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1 Traffic Mastery: The A-Z Guide to Generating Highly Targeted Traffic By Dan Moses Copyright 2004 TrafficMastery.com th Ave. Sweet Home OR Copyright 2004 TrafficMastery.com All Rights Reserved Unauthorized duplication or distribution is strictly prohibited.

2 This booklet is a sampling of what you will find in the main ebook. The main ebook contains 140 more pages of valuable information intended to teach you all you need to know about generating large amounts of highly targeted traffic to your website. To order your copy, simply Click Here. All rights reserved. No part of this book may be reproduced or transmitted in any form by any means; graphic, electronic or mechanical without permission in writing form the publisher. This book is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional advice. The information, ideas and suggestions contain herein have been developed from sources, including publications and research, that are considered and believed to be reliable, but cannot be guaranteed. The author specifically disclaims any liability, loss, or risk, personal or otherwise, incurred as a consequence directly or indirectly of the use and application of any of the techniques or contents of this book. 2

3 Traffic Mastery: The A-Z Guide to Generating Highly Targeted Traffic Table of Contents Publisher's Bio... 5 Introduction The Top Six Methods to Generate Targeted Traffic From Your Customers 16 Building A Customer List 16 How to Get Started 17 How to Effectively Communicate Through 21 (Note: The rest of these chapters are reserved for the ebook.) 2. Third Party Endorsements Joint Ventures 26 What is a Joint Venture? 26 Become a JV Broker 27 If You Have A Product, But No List What Can You Do? 29 How I Persuaded 41 Free Members To Go Pro In One Day 32 How to Find Quality JV Partners From Tightly Targeted Sublists 43 What Is a Sublist? 43 Here's An Easy Way to Build a Sublist 49 What Are Autoresponders? 54 How to Design a Signature File 57 What Do You Do Once You Have Built The List? 60 Spam Filters 62 3

4 4. The Search Engines 66 Submitting By Hand 69 Prepare Your Meta Tags 70 How to Find Your Keywords 76 Search Engine Submission 79 Link Popularity 80 Pay-Per-Click and Google AdWords 83 Using Software 85 Extreme Targeted Visitors From Viral Marketing 91 What Are Viral Traffic Programs? 92 Click Thru Marketing Tutorial - Part 1 95 The Concept of Click Thru Marketing 95 Residual Traffic 96 Targeted Traffic and Why Is It So Important 98 Click Thru Marketing Tutorial - Part What is a Conversion Rate? 101 What Click Thru Programs Are Best and Why? 102 What is Alexa? 101 Click Thru Marketing Tutorial - Part Special Browsers Made For Surfing 119 What Should I Use To Stop Pop-Up Windows? 120 How to Maximize Your Time Spent Surfing 120 What Is The Best Time To Surf? 121 Free vs. Paid Click Thru Programs 121 How Do I Choose A Quality Click Thru Program? 124 Which Three Click Thru Programs Combined Will Achieve the Most Traffic? 126 How to Set Up Your Favorites to Quickly Access Your Click Thru Pages 128 Keep Your Computer Clean and Running Great 128 How To Effectively Target The Click Thru Marketers From Ezine Advertising 136 Publishing your Own Newsletter 136 Proper Formatting 138 Do You Want to Accept Advertising? 142 How and Where Will You Promote Your Newsletter? 145 Buying Advertising in Other Newsletters 150 Writing Articles 152 The Seven Steps of Writing An Article 157 Writing Your Resource Box 158 The Quick Start Check List Publisher's Conclusion

5 Publisher's Bio Dan Moses, Publisher TrafficMastery.com Phone: th Ave. Fax: Sweet Home OR Meet Dan Moses... Dan is a 26-year old family man living in the small town of Sweet Home, Oregon. He came online over four years ago, and like most of you, he planned to set out on a journey of finding his riches on the Internet. Of course, he quickly realized it wasn't as easy as most gurus would have you believe. Dan decided he had better start his Internet marketing education, and boy, after a while he couldn't get enough. Having read book after book on Internet marketing, his library now consists of well over 350 ebooks and articles. In early summer of 2001, Dan figured it was time to put his new-found education to the test and started heavy online marketing. He tried search engines, classified ads, banners, affiliate programs, and marketing. 5

