Omni-Channel Messaging. Matt Sawkins, Product Manager

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Omni-Channel Messaging. Matt Sawkins, Product Manager"

Transcription

1 Omni-Channel Messaging Matt Sawkins, Product Manager

2 Agenda What is Multi-Channel and Omni-Channel? Omni-Channel in SDL Campaigns Abandon Basket Example Campaign Resources Image placeholder Click on image icon Browse to image you want to add to slide 2

3 What is Multi-Channel? What is Omni-Channel?

4 Multi-Channel Campaigns provide personalized communication for each channels Omni-Channel Campaigns provide a consistent personalized experience across all channels in context

5 Cross Channel Communication Branded video with monitored clicks and call to action events Links, Likes, Share with Social channels Fully automated banners & product recommendations Highly personalized messages use the SMS mobile channel Personalized CMS managed landing page Coupons & vouchers for an Point of Sale 5 Or traditional direct mailings

6 Omni-Channel in SDL Campaigns

7 Omni-Channel Tactics - Overview Created and managed within an extendable framework, using Pentaho Available to the marketing user in SDL Campaigns SDL Campaigns Connector Pack offers a high starting point 7

8 Outbound Connectors Urban Airship Salesforce SDL Smart Target Engine SDL Web Audience Manager SMS Donky Any other 3 rd Party App Omni-Tactic Outbound Communication that can be applied to any Channel SMS Dynmark Twitter SDL Ecommerce SDL Smart Target 8

9 Inbound Integrations Webtrends Streams Salesforce Exact Target Engine SDL Web Audience Manager Engage Sciences Microsoft Dynamics Inbound Connectors For Data Integration Event Triggers SMS Dynmark Twitter Google Analytics SDL Web Events 9

10 Omni-Channel Tactics Architecture Campaign Tactic Omni-Channel Tactic EXPECTED PARAMETERS REQUIRED FIELDS Administration External Agents EXPECTED PARAMETERS REQUIRED FIELDS Pentaho Kettle Kettle Job/Scripts Connector Packs or custom jobs Personalize Website SDL Web Personalize Website SDL Web Plugin Audience Manager Send SMS Message SMS (Dynmark) Send SMS Message SMS (Dynmark) Send Data Send Message 3 rd Party ESP Send Message 3 rd Party ESP Send data via Webservice API 10

11 External Agent Configuration External Agents are defined in the Administration are of Campaigns An Agent calls a Kettle job and based on a pre-defined node (ESP, SDL Web, etc.). Using Connector Packs or custom connector 11

12 Omni-Channel Tactics Tactics are defined in the Omni-Channel Campaigns An Omni-Channel Tactic is based on the External Agent expected parameters and required fields based on channel characteristics 12

13 SDL CM Omni-Channel Tactic Example Scenario Twitter data via ETL Import Connector Split on Twitter language pref Send Twitter Direct Message to new Twitter Followers DM received in Twitter inbox + link DM message with link also arrives as Link to website 13

14 Abandon Basket Example

15 15 Campaign Overview

16 Configure Campaigns Create Variables Marketing Codes for channels 16

17 Configure Campaigns - Create Tactics Define Tactic Outputs and Data 17

18 Configure Campaigns Create Event Map to Inbound Webtrends Data 18

19 Demo

20 SDL Campaigns and SDL Web with Webtrends Streams This generates a stream of product interest events Initially the visitor anonymously browses product pages on SDL.com For now these product interest events are stored with a unique visitor ID 20

21 SDL Campaigns and SDL Web with Webtrends Streams Abandon Basket Scenario Later the same visitor returns and begins to purchase a product This generates an additional basket tracking events 21 As the user nears the point of purchase basket content and value events are captured Purchasing requires users to create an account, so now anonymous event data can be reconciled to a known customer

22 SDL Campaigns and SDL Web with Webtrends Streams Abandon Basket Event This creates a potential basket abandon event At the last moment, the user bails back to the homepage Finally, we listen for the user closing their session, indicating the basket has been lost 22

23 SDL Campaigns and SDL Web with Webtrends Streams Triggered Conversion Within Campaign Manager we have a campaign waiting for an basket abandoned event to fire Information captured about basket content and value is used to drive personalisation This is fired when the session is closed 23

24 SDL Campaigns and SDL Web with Webtrends Streams Triggered SMS Conversion Likewise we can fire an SMS message that leverages the initial product browsing information This checks additional customer location information to deliver an invite to a seminar only for customers located in the UK 24

25 Resources

26 Resources SDL Documentation Center Installation Guides Best Practice Guides Implementation Docs Architecture & Backup Connector Pack v3.0 supportal.alterian.com 26

27 Omni-Channel Messaging: What Have We Learned? SDL Campaigns provides Omni-Channel Campaign Manager Utilises Pentaho Integration layer Out of the box Connector Pack Example scripts, jobs and documentation Extensible without having to modify Product User Personas Configuration and Integration administrator - Partner Campaign user - End client 27

28 28 Any questions?

