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1 SESSION 1.2 Optimize Click to Your edit Marketing Master Funnel title Click to edit Master text s Sponsored by: Outsourcing Tip Via Click to edit Master text s The Marketing Funnel to your sites Click to edit Master text s Phase 1: Attracting traffic Afternoon Session: Marketing Is In Your Gold Video Marketing Phase 2: Converting traffic to sales Keyphrase Feeder Sites: Squeeze & Sales Pages Marketing 1

2 Who Is In The Room? Who isa Seller of Products or aservice Provider? Click Whois to an edit Internet Master Marketers text s (making money through Second level CPA, affiliate marketing, site flipping, Third and level other online strategies, etc.)? Who is aninternet and/or Mobile Marketing Consultant? Who is relatively new to Internet Marketing? Why Are People STILL Struggling To Make Money Online? Oversold that it is easy Click to edit Master text s Don t know how attract traffic No Third short, level medium, long term strategy Poor Fourth funnel level performance They don t know their role!!! You Must Know Your Role You can: 1) learn marketing 2) Click hire a to marketing edit Master text s Second Consultant level 3) Third employ levela Marketing Specialist/Expert 4) find a Business Partner who can help you with marketing 2

3 Improving Your Marketing Funnel Attract Traffic Convert Traffic into Leads Click to edit Master text s Leads Second into level Followers/Fans Followers/Fans Third level into Customers Customers into Repeat Customers Customers into referral sources Optimize Your Funnel For Conversion I.M.A.C.E.M. Buy Our Formula To Evaluate A Marketing Funnel: I am selling Click Market to (knowing edit Master your text target s market) Attract (attract you target market) Capture Fourth level (converting target market into leads) Enroll (influencing your leads to buy) Monetize (selling, repeat sales, referral sales, etc) Note: Can be a 5 minute process or a 5 month process Your Marketing Funnel Click to edit Master text s 3

4 I : What Are You Selling? Before you start building websites, funnels, are you clear WHAT are you selling? Click to edit Master text s Are Second you level clear about your objectives and Intentions Can you finish this sentence: I am selling MARKET: Know Your Market WHO WANTS what you are offering? Click (Specific to edit demographics Master text is helpful s to target your Second market) level WHYdo they need wantit? WHERE are they looking online or offline? Click to edit Master text s Know Your Customer Think About The Way Your Customer Makes Buying Decisions 4

5 Your Target Market The more you know the easier it is to market to them: Sex Age What Click do to they edit do? Master text s Social Second Media level preference? What Third do level they Like? What Fourth time levelare they online Who do they follow? Who s list are they on? Colors, sounds, images Describe your target market Market To The Market Demand Option 1 Option 2 Click Decide to upon edit Master text Find s the market and product Second level or service select products or and Third find level the market services to sell to who Fourth level wants it them Click to edit Master text s Find The Flow of Traffic Learn to get in front of existing traffic! 5

6 ATTRACT: Getting Traffic To Your Site Click to edit Master text s Online Offline Attract: Types of Online Traffic Click to edit Master s title Affiliates Organic search results PPC / Adwords Social networking Joint Ventures Click Video marketing to edit Master text s Online Radio Article Second marketing level / PR Guest Third level Blogging Tweets Fourth level / Status Updates» Forums Fifth level Coupons / Facebook Coupons Webinars Incoming links Contest & Sweepstakes Banners Placement Targeting Retargeting Attract: Types of Offline Traffic Direct Mail Radio Advertising Radio Interviews Billboards Click TV Interviews to edit Master text s Car signage As Second seen on level TV Magazines Third level Newspapers Fourth level» Seminars Fifth level Networking Teleseminars Street signage Flyers Business Cards Sponsorship Cinema advertising Restroom Advertising 6

7 Multiple Marketing Attraction Click to edit Methods Master title Click to edit Master text s You will need to implement multiple marketing methods to succeed Keys for ORGANIC Online Traffic Keys for organic online marketing are: 1) Selection of Buyers Keywords Click to edit Master text s (a.k.a. Keyphrase) 2) Approved Content(Articles & Videos) 3) Contextual Quality Backlinks 4) Social bookmarking 5) Browse Rate, Bounce Rate 6) Social Activity: Likes, Shares, RT Keyword/Keyphrase Conversion Curve High Cost & Competition 1 Word Phrases Click to edit Master text s Low Cost & Risk camera 2-3 Word Phrases digital camera 4-6 Buyer Word Phrases canon 250 powershot Low Probability Of Conversion High Probability Of Conversion 7

