Franchise Marketing System 2018

Transcription

1 Franchise Marketing System 2018

2 Direct Mail Programs New Homeowner You determine the home value and the target area. We create three cards together. The cards are loaded into an automated mailing site and are sent once per week to all the new homeowners in the target area with the home value selected with no work required by you. There are no minimums on these orders, if there is one new homeowner, one card is mailed. Each new homeowner is contacted three times through this program. Targeted Mailings We have worked with Decorating Den owners to find the perfect client. The demographics that make up this perfect client include age, income, marital status, interests in art, home decorating and furnishing, home value, gender and more. After we determine your target area based on neighborhood, zip code, city or county a count is run utilizing these demographics and the number of records is provided to you along with a suggested strategy on how to reach as many as possible within your budget. Neighborhood Mailings This is our original product and is still bringing great success to many owners. Similar people buy similar things and live in similar areas. This program assists the word of mouth referrals of neighbors. In today s world we all know that neighbor s don t communicate the way the used to. You select an address within a neighborhood and we can mail to 50 of the closest homeowners. We can also select all the homeowners within the boundaries of that specific neighborhood and mail to them. This is great for gated communities or other areas that are difficult to advertise your services to. 2

3 Business to Business Mailings Business owners need your service, both in the office and at home. Creating the environment for their clients is an important part of their success. You determine the area based on neighborhood, zip code, city or county as well as the type of businesses you wish to mail to. A count is run utilizing these areas and business types and the number of records is provided to you along with a suggested strategy on how to reach as many as possible within your budget. Invitation Mailings Invite guests to your workshop, home show or grand opening. It is always great to get face time with a potential customer to discuss how you can help them. We will use a list you provide or help you find clients who will attend and enjoy your event. Using targeted data, paired with a geography close to your event location you can fill your seats and your appointment book. Every Door Direct Mail With Every Door Direct Mail (EDDM), you can saturate a carrier route with your mailing, reaching every mailbox along the chosen route and delivered by the USPS letter carriers with the day s mail. The USPS has a user friendly site to assist you in determining the areas that you wish to send to and what the postage cost will be. Spend as little as $.16 per piece on postage for an 8 1/2 x 11 flyer. We will help you to design and print your flyers then ship them to you with the proper mailing indicia. 3

4 Other Printing (and/or Mailing) Services: Business Cards NCR Forms: Sales Agreements, Credit Memo, Notice of Cancellation Newsletters, Flyers & Booklets Handout Postcards Thank You Cards Client Gift Cards Door Hangers Custom Calendars Personalized Pocket Folders Custom Envelopes Personalized Letterheads Magnetic Name Tags Multi-Purpose Labels Quick Response Code (QR Code) Technology Integrated Digital Marketing & Retargeting Custom Graphic Design Services Dream Room Image Library: 4

5 NEW ACCOUNT SET-UP FEE Account Setup. Design & Integration Fee: $395 now $ Customization of 2 Postcards Programming of Order Management Geographic/Demographic Research of Territory 50 Postcard Minimum Order Copy of the Mailing List 100% of Mail Tracked to Mailbox FREE Pre-Designed Postcard Templates Unlimited Revisions to Established Postcards Full-time Account Management Marketing Collateral Storefront* BONUS FREE New Homeowner Program FREE Design of 3 Postcards $ VALUE! PRICING POSTCARD PRICING (Mailed) 130# Gloss Cover *100# Gloss Text Variable Data UV Coating Full Color Double Sided First Class Mail Standard Size (4 ¼ x 5 ½ ) $0.58 per piece Jumbo Size (5 ½ x 8 ½ ) $0.87 per piece Panoramic Size (5 ½ x 11 ) $0.94 per piece (Minimum 200) Mega Size (8 ½ x 11 ) $1.54 per piece (Minimum 200) Dominator Size (Flat) (12 x 15 ) $1.88 per piece (Minimum 200) Dominator Size (Folded)* (10 ½ x 15 ) $1.23 per piece (Minimum 200) Standard Class Mail Standard Size (4 ¼ x 5 ½ ) Unavailable Jumbo Size (5 ½ x 8 ½ ) $0.70 per piece Panoramic Size (5 ½ x 11 ) $0.83 per piece (Minimum 200) Mega Size (8 ½ x 11 ) $1.24 per piece (Minimum 200) Dominator Size (Flat) (12 x 15 ) $1.36 per piece (Minimum 200) Dominator Size (Folded)* (10 ½ x 15 ) $1.10 per piece (Minimum 200) Mailing List Pricing $0.08 per record NEW HOMEOWNER POSTCARD PRICING (Mailed) List & Automation included Standard Size (4 ¼ x 5 ½ ) $0.80 per piece Jumbo Size (5 ½ x 8 ½ ) $0.99 per piece POSTCARDSPLUS! An innovative multi-channel marketing strategy, PostcardsPLUS! combines all our traditional target postcard best practices with the power and reach of Google digital marketing in an integrated, done-for-you system, so you easily get noticed by thousands of your potential customers in your service area. 130# Gloss Cover *100# Gloss Text UV Coating Full Color Double Sided 500 Minimum Order Standard Size (4 ¼ x 5 ½ ) $0.89 per piece Jumbo Size (5 ½ x 8 ½ ) $0.97 per piece Panoramic Size (5 ½ x 11 ) $1.14 per piece Folded Dominator Size* (10 ½ x 15 ) $1.42 per piece 5

