ADDING PROMOTIONS TO YOUR CAMPAIGNS
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- Tamsin Conley
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1 ADDING PROMOTIONS TO YOUR CAMPAIGNS To maximize the income, increase profitability and build a genuine hands free affiliate system you will need to add evergreen (products that will remain popular for a long time) to your campaigns. Each campaign is in fact a list of address. If you have configured your Affiliate Rex system you will know that you have created at least one campaign (list) for each of your products. You will also have created a campaign that buyers of that product will be added to. So each time someone subscribes to a campaign or is added to a campaign after purchasing you want them to be sent a series of s over time to try and sell them additional products. Logically you should add the products in Affiliate Rex to the campaigns you create. For example if you add a new campaign for product 1, then add a promotional for products 1, 2, 3 & 4 to that campaign. That way each subscriber will be offered all 4 products. I include a series of s promoting product 1 (in this case) as it is most likely that the subscriber has not yet purchased the product. In practice those s should be sent out perhaps a few days apart. So they need to be added into the campaign autoresponder every few days. I will explain this further shortly. Before I show you exactly how to do that I want to talk about sequences. By that I mean it is better to send out a number of s for each product. Consider that not everyone will buy from your first . In fact not everyone will even read your first . Page 1
2 Your subscriber may be away, may be working, may be unwell, may be watching his favourite film or just having a day off. Either way he may not see your . Also he may see it but have no interest in it at this time. Or even may not see it's value or understand what the product may be or do. So to try and get as many people as possible to read the s, then click through to the product, you should send out an series or sequence. That might consist of 3 to 4 s. Everyone is different and will respond to different things so you can try a different method for each in an attempt to reach as many people as possible. For instance: 1: Amazing System For Affiliate Marketers Targets Affiliate Marketers 2: Discount Voucher Now Available Targets those that like a bargain 3: So I said To Mack Does This Really... Targets the curious 4: Affiliate Rex Closing At Midnight Targets those that hate to miss out As you can see I have used different subject lines to try and get different types of people to open my mail. Of course you still need a good strong call to action in the to get them to click through to the sales page. Often a story in the works well. Just remember that your objective is to get the subscriber to click through to the sales page. The sales page will sell the product, not the . Page 2
3 AUTORESPONDER When Affiliate Rex creates a campaign it also creates an autoresponder (the thing that automates timed delivery) and adds the first to it. That first delivers the free offer product that is promised in the capture form. So now you can add additional s (as described above) to that autoresponder to sell additional products. Each will contain a JVZoo Affiliate link or an Affiliate Rex link. If you use an Affiliate Rex link then it will include the traffic tracking. If you just include a JVZoo link then it will not. However as you already have the address in your list it may be easy just to keep it simple. ADDING TO CAMPAIGN AUTORESPONDER Don't worry about this process. Although you might consider this technical it is in fact very simple and straight forward. Just follow the steps and screenshots below. STEP 1 In Affiliate Rex, campaigns are listed in the bottom left drop down box (Create Affiliate Link). You can also see the campaign in each link created for the campaign in the top drop down boxes. Campaigns (lists) have both a name and a Token. Page 3
4 In the example above the name is next_generation_affiliate_52 and the token is pbg11 You can search on either of these in GetResponse to find your campaign, In this process we are going to use the name. So make a note of the campaign name you want to add an to. Page 4
5 STEP 2 Next you want to find an to add to the campaign autoresponder. Go to the JVPage and find a suitable swipe. Copy the into a text editor. I.e. Notepad. Copy the affiliate link you want to send from within Affiliate Rex or JVZoo. I.e Page 5
6 STEP 3 In your GetResponse account select Message/Manage Autoresponder. You should see something similar to the screenshot below. STEP 4 From the top campaign selection link (drop down) uncheck any already selected campaign and check the campaign you want. In this example it is next_generation_affiliate_52 Note in the screenshot below that your usercode is attached to the end of the campaign name. But for this you only need to find the name above. It will be unique in your campaign drop down list. Page 6
7 Once selected you will see the campaign name displayed at the top of the autoresponder like so. Page 7
8 STEP 5 As you can see in the screenshots above the autoresponder looks lie a calender. Actually it is just a list of days. Day 0 is the first day. That is the day the subscriber joined. That day (immediately) the fisdrt is sent to that subscriber giving him his free gift link. Any additional s will be sent the number of days later. So da1 one is one day after subscriber joins and day 3 is three days after etc. To add in a new hover your mouse over the autoresponder. Hover over the day you want to add your (in this example it is day 3). Click the day and a set-up page will appear. Page 8
9 STEP 6 Click the Create New link and complete the form as shown below. The message name is for your eeys only so yiu can call it something sensible that will help yiu remember what it is about later. The Subject is the subject or title and the address is normally pre-populated. Click Next Step and chose a template as shown below. Page 9
10 Clicking on the template will open the editor. STEP 7 Notice that hovering over a section of the template highlights it and brings up editing tool. Clicking the trash can in the corner will remove that section. For simplicity you can just delete the sections you do not want and copy paste the into the section you want to keep. You can drag and drop sections from the right hand panel if yiu wish but I generally just keep it simple. Page 10
11 Delete sections using the trash to get a bare bones template Copy and paste (from text editor) your text to achieve something similar to the screenshot below. Page 11
12 STEP 8 At the bottom right of the screen you will a Plain text link. Page 12
13 Click this link to reveal the Plain Text editor. In the pop-up editor paste in the text you saved earlier. At the top you can create a personalized welcome. i.e. Hi Tony. Using the Personalize link to add in a [[firstname]] code the will be personalised to each recipient like so. STEP 9 Copy the affiliate link you chose earlier and paste it into the plain text at the appropriate point. Replacing the affiliate link goes here text. Check there may be more than one location that needs changing. Also add your own name at the end of the as shown below. Page 13
14 Copy the Hi [[firstname]], code (you will paste it shortly) Click close to complete the plain text . STEP 10 Back at the template editor paste in the salutation and (Hi [[firstname]],) you copied earlier. Add in your name at the bottom of the . Because the template is HTML you can be little more clever with your affiliate link. If it is a cloaked link then you can use it directly. If it is a raw link then you should add something like CLICK TO SEE AFFILITE REX in place of the affiliate link. This simply keeps it a bit cleaner and more aesthetic. Page 14
15 STEP 11 Highlight the text you want to hyperlink. Click the little link icon in the editor tool bar and pen the add link pop-up box. In the URL field paste the affiliate link Click OK to save the hyperlink setting. Click Next to your edited and yiu will be taken back to the autoresponder set up page. You will now see your new and the Autoresponder name field should also be filled in. If not enter an autoresponder name now. This is just for your reference. Page 15
16 Click Save and Publish and you will be taken to the autoresponder calender view once more. You will now see your new added into day 3 (or wherever you added yours). Hovering over the will pop-up a preview box. From here you can Edit, View or send a test etc.. You can also see that the is active by the blue button selected to ON. Page 16
17 Congratulation you now have an automated that will go out to every new subscriber to that campaign. Add in as many as more as you like. Page 17
Table of Contents. Page 1
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