework (SPF) info page: DomainKeys Identified Mail (DKIM) Information page: Domain-based Message Authentication, Reporting & Conformance (DMARC): Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG): The Federal Trade Commission has held some workshops on this issue, for example: mail-authentication-summit 12
15 Mailing Address 1333 Broadway, Suite 301 New York, NY experience.org
Getting into Gmail and other inboxes: A marketer's guide to the toughest spam filters
FulcrumTech Email Marketing Results You Can Measure Getting into Gmail and other email inboxes: A marketer's guide to the toughest spam filters What Really Determines Inbox Engagement? Do Internet service
More informationTeach Me How: B2B Deliverability in a B2C World
Teach Me How: B2B Deliverability in a B2C World Chris Arrendale CEO & Principal Deliverability Strategist Inbox Pros (www.inboxpros.com) @Arrendale Agenda - Outline Delivery versus Deliverability Provisioning
More informationOptimization of your deliverability: set up & best practices. Jonathan Wuurman, ACTITO Evangelist
Optimization of your email deliverability: set up & best practices Jonathan Wuurman, ACTITO Evangelist ACTITO Webinar Tour Replays & presentations available at www.actito.com/nl Our mission We help our
More informationDeliverability Terms
Email Deliverability Terms The Purpose of this Document Deliverability is an important piece to any email marketing strategy, but keeping up with the growing number of email terms can be tiring. To help
More informationAnti-Spoofing. Inbound SPF Settings
Anti-Spoofing SonicWall Hosted Email Security solution allows you to enable and configure settings to prevent illegitimate messages from entering your organization. Spoofing consists of an attacker forging
More informationOn the Surface. Security Datasheet. Security Datasheet
Email Security Datasheet Email Security Datasheet On the Surface No additional hardware or software required to achieve 99.9%+ spam and malware filtering effectiveness Initiate service by changing MX Record
More informationTable of content. Authentication Domain Subscribers Content Sending practices Conclusion...
A User Guide Before sending your carefully-crafted email campaigns, it s important to first understand a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve
More informationAutomatic Delivery Setup Guide
for GuideSpark Communicate Cloud Table of Contents Summary: Working with Automatic Email Delivery... 1 What your IT department needs to know... 2 Prerequisite: Select a Targeted Audience... 3 Enable Automatic
More informationAutomatic Delivery Setup Guide
for GuideSpark Communicate Cloud Table of Contents Summary: Working with Automatic Email Delivery... 1 What your IT department needs to know... 2 Prerequisite: Select a Targeted Audience... 3 Enable Automatic
More informationAn Executive s FAQ About Authentication
An Executive s FAQ About Email Authentication Understanding how email authentication helps your organization protect itself from phishing with an approach that s radically different from other security
More informationAbout Us. Overview Integrity Audit Fighting Malicious & Deceptive August 13, 2014
2014 Email Integrity Audit Fighting Malicious & Deceptive Email August 13, 2014 Craig Spiezle Executive Director & President, OTA Mike Jones Director of Product Management, Agari About Us The Online Trust
More informationFactors that Impact Deliverability
Factors that Impact Deliverability Thank you for joining us. Audio: Select Use Mic & Speakers to use VOIP or Use Telephone to get dial in number and access code. If using VOIP, it is recommended that you
More informationIntroduction to Antispam Practices
By Alina P Published: 2007-06-11 18:34 Introduction to Antispam Practices According to a research conducted by Microsoft and published by the Radicati Group, the percentage held by spam in the total number
More informationOffice 365: Secure configuration
Office 365: Secure email configuration Published September 2017 Copyright 2017 Health and Social Care Information Centre. The Health and Social Care Information Centre is a non-departmental body created
More informationbuilding an effective action plan for the Department of Homeland Security
Customer Guide building an effective action plan for the Department of Homeland Security Binding The recently issued directive from the Department of Homeland Security (DHS), Binding Operational Directive
More informationTrustwave SEG Cloud BEC Fraud Detection Basics
.trust Trustwave SEG Cloud BEC Fraud Detection Basics Table of Contents About This Document 1 1 Background 2 2 Configuring Trustwave SEG Cloud for BEC Fraud Detection 5 2.1 Enable the Block Business Email
More informationTechnical Brief: DYN DELIVERY
Technical Brief: DYN EMAIL DELIVERY 603 668 4998 Technical Brief: Dyn Email Delivery Introduction Dyn s Email Delivery platform allows reputable senders to send both bulk and transactional emails to their