6 Realizing that he had no one to , Dan set out to build his subscriber list. But first he had to figure out what would be the best methods. That's when Dan found viral traffic programs like NoMoreHits, and thought, this is it. He put together a web page and used the viral traffic systems to convert visitors to subscribers. It seemed to work great, and when a lot of other traffic programs popped up, he opened accounts with them as well. It wasn't long before Dan realized there was a whole new Internet trend beginning to materialize. But, this time he wasn't going to be at the tail-end; Dan was going to be right up front. One at a time, Dan began testing each traffic program to see which ones brought the best marketing results. Knowing he wasn't the only one interested, he created a click thru tutorial entitled: "Learn How To Drive Over 5000 Free Visitors A Month to Your Website Only Working 1 Hour A Day!" - By Using the - "No-Hype Click Thru Marketing System." It was right about that time that Dan met one of the most helpful individuals on the Internet: Maggie Lietz, from He once said, "There are no words I could say or write that would even come close to repaying her for the overwhelming help and support she has provided me in my Internet marketing endeavors." A few months into working with Maggie, Dan pointed out the number of new click thru clubs that were showing up all over the Net. That's when she hit him with, "Why don't you start your own club?" 6

7 Well, the rest is history. Not only was the FreeClickThruClub launched on February 7, 2002, the ClickThruMarketing website got a well needed awakening right along with it. And of course, the next step was ClickMaster Pro, one of the first paid traffic programs online which was launched on September 7, But it didn't stop there for Dan; he went on to buy a struggling page rotator program called PageSwirl.com. Soon after, Dan and a group of Joint Venture partners re-launched PageSwirl to the world with amazing success. So much so that Dan was able to quit his full time day job and work from home with his family by his side. It was his dream come true and an enormous accomplishment. Working from home has given Dan the extra time to improve his programs and write his first ebook... TrafficMastery.com (the book you're about to read). When Dan brings you "TrafficMastery", he brings you the collective knowledge and expertise of years of experience in generating traffic. He also has generated over 5,100,000 quality page views to his websites in a little under three years. Dan personally applies the tips and techniques (you're about to learn) to his business every day. This has allowed him to achieve great success online. This success can be easily duplicated by you if you take action on what you're about to learn. Dan's definitely looking forward to what lies ahead. But the best part of all is the people he meets and interacts with every day; that alone makes the time and effort worthwhile. So don't be a stranger. If you need assistance, advice, or just feel like chatting, Dan would love to hear from you. 7

8 Introduction Welcome to Traffic Mastery: The A-Z Guide to Generating Highly Targeted Traffic! Not all traffic is created equal. Now what do I mean by that? Well, there's good traffic and there's bad traffic. You see, not all traffic is good. You can receive thousands and thousands of visitors and not make a single sale. Why? Because that traffic is un-targeted traffic. There are countless ways to drive traffic to your website. The quality of that traffic is what really matters. Naturally, you're going to want to concentrate on the traffic that is most effective. But how do you decide what methods will be the most effective? When you're first starting out, this can be quite difficult. That's why I've designed this manual to provide you with the step-by-step methods to driving the most effective traffic for your business online. I recommend you read this manual all the way through from beginning to end to get the most out of it. As you go through the book, you'll find techniques you'll want to begin using right away. Then by all means, do it. Whenever you find a tip or technique you think will work for your business, don't hesitate to try it. These are free- tolow cost traffic generating techniques. You're not going to go broke just by using these. If you invest your time wisely by tracking your results, you'll receive huge rewards. Alright, let's jump right in... 8