29

How to Select the Right Marketing Cloud Edition

How to Select the Right Marketing Cloud Edition How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire

More information

Driving Campaign ROI with Marketing, Social Engagement and an integrated Web Experience

Driving Campaign ROI with  Marketing, Social Engagement and an integrated Web Experience Driving Campaign ROI with Email Marketing, Social Engagement and an integrated Web Experience Steven Foster, CRM Product Manager Steven.foster@intergen.co.nz @FozzyNZ http://www.linkedin.com/in/stevefoster

More information

Salesforce and Pardot. Introduction to Pardot

Salesforce and Pardot. Introduction to Pardot Salesforce and Pardot Introduction to Pardot 1 Salesforce VS. Pardot CUSTOMER RELATIONSHIP MANAGEMENT TOOL MARKETING AUTOMATION TOOL Lead tracking 2 Salesforce: contact details importance Emailing campaigns

More information

9 BEST PRACTICES FOR USING TRACKED URLS IN YOUR SMS MESSAGES

9 BEST PRACTICES FOR USING TRACKED URLS IN YOUR SMS MESSAGES 9 BEST PRACTICES FOR USING TRACKED URLS IN YOUR SMS MESSAGES A DYNMARK PUBLICATION 1 Introduction Historically tracking interactions with an SMS beyond its delivery status has been very difficult, which

More information

Digital Marketing Courses. Digital Marketing. Who Can Join? Our Achievements. Our Features. Contact: Website:

Digital Marketing Courses. Digital Marketing. Who Can Join? Our Achievements. Our Features. Contact: Website: Email: admissions@ @hemworld.in Digital Marketing Courses Digital Marketing Opportunity Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously.

More information

CA02: Enterprise Marketing Solution Essentials Syllabus

CA02: Enterprise Marketing Solution Essentials Syllabus CA02: Enterprise Marketing Solution Essentials Syllabus About This Course [Elements of this syllabus are subject to change] This one-day, instructor-led training course teaches marketing professionals

More information

The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference

The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference The Development and Marketing of Responsive Websites Service Dedicated to Legal Where secureit makes the difference Google recently changed their algorithms and they now check if a website is mobile-friendly

More information

Marketing Services. Trends version

Marketing Services. Trends version Email Marketing Services Trends - 2016 version 1.1 09-09-2016 THESE TOP 5 TRENDS THAT YOU CANNOT IGNORE IN YOUR EMARKETING CAMPAIGNS email marketing has been one of the most cost-effective ways of generating

More information

FACEBOOK FOR MOBILE MARKETING

FACEBOOK FOR MOBILE MARKETING 1 How to use FACEBOOK FOR MOBILE MARKETING w Optimize Your Facebook Marketing Strategy for More Traffic and Leads with Mobile A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34  Youtube.com/ViralJadhav ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.magnetmarketing.in Youtube.com/ViralJadhav contact@viraljadhav.com +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

"You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author

You can t manage what you can t measure. Peter Drucker, management consultant, educator, and author THE 4 1 2 MINUTE GUIDE TO GOOGLE ANALYTICS "You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author Google Analytics is a comprehensive software platform that

More information

Easy Conversion Tracking with Magento Commerce

Easy Conversion Tracking with Magento Commerce Easy Conversion Tracking with Magento Commerce Page 2 David Deppner President, Psyberware Page 3 Agenda A Practical "How To" Guide Better Reporting with Magento 2's Google Tag Manager Implementation Google

More information

Findly Easy. Turnkey Mobile and Social Recruiting. About 90% of job seekers that come to your career site do not end up applying. All this traffic is

Findly Easy. Turnkey Mobile and Social Recruiting. About 90% of job seekers that come to your career site do not end up applying. All this traffic is Findly Easy Turnkey Mobile and Social Recruiting About 90% of job seekers that come to your career site do not end up applying. All this traffic is lost to you because you offer no other way to capture

More information

Episerver Personalization Ascend Europe 15 th November 2016

Episerver Personalization Ascend Europe 15 th November 2016 Episerver Personalization Ascend Europe 15 th November 2016 David Bowen Head of Product Frank Lombos VP Sales Personalization Episerver 2016-11-22 1 Episerver: A leader in omnichannel personalization Proprietary

More information

Abandonment Remarketing Use abandonment to your advantage.