More informationMarketing 201. March, Craig Stouffer, Pinpointe Marketing (408) x125
Email Marketing 201 Tips to Increase Email Delivery (aka Why Good Email Goes Bad ) March, 2009 Craig Stouffer, Pinpointe Email Marketing cstouffer@pinpointe.com (408) 834-7577 x125 Gary Halliwell CEO,
More informationTop 10 Deliverability Best Practices. #ActOnSW
Top 10 Deliverability Best Practices Today s Presenter David Fowler Act-On Chief Privacy & Deliverability Officer david.fowler@act-on.net Agenda The Deliverability Ecosystem Top 10 Best Practices Common
More informationGetting Started with DMARC. A Guide for Federal Agencies Complying with BOD 18-01
Getting Started with DMARC A Guide for Federal Agencies Complying with BOD 18-01 The DHS Mandate - Adopt DMARC for Email Security in 90 Days On October 16, 2017, the U.S. Department of Homeland Security
More informationAccount Customer Portal Manual
Account Customer Portal Manual Table of Contents Introduction Dashboard Section Reporting Section My Settings Section My Account Section Billing Section Help Section 2 4 7 15 20 25 27 1 Introduction SMTP
More informationCyber Security Guide for NHSmail
Cyber Security Guide for NHSmail Version 3.0 February 2017 Copyright 2017Health and Social Care Information Centre. The Health and Social Care Information Centre is a non-departmental body created by statute,
More informationHOW-TO GUIDE. How to Optimize Your s for Deliverability
HOW-TO GUIDE How to Optimize Your Emails for Deliverability The Problem Email Reputation Your ability to market to your audience is based on sending emails from your Email Service Provider, or ESP. ESPs
More informationSecurity by Any Other Name:
Security by Any Other Name: On the Effectiveness of Provider Based Email Security Ian Foster, Jon Larson, Max Masich, Alex C. Snoeren, Stefan Savage, and Kirill Levchenko University of California, San
More informationCorrelation and Phishing
A Trend Micro Research Paper Email Correlation and Phishing How Big Data Analytics Identifies Malicious Messages RungChi Chen Contents Introduction... 3 Phishing in 2013... 3 The State of Email Authentication...
More informationPhishing Discussion. Pete Scheidt Lead Information Security Analyst California ISO
Phishing Discussion Pete Scheidt Lead Information Security Analyst California ISO 2 Phish What is Phishing Types of Phish 3 Phish What is Phishing Attackers (Phishers) would email (cast their nets) far
More informationCertification. Standards and Requirements. December Return Path, Inc.
Certification Standards and Requirements December 2017 Return Path, Inc. Table of Contents Introduction... 4 What are the standards and requirements for becoming and staying Certified?... 4 Why do we hold
More informationELECTRONIC BANKING & ONLINE AUTHENTICATION
ELECTRONIC BANKING & ONLINE AUTHENTICATION How Internet fraudsters are trying to trick you What you can do to stop them How multi-factor authentication and other new techniques can help HELPING YOU STAY
More informationMessaging Anti-Abuse Working Group (MAAWG) Message Sender Reputation Concepts and Common Practices
Messaging Anti-Abuse Working Group (MAAWG) Message Sender Reputation Concepts and Common Practices Abstract Reputation is commonly defined as a measure of whether the populace at large has a generally
More informationDelivery to the Big Four: AOL, Google, Microsoft, and Yahoo
Email Delivery to the Big Four: AOL, Google, Microsoft, and Yahoo A White Paper on How Email Deliverability Differs Between the Four Most Popular Global Email Providers Patrick Owens Email Technology Specialist
More informationGetting Started with DMARC A Guide for Federal Agencies Complying with BOD 18-01
Getting Started with DMARC A Guide for Federal Agencies Complying with BOD 18-01 The DHS Mandate Adopt DMARC for Email Security On October 16, 2017, the U.S. Department of Homeland Security issued a Binding
More informationSecurity Using Digital Signatures & Encryption
Email Security Using Digital Signatures & Encryption CONTENTS. Introduction The Need for Email Security Digital Signatures & Encryption 101 Digital Signatures & Encryption in Action Selecting the Right
More informationAWEBDESK MARKETER
AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares Feedback Loop Set-Up Guide Edition 1.0 March 2012 1 P a g e What is a feedback loop? Some ISPs offer a feedback loop service for senders. When a
More informationTrendMicro Hosted Security. Best Practice Guide
TrendMicro Hosted Email Security Best Practice Guide 1 Trend Micro Incorporated reserves the right to make changes to this document and to the products described herein without notice. The names of companies,
More informationFRAUD DEFENSE: How To Fight The Next Generation of Targeted BEC Attacks
EMAIL FRAUD DEFENSE: How To Fight The Next Generation of Targeted BEC Attacks Brian Westnedge bwestnedge@proofpoint.com November 8, 2017 1 2017 Proofpoint, Inc. THE BUSINESS PROBLEM BUSINESS EMAIL COMPROMISE