9 Always, To Your Success! Dan Moses 9

10 The Six Most Effective Methods of Generating Targeted Traffic These methods have been tested and proven by all the top marketers online. Not to mention that I myself have been using them with great success for my businesses. At first I had planned to put these in a specific order, but as I was writing the ebook I quickly realized that they all have their strong points. Each one can greatly increase your traffic if implemented correctly. So, here they are in no specific order. 1. From Your Customers This is by far the most effective traffic you could possibly generate and is easily accomplished by sending out one . If you have a large customer list you can sell new products every month to them. It goes without saying that it's ten times easer to sell a product to someone that already trusts you and has previously bought from you. The more customers you have, the more traffic you can generate with each you send them. The best part of all, is that the traffic that you receive from your customers is the most targeted traffic you could possibly generate. In this chapter you will learn how to build a customer list from scratch and how to effectively communicate with them once you start. 2. Third Party Endorsements Joint Ventures This method is one of the best free methods for generating traffic. If you master this, you could receive millions of visitors, build lasting relationships, and be financially free for the rest of your life. It's that good! 10

11 A Joint Venture is basically when two people join forces to form a partnership to jointly promote the same products. With a JV you can instantly double the exposure of your products and services by tapping into each others resources, opt-in lists, other business relationships, and advertising potential. Joint ventures are everywhere. Chances are you re in a Joint Venture right now. They can be as simple as I scratch your back and you scratch mine, to, I sell your $1,000 product and we'll split the profit. You can even learn how to become a JV broker and, without any liability at all, make millions of dollars. JVs are so effective your entire business can be built on them. A Joint Venture is really a leverage of time. You use other people s resources to promote your products and services. What you can personally do in a year, your JV partners can do in one night. In this chapter you'll learn how to become a JV broker, get other people to sell your products, persuade people to buy your product by the hundreds, and how to find the best JV partners you can. 3. Tightly Targeted Sublists A sublist is a "tightly targeted" opt-in list. This list is made up of like-minded individuals that all have the same interest in a specific topic. The fact that they're all interested in the same topic makes them a targeted subscriber. A sublist is created when people opt-in to a mailing list to receive whatever you're offering, or are planning to offer. You see, you can announce to people that you're working on a project and if they're interested they can join a list. 11

12 I love creating sublists. You're basically asking people to raise their hands if they're interested in a particular subject. Then you know who's interested in what. It puts them in a highly targeted list. Once you know what these people are interested in you can sell it to them. It's as simple as that. Hey, half the battle is finding your potential customers in the first place. If you create a free report on every topic related to your business, you can sort each subscriber into that topic by sending out these reports and seeing who subscribes to what. And why just stop at what's related to your business? Have you ever wanted to promote a product or service, but had no idea if your customers would be interested? Or, what if your product is cheesecake and you wanted to sell an Internet marketing service? If only you had built a sublist of people interested in Internet marketing, you could have sent one and possibly made some quick cash. It's as easy as finding products related to a topic and offer it in exchange for a name and address. Once you've built that list it's as easy as sending an and making money. In this chapter you'll learn an easy way to build a sublist, how to design a signature file, what to do once you have built the list and, everything you wanted to know about spam filters that block your s. 4. The Search Engines Search engines are one of the most complicated, timeconsuming marketing techniques online today. 12

13 Now, as each of you already knows, there are many different ways to drive traffic to your website. But in all honesty, people that find you by using a search engine are 10 times more likely to buy your products than if they found your web page in a click thru program. You see, they feel good when they find your website, like you're some buried treasure. Also, you look like you know what you're doing and you become just the source they're looking for. The problem with the search engines is that it is nearly impossible to get a top ten listing. The good news is there are ways to do it, and I reveal some of them in this chapter. There's also a brand new method that guarantees you that when a visitor types in one of your keywords into a search engine, your site will be the first to come up. They call this "Extreme Targeted Traffic" and you'll be very excited to learn about this one. You'll also learn how to: submit your sites by hand; how to find your most profitable keywords; how to increase your link popularity; and how to generate an unlimited supply of targeted traffic. 5. From Viral Marketing Viral marketing is really just a fancy name for word-ofmouth advertising. The goal is to get people to pass along your message to other people who will use your product or service, and then tell others about it who will do the same. The most popular success story in viral marketing is Hotmail.com, a free service. 13