Abandonment Remarketing Use abandonment to your advantage. Abandonment Remarketing Use abandonment to your advantage. Get in touch. hello@salecycle.com Americas Sterling, VA +1 571 888 3000 Asia-Pacific Singapore +65 6635 2487 EMEA United Kingdom +44 191 500 7400

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

Intro to Google Analytics

Intro to Google Analytics Intro to Google Analytics MSBDC - April 25, 2016 Overview Introductions Why Google Analytics? Setting Up & Defining Goals Overview of Reports Tips & Tricks Who Are You? Do you use Google Analytics? What

More information

Digital Marketing Glossary of Basic Terms & Concepts

Digital Marketing Glossary of Basic Terms & Concepts Digital Marketing Glossary of Basic Terms & Concepts A/B Testing Testing done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as

More information

Increasing Conversions with Retargeting s and Website Personalization Quick and Easy Ideas to Implement before the Holidays

Increasing Conversions with Retargeting  s and Website Personalization Quick and Easy Ideas to Implement before the Holidays Increasing Conversions with Retargeting Emails and Website Personalization Quick and Easy Ideas to Implement before the Holidays The holiday season is fast approaching and that means big sales for ecommerce

More information

How to Increase Sales With Personalized Website Visitor Engagement. How to Increase Sales With Personalized Website Visitor Engagement

How to Increase Sales With Personalized Website Visitor Engagement. How to Increase Sales With Personalized Website Visitor Engagement How to Increase Sales With Personalized Website Visitor Engagement 1 What is personalized website visitor engagement? The first impression visitors have about products or services is through your company

More information

Mobile Best Practices

Mobile Best Practices Mobile Best Practices Optimizing Mobile Content Brand to Audience for Google Mobile Analytics Engagement Mobile-First Thinking Wherever the consumer goes, their phone goes with them. With a mobile-first

More information

ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO MARKETING CONTENT AND SALES INTELLIGENCE IN ANY WEB APP SAVE CLICKS, SAVE TIME

ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO MARKETING CONTENT AND SALES INTELLIGENCE IN ANY WEB APP SAVE CLICKS, SAVE TIME ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO With Act-On Anywhere, you get the ability to use Act-On s engagement data, assets, and functionality right from within any app you

More information

Inbound Marketing Glossary

Inbound Marketing Glossary Inbound Marketing Glossary A quick guide to essential imbuecreative.com Inbound Marketing Glossary A/B Testing Above the Fold Alt Tag Blog Buyer s Journey Buyer Persona Call to Action (CTA) Click-through

More information

Case Study. Phoenix Push Solution for

Case Study. Phoenix Push Solution for Case Study Phoenix Push Solution for Background Reasons to strengthen mobile app marketing Lotte Mart is a leading on-off line distributor in South Korea, operating around 110 stores nationwide as well

More information

Startup Guide. Version 2.3.7

Startup Guide. Version 2.3.7 Startup Guide Version 2.3.7 Installation and initial setup Your welcome email included a link to download the ORBTR plugin. Save the software to your hard drive and log into the admin panel of your WordPress

More information

Integrating Salesforce and SharePoint Netwoven Inc.

Integrating Salesforce and SharePoint Netwoven Inc. Integrating Salesforce and SharePoint 2013 Netwoven Inc. Audience Background How many have some experience with: Salesforce.com: basic Sales or other Apps SharePoint 2013 Apps (SP or Cloud hosted) Development

More information

Albrecht Marketing Platform Overview

Albrecht Marketing Platform Overview Albrecht Marketing Platform Overview Contents: Purpose of AMP AMP Overview AMP Subscription Levels & Pricing AMP Technologies Central Email Campaigns Custom Campaigns* Analytics & Insights Database How

More information

APPLICATION USER GUIDE

APPLICATION USER GUIDE APPLICATION USER GUIDE Application: Analytics Version: 1.0 Description: Analytics provides a complete view of your website analytics and usage. Page 2 of 59 Analytics 1.0 Summary Contents 1 ANALYTICS...

More information

Ways to Drive Higher Webinar Attendance with . BrightTALK TM

Ways to Drive Higher Webinar Attendance with  . BrightTALK TM 9 Ways to Drive Higher Webinar Attendance with Email Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing

More information

Web based click-to-call button v3.0

Web based click-to-call button v3.0 Web based click-to-call button v3.0 ABOUT US Founded in 2006 as a VoIP system integrator. No VCs, privately held Addressing the software service provider market. HQ in Spain, worldwide sales through partners.