More informationto Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder At SendGrid we are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to
More informationSecurity Protection
Email Security Protection Loay Alayadhi Abstract: Email is the most important business communication tool. Security has been an issue in mail from ancient times. Therefore, email security protection has
More informationDigital Messaging Center Feature List
Digital Messaging Center Feature List Connecting Brands to Consumers Teradata Overview INTEGRATED DIGITAL MESSAGING Deliver Digital Messages with Personalized Precision Teradata s Digital Messaging Center
More informationThe dark side of deliverability
Report The dark side of email deliverability Email marketing benchmarks Introduction Email remains the number one communication channel for marketers. However, organizations face many issues that impact
More informationBuilding a Scalable, Service-Centric Sender Policy Framework (SPF) System
Valimail White Paper February 2018 Building a Scalable, Service-Centric Sender Policy Framework (SPF) System Introduction Sender Policy Framework (SPF) is the protocol by which the owners of a domain can
More informationDELIVERABILITY GUIDE: Making It to the Subscriber Inbox
EMAIL DELIVERABILITY GUIDE: Making It to the Subscriber Inbox Executive Summary The ultimate objective of most email campaigns is to convert recipients either by prompting a click or a purchase. However,
More informationA Federal Agency Guide to Complying with Binding Operational Directive (BOD) 18-01
Table of Contents Introduction... 2 Required Actions Overview... 2 Required Actions Email Security... 3 Required Actions Web Security... 9 Status of Implementation... 11 Roles and Responsibilities... 11
More informationWITH INTEGRITY
EMAIL WITH INTEGRITY Reaching for inboxes in a world of spam a white paper by: www.oprius.com Table of Contents... Introduction 1 Defining Spam 2 How Spam Affects Your Earnings 3 Double Opt-In Versus Single
More informationExtract of Summary and Key details of Symantec.cloud Health check Report
SYMANTEC.CLOUD EXAMPLE HEALTH CHECK SUMMARY REPORT COMPUTER SECURITY TECHNOLOGY LTD. 8-9 Lovat lane, London, London. EC3R 8DW. Tel: 0207 621 9740. Email: info@cstl.com WWW.CSTL.COM Customer: - REDACTED
More informationMarketing Best Practices that Maximize Deliverability
Marketing Email Best Practices that Maximize Deliverability The rules have changed for email as a marketing tools. Sophisticated email receivers like Gmail have taken engagement-based actions to new levels
More informationHOLIDAY DELIVERABILITY STAY OFF THE NAUGHTY LIST & GET TO THE INBOX HOLIDAY DELIVERABILITY WEBINAR
HOLIDAY DELIVERABILITY STAY OFF THE NAUGHTY LIST & GET TO THE INBOX 1 MEET YOUR SPEAKERS Karen Balle Director of Deliverability, BlueHornet Tom Sather Sr. Director, Research, Return Path TODAY S AGENDA
More informationSingle Sign-On. Introduction
Introduction DeliverySlip seamlessly integrates into your enterprise SSO to give your users total email security and an extra set of robust communications tools. Single sign-on (SSO) systems create a single
More informationDeliverability: The Battle to the Inbox
Email Deliverability: The Battle to the Inbox Arend Henderson, Chief Analytics Officer Q Interactive Tuesday, February 26, 2008 Q Interactive Overview Connect advertisers and consumers using Consumer Requested
More informationGFI product comparison: GFI MailEssentials vs. LogicNow - Control
GFI product comparison: GFI MailEssentials vs. LogicNow - ControlEmail Security GFI MailEssentials ControlEmail Number of Virus Engines 5 leading engines (Bitdefender, VIPRE, Avira, Kaspersky, McAfee)
More informationBest Practices. Kevin Chege
Email Best Practices Kevin Chege Why your email setup is critical Billions of SPAM emails are generated every day The tips here can help you to reduced the chances of you receiving SPAM email or inadvertently
More informationS a p m a m a n a d n d H a H m 성균관대학교 최형기
Spam and Ham 성균관대학교 최형기 Agenda Email Protocol Introduction to spam Techniques spammers use Kinds of spam Solutions to spam Conclusion CINS/F1-01 Sungkyunkwan University, Hyoung-Kee Choi 2 SMTP 1 Electronic
More informationFAQ. Usually appear to be sent from official address
FAQ 1. What is Phishing Email? A form of fraud by which an attacker masquerades as a reputable entity in order to obtain your personal information. Usually appear to be sent from official email address
More informationM 3 AAWG DMARC Training Series. Mike Adkins, Paul Midgen DMARC.org October 22, 2012
M 3 AAWG DMARC Training Series Mike Adkins, Paul Midgen DMARC.org October 22, 2012 M3AAWG DMARC Training Videos (2.5 hours of training) This is Segment 1 of 6 The complete series of DMARC training videos
More informationReady? Let s do this.
