Digital Marketing Courses. Digital Marketing. Who Can Join? Our Achievements. Our Features. Contact: Website:

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Digital Marketing Courses. Digital Marketing. Who Can Join? Our Achievements. Our Features. Contact: Website:"

Transcription

1 Digital Marketing Courses Digital Marketing Opportunity Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was. This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Times of India had reported that Digital Marketing will create 2.5 Lakh jobs in India by This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Marketing, and Inbound Marketing & Web Analytics. Who Can Join? Marketing Professionals Sales Professionals Business Owners Entrepreneurs Digital Marketing Professionals Students Other Professionalss (IT, HR, Finance etc) Our Achievements 900+ PPC Ad Campaigns 100+ Clients served 400+ Digital Asset Managed 97% ROI on Ads Our Features 100% job assistance Work on Live Projects 60% practically and 40% theory. Guidance for Google Certification. Learn from Experienced and Expertise Trainer.

2 At the end of the course You will be able to Business Owners will be able to attract more customers online and do Advance PPC Marketing to grow their business. Promote website in Google/Bing/other search engines. Analyze performance through Google Analytics. Do marketing Do Mobile marketing Do Video Advertising Do SMS marketing Social Media Marketing Promote website with paid marketing on any online market place. For example Google, Amazon, FlipKart, Tradeindia, Justdial etc... Certifications Google AdWords Google Analytics AdWords Fundamentals Search Advertising Course Methodology Classroom Training Reading Material Hands-On Projects

3 Courses Module Module 1 - Digital Marketing Fundamentals Module 2 - Website Planning and Structure Module 3 - Search Engine Optimization (SEO) Module 4 -Google Analytics and Webmaster Tool Module 5 - Google Plus for Business Module 6 - Google Adwords and PPC Advertising Module 7 - Remarketing Strategies Advance Level Module 8 - Affiliate Marketing & Google AdSense Module 9 - Marketing for Business Module 10 - Lead Generation & Marketing Automation Module 11 - ecommerce and Payment Gateway Module 12 - Face book marketing for Business Module 13 - YouTube and Video Marketing Module 14 - LinkedIn and Twitter Marketing Module 15 - Case Studies and Practical Assignments Module 16 - Google Certification Program Training Module 1 - Digital Marketing Fundamentals Digital Marketing Basics Content Marketing Understanding Leads Module 2 - Website Planning and Structure Inbound vs Outbound Marketing Understanding Traffic Strategic Flow for Marketing Activities What is website? Understanding website structure Website Language & Technology One Page Website Strategic Design of Products & Services Page Portfolio, Gallery and Contact Us Page SEO Overview Domains Core Objective of Website and Flow Strategic Design of Home Page Strategic Design of Pricing Page Designing Other Pages Google Analytics Tracking Code Module 3 - Search Engine Optimization (SEO) Understanding SEO Meta Tags and Meta Description Back Link Strategies Optimizing Site Structure On Page SEO Local SEO ecommerce SEO Using WebMaster Tool Alexa Report SEO Keyword Planning Website Content Optimization Internal and External Links Keywords in Blog and Articles Off Page SEO Mobile SEO Optimizing with Google Algorithms Measuring SEO Effectiveness Competitor Analysis

4 Module 4 -Google Analytics and Webmaster Tool Web Analytics Measurement Metrics Analytics Reporting Audience Segmentation Remarketing Audiences Developing Intelligence Report Setting up Tool for SEO Integrating WebMaster Tool Search Traffic and Links Managing Crawl Errors Integrating with Website Accounts and Profiles Sorting, Filter and Time Chart Traffic and Behaviour Reports Goals and Conversion Reports Google Webmaster Tool Adding and Managing Assets Site Map and Site Links Google Indexing Managing Security Issues Module 5 - Google Plus for Business G+ Pages Ranks Higher Google Plus Profile Google Local Business Posting Contents Social Relevance to G+ in Adwords HashTags and Mentions Integration with Website Google + Company Page Google Hangouts Sharing G+ Buttons on Website Review and Testimonials Adding Contact Links Module 6 - Google Adwords and PPC Advertising Google Adwords Basics Understanding Adwords Pricing Models Ad Page Rank Adwords User Interface Keywords Control Creating Text Ads Bidding Strategy for CPC PPC, CPM, CPA Bidding Strategy on Location Bidding Strategy on Devices Designing Image Ads Examples on Animated Ads Youtube Video Promotion Practical Examples Google Ad Types PPC Cost Formula Billing and Payments Keyword Planning Creating Ad Campaigns Creating Ad Groups Practical Examples Other Measuring Tools Bidding Strategy on Schedule Conversion Tracking Code Creating Animated Ads Creating Video Ads Hi-Jack Competitor s Video Audience

5 Module 7 - Remarketing Strategies Advance Level Re-Marketing Flow Segmentation Re-Marketing Strategy Google Adwords ReMarketing Dynamic Re-Marketing for ecommerce Video ReMarketing Re-Marketing Strategy Facebook ReMarketing Marketing Machine Bucket Filling Pixeling and Tracking Cycle Custom Audience ReMarketing Module 8 - Affiliate Marketing & Google AdSense Understanding Affiliate Marketing Selecting Affiliate Program Building Assets for Affiliate Promotion CPC, CPA, CPI and other metrics Day to Day Work Scheduling Blogging Placing Ads on Website YouTube Video Monetization Performance Metrics Sources to Make Money Online Applying for an Affiliate Payments and Payouts Getting Most Conversions Managing Affiliate Accounts Google AdSense Account Setup Placing Ads on Blogs Allowing and Blocking Ads AdSense Administration Module 9 - Marketing for Business Marketing Content Writing Machine The Strategy Why People Don t Buy Triggers in using 4Ps Example Topic Example Product Example - Fear Example Ask for Sales Example Offers Announcements Example Cross Sales Example Buyer vs Consumer Frequency The Fuel Value Sequence of Triggers Example Intro Example - Secondary Value Example Regret Example Reinforcement Example Urgency Example Re-Engagement Marketing Advance Level Software and Tools Importing Lists Templates and Designs WebForms Lead Importing Campaign Reports and Insights Segmentation Lists Triggering Auto Responder s Planning Campaign Sending HTML Campaigns Integrating Landing Page Forms Segmentation Strategy Auto-Responder Series AutoResponder Actions

6 Module 10 - Lead Generation & Marketing Automation Marketing Automation Tools Autoresponder Creating Landing Page Lead Generation Strategy Website Widgets CRM Integration Products Integration Lead Source Link Building WebHooks and Connectors Campaigns SMS Autoresponder Landing Page CTA Capturing Leads from Sources Lead and List Management Sales Integration Business Reporting Lead Tracking Features Complete Automation Strategy Module 11 - ecommerce and Payment Gateway ecommerce Business Product Placements Promoting ecommerce Website Understanding Coupon System Cross/Up/Down Selling Application and Documentation Web Store using Payment Gateway Invoice Payments through s Integrating Payment Gateway Affiliates for Payment Links Planning ecommerce Website Product Grouping Remarketing Products Appointing Affiliates for Products Payment Gateway in India Collecting Online Payment Web Fronts using Payment Gateway SMS Invoice Payments Payment Links and its Promotion Module 12 - Face book marketing for Business Profiles and Pages Getting Assets Ready Page Info and Settings Invite Page Likes Pin Post and