14 Hotmail was a small company until one day they decided to add a line to each message their customers sent out. It read something like this... "Get a free account from Hotmail.com." Like a virus, the messages where passed from person to person. It wasn't long before Hotmail had signed up millions of new members and they quickly became a huge success. When I think about viral marketing two things come to mind, ebooks and viral traffic programs. Ebooks can be created in a way that makes them very viral. For example, if you were to create an ebook that would let everyone that came into contact with it brand it with their own ad, you could drive tens of thousands of visitors to a web page. All you would have to do is create an amazing ebook that your chosen market would greatly want and give it away for free. The secret is that you will offer a branding tool with the free ebook. This tool would be found inside the ebook and your reader would have to you for the link to the tool. Then, when they received the branding tool, they would be able to brand the ebook with their own name and classified ad. In other words, each person that received the ebook would want to give it away to their members and subscribers; but before they gave it away, they would personally brand the ebook with their name and classified ad. Do you see how powerful this can be? You can not only get hundreds of webmasters to give you their name and address, but you send them to a web page to download the branding tool as well. On this web page you can add banners, text ads, a subscription box to your newsletter, almost anything you know would create another response from your visitor. 14

15 The bottom line is if you do it right, you can generate hundreds of thousands of new visitors to your web page every day. The sky's the limit. :o) In this chapter you'll learn what viral traffic programs are, the concept of click thru marketing, and how to effectively target the click thru marketers. 6. Ezine Advertising There are many ways to take advantage of Ezine advertising. "E" refers to the web and "zine" refers to a magazine. In other words, an Ezine is a newsletter published on the web. With well over 300,000 Ezines published every month you have quite a few choices on how you can generate traffic. Not just any traffic, but very targeted traffic. There are so many Ezines being published online, you would have to have an extremely unique topic to not be able to find at least one or two you could advertise in. The good news is that there are many possibilities in regards to your advertising options. Some of those possibilities would include publishing your own newsletter, doing ad swaps with other publishers, buying advertising in other newsletters, and writing articles. This chapter is packed full of valuable information you're going to want to master. You'll learn things like: proper formatting of a newsletter; the ups and downs of accepting or purchasing advertising; where and how to promote your newsletters; and how to write articles that generate thousands of free visitors to your website. Let's get the show on the road! :o) 15

16 From Your Customers This is by far the most effective traffic you could possibly generate and is easily accomplished by sending out one . Let's say you sent one to a list of 500 customers and only 100 clicked on your link. Do you realize that those 100 visitors will normally produce more sales or sign-ups than 10,000 hits from banner ads, or classified ads? Why? Because those 100 customers know you, like you, and trust you. They've bought from you before and feel very comfortable buying from you again. This is the best traffic available online and can only be generated from your own customer list. As hard as it might seem to build a customer list, it's actually quite easy if you follow the right steps. Building a customer list: Things to consider... To build a customer list you must first have a product or service to sell. Once you've made a sale, you have your first customer; and your list has begun. This all happened to me quite a few years ago when I started marketing a computer education product online though MLM. I started referring new members and when they joined, the company provided me with the members name, address, and phone number. 16

17 Before I knew it I had built a customer list of 300 members. However, I ended up loosing value in my list because the company never taught us how to communicate with our customers. Back then I didn't even know how to very well, nor did I have the courage to call them. So I never took the time to build a relationship with any of my customers. So whatever you do, don't make the same mistake I did. This is the most important aspect to owning a customer list. You have to communicate with your customers to make the traffic you generate as effective as possible. I could have sent them all an and had them go to a website, but I most likely wouldn't have made one sale. Why? Because they really didn't know me, they definitely didn't trust me, and I have no idea if they even liked me. :o) My point is you have to think about the "state of mind" your visitors are in when they land on your web page. Sometimes you don't have any control over that, but if you do, you can increase your most wanted response by a 1000%. That's why just building your customer list isn't going to cut it; you have to educate your customers and earn their trust by sending out valuable content on a regular basis. If you do it right, you can generate traffic that converts as much as 70% into sales. In other words, 70 out of 100 viewers will give you your most wanted response (which usually is buying your product). How to Get Started: First you have to choose what marketing "vessel" will be right for you. In other words, you have to decide what product or service you would like to use to help you build the most effective profit producing list. 17