Why Read This Guide? Whether you send transactional or marketing emails, getting to the inbox is critical. If your messages don t reach the inbox, then they can t be read. This is why understanding the
More informationThe data quality trends report
Report The 2015 email data quality trends report How organizations today are managing and using email Table of contents: Summary...1 Research methodology...1 Key findings...2 Email collection and database
More informationEntering the China Market
Entering the China Market 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions,
More informationCirius Secure Messaging Single Sign-On
Cirius Secure Messaging seamlessly integrates into your enterprise SSO to give your users total email security and an extra set of robust communications tools. Single sign-on (SSO) systems create a single
More informationGFI product comparison: GFI MailEssentials vs. McAfee Security for Servers
GFI product comparison: GFI MailEssentials vs. McAfee Security for Email Servers Features GFI MailEssentials McAfee Integrates with Microsoft Exchange Server 2003/2007/2010/2013 Scans incoming and outgoing
More informationSecurity and Privacy
E-mail Security and Privacy Department of Computer Science Montclair State University Course : CMPT 320 Internet/Intranet Security Semester : Fall 2008 Student Instructor : Alex Chen : Dr. Stefan Robila
More informationAre You Protecting Your & Your Customers? Learnings from the 2017 OTA Trust Audit. August 1, 2017
Are You Protecting Your Email & Your Customers? Learnings from the 2017 OTA Trust Audit August 1, 2017 2017 All rights reserved. Online Trust Alliance (OTA) Slide 1 Panel Kevin Gallant Manager, Intelligence
More information3 SECRETS OF UNSTOPPABLE DELIVERABILITY
EBOOK 3 SECRETS OF UNSTOPPABLE EMAIL DELIVERABILITY Managing Sender Reputation, Avoiding Blacklists, and Getting to the Inbox Every good marketer is committed to keeping audiences happy with carefully
More informationImproving Newsletter Delivery with Certified Opt-In An Executive White Paper
Improving Newsletter Delivery with Certified Opt-In E-Mail An Executive White Paper Coravue, Inc. 7742 Redlands St., #3041 Los Angeles, CA 90293 USA (310) 305-1525 www.coravue.com Table of Contents Introduction...1
More informationMail Assure. Quick Start Guide
Mail Assure Quick Start Guide Last Updated: Wednesday, November 14, 2018 ----------- 2018 CONTENTS Firewall Settings 2 Accessing Mail Assure 3 Application Overview 4 Navigating Mail Assure 4 Setting up
More informationHow to Send Zillions of s a Day BY MIKE HILLYER
How to Send Zillions of Emails a Day BY MIKE HILLYER How Much Email Does Your Company Send? A hundred a day? A thousand a day? More? Believe it or not, many organizations send several million emails a
More informationPhishing. Eugene Davis UAH Information Security Club April 11, 2013
Phishing Eugene Davis UAH Information Security Club April 11, 2013 Overview A social engineering attack in which the attacker impersonates a trusted entity Attacker attempts to retrieve privileged information
More informationEnterprise SM VOLUME 1, SECTION 5.7: SECURE MANAGED SERVICE
VOLUME 1, SECTION 5.7: SECURE MANAGED EMAIL SERVICE 5.7 SECURE MANAGED EMAIL SERVICE (SMES) [C.2.10.8] The Level 3 Team s (SMES) will meet or exceed the Government s requirements for SMES, as defined in
More informationSMTP Relay set up. Technical team
Technical team 09/08/2016 Summary Introduction... 3 SMTP Relay service description... 3 Presentation of our service... 4 Service set-up... 5 Infrastructure... 5 Set-up... 5 Customer sending authentication...