8 Use of Keyphrases Primary Website Feeder Sites Squeeze Pages Click Sales Pages to edit Master text s Social Second Media level Sites othird Squidoo level ofourth Tumblr level» ofifth Hubpages level o FB Fan Pages Videos Articles Tweets Long Tail Keyphrase Research Google keyword tool o Look at EXACT match Click to edit Master text s osecond Look at level traffic othird Look level for low competition Use plugin to see if URL is available (URL Matching) o DomainEspionage.com Other Tools: o Market Samurai, Wordstream, Niche Finder DomainEspionage.com Click to edit Master text s 8

9 Brad Callen s Niche Finder Niche Finder (Software) Find niche keywords you can dominate Click to edit Master text s Locate markets you don t even know exist Returns Google trends Locate affiliate programs» Create Fifth level articles to promote affiliate programs Spy On Your Competition Keyword Spy, Spyfu Spy on your competitors Click to edit Master text s See what keywords they are using PPC Analysis: see how much they are spending Copy successful campaigns PPC Webspy(Firefox plugin: what keywords advertisers are bidding on) Micro Niche Finder NINJA: Micro Niche Finder (Software) Find niche keywords you can dominate Click to edit Master text s Locate markets you don t even know exist Returns Third level Google trends Locate Fourth level affiliate programs Create articles to promote affiliate programs 9

10 Keyphrase Learning Resource: Click MicroNicheEspionage.com to edit Master title Click to edit Master text s Great training video Great suite of tools Highly recommended Afternoon Session: Keys for organic online marketing are: 1) Selection of Buyers Keywords Click to edit Master text s (a.k.a. Keyphrase) 2) Approved Content(Articles & Videos) 3) Contextual Quality Backlinks 4) Social bookmarking 5) Browse Rate, Bounce Rate 6) Social Activity: Likes, Shares, RT CAPTURE:Convert Traffic Into Leads The Capture process (or converting traffic into leads) is simply getting your traffic to give you their name and Click valid to edit information Master text s 10

11 Build Your List Click to edit Master text s Not just about how many it is about quality! CAPTURE:Convert Traffic Into Leads The Capture process can take place via: Websites (opt in forms on squeeze Click pages, to sales edit pages, Master pop text up forms, setc.) Sign Second up forms level at speaking events Business card drops at trade shows Networking events Most people will NOT make a buying decision on their first visit to your website (or first encounter with you), you have to be able to continue and build the relationship! Squeeze Page Opt In Box Click to edit Master text s 11

12 Opt In Box Click to edit Master text s Name and goes into your chosen Management System (E.M.S.) QR Code-Mobile-FB Like-Opt In Click to edit Master text s Squeeze Pages Options What is best? Webpage or FB Fan Pg Click Forced to or Optional edit Master text s (to see more content) You just have Video or No Video to monitor Third level On Fourth Page level or Pop Over trends and test Headline or No Headline Copy or No Copy Fancy Graphics or Plain 12

13 ENROLL Your Leads/Prospects The Art of Influence Objective Click o develop to edit trust, Master relationship, text s commonality (online Second and offline level share similar methodologies) Communicate Fourth level» ofifth trust, level values, expertise, benefits How o engage, educate, entertain, empower Enrollment Can Take Place Via: Sales Page Click Autoresponder edit Master Series text s Video Second Messages level Webinars» Teleseminars Fifth level Phone Calls / Text From Stage / In Person Enroll Via: Marketing Autoresponder Series Click Model to successful edit Master marketers text s Get Second people level to open your s Don t try and sell in your Direct people to blogs, videos, webinars 13

14 Creating Autoresponders Ask your VA to research other people / in your niche Click Have them to edit opt into Master your text competitions s auto-responder series Have Fourth them level track the s and copy s into Word You can edit the series for your needs Load new s into marketing system Marketing System (EMS) / Newsletters Systems: o Awebber Click o icontact to edit Master text s osecond Constant levelcontact o Third etc level» Integrated Fifth level Systems: o Infusionsoft o 1ShoppingCart Selecting The Right Backend Platform Features you might need to consider: Shopping Cart Other Considerations: Click to edit Master text s CRM Deliverability Database List segregation Payment Processor o Membership Systems o Affiliate Management Ease of use Monthly costs 14