18 This is critical. If you buy the master resell rights to a product that you sell for $20 dollars, then every customer you receive is a $20 dollar customer. If you sell a product for $2,000 dollars, now have a $2,000 customer. Which one do you want? Does it really matter? Yes, it does... It actually matters quite a bit. If you have a customer list of marketers that have spent $2,000 on a product, then you can keep selling high-dollar products and services to those customers. If you have built a list of $20 customers then your chances of selling high-dollar items to those customers is slim-tonone. So, before you decide what kind of list you want to build, you have to decide what kind of customers you're looking for. You can find these customers by promoting different products. There are all kinds of products online with different prices and different target markets. Your job is to decide what to sell or promote. Okay, here is a simple way to do it... First, build a list of people then send out a survey and find out what they're interested in. Then, either create a product, or find a product they want, and sell it to them. It's that simple. I will be covering this in more detail when we go over building sublists. The fact of the matter is... your most valuable traffic will always be from your customers. And your customers will come from selling products and services. Another way of building a customer list is by tapping into a fellow marketer s customer list. You can offer your product or service for free if you know that the people that see your offer are already paying customers. 18

19 This is a little trick I don't see very many people doing. It's a real shame because this is one of the fastest methods I know to build a customer list. Let me explain... Let's say you have your own product or have purchased the master resale rights to a valuable product. Now, let's say that you have created a page that offers this valuable product for free in exchange for a name and address. On this page you say that if the viewer were to give you their name and address you will give them a free copy of your valuable product (the key here is to have a valuable product that no one can get for free except through you). Once you have this page set up you can search for programs that have a paid membership base and offer them a bonus they can give to their paying members. If your bonus is good enough, then the owner will be thrilled to offer it to his/her members. Once he does, and if he has a large customer list, you could instantly have a customer list of thousands and thousands of paying customers. Now all you have to do is start the relationship process. The more you can build their trust, the more sales you will see in the future. This method is definitely something you'll want to try out as soon as you have a product or service of value to offer. Here's a sample you could use: Dear (name of the owner), I have just recently put together a product that has real value and would like to offer it as a bonus to your paying customers. (Put your product info here. Make sure you also put the link to your product. That way, even if the owner doesn't offer it to his customers, you'll most likely get them on your list when they give you their name and to check out your product.) 19

20 I know it's hard to find quality products these days, especially ones that you can give away. So, I wanted to offer this to your customers for free. You might be asking yourself, Why I would be willing to let you give my valuable product away for free to your customers, when I could easily be charging (put the price you would charge)? Well, it's quite simple really. At this time I am concentrating on building my list and this is the quickest way I know how. I'm offering you a valuable product to give to your customers and in exchange you re sending them to my website where they can trade me their name and for my valuable product. It's a win-win situation! Let me know what you think and when you're planning on sending out a notice to your customers. I'm looking forward to your reply. Thanks. (Your Name) P.S. This offer is only for your paying customers Okay, let's run through this one more time Get a valuable product you would like to use and set up a web page where you can capture their name and address. Most hosting companies offer a lead capture form you can use on the web page. 20

21 Remember, you have to consider who you're going to target. If this product is about marketing and you're trying to give it away to a customer list of (people that have bought gardening supplies), then it won't work. Even if some people want your product, they most likely won't buy products from you in the future. Always target your market! 2. Go to a search engine and type in keywords that are related to your product. Once you find a few websites that complement your product, write down the name and of the owner and move on until you have at least twenty owners to send your offer to. 3. Then you want to them. You should at least have 50% or more reply back (depending on how good your product is) letting you know when they will send your offer to their list. Bravo! You now have a list of paying customers interested in your product. Now before we move on to the next chapter, I want to make sure you have a firm understanding of How to effectively communicate through This will be one of the deciding factors between you making lots of sales from your list or not. First and foremost you need to get the basics down. Never, ever SPAM! Of course this is the number one rule you should never break. You could lose everything. Secondly, each line of your message should never exceed 65 characters. Every program is set up differently. If you go beyond 65 characters, your line could break in places you didn't intend. 21

