Case Study. Phoenix Push Solution for

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Garry Harrell
6 years ago
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1 Case Study Phoenix Push Solution for

2 Background Reasons to strengthen mobile app marketing Lotte Mart is a leading on-off line distributor in South Korea, operating around 110 stores nationwide as well as an online shopping mall. It ranks 1st in Korea in terms of the total number of outlets being managed and operated in both Korea and overseas1. Like LOTTE.com and other online retailers, due to increased online sales Lotte Mart faced rising marketing costs associated with banner ads, search engine marketing, affiliate marketing costs, etc. So Lotte Mart wanted to leverage their mobile app to direct customers to and drive their offline sales. To achieve this Lotte Mart customers would receive offline use only barcode discount coupons, sale information, information on partnership cards with additional discounts, store s event information etc. via push notification and in-app mobile push. 1

3 Background Problems with existing push notification system Prior to adopting humuson s Phoenix Push, Lotte Mart encountered the following issues with another push notification solution: It took more than 10 hours to send a push message to 120,000 app users. Efficacy of their mobile marketing efforts were low as Lotte Mart could only send text only push notifications. A message inbox was not supported, therefore barcode coupons to be used offline could not be sent as the push messages could not be recalled after viewing. Due to uncertainty in the statistical information, analysis of mobile push results was not possible.

4 Solution Major features of Phoenix Push that makes it the ideal tool to resolve Lotte Mart s problem: Quick sending via private servers and high success rate Hourly sending speed of around 2 million push notifications, with over 90% deliverability rate. Ability to meet marketing KPI and increase ROI by lifting the low success rate of Lotte Mart s previous push system. Fast sending speeds, allow marketers to send time sensitive and urgent notifications within the desired period without any delays. Real-time transactional and promotional marketing based on individual user behavior can be executed with ease.

5 Solution Easy-to-use marketing management tool with a robust feature set Create a better customer experience with features related to sending and targeting such as customer behavior targeting, file targeting, scheduled sending, life cycle marketing, triggered marketing, split sending, calendar feature, the same day de-duplication sending feature, etc. Drive better results through detailed campaign reports and analytics such as deliverability rates, engagement rates, device type insights and app behavior insights.

Solution Personalised rich media push notification types for transactional and promotional messages Various types of push notifications such as notification window message, in app message etc.

6 Solution Personalised rich media push notification types for transactional and promotional messages Various types of push notifications such as notification window message, in app message etc. can be created. Rich content push allows for more engaging informational and promotional messages with video, images and audio to be sent to customers. Instead of receiving standardized push messages, customers can receive highly tailored messages based on their purchase history by region or by store.

7 Result Where previously it took Lotte Mart more than 10 hours to deliver 120,000 messages; using Phoenix Push the same could be done in under 10 minutes. Due to the personalized multimedia promotional push messages that Lotte Mart customers began to receive, it lead to an instant jump in customers accessing and using Lotte Mart apps. So much so that some apps were down due to Phoenix Push s speed performance and high deliverability. The problem lies not in Phoenix Push but some of its features such as split sending have been utilized to create optimal push sending and mitigate the issue.

8 Company Profile

9 Humuson Overview Established in August No.1 marketing technology and services company in South Korea with over 70% market share. Servicing enterprise clients for the past 15 years from financial to ecommerce industries. Leader in customer experience solutions, facilitating stronger connections for our clients customers across multiple channels from mobile push to . We enable the world s best brands to use data-driven insight to create relevant interactions in real-time. Offices in Hong Kong, Beijing, Shanghai, Seoul, Singapore, Seattle and Sydney.

10 What We Do Digital Marketing Cross Channel Campaign Management Mobile PushNotification Engagement Mobile Optimized Our market share in Korea 90% for mobile push. 70% for marketing.

11 Serving Top Brands

Recent Phoenix Push Signings Client Name Meritz Insurance Samsung Property Insurance Project Period Customization (M/M) App Download

2014 4M/M 50,000 PMS(Public, Private, Rich) Solution 12.2013 ~ 02.2014 2M/M 100,000 PMS (Public, Private, Rich) Solution 09.2013 ~ 11.

2013 ~ 09.2013 6M/M 2 million ebay Korea Push Notification Sending System 01.2013 ~ 03.2013 4M/M 7.

12 Recent Phoenix Push Signings Client Name Meritz Insurance Samsung Property Insurance Project Period Customization (M/M) App Download PMS(Public, Private, Rich) Solution ~ M/M 500,000 PMS(Public, Private, Rich)Solution ~ M/M 50,000 PMS(Public, Private, Rich) Solution ~ M/M 100,000 PMS (Public, Private, Rich) Solution ~ M/M 600,000 PMS(Public, Private, Rich) Solution ~ M/M 2 million KT Media Hub Push System ~ M/M 2 million Hyundai Credit Card PMS, TMS System ~ M/M 2 million ebay Korea Push Notification Sending System ~ M/M 7.2 million PGS System (Push to replace SMS) ~ M/M 300,000 PGS System (Push to replace SMS) ~ M/M 50,000

13 Thank You

14 Contact Us humuson (Hong Kong) 8F Admiralty Centre Tower 2, 18 Harcourt Road, Admiralty, Hong Kong Tel: Fax: Website:

Insights JiWire Mobile Audience Insights Report Q2 2013

Insights JiWire Mobile Audience Insights Report Key Insights Retail Research & Purchase Behaviors 2-5 Consumer-Brand Engagement 6-10 25 % increase in in-store mobile device usage 64 % 80 % Connected Device