More informationMachine-Powered Learning for People-Centered Security
White paper Machine-Powered Learning for People-Centered Security Protecting Email with the Proofpoint Stateful Composite Scoring Service www.proofpoint.com INTRODUCTION: OUTGUNNED AND OVERWHELMED Today
More informationWHITEPAPER Rewrite Services. Power365 Integration Pro
WHITEPAPER Email Rewrite Services Power365 Integration Pro Table of Contents The Challenge... 3 The Binary Tree Solution... 3 What to Expect... 3 Day 1 Email Rewrite Services... 3 Day 2 Email Rewrite Services...
More informationSingle Sign-On. Introduction. Feature Sheet
Feature Sheet Single Sign-On Introduction CipherPost Pro seamlessly integrates into your enterprise single sign-on (SSO) to give your users total email security and an extra set of robust communications
More informationGFI product comparison: GFI MailEssentials vs. Barracuda Spam Firewall
GFI product comparison: GFI MailEssentials vs. Barracuda Spam Firewall Features GFI MailEssentials Barracuda Spam Firewall Integrates with Microsoft Exchange Server 2007/2010/2013 Scans incoming and outgoing
More informationGFI product comparison: GFI MailEssentials vs Symantec Mail Security for Microsoft Exchange 7.5
GFI product comparison: GFI MailEssentials vs Symantec Mail Security for Microsoft Exchange 7.5 Features GFI MailEssentials Symantec Mail Security for Microsoft Exchange 7.5 Integrates with Microsoft Exchange
More informationBEST PRACTICES IN MARKETING. Get Delivered, Get Read, and Get Results
BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other
More informationEBOOK. Stopping Fraud. How Proofpoint Helps Protect Your Organization from Impostors, Phishers and Other Non-Malware Threats.
EBOOK Stopping Email Fraud How Proofpoint Helps Protect Your Organization from Impostors, Phishers and Other Non-Malware Threats www.proofpoint.com EBOOK Stopping Email Fraud 2 Today s email attacks have
More informationGET THE MOST OUT OF YOUR MARKETING Best Practices. 10 November 2016
GET THE MOST OUT OF YOUR EMAIL MARKETING Best Practices 10 November 2016 01 02 03 AGENDA How to get the most out of your emails Content & List Hygiene Customer Service Deliverability Compliance Current
More informationEBOOK. Stopping Fraud. How Proofpoint Helps Protect Your Organisation from Impostors, Phishers and Other Non-Malware Threats.
EBOOK Stopping Email Fraud How Proofpoint Helps Protect Your Organisation from Impostors, Phishers and Other Non-Malware Threats www.proofpoint.com EBOOK Stopping Email Fraud 2 Today s email attacks have
More informationFighting Spam, Phishing and Malware With Recurrent Pattern Detection
Fighting Spam, Phishing and Malware With Recurrent Pattern Detection White Paper September 2017 www.cyren.com 1 White Paper September 2017 Fighting Spam, Phishing and Malware With Recurrent Pattern Detection
More informationBEST PRACTICES FOR PERSONAL Security
BEST PRACTICES FOR PERSONAL Email Security Sometimes it feels that the world of email and internet communication is fraught with dangers: malware, viruses, cyber attacks and so on. There are some simple
More informationFactors that affects deliverability
Email deliverability is all about getting your emails to the recipient inbox. Certain factors promote this by acting as a catalyst while some hinder the particular aspects of mail delivery. These critical
More informationUK Healthcare: DMARC Adoption Report Security in Critical Condition
UK Healthcare: DMARC Adoption Report Email Security in Critical Condition Executive Summary Email is one of the primary digital channels for digital engagement. But email has never been secure. Phishing
More informationDMARC Continuing to enable trust between brand owners and receivers
DMARC Continuing to enable trust between brand owners and receivers February 2014 1 DMARC Defined DMARC stands for: Domain-based Message Authentication, Reporting & Conformance (pronounced dee-mark ) 2
More informationPAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)
PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) Table of Contents Introduction 03 Who is affected by PCI DSS? 05 Why should my organization comply 06 with PCI DSS? Email security requirements 08
More informationProtection FAQs
Email Protection FAQs Table of Contents Email Protection FAQs... 3 General Information... 3 Which University email domains are configured to use Email Protection for Anti-Spam?... 3 What if I am still
More informationGFI product comparison: GFI MailEssentials vs. Trend Micro ScanMail Suite for Microsoft Exchange
