Freelancer Guideline: Setting up a profile How to create an ideabook Useful tips Publishing Plan Invoices Communication

Transcription

1 Freelancer Guideline: 1. Setting up a profile 2. How to create an ideabook 3. Useful tips 4. Publishing Plan 5. Invoices 6. Communication

2 Setting up a profile Everything you need to know when setting up a profile on homify

3 Before you start: Set up a profile on homify choose your country e.g..de /.br / or.co.mx click sign in

4 click on Sign up for free

5 Enter your address and password into the appropriate boxes Confirm your password Tick the box I am a Professional Tick the box for terms and conditions If you wish to receive our newsletter, please tick that one too Now click SIGN UP FOR FREE

6 Add your first name and surname Upload a nice profile picture -> a portrait! Company name: Please use your real name here as this is your author name. After your last name, write - homify Make sure you have chosen media & bloggers

7 Personal interest in writing Education if relevant (e.g. if you study/studied architecture, design or the like) Interests What do you like about homify/ why do you like to write for homify

8 Insert the links to the according social media platforms from your content manager, make sure you use the right endings (e.g. de /.co.th /.fr ) Find all social media platforms here on the landing page

9 Fill in your contact information (not homify s) Click on save when you are done

10 You have set up a profile on homify! :) Now let s have a look at how to create an ideabook! All the ideabooks you have created can be found in your profile.

11 How to create an ideabook What to take care of when editing an ideabook

12 General rules: Every ideabook needs to have at least 5 pictures! Every ideabook needs to have at least 600 words! Every ideabook must contain 3 links! Make sure your ideabook is being published on the right domain by choosing the correct language! Never use pictures from other websites than homify! NEVER copy & paste from other websites or existing homify ideabooks - write original content! For translations: You can either translate the whole text or write about it in your own words - just make sure to use the same images! No double content: If you write about the same project in the same language (english, spanish, portuguese ) make sure your content is unique!

13 Create an ideabook: How to add pictures You can use all the pictures on the homify website You can choose different sizes for the picture overview (M, XL) To see picture in full size click on the picture To add pictures just scroll over a picture and click the button save A pop-up opens and you can now either create a new ideabook or add pictures to a former ideabook You can filter pictures by: Left sidebar: Room Style Bar above picture section: Newest All-time-popular Popular today Note: Also combinations are possible e.g. modern houses, country kitchen etc.

14 Different types of ideabooks 360 /Blockbuster: Describes a house project. Always starts with a facade followed by interior images. In some cases we have only interior pictures, this also counts as a Blockbuster (BB) before/after (B/A): Conversion, renovation - either of one house project or of a kitchen/garden/bathroom guide: Gives useful advices e.g. cleaning, how to design a kitchen listicle: Inspirational article with specific topics e.g. amazing houses, modern bedrooms, fancy bathtubs

15 What should an ideabook look like? What should the perfect headline look like? Contain general keywords like family home, house, apartment, living e.g. Minimalistic family home with a twist For listicles you can use numbers e.g. 9 space saving tips for your kitchen Try to arouse curiosity/ be creative Don t click the show on homepage button. Your Content Manager has to proofread the article first!

16 Edit an ideabook Description = introduction Type in the number of the picture you want in the header (see next slide) Select 1 root tag If necessary choose 1 tag for the subcategory Ideabooks should usually be about private projects. Just change from private to commercial if you write about a public project (schools, restaurants etc.) The tick next to public will automatically be there when an ideabook is shown on homepage Select the date and the time the article should appear on the landing page (find this information in the Publishing Plan)

17 How to select the header picture Choose a header picture manually in the edit mode Make sure the quality of the picture is good and the text is readable In the edit mode of an ideabook you will find this below the description: What you have to do: Before you change to edit mode: Choose the picture you would like to have in the header and scroll over it In the left corner you will see an ID -button, click on it to copy the picture ID Paste the number in the field Header Image You can also make the picture blurry - sometimes it makes sense and makes the headline more readable

18 Edit the text in an ideabook Every ideabook should have the same structure: each picture needs to have a title (subheading) Most important functions to use: italic (for names of professionals and proper names) link symbol to integrate the 3 links How to link: mark the text and click the symbol. Paste the URL and make sure the box with open link in a new tab has NO tag!