More information

SOPHISTICATION SCALE. A framework for ambitious marketers

SOPHISTICATION SCALE. A framework for ambitious  marketers SOPHISTICATION SCALE A framework for ambitious email marketers Introduction Using the Sophistication Scale As you ll no doubt know, email is an amazing marketing channel. It s consistently quoted by reputable

More information

Seven Things You Didn t Know You Could Do With Google Analytics

Seven Things You Didn t Know You Could Do With Google Analytics Seven Things You Didn t Know You Could Do With Google Analytics Introduction Google Analytics is a fantastic and powerful tool for tracking your website activity and using that data to inform and improve

More information

Leveraging BlackBerry Services: Push and Notification Manager

Leveraging BlackBerry Services: Push and Notification Manager Leveraging BlackBerry Services: Push and Notification Manager JAM848 Garett Beukeboom, Application Development Consultant, RIM Vineet Narang, CEO, MobiQuest November 30 th, 2012 BlackBerry Push Service

More information

Online Marketing Checklist. A creative and logical way to grow your business.

Online Marketing Checklist. A creative and logical way to grow your business. Online Marketing Checklist A creative and logical way to grow your business. Online Marketing A checklist to help you dominate with Google, YouTube, Facebook, and Instagram so your business can grow. A

More information

VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT?

VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT? VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT? Hi there! I m Angela with HubSpot Academy. In this class, we will be discussing how to use website pages as a part of your inbound marketing strategy. Think

More information

Service Description. IBM Marketing Cloud. 1. Cloud Service. 1.1 IBM Marketing Cloud Standard

Service Description. IBM Marketing Cloud. 1. Cloud Service. 1.1 IBM Marketing Cloud Standard Service Description IBM Marketing Cloud This Service Description describes the Cloud Service IBM provides to Client. Client means the company and its authorized users and recipients of the Cloud Service.

More information

A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com.

A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com. A User Guide Welcome to Zoho Campaigns! This guide will help you create and send your first email campaign. In addition to sending an email campaign, you ll learn how to create your first mailing list,

More information

NEW STRATEGIES FOR EFFECTIVE

NEW STRATEGIES FOR EFFECTIVE NEW STRATEGIES FOR EFFECTIVE EMAIL Presented By: Brendan Cameron, Senior Project Manager, Ecommerce Department February 26, 2015 AGENDA WHAT IS BROADCAST EMAIL? GENERATING CONTENT ACQUIRING CONTACTS CREATING

More information

Audio Everywhere FROM LISTEN TECHNOLOGIES. Conference Center.

Audio Everywhere FROM LISTEN TECHNOLOGIES. Conference Center. Audio Everywhere FROM LISTEN TECHNOLOGIES House of Worship Hospitality Conference Center Theater www.audioeverywhere.com www.listentech.com IT S SIMPLE Assistive Listening for Smart Phones Audio Everywhere

More information

is Not a Black Box: How Real-time Data and Analytics Can Improve Marketing ROI

is Not a Black Box: How Real-time Data and Analytics Can Improve  Marketing ROI CITO Research Email is Not a Black Box: How Real-time Data and Analytics Can Improve Email Marketing ROI SPONSORED BY CONTENTS Introduction 1 Challenges to Relevant, Timely Email 2 Real-Time Visibility

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,

More information

Modules, Details & Fees. Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30, (Pay in two Installments *2)

Modules, Details & Fees. Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30, (Pay in two Installments *2) Google Certified Digital Marketing Course Be a Google Certified Digital Marketer Modules, Details & Fees Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30,000.00 (Pay in

More information

Pricing Guide.

Pricing Guide. Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry

More information

Playbook. The B2B Marketer s Playbook

Playbook. The B2B  Marketer s Playbook Playbook The BB Email Marketer s Playbook Seth Godin, marketing guru and inspiration for an action figure (true story), once said, The only way to consistently grow in BB is to be better than very good.

