2018 MTAC Meeting Dates: February 27-28, March 1 June October 2-4 November 27-29

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1 December 5, 2017

2 2018 MTAC Meeting Dates: Tuesday: MTAC Leadership Open Session; Wednesday: Membership assembly, Focus Groups, and Business Session Thursday: MTAC Leadership and Executive Committee Meetings February 27-28, March 1 June October 2-4 November 27-29

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4 December 5, 2017

5 1:00 PM - 1:05 PM Welcome and Introductions Chairman Remarks Steve Monteith MTAC USPS Chair & Erv Drewek MTAC Industry Chair 1:05 PM - 1:15 PM 1:15 PM - 1:45 PM 1:45 PM - 2:15 PM 2:15 PM 2:45 PM 2:45 PM - 3:15 PM Welcome, Opening Remarks Operations Update Marketing Update Irresistible Mail Winner Holiday Inkling Mystery Game Informed Delivery Successful Campaigns Megan Brennan Postmaster General/Chief Executive Officer David Williams Chief Operating Officer & EVP Jim Cochrane Chief Customer and Marketing Officer & EVP Thanh Nguyen Guest Speaker Chief Marketing Officer, The Standard Group Bob Dixon, Director Product Technology Innovation Rachel Katich, Customer Relationship Management (CRM) Associate, JOANN Stores 3:15 PM 3:30 PM BREAK 3:30 PM 4:00 PM 4:00 PM - 4:30 PM 4:30 PM - 4:55 PM 4:55 PM - 5:00 PM CIO Update User Groups, Workgroups, and Task Teams Special Recognition Closing Remarks Kristin Seaver Chief Information Officer & EVP Various Group Leaders USPS/ Industry Erv Drewek MTAC Industry Chair

6 Special Recognition Erv Drewek, MTAC Industry Chair

7 Special Recognition Chris Lien, MTAC Immediate Past Chair

8 December 5, 2017

9 December 5, 2017

10 December 5, 2017

11 December 5, 2017

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14 Rachel Katich CRM Associate, JOANN Stores

15 JOANN Informed Delivery Campaign Review: Aug Nov 2017 From 1st campaign launched, we saw an increase of 1.5% s sent out. **Interesting finding: The more Postcard format you mail, the more s get sent due to higher scanning rates. The 4th campaign was an all Postcard event.

16 JOANN Informed Delivery Campaign Content Review Representative Image Example: Ride Along Image: If creating your own content, I recommend starting one month out from launch. I execute my campaigns using a Representative Image and Ride Along Image with unique URLs by format. For people that have done the Mobile Shopping promotion before, Informed Delivery is performing similarly to the QR code.

17 JOANN Informed Delivery Campaign Results: Aug Nov 2017 Things I can report on with my URL tracking currently: What pages they visit and how many pages before leaving the site. 43.2% visit 1 page before leaving session 27.3% visit 2 pages before leaving session 29.5% visit 3+ pages before leaving session If they are a new visitor to our site. 56% of sessions were made by people who had not been to our site before. What device they are using. 90% of sessions used Mobile devices vs 10% using a Desktop device- which shows most people are viewing the s on their phone instead of their dashboards.

18 JOANN Informed Delivery Insights Summary Value of Informed Delivery: In My View Just like when Mail Tracking first came into the industry, mailers could leverage tracking of Informed Delivery as a service. There is potential of this added service growing into a valued touchpoint in order to track customer s behavior to get a clearer picture as to how they engage with your brand. My Recommendations to Others Do a Postcard test! See if there is any interest with your customers to engage with your brand differently. Your findings can help build on what you re already doing. The more data the USPS has to work with, the better the tool will become.

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20 December 5, 2017

21 Task Team, User Group Workgroup Closing

22 MTAC Task Team 23- Readiness for Trend Based Verification Pritha Mehra

23 Task Team 23 Purpose The USPS will transition from sample-based verification at acceptance to a trendbased verification that will take place post mail acceptance leveraging data and reports to assess quality of mail. This task team is providing recommendation on readiness of Reports and systems to ensure smooth transition to this new approach. Accomplishments Validate Data Quality: Full Service (FS), Move Update (MU), Seamless, and einduction (ein) calculations on the mailer scorecards and automated assessments have been validated to be accurate. Validate Stability of Systems: Reporting was tested and meets established SLAs for edoc processing, report availability, and data availability. Validate Data Attribution: USPS has added Mail Owner information available to Mail Service Provider and Mail Owner to identify owner s contributions to errors. Validated that Mail Owners charged for assessments receive notice and details regarding payment. Communicate Thresholds and Approach: Shared the logic on how thresholds were determined and will communicate any plans to update thresholds. The Publication for Streamlined Mail Acceptance for Letters and Flats, Pub 6850, has been updated and is located on PostalPro.