19 How to integrate links every ideabook should contain 3 links: 1 to another ideabook 1 to a professional category (e.g. architects ; not the specific profile) 1 to a room category (e.g. kitchens ) If useful you could sometimes also link to a product category different ways to include links: Name the other ideabook directly in the text Sometimes you can use here or in this ideabook as anchor text Link from living room to the category living room or write more pictures of living rooms

20 remove, shift & copy pictures Change picture order via drag & drop Delete pictures: tick the pictures you want to remove and choose remove photos Move or copy pictures by ticking them and choose the procedure at the bottom of your ideabook

21 SEO-BOX Copy the headline and paste it into the meta title Add 5-7 relevant keywords -> good combinations: room + ideas, room + design Meta-Description: should contain relevant keywords and tell the reader what they can expect -> it s the text that will be shown in the google results and the magazine preview on facebook SEO-Text: a question to encourage the community to write comments below the article (please always use italic)

22 Useful Tips Further tips to find the right pictures

23 Tips for finding pictures Browse the homify website (categories, experts, products, magazine) As local professionals are shown automatically you have to choose another country manually with the flag menu at the bottom to see more pictures You can also select different styles/rooms such as the combination of style and room You can also use the search function to look for more specific pictures e.g. freestanding bathtubs, kitchen islands etc. Select other countries via flags:

24 More things about pictures Use only clear and unblurry pictures Avoid pictures with watermarks (at least for the 1st picture) Avoid pictures that are only product-related (at least for the 1st picture) Avoid using the same pictures over and over again Avoid renderings (unless they are really good!) Develop an eye for appealing pictures!

25 How to use the search function Type your search item in the field next to your profile picture e.g. kitchen tiles. You can filter the results by: Rooms Products Projects Magazine Professionals Click on the picture to open it Scroll down to see more results

26 Publishing Plan Organisation tool for your articles

27 Your Content Manager will give you access to this document - make sure you always log in with the same address! For you only these columns are important: B - D: The time when the article is published on Facebook. Your article should be scheduled one hour before! Column E will either contain your country time or be hidden G: Editors names H: What kind of article it should be (360, listicle etc.) J: The keyword or project you have to write about, pay attention to the notes! K-L: The only columns you have to fill in Link to your finished ideabook + headline M: The day you delivered the article - will be filled out automatically when you put in the link N: Check if you have to revise the article! 1= good job, 2= make some adjustments, 3= article can t be accepted O: To know what you have to change when there s a 2 or 3, check column O for feedback

28 Invoices Please read this carefully and stick to the rules

29 Most important things to consider: 1.) Quality check: Make sure your articles are rated 1 - if not don t forget to revise it immediately. If your articles are rated 2 or 3 too often and you don t revise it within 72 hours we will have to end the collaboration. 2.) Invoice all articles that have been published from the 1st to the last day of one month! 3.) Send your invoice on time - between the 1st and the 5th of the following month! 4.) Send your invoice to freelancerinvoice@homify.de - nowhere else! 5.) Make sure you stick to the correct Invoice and format!

30 Correct Invoice Format: We only accept invoices that are in a correct format. Here is a checklist: Your full name and address Invoice number It s important to use ongoing invoice numbers. That means each of your invoices must have a new number, that you have never used for any homify invoice before. Billing period (First to last day of the month: ) Date homify address Links to written ideabooks (instead of only headlines) European bank account (members of European Union only) or Paypal Details Important: The invoice need to be send as a PDF document and named like this: Countrycode_your name e. g. AR_Costa Sanchez Find your invoice template here!

31 Correct Format: Important: Please always name the subject line of the like this: Countrycode_your name e.g. AR_Costa Sanchez Please make sure to stick to the guidelines so your invoice can be paid on time!

32 Country codes AF - Afghanistan GR - Greece PT - Portugal DZ - Algeria HK - Hong Kong RO - Romania AR - Argentina HU - Hungary RU - Russia AU - Austria IN - India SA - Saudi Arabia BD - Bangladesh ID - Indonesia SR - Serbia BY - Belarus IR - Iran SG - Singapore BE - Belgium IT - Italy ES - Spain BR - Brazil JP - Japan SE - Sweden BU - Bulgaria KE - Kenya CH - Switzerland MM - Burma KR - Korea TZ - Tanzania CA - Canada HR - Croatia TH - Thailand CL - Chile MY - Malaysia TR - Turkey CN - China MX - Mexico TW - Taiwan CO - Colombia MA - Morocco UG - Uganda CD - Congo NL - Netherlands UA - Ukraine CZ - Czech Republic NG - Nigeria AE - United Arab Emirates DK - Denmark NO - Norway UK - United Kingdom EG - Egypt PK - Pakistan COM - USA/ Global FI - Finland PE - Peru VE - Venezuela FR - France PH - Philippines VN - Vietnam DE - Germany PL - Poland ZA - South Africa

33 Communication How to communicate with your Content Manager

34 Communication is everything! If you have any questions or doubts always contact your Content Manager! Communication is mainly done through the Publishing Plan or by Inform your supervisor as soon as possible: when you cannot observe your deadline when you are sick about your holiday plans so s/he can find replacement or you have to work in advance If you notice that an article has been ordered a second time from you