7 Hot Marketing Trends for 2017

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1 7 Hot Marketing Trends for 2017

2 #1 Mobile First 70% of internet use is now on a mobile. Jonathan Barnard Head of Forecasting Zenith Media Consumption Forecasts

3 #1 Mobile First

4 You don t get to decide which device people use to access your content. They do. Karen McGrane, Author of Content Strategy for Mobile

5 Is my website mobile friendly? Mobile Friendly Test

6 Not Mobile Friendly

7 Yes! Mobile Friendly

8 A Priority with Google April 2016 Google Began Penalizing Non Mobile Friendly Sites Jan 10 - Penalty for Intrusive Pop Ups

9 Micro-Interactions

10 #2 Online Reputation Management The Trust Economy Social Media is Transforming Who and What We Trust

11 Trust Ain t Like It Used to Be

12 #2 Online Reputation Management "You can pay for reach, but you can't buy trust. - Hootsuite

13 #2 Online Reputation Management Set Up a Google Alert Check your score - Yext.com SinglePlatform.com Put someone in your company in charge of managing your online reputation.

14 #3 Social Media: Pay to Play Think of Social Media as another paid media source Starting with Facebook

15 Organic Reach

16 Organic Reach 2016 Hovering at about 2.6%

17 The Facts Organic Reach will Eventually Arrive at Zero

18 Social Discovery Social Commerce % of Internet Users Using Social Networks to Research Products % % Bypassing Search Bypassing Websites Source: GlobalWebIndex

19 #3 Get Ready for Pay to Play Know what content your audience likes and wants Learn FB advertising now

20 #4 Hotter than YouTube... Facebook Live

21 Everything Old is New Again

22 Excitement! Anticipation!

23 Excitement! Anticipation!

24 Intimacy... Elon Musk: How we re going to colonize Mars.

25 Viewers Watch Live Longer 3X

26 Viewers Comment More 10X

27 Facebook Quote: Now that more and more people are watching Live videos, we are considering Live Videos as a new content type different from normal videos and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.

28 #4 Hotter than YouTube... It s Free... for now! Dive in and do it.

29 #5 Podcasting Grew 23% from Almost 20% of US adults listen to podcasts at least 1 / month 64% on smartphone or tablet. Listeners engage for mins - sometimes longer - at a time. Source: The Infinite Dial

30 #5 Podcasting Capture listeners attention A Simple Conversation authentic & real Respects consumers intelligence

31 #5 Podcasting Find podcasts to model Create a list of topics and interviewees of interest to your audience. PodCastFast.com

32 #6 Expiring Social Content 10 second videos gone after 1 view. Snapchat stories - last for 24 hours

33

34 #6 Expiring Social Content Facebook Offered $3 Billion Cash to Buy Snapchat Snapchat said NOPE!

35 #7 Most effective channel for acquisition and retention Fastest-growing channel for marketing ROI, 73 % of marketers rank as excellent or good when it comes to ROI * WBR Digital, Adestra, Econsultancy

36 #7 Median Return on Investment (ROI) * Seriously Direct Marketing Association

37 #7 and... Millennials Generation Y Generation Z

38 # : 72 % check on smartphone : 91% check on smartphone : 83% use phone for % of Millennials say is their preferred method of communication with brands. 68% of teens and 73% of yos want businesses to communicate via . *BizReport & Mapp Digital.

39 #7 Mobile Friendly Personalization Integration with Social Media

40 3 Things That Will Never Change You Must Always: 1. Have a Clear Strategy 2. Know Your Customer Inside and Out 3. Focus on Growing Your List You Don t Own Your Facebook Page or Your Facebook Audience Facebook Can Shut You Down You Have Control with

41 Which Will Benefit You Most? 1. Mobile First 2. Online Reputation Management 3. Social Media Pay to Play 4. Live Video 5. Podcasting 6. Expiring Content 7.