24 MTAC Workgroup 181 Transitioning to Marketing Mail Rose Flanagan & Elke Ruening-Elliot

25 Workgroup 181 November 10, 2017 Resolution to Workgroup 181 1) The transition to USPS Marketing Mail continues. 2) The launch date for the new optional indicia language was initially intended for January 2019, but customers who would like to use the Marketing Mail indicia earlier should contact the Pricing and Classification Service Center (PCSC) before they mail. Send a PDF or JPG of indicia to pcsc@usps.gov 3) All shapes of mail may use either Marketing Mail or Standard Mail verbiage. Both are acceptable.

26 Workgroup 181 4) Nonprofit mailers do not have to convert. If a Nonprofit mailer wishes to use the new marking, then the indicia should read Nonprofit MKTG Mail. 5) Pallet placards, tray and sack labels verbiage will not change. These will all continue to be labeled as Standard Mail. 6) Existing Standard Mail stamp(s) will keep the same markings. Future print runs will be evaluated as needed. 7) Research results will be shared if a sufficiently large number of companies from a variety of industries tested and agreed to share their results at an aggregate level. 8) The DMM will be updated with proper markings.

27 Workgroup 181 Request PCSC reply with acknowledgement of indicia use. Request Industry Alert with information of optional indicia use and pallet, tray, sack marking. Request companies who use Mktg Mail in their indicia to share their test results with the USPS USPS will continually evaluate the usage of both STD and Mktg Mail markings Follow with DMM Advisory and Industry Alert on DMM updates when completed

28 MTAC User Group 1 PostalOne!, SASP, Intelligent Mail Angela Dyer & MTAC User Group 10 Mail Acceptance and Payment Garrett Hoyt

29 User Group 1 Purpose The mission of the PostalOne!, SASP, Intelligent Mail User Group 1 was to address and resolve issues identified and to define and review improvements in functionality across the PostalOne!, SASP and Intelligent Mail systems. The User Group 1 will create ad hoc subgroups to address specific issues as necessary. Accomplishments Review technical implementation of Streamline Mail Entry programs Cross-exchange of technical systems information to ensure the industry and Postal Service work together throughout the lifecycle of software deployments Prioritize and reduced PostalOne! issues Standardized industry communications of release and system issues MicroStrategy Sub Group established Streamline Mail Entry Program reporting

30 User Group 10 Purpose This workgroup addressed issues related to mail acceptance, verification and payment of commercial mailings. The output of the workgroup impacted all MEPT programs and the acceptance, verification, and payment of commercial mailings, the Mailer Scorecard, and other USPS systems. Accomplishments Completed work on the Undocumented and PAF processes to enable Seamless Acceptance moratorium to be lifted Launched the Seamless Program to all mailers. Reviewed and established the policy and procedures for the Seamless Acceptance Program

31 MTAC User Group 7 Mail Transport Equipment Ordering System MTEOR Jack Larrimore and Trista Niswander

32 UG 7 - MTEOR Purpose To facilitate the integration and enhancement of the Mail Transport Equipment Ordering System (MTEOR) between USPS and the Mailing Industry. MTEOR was launched on September 5, 2012 Monthly meetings held during the initial deployment Industry leaders and Postal officials jointly discussed possible refinements to the system As enhancements continued, meetings became quarterly in frequency. Resulted in wide adoption of the application Enhancements added to facilitate both Mailing Industry and Postal needs.

33 December 5, 2017

34 Special Recognition Peter J. Moore, Classroom Publishers Association

35 Special Recognition Keith Judkins, National Association of Advertising Distributors (NAAD)

36 Special Recognition Richard Boudrero, National Association of College & University Mail Services (NACUMS)

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38 Evening Reception Thank You!

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