Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in ,000 Clients in U.S., New Zealand Canada, Automated Marketing Strat

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1 Supercharge Your Sales With Mortgage Quest Chris Carter Market Focus, Inc

2 Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in ,000 Clients in U.S., New Zealand Canada, Automated Marketing Strategies High Quality Marketing Content System Integration with MS Office, Encompass, Calyx, etc Australia, Expansion to Real Estate, Insurance and Sales Professionals Top 100 Innovative Companies (Housingwire.com) 2014

3 Key Marketing Strategies Content Marketing Prospect Marketing Realtor Marketing Loan Processing Status Communication Marketing System Additional Marketing Strategies

4 What is Content Marketing? Communicating with Customers and Prospects Without Selling Delivering Information That Makes the Buyer More Intelligent Delivering Consistent, Ongoing Valuable Information Builds Customer Loyalty Positions You as an Expert Improves Company Branding Improves Lead Conversion 80% Prefer a Series of Articles vs Advertisements 70% Content Marketing Makes Them Feel Closer to Company 60% Content Helps Them Make Better Decisions

5 OriginationPro Marketing System D ave Hershman Industry Expert and Author Weekly Real Estate News & Economic Commentary Market Reports Without Complex Charts Timely Responses to Industry and Market Changes Sales Advice for Your Referral Partners Real Estate and Mortgage Finance Articles 200 Targets Realtors, Prospects, Past Customers and others Marketing Topics Business Planning Finance Home Ownership Marketing Tips Motivational Past Customer Real Estate Sales Real Estate Listing Recruiting Referral Refinance Sales Techniques

6 Economic Commentary Interest Rate Overview Real Estate News Customized to Loan Officer

7 Mobile Alerts Two Alerts Created Weekly Builds Loyalty By Providing T imely Information FIRST Mobile Friendly

8 In Touch Today Newsletter Consumer Oriented Created Monthly Branded to Agent Interactive Links Very Visual

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13 Market Focus Ecards Holiday & Seasonal Birthday Referral Thank You Referral Request Business Thank You Wedding Anniversary Mortgage Specific

14 July 4 th Ecard

15 Halloween Ecard

16 Veterans Day

17 Birthday Ecard

18 Prospect Marketing Stay In Contact with Prospects Automated Drip Marketing Provide Helpful Information Home Purchase Prospects Refinance Prospects Automated Campaign Removal

19 Marketing Statistics Prospect Follow Up 50% Sales People Never Follow Up 25% Stop After Second Contact 70% -80% of Sales Made After 5-10 Contacts Past Customer 78% Happy With Their Loan Officer 74% Would Use Loan Officer Again 9% Actually Did Use Loan Officer Again 88% Could Not Remember Their Loan Officer s Name

20 Prospect Marketing

21 Getting More Leads From Realtors Cobranding Increases Realtor Referrals Adds Value to Your Realtor Relationships Stays in Contact with Prospects for 2 ½ Months Stays in Contact with Past Clients for 5 Years Communicate Status of Referrals Received Co-Branded Application Landing Page Market to Realtors Involved in Transactions Loan Status Updates While the Loan is In Processing P ost Closing 3,6,12 Months Remind Realtors of Success Past Closings and Ask for Business Marketing Results Report

22 Cobranded Prospect Marketing Campaigns Your photo Your contact info Drip campaign and Letters

23 Co-Branding & Pre-Approval w/credit Empower Home Buyers With access to the Avantus Easy-To- Read Credit Report & FICO Scores Link from Realtor Web-site Embed w/ s, Twitter, Facebook, LinkedIn, Snap chat, personal text. Loan officer receives lead Instantly w ith Credit Report FICO Scores ready for Pre- Approval & Underwriting &

24 Co-Branded E-Cards

25 Cobranded Newsletter

26 Loan Status Updates Enhances Communication with Everyone Involved Reduces Phone Calls and About Status Increases Customer Satisfaction Enhances Professionalism Co-Branded with Realtors Customizable to Trigger on Import or within MQ