15 Outsourcing Infusionsoft Tasks Tagging Click Follow-up to edit sequences Master text s Contact Second management level Affiliate management» Adding Fifth levelproducts Run reports Creating templates Infusionsoft Behind The Scenes Click to edit Master text s Enroll Via: The Sales Page Pre-Headline Attention Grabbing Headlines Sub Headlines Problem Benefits (How will life be better) Introduction Solution Third level Explained Credentials Testimonials Offer Bonuses Money Back Guarantees Closing / Call To Action Statements 'P.S' Statements Click to edit Master text s 15

16 Key Sales Blocks Headline: 90% of your sales effectiveness depends on the headline Click Problem: to edit what Master is the text problem syou / your product Second level is a solution for Benefits: how will life be better after buying/using your product or service Solution: what is your solution & why is your solution better Attention Grabbing Headline Click to edit Master text s Headline Examples Click to edit Master text s 16

17 Click to edit Master text s Features vs. Benefits People buy into the perceived outcome of what you are selling Feature, Functions & Benefits Many people still confuse features Click and to edit benefit Master text s Write down what you think is the:» Feature Fifth levelof the clip Benefit of the clip What Is The Benefit? Feature: (What is it?) It s a clip. Click to edit Master text s Benefit: (So what?) Stops Third the level pen from falling out when you bend over Fourth or move levelabout 17

18 Your Attention Grabbing Headline Needs to be: Impactful! Click What is to the edit benefit Master you provide text s OR What Second is the level challenge you are the solution to? What does your visitor needs to read to either» Fifth o level opt in o watch your video o read more o Etc. Click Time to For edit Some Master Fun! title Write The Sales Headline Click to edit Master text s For The Following Click to edit Master text s Latest Technology To Access The Internet & You Can Download 300,000 Applications 18

19 Click to edit Master text s Discover The Most Powerful Business Tool That Will Help You Become More Productive & Access Critical Information To Take Your Business To The Next Level Click to edit Master text s It Just Works! Click to edit Master text s Elite brand iron has steam vents, easy storage chord, and a see through water tank 19

20 Click to edit Master text s You ll Look Amazing, Make An Instant Impact & Make More Sales In Less Than 10 Minutes Click to edit Master text s Soft Pillow, 100 Count Cotton, Polyester Filling with Pillow Case Click to edit Master text s Feeling Tired, Fatigued, Stressed? Discover the latest sleep technology to help you sleep better, work better & perform better 20

21 Your Attention Grabbing Headline Write your attention grabbing headline!!! Click to edit Master text s Suggestions: The problem you are the solution to What are the benefits you provide A fact that will grab attention, and why they should read more Recommended Platform Click to edit Master text s Applying Sales Page Click Writing to Principles edit Master To Videos title You can apply sales page copy-writing principles to: Click Regular to websites edit Master text s s Second level Marketing copy Third level Ad copy Videos 21

22 MONETIZE: Selling & Beyond The Initial Sale: Matching what you are Click selling to to edit the Master type of text people s you attracted Upsells Second level / Downsell s Subscription Sales Repeat Sales Referrals Upsells & Downsells Click to edit Master text s Lastly: Test -Tweak -Tune Click to edit Master text s It s what EVERY successful marketer does constantly! 22

23 Setting Up Your Funnel: Review Step 1: Market Research Step 2: Product Research Step 3: Keyword Research Step Click 4: Select to edit Your Master URL text s Step Second 5: Squeeze level Page Who Is Going To Do This? Step Third 6: Sales levelpage Step Fourth 7: Upsell level / Downsell Pages Step» Fifth 8: level Sales Copy Writing You OR Specialist Step 9: On Page Video(s) Step 10: Linking CRM/Shopping Cart Step 11: Add autoresponders Step 12: Split testing Reviewing Your Funnel Click to edit Master text s (Time Permitting) NEXT The Click Gold to Is edit In Your Master Marketing title Click to edit Master text s 23

24 Click to edit Master text s 24