GFI product comparison: GFI MailEssentials vs. Trend Micro ScanMail Suite for Microsoft Exchange Features GFI MailEssentials Trend Micro ScanMail Suite for Microsoft Exchange Integrates with Microsoft
More informationDefining Which Hosts Are Allowed to Connect Using the Host Access Table
Defining Which Hosts Are Allowed to Connect Using the Host Access Table This chapter contains the following sections: Overview of Defining Which Hosts Are Allowed to Connect, page 1 Defining Remote Hosts
More informationGuide to Marketing
Guide to Email Marketing Why Email Marketing? Isn t Email Dead? Email is not dead. In fact, it s very much alive. More and more businesses are using email as an effective form of communication, and more
More informationPhishing is Yesterday s News Get Ready for Pharming
April 2005 Copyright 2005 Entrust. All rights reserved. Entrust is a registered trademark of Entrust, Inc. in the United States and certain other countries. Entrust is a registered trademark of Entrust
More informationDefining Which Hosts Are Allowed to Connect Using the Host Access Table
Defining Which Hosts Are Allowed to Connect Using the Host Access Table This chapter contains the following sections: Overview of Defining Which Hosts Are Allowed to Connect, on page 1 Defining Remote
More informationDMARC ADOPTION AMONG e-retailers
DMARC ADOPTION AMONG e-retailers Q1 2018 Almost 90% of Top US and EU e-retailer Domains Fail to Protect Consumers from Phishing Attacks Featuring Matthew Vernhout (CIPP/C) Director of Privacy, 250ok TABLE
More informationOffice 365 Buyers Guide: Best Practices for Securing Office 365
Office 365 Buyers Guide: Best Practices for Securing Office 365 Microsoft Office 365 has become the standard productivity platform for the majority of organizations, large and small, around the world.
More informationMail Assure Quick Start Guide
Mail Assure Quick Start Guide Version: 11/15/2017 Last Updated: Wednesday, November 15, 2017 CONTENTS Getting Started with Mail Assure 1 Firewall Settings 2 Accessing Mail Assure 3 Incoming Filtering 4
More informationSolarWinds Mail Assure
TECHNICAL PRODUCT DATASHEET SolarWinds Mail Assure Email Protection & Email Archive SolarWinds Mail Assure provides best-in-class protection against email-based threats, such as spam, viruses, phishing,
More informationWhitepaper. Statistics
Whitepaper Statistics Statistics Email marketing is still one of the most effective marketing tools digital marketers have at their disposal. On average a person has 1.9 email accounts, which are more
More informationIntroduction. Logging in. WebMail User Guide
Introduction modusmail s WebMail allows you to access and manage your email, quarantine contents and your mailbox settings through the Internet. This user guide will walk you through each of the tasks
More informationHow to recognize phishing s
Phishing email messages, websites, and phone calls are designed to steal money, steal data and/or destroy information. Cybercriminals can do this by installing malicious software on your computer or stealing
More informationDECODED DELIVERABILITY AN EXCLUSIVE GUIDE FOR MARKETERS.
EMAIL DELIVERABILITY DECODED AN EXCLUSIVE GUIDE FOR MARKETERS www.spanglobalservices.com The Importance of Email Deliverability Email marketing is intricate and challenging; and one of its key driving
More informationTechnical Trust Policy
Technical Trust Policy Version 1.2 Last Updated: May 20, 2016 Introduction Carequality creates a community of trusted exchange partners who rely on each organization s adherence to the terms of the Carequality
More information9 Steps to Protect Against Ransomware
9 Steps to Protect Against Ransomware IT Support Analyst Task Overview Security Manager Security Dashboard Self Service log Secur Devices With Vulnerabilities Critical Important/High Moderate/Medium 40
More informationDeliverability 2016: It s beyond just reaching the inbox
Deliverability 2016: It s beyond just reaching the inbox Agenda A Decade of Deliverability Deliverability: 2006 Deliverability: 2016 The Future of Deliverability Management Innovative Preview Demonstration
More informationTrusted Identities. Foundational to Cloud Services LILA KEE CHIEF PRODUCT OFFICER GLOBALSIGN
Trusted Identities Foundational to Cloud Services LILA KEE CHIEF PRODUCT OFFICER GLOBALSIGN WHAT YOU WILL LEARN TODAY Strong identity verification as a security measure and business enabler Authentication
More information