22 In other words, someone who receives an could see this... This is a dead giveaway that you don't know what you are doing. This is a dead giveaway that you don't know what you are doing. This is a dead give away that you don't know what you are doing. Try to keep your paragraphs to 6 lines or less. This makes it easier to read, which in turn means that, more people will actually read your s. And what's the point if they don't read them? Try not to use too many CAPS. On the Internet this is considered SHOUTING. You also don't want to use too many!!!!! This will give the impression that you're very new to the Internet and it looks very unprofessional. Professionalism is very important when drafting an . An , in most cases, is the first impression someone will receive of who you are and what you represent. As a personal rule... make sure you write any as professional as possible. How do you do that? You can start by following the basic rules above. For example, always carefully proof read your messages before you send them; after all, you don't want to send something out with a lot of spelling errors. A good practice is to send a message to yourself. That way you can see exactly how it will look when someone receives it. How you end your can also have a strong impact. Which do you think is more professional? 22

23 Best wishes, Dan Moses...or With my best wishes, Dan Moses Phone: (541) Fax: (501) This is very important - at least for the first few s. Once you have exchanged s with an individual, you can then lower your level of formality - just a little. When I first started out on the Internet I would end every message with my most professional ending possible... every time, even with the same person. It wasn't long before someone pointed out that I was coming across rigid and somewhat stiff. I spent some time thinking about this and came up with a very simple system. What I do is always send the first message from a highly professional prospective. Then, the second one is a little more watered down... With my best wishes, Dan Moses ClickThruMarketing Then on my third response to the same person, I usually drop all the formality and end it like this... 23

24 Best wishes, Dan Tip: Always save your outgoing messages. When you start getting very busy and you need to answer a lot of messages chances are you will find yourself answering similar questions time and time again. What you should do is go back to your sent files and find similar responses to those questions. You then "slice and dice" your earlier responses into your new message. Change a few sentences around, fill in the gaps, and *presto* you have a new message you can send immediately. Why spend another 20 minutes writing the same when you can apply this technique and send it in 5 minutes? Personally, I find that locating the similar s takes up most of the time. On the Internet you would call this a canned response. But most canned responses are very impersonal. I like to add my own personality in all my writings whether it's a simple or an entire article. Personality... everyone has one, but not everyone uses theirs. If you are going to become a great communicator, you're going to have to learn how to inject your personality into everything you write. The way to do that is to simply be yourself. For me, I have found that it helps to include a couple of :o) faces here and there. You could even throw in a couple of jokes where appropriate. That's really the key... if you feel it would fit in, then by all means add it. 24

25 Tip: Always respond quickly to your s. I try to respond within six to twelve hours after receiving an message. Of course, if I'm sleeping that won't happen. :o) But you can bet, as soon as I wake up and check my , I reply as quickly as possible. I have even put a yellow sticky note on my desk that reads... "I apologize for not getting back to you... (fill in the blank)" This is my reminder to get back to my contacts. But I really hate using it because I feel like I'm just making excuses. Tip: Start now and create swipe files. What you do is set up a few Notepad documents like cool snidbits... killer ad copy... awesome quotes. Every good copywriter has a swipe file to pull quality information from. When it comes time to write something, all you have to do is go to your swipe files and get some great ideas. You don't copy it word for word, but you can slice and dice the ad copy and put it in your own words. It seems that every day I read my I find something I like and copy and paste it into one of my swipe files. Tip: Always go the extra mile. Even if someone asks a quick question, take the time to respond with a detailed answer. When you invest quality effort in communicating with others, you'll build trust and solid business relationships that can become very profitable in the long run! Well, there you have it. Follow these basic rules and tips and you will be well on your way to effectively communicating through . 25

26 This booklet was a sampling of what you will find in the main ebook. The main ebook contains 140 more pages of valuable information intended to teach you all you need to know about generating large amounts of highly targeted traffic to your website. To order your copy, simply Click Here. Copyright 2004 TrafficMastery.com All Rights Reserved Unauthorized duplication or distribution is strictly prohibited. 26

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