6 POSTCARDS Shell Printed (Not mailed) 130# Gloss Cover *100# Gloss Text Full Color Double Sided UV Coating *We do not recommend UV Coating if you plan on running the postcards through a laser printer for addressing Standard Size (4 ¼ x 5 ½ ) $0.20 $0.19 $0.18 $0.17 $0.16 $0.12 Jumbo Size (5 ½ x 8 ½ ) $0.34 $0.33 $0.32 $0.31 $0.30 $0.24 Panoramic Size (5 ½ x 11 ) $0.45 $0.43 $0.42 $0.41 $0.40 $0.34 Mega Size (8 ½ x 11 ) $0.63 $0.61 $0.60 $0.58 $0.55 $0.45 Dominator Size (Flat) (12 x 15 ) $0.75 $0.73 $0.71 $0.69 $0.66 $0.59 Dominator Size (Folded)* (10 ½ x 15 ) $0.80 $0.78 $0.76 $0.74 $0.71 $0.64 BUSINESS CARDS 130# Gloss Cover 100# Matte Cover Full Color Single Sided $40.00 $60.00 Double Sided $50.00 $70.00 DOOR HANGERS Printed (Not Mailed) 100# Gloss Cover Doorknob cut-out Shipping charge based on weight 2 Sided Full Color Perforated $0.33 $0.29 $0.26 $0.23 Non-Perforated $0.29 $0.26 $0.23 $0.20 FLYERS/NEWSLETTERS 2 Sided Color 8 ½ x # Matte Text $0.49 $0.38 $0.34 $0.31 $0.28 $ # Gloss Cover $0.59 $0.57 $0.56 $0.54 $0.51 $0.41 LETTERHEAD 70# Matte Text Logo Contact Information MULTI PURPOSE LABELS Logo Contact Information 3 1/4 x 1 3/ $33.00 $70.00 $ $37.00 $90.00 $ $ CALENDARS CALENDAR ENVELOPES 9 x 12 White Minimum Order # Gloss Cover $ # Gloss Text inside pages You select the images Each page personalized $2.47 per calendar 6

7 EVERY DOOR DIRECT MAIL Shell printing cost plus postage options below: OPTION 1: We print postcards with indicia and ship directly to customer. Customer is responsible for: Bundling flyers, completing post office paperwork, delivering to local post office, and payment of postage at post office. POSTAGE: 17.8 cents, paid by customer at local post office. 200 minimum. OPTION 2: We print postcards with indicia, bundle, complete post office paperwork, then ship directly to customer. Customer is responsible for delivering postcards to local post office as well as postage payment. POSTAGE: 17.8 cents, paid by customer at local post office. 200 minimum. OPTION 3: We print postcards with indicia, we bundle, complete post office paperwork, and deliver to post office. POSTAGE & HANDLING: 22.7 cents, paid by customer to Opportunity Knocks. Opportunity Knocks pays post office. 200 minimum. Service fees: Option 1, none. Options 2 & 3, $20 per carrier route. ENVELOPES #10 Plain/Window (4 1/4 x 9 ½ ) $75.00 $90.00 $ $ Catalog Size (9 x 12 ) $ $ $ $ Thank You Size* (5 ½ x 4 1/4 ) $5.00 $10.00 $20.00 $30.00 *No customization or logo Blank THANK YOU CARDS ½ x 4 1/4 $10.00 $19.00 $36.00 $51.00 FOLDED NOTE CARDS Logo Scored + Folded Blank Inside 5 ½ x 4 1/ # Matte Cover $31.00 $45.00 $90.00 $ MAGNETIC NAME TAGS 1 x 3 Round Corner Magnetic Name Tag $12.95 per piece PERSONALIZED POCKET FOLDERS 130# Gloss Cover Contact Information Personal Photo White with Logo 9 x 12 One Pocket 2 Sided Customizable Images $26.25 $61.00 $ $ $ IDEA BOOK 8 Pages 8 ½ x 11 Full Color 80# Gloss Text Customizable Back Page $ $ $ $785 Custom Quote ROOM TRANSFORMATION BOOK 12 Pages 8 ½ x 11 Full Color 100# Gloss Cover (Cover) 100# Gloss Text (Inside) Fully Customizable $ $ $ $ Custom Quote 7

8 NCR FORMS/AGREEMENTS Credit Memo $19.00 $33.00 $67.50 $ $ Notice of Cancellation $19.00 $33.00 $67.50 $ $ Sales Agreement $24.50 $42.00 $87.50 $ $ MARKETING KITS SILVER GOLD PLATINUM 500 Business Cards 500 Business Cards 500 Business Cards 50 Thank You Cards 50 Thank You Cards 50 Thank You Cards 50 Thank You Envelopes 50 Thank You Envelopes 50 Thank You Envelopes 100 Letterhead 100 Letterhead $65.00/per kit 100 Multi-Purpose Labels 100 Multi-Purpose Labels 50 Door Hangers $135.00/per kit 10 Double Sided Custom Design Pocket Folders $177.75/per kit Get Started Today! Next Steps NEW FRANCHISES: Please contact us to get your account set up. We will discuss your marketing strategy and how we can help. EXISTING FRANCHISES: Your account is already set up. Visit the Opportunity Knocks tab through the Zcubator link on Deconet to design your postcard, order your business cards and much more. If you are not sure of your username and password or would like to discuss your options, please contact Andy Kidgell today. MARKETING STRATEGY SUPPORT Andy Kidgell x232 ONLINE MARKETING CENTER SUPPORT Christian Grisanti x239 8