Marketing Vs Social Media Marketing

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1 I am just TOO GOOD!!!! Are you KIDDING????? Marketing Vs Social Media Marketing The Battle for Supremacy Continues Created for Span Global Services, world s leading provider of Lists and Marketing Databases

2 Did you see my NUMBERS!!! , what makes you think you are SO GOOD??? 1.96 bn global users 1.2 bn global users 1 bn global users 889 mn global users 600 mn global users 319 mn global users Source: statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Contact us Toll Free at to know more about our Business List

3 Number of users in U.S. expected to rise to mn by end 2017 You need to see MY NUMBERS!!! And that s why I think I am SO GOOD Gmail had over 1 bn active users as of Feb 2016 Consumers, on an average had 1.8 accounts per user (2016) Business users in U.S. had an average of 1.2 accounts per user (2016) 44% of promotional recipients made at least one purchase 72% of B2B buyers will use s to share useful content 40% of B2B marketers qualify Leads generated through campaigns as high quality Source: salesforce.com/blog/2013/07/ -marketing-stats.html Write in to us at info@spanglobalservices.com to know more about our Address Lists

4 OK So your numbers are good But that s not ENOUGH What about METRICS and PERFORMANCE? Hmm Looks like I am going to Disappoint you AGAIN!!! Contact us Toll Free at to know more about our Business Address

5 Let s start by talking about REACH Algorithm changes in social media (Facebook) greatly affects it, limiting the organic reach of posts Study shows that the Facebook algorithm search limited reach to only 6% of fan base in 2014 (Social@Ogilvy) Disappointed? Let me share some better numbers 21.73% 64% 3.57% Average Open Rate across Industries Of companies rate Marketing as the most effective channel Average CTR across industries Source: mailmunch.co/blog/ -marketing-vs-social-media/ Write in to us at info@spanglobalservices.com to know how to Purchase List

6 Ahh You are probably Feeling like Weeping But wait I have more to share Contact us Toll Free at to know more about our List of Addresses

7 Let me now talk about CONVERSIONS Research shows that when it comes to conversions, marketing drives more conversions that other marketing channels 66% Of online consumers have purchased as a result of campaigns Marketers believe that the ability to segment lists and send personalized s based on buyer behavior is the main reason why marketing performs better Source: mailmunch.co/blog/ -marketing-vs-social-media/ Write in to us at info@spanglobalservices.com to know how to Purchase List

8 And let s not forget about ROI!!! Because everything boils down to that Marketing when used appropriately can deliver up to 3800% ROI more than any other marketing channel! U.S. companies acquired 40 times more customers through campaigns than Facebook and Twitter combined (McKinsey & Co.) Source: mailmunch.co/blog/ -marketing-vs-social-media/ Contact us Toll Free at to know more about our Contact Lists

9 Hey Wait! All that is Good But what about Engagement, Going Viral, Branding Social Media is GREAT at those Social Media has better ENGAGEMENT RATE through comments, retweets, shares, likes, comments etc. Engagement in is limited to driving traffic through blogs, webinars, podcasts etc. Content shared on social media can go VIRAL within hours through repeated shares and retweets and will continue to be active for months following When it comes to BRANDING social media does a better job as people can interact with your brand and remember it Source: mailmunch.co/blog/ -marketing-vs-social-media/ Write in to us at info@spanglobalservices.com to know how to Buy Lists

10 Hmm You do have a point there Then how do we decide which is better? Contact us Toll Free at to know more about our Database

11 I think we are BOTH GREAT! And instead of thinking as separate channels we should be working together! Social Media can assist Marketing when it comes to CONVERSIONS by engaging audiences To leverage from Marketing, Social Media can be used actively to GROW LIST Source: mailmunch.co/blog/ -marketing-vs-social-media/ Write in to us at to know more about our Marketing Lists

12 Contact us Toll Free at to know more on how to gain Leads

13 That s all FOLKs! info@spanglobalservices.com Call Toll Free Created for Span Global Services, world s leading provider of Lists for Sale and Marketing Databases