27 Loan Status Communication Custom 1 Custom 2 Custom 3

28 Loan Status Communication

29 Automated Service-Done For You Daily Birthday E-Cards For You Weekly OriginationPro Newsletter For You Monthly Holiday or Season E-Cards For You Monthly In Touch Today Newsletter (New)

30 Service Report

31 Marketing S endgrid Service High Deliverability Dedicated Service (SPF,DKIM Certificates) Unlimited Statistics List Management (Opt- Outs, Bounces, Blocks, Invalid) Updates Database Automatically Characteristics Send HTML from Anywhere Send Using Loan Officer s Address is Sent Individually and Shows in Inbox (No Distribution Lists) No Advertisements Send Broadcast to Your Entire Database or Specific Groups of People

32 Website Forms Lead Providers Zillow Leads Add Mortgage Quest MS Exchange Office 365 or Plaxo.com Contacts Appointments Tasks Mobile Access Add People to MQ SendGrid i Pad, i Phone, A droid, Blackberry, Local Outlook mobile.emarketfocus.com

33 Integrated Partner Products & Services Keep Post Closing (New) L enderhomepage Websites (New) In Touch Today Postcards, Print Newsletters Covideo Video (New)

34 Client Retention Post Closing Generates Referrals and Repeat Business from Past Closings Send Valuable Financial Information ed Quarterly Recent Neighborhood Sales Activity Cobranded Notified When Client is Back in the Market No $300 setup fee $5 per client

35 Mortgage Websites Full Service Mortgage Website Company Mortgage Website Templates Landing Pages Mortgage Mobile App Internet Marketing Services Integrated with Mortgage Quest W arren Bailey - Office: x18 Secure Online 1003 Lead Capture Forms Unlimited Landing Pages Local SEO Display Rates 17 Mortgage Calculators Turn Key Mortgage Content Client Testimonials Page

36 In Touch Today Postcards Lender For Life Seasonal Client Retention Prospect Refinance & Many More Select People From Mortgage Quest Data Market Focus Consulting to Order Postcard Campaigns 15% Discount

37 Trusted Advisor Newsletter Financially Relevant Content to Educate and Build Trust 2 Pages (Monthly)

38 Clients For Life Newsletter Home-Related Information and Finances- 4 Page Color P remium Version Add Custom Articles

39 V ideo Service Add On Service More Powerful than Text Easier to Create More Personal Builds More Trust Connects Better with Clients Fastest Growing Segment on the Internet Integrated Into Mortgage Quest Added to Newsletters, Ecards, and Custom Create Video Drip Campaigns Create Video Library for Easy Access Outlook Plugin Makes it Super Easy to Record and Send On Demand $25 per month, no setup fees

40 Why Mortgage Quest? Content Variety 2 N ewletters, Ecards, Updated L ibrary 800 , 600 Letters Extremely Cost Effective Marketing Automation Done For You Deliverability with Sendgrid Increases Results P artnering with Marketing Companies You Save Industry-Specific CRM You Control Your Database Market Focus Specializes in Small to Mid Size Companies Contact: Sales@emarketfocus.com Group Demos Available

41 Mortgage Quest Easy Setup I mport Data Encompass, Calyx, Excel, Fannie Mae Scrub addresses Customize Newsletters with Your Photo and Logo Contact: Sales@emarketfocus.com Group Demos Available

42 Mortgage Quest Special Webinar Offer C omplete and Letter Library Over 800 Digital Newsletter from O riginationpro (Value $35 per month) Digital E-Cards Realtor Marketing Modules S endgrid Service (10,000 per month) (Value $89/month) $65 per month C oming Home Digital N ewsletter $ 15 (Value $95 per month) Set Up Fee - $35 Month to Month Unlimited Training and Support Data and Import and Verification Contact: Sales@emarketfocus.com Group Demos Available