More information

. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN

. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Email Digital Marketing Agency Telephone: 0151 203 2073 Email: info@e-blueprint.co.uk 25 Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Create an audience... In direct marketing, it s long been

More information

Google Analytics. powerful simplicity, practical insight

Google Analytics. powerful simplicity, practical insight Google Analytics powerful simplicity, practical insight 1 Overview Google Analytics Improve your site and increase marketing ROI Free, hosted web analytics service View over 80+ reports online, for download,

More information

Jargon Buster. Ad Network. Analytics or Web Analytics Tools. Avatar. App (Application) Blog. Banner Ad

Jargon Buster. Ad Network. Analytics or Web Analytics Tools. Avatar. App (Application) Blog. Banner Ad D I G I TA L M A R K E T I N G Jargon Buster Ad Network A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network every time an agreed event takes place,

More information

2017 Q1 Mobile Commerce Insights Report. Actionable insights on Q1 benchmarks and 2017 trends

2017 Q1 Mobile Commerce Insights Report. Actionable insights on Q1 benchmarks and 2017 trends 2017 Q1 Mobile Commerce Insights Report Actionable insights on Q1 benchmarks and 2017 trends As we wrap up the first quarter of the year, it s clear 2017 will be a monumental one for mobile commerce in

More information

Oracle Marketing Cloud Service Descriptions and Metrics January 25, 2018

Oracle Marketing Cloud Service Descriptions and Metrics January 25, 2018 Oracle Marketing Cloud Service Descriptions and Metrics January 25, 2018 Including: Infinity, Maximiser & Social Oracle Marketing Cloud Service Descriptions v012518 Page 1 of 12 Contents GLOSSARY AND METRICS...

More information

Joomla User Guide Ver 3

Joomla User Guide Ver 3 LiveHelp Server Joomla User Guide Ver 3 Introduction The process of configuration and implementation of the LiveHelp server is divided into four stages, which are detailed below. The approximate time of

More information

How to configure your Triton Player

How to configure your Triton Player How to configure your Triton Player This training document is specifically designed to show you how to manage all of the settings needed to control the look, feel and functionality of your new Triton Digital

More information

IBM Unica Interact Version Publication Date: May 26, User's Guide

IBM Unica Interact Version Publication Date: May 26, User's Guide IBM Unica Interact Version 8.5.0 Publication Date: May 26, 2011 User's Guide Copyright Copyright IBM 2011 IBM Corporation Reservoir Place North 170 Tracer Lane Waltham, MA 02451-1379 All software and related

More information

RingCentral for ServiceNow. Admin Guide

RingCentral for ServiceNow. Admin Guide RingCentral for ServiceNow Admin Guide RingCentral for ServiceNow Admin Guide Contents Contents Introduction... 3 About RingCentral for ServiceNow......................................................

More information

STUDIO. Feature Sheet. Overview. High Quality, Interactive Streaming - Simplified

STUDIO. Feature Sheet. Overview. High Quality, Interactive Streaming - Simplified Overview INPO STUDIO s solutions offer dynamic ways to deliver messages to your customers, prospects, employees, and partners. Leverage INPO STUDIO to extend your reach, drive engagement, and maximize

More information

Marketing COURSE NUMBER: 22:630:679 COURSE TITLE: Web Analytics with Real World Applications

Marketing COURSE NUMBER: 22:630:679 COURSE TITLE: Web Analytics with Real World Applications Marketing COURSE NUMBER: 22:630:679 COURSE TITLE: Web Analytics with Real World Applications COURSE DESCRIPTION To survive and excel in today s economy, companies need to focus on spending their marketing

More information

21. Conversion Optimisation

21. Conversion Optimisation 21. Conversion Optimisation What s inside: An introduction to the useful world of Conversion Optimisation. Key Terms and Concepts are included to help you understand the process as well as data collection

More information

TABLE OF CONTENTS. Deliver rich visual content with dynamic media. Organize your assets using a unique file and folder name

TABLE OF CONTENTS. Deliver rich visual content with dynamic media. Organize your assets using a unique file and folder name Adobe Experience Manager Dynamic Media Best Practices Guide January 2017 TABLE OF CONTENTS 3 4 5 6 7 8 9 10 11 12 Deliver rich visual content with dynamic media Organize your assets using a unique file

More information

Marketing Benchmark Report

Marketing Benchmark Report 2015 Email Marketing Benchmark Report Introduction information, please see the appendices at the end of this Welcome to the 2015 Sign-Up.to email benchmark report. For our 2015 report medium sized UK organisations

More information

Google Analytics. Tips & Tricks for Your Business. Interactive Marketing Summit. Laurel Highlands Visitor Bureau

Google Analytics. Tips & Tricks for Your Business. Interactive Marketing Summit. Laurel Highlands Visitor Bureau Google Analytics Tips & Tricks for Your Business Session Topics: 1. Getting to know the dashboard 2. Metrics and dimensions 3. What reports to use 4. User tips to segment your data 5. Tracking your paid

More information

Certification Exam Guide SALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT. Winter Salesforce.com, inc. All rights reserved.

Certification Exam Guide SALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT. Winter Salesforce.com, inc. All rights reserved. Certification Exam Guide SALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT Winter 18 2017 Salesforce.com, inc. All rights reserved. S ALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT CONTENTS About the Salesforce

More information

The Quick Insert Catalog

The Quick Insert Catalog The Quick Insert Catalog www.insert.io In-App Message In-app messages can be used to convey information, highlight promotions, and increase user engagement. Messages can be triggered by a variety of in-app

More information

THE CAMPAIGN AUTOMATION HANDBOOK

THE CAMPAIGN AUTOMATION HANDBOOK THE CAMPAIGN AUTOMATION HANDBOOK How to Implement Triggered and Transactional Campaigns That Increase Engagement & Conversion You can create personalized, relevant emails that engage your subscribers and

More information

Using Google Analytics within Cvent

Using Google Analytics within Cvent Using Google Analytics within Cvent MARCH 2017 Cvent, Inc 1765 Greensboro Station Place McLean, VA 22102 www.cvent.com Access Resources Submit Your Questions Sign Up for Training Contents Using Google

More information

CLIENT NAME. Origin Eight Optimize Your Digital Impact. Digital Impact Analysis Report

CLIENT NAME. Origin Eight Optimize Your Digital Impact. Digital Impact Analysis Report Origin Eight Optimize Your Digital Impact CLIENT NAME Digital Impact Analysis Report Prepared by Seth Viebrock and team, seth@origineight.net Origin Eight 1010 West Lake Street, Suite 100-116, Minneapolis,

More information

INBOUND SERVICES TONBERRY DIGITAL OUTSOURCED INBOUND MARKETING SERVICES

INBOUND SERVICES TONBERRY DIGITAL OUTSOURCED INBOUND MARKETING SERVICES INBOUND SERVICES TONBERRY DIGITAL OUTSOURCED INBOUND MARKETING SERVICES Updated on: 22 March 2016 TONBERRY DIGITAL IS AN INBOUND MARKETING AGENCY DELIVERING OUTSOURCED EXECUTION SERVICES TO BUSINESSES

More information

Live Agent for Support Agents

Live Agent for Support Agents Live Agent for Support Agents Salesforce, Winter 18 @salesforcedocs Last updated: November 30, 2017 Copyright 2000 2017 salesforce.com, inc. All rights reserved. Salesforce is a registered trademark of

More information

Google Universal Analytics Enhanced E-commerce Tracking - Installation/Set-up Guide

Google Universal Analytics Enhanced E-commerce Tracking - Installation/Set-up Guide Google Universal Analytics Enhanced E-commerce Tracking - Installation/Set-up Guide 1. Disable Compilation Mode: To check that this is disabled, go to System- >Tools->Compilation. If the compiler status

More information

Salesforce Lead Management Implementation Guide

Salesforce Lead Management Implementation Guide Salesforce Lead Management Implementation Guide Salesforce, Winter 16 @salesforcedocs Last updated: October 1, 2015 Copyright 2000 2015 salesforce.com, inc. All rights reserved. Salesforce is a registered

More information

Advanced Digital Markeitng Training Syllabus

Advanced Digital Markeitng Training Syllabus Advanced Digital Markeitng Training Syllabus Digital Marketing Overview What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over Traditional Marketing?

More information

Constant Contact. Responsyssy. VerticalResponse. Bronto. Monitor. Satisfaction

Constant Contact. Responsyssy. VerticalResponse. Bronto. Monitor. Satisfaction Contenders Leaders Marketing Cloud sy Scale Campaign aign Monitor Niche High Performers Satisfaction Email Marketing Products Products shown on the Grid for Email Marketing have received a minimum of 10

More information

HP Co-Marketing Zone Plus (CMZ Plus)

HP Co-Marketing Zone Plus (CMZ Plus) HP Co-Marketing Zone Plus (CMZ Plus) Your free-of-charge and easy-to-use marketing platform Fundamentals Training Deck Marketing Application Support & Services (MASS) August 2017 Copyright 2014 Hewlett-Packard

More information

Personalising your approach: Using data to deliver custom communications Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud

Personalising your approach: Using data to deliver custom communications Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud Personalising your approach: Using data to deliver custom communications Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud Slid.do code MWLIN16 #MWL16 Personalizing Your Approach: Using Data

More information

Digital Messaging Server. Release Notes 9.0.x

Digital Messaging Server. Release Notes 9.0.x Digital Messaging Server Release Notes 9.0.x 12/22/2017 Table of Contents Digital Messaging Server 9.0.x Release Note 3 Known Issues and Recommendations 5 7 Digital Messaging Server 9.0.0 Deployment Procedure

More information

Magento: A Year in Review

Magento: A Year in Review Magento: A Year in Review Magento Presents: Community Insights Brought to you by: Magento is proud to present Community Insights to help merchants develop strategies and tactics to better serve their customers.

More information

AURA ACADEMY Training With Expertised Faculty Call us on for Free Demo

AURA ACADEMY Training With Expertised Faculty Call us on for Free Demo AURA ACADEMY Training With Expertised Faculty Call us on 8121216332 for Free Demo DIGITAL MARKETING TRAINING Digital Marketing Basics Basics of Advertising What is Digital Media? Digital Media Vs. Traditional

More information

What You Will Learn. What You Will Learn. How to Get Started with Wistia & 5 Ways It Generates More Leads. with Josh White

What You Will Learn. What You Will Learn. How to Get Started with Wistia & 5 Ways It Generates More Leads. with Josh White How to Get Started with Wistia & 5 Ways It Generates More Leads with Josh White What You Will Learn 1. Why Video Marketing 2. Importance to Businesses 3. Video Marketing Requirements 4. Video Platforms

More information

Create, Customize & Send an

Create, Customize & Send an How-To Guide Create, Customize & Send an Email Getting your first email out the door is easy with Constant Contact. This guide will walk you through creating, customizing, and sending an email to your

More information

This guide is based on the production version of the Globalstar Sat-Fi and Sat-Fi Apps. Software changes may have occurred after this printing.

This guide is based on the production version of the Globalstar Sat-Fi and Sat-Fi Apps. Software changes may have occurred after this printing. This guide is based on the production version of the Globalstar Sat-Fi and Sat-Fi Apps. Software changes may have occurred after this printing. Globalstar reserves the right to make changes in technical

More information

Name script/cookie/web beacon Technique Domain Description goal script / cookie / web beacon

Name script/cookie/web beacon Technique Domain Description goal script / cookie / web beacon Name script/cookie/web beacon Technique Domain Description goal script / cookie / web beacon Functional cookie klm.com Functional cookie to facilitate interaction and ease of use on klm.com. This pertains

More information

Marketing Vs Social Media Marketing

Marketing Vs Social Media Marketing I am just TOO GOOD!!!! Are you KIDDING????? Email Marketing Vs Social Media Marketing The Battle for Supremacy Continues Created for Span Global Services, world s leading provider of Email Lists and Marketing

More information

Salesforce Lead Management Implementation Guide

Salesforce Lead Management Implementation Guide Salesforce Lead Management Implementation Guide Salesforce, Winter 18 @salesforcedocs Last updated: November 7, 2017 Copyright 2000 2017 salesforce.com, inc. All rights reserved. Salesforce is a registered

More information

Oracle Eloqua and Salesforce Closed-Loop Reporting

Oracle Eloqua and Salesforce Closed-Loop Reporting http://docs.oracle.com Oracle Eloqua and Salesforce Closed-Loop Reporting Configuration Guide 2018 Oracle Corporation. All rights reserved 02-Mar-2018 Contents 1 Closed-loop reporting with Salesforce 3

More information

OnSIP Features Guide DETAILS FOR EACH FEATURE AND HOW TO ACCESS THEM

OnSIP Features Guide DETAILS FOR EACH FEATURE AND HOW TO ACCESS THEM DETAILS FOR EACH FEATURE AND HOW TO ACCESS THEM OnSIP 2016 Table of Contents BUSINESS PHONE SYSTEM BASICS AUTO ATTENDANTS... 3 GROUPS... 4 DIAL BY NAME DIRECTORIES... 5 ACD QUEUES... 6 911 EMERGENCY DIALING...

More information

Amplience Rich Media Cartridge for Salesforce Commerce Cloud

Amplience Rich Media Cartridge for Salesforce Commerce Cloud Amplience Rich Media Cartridge for Salesforce Commerce Cloud Amplience enhances Commerce Cloud with powerful rich media production tools. The Amplience Content-as-a-Service (CaaS) platform integrates with

More information

What is new in unblu 3.5?

What is new in unblu 3.5? Release Annoucement, June 2015 What is new in unblu 3.5? www.unblu.com Phone: +41 41 511 2711 Email: info@unblu.com 1 what is new in unblu 3.5 Copyright 2015 unblu inc. All rights reserved www.unblu.com

More information

Analytics: measuring web site success. MBA 563 Week 4

Analytics: measuring web site success. MBA 563 Week 4 Analytics: measuring web site success MBA 563 Week 4 Overview: Methods of measuring marketing success You can t manage what you can t measure (Bob Napier, ex CIO, Hewlett Packard) 1. Data mining and predictive

More information

Salesforce CRM Content Implementation Guide

Salesforce CRM Content Implementation Guide Salesforce CRM Content Implementation Guide Salesforce, Winter 18 @salesforcedocs Last updated: October 13, 2017 Copyright 2000 2017 salesforce.com, inc. All rights reserved. Salesforce is a registered

More information

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY SEO PROPOSAL CAMPAIGN STRATEGY YOUR SEO CAMPAIGN WorkWave Marketing sets out to find you the right leads that will convert at a higher rate. We do not obsess about increasing page rankings, but over time

More information

This guide is based on the production version of the Globalstar Sat-Fi and Sat-Fi Apps. Software changes may have occurred after this printing.

This guide is based on the production version of the Globalstar Sat-Fi and Sat-Fi Apps. Software changes may have occurred after this printing. This guide is based on the production version of the Globalstar Sat-Fi and Sat-Fi Apps. Software changes may have occurred after this printing. Globalstar reserves the right to make changes in technical

More information

System powered by FATbit Technologies

System powered by FATbit Technologies Manual for GROUPON Script: bitfat Deals USER MANUAL FOR GROUPON: bitfatdeals SYSTEM System powered by FATbit Technologies Table of contents 1. Introduction. 3 of 98 2. Front End System Interface. 4 of

More information

7 Best Practices for Time-Sensitive . Real-World Tips for Transactional and Marketing Senders

7 Best Practices for Time-Sensitive  . Real-World Tips for Transactional and Marketing  Senders 7 Best Practices for Time-Sensitive Email Real-World Tips for Transactional and Marketing Email Senders Introduction: It s All in the Timing In using email to engage new prospects and existing customers,

More information

POWERFUL CROSS MEDIA MARKETING AND PERSONALIZATION SOFTWARE

POWERFUL CROSS MEDIA MARKETING AND PERSONALIZATION SOFTWARE POWERFUL CROSS MEDIA MARKETING AND PERSONALIZATION SOFTWARE CROSS MEDIA MARKETING IS DELIVERING THE RIGHT MESSAGE TO THE RIGHT PERSON AT EXACTLY THE RIGHT TIME. A fully integrated, powerful marketing

More information

New Pathways to Effective Communications: SEO, . IlluminAge Communication Partners

New Pathways to Effective Communications: SEO,  . IlluminAge Communication Partners New Pathways to Effective Communications: SEO, Email Marketing and Social Media Connie Parsons, President & COO IlluminAge Communication Partners www.illuminage.com connie@illuminage.com Your Audience

More information

case study SWEET SUCCESS How Spangler Candy made their highest day of online sales ever with data-driven marketing

case study SWEET SUCCESS How Spangler Candy made their highest day of online sales ever with data-driven  marketing case study + SWEET SUCCESS How Spangler Candy made their highest day of online sales ever with data-driven email marketing getting more from existing customers Spangler Candy, founded in 1906, is a major

More information

Smart Content. Instructor: Angela Hicks

Smart Content. Instructor: Angela Hicks Smart Content Instructor: Angela Hicks TODAY S AGENDA 1. Contextual Marketing 1:10 pm 1:40 pm 2. Segmentation 1:40 pm 2:20 pm 3. The Smart CTA* 2:20 pm 2:55 pm 4. Contextual Marketing Strategy 3:05 pm

More information

A New Era of Website Design Features, Benefits, and Pricing

A New Era of Website Design Features, Benefits, and Pricing A New Era of Website Design Features, Benefits, and Pricing Convert Visitors to Customers We know what users are looking for on a website. We will provide a design that attracts visitors and converts them

More information

What s New In the Salesforce Winter 15 Release

What s New In the Salesforce Winter 15 Release What s New In the Salesforce Winter 15 Release Salesforce1 Quick Start Wizard allows you to setup the app in five easy steps Step 1: Setup Navigation Step 2: Setup Action Bar Step 3: Setup Compact

More information

ClickMeeting for Salesforce. User Manual

ClickMeeting for Salesforce. User Manual ClickMeeting for Salesforce User Manual Table of Contents Introduction... 2 Admin Manual... 3 Installation Package... 3 Installing and Configuring the Application... 4 Syncing Events... 5 Access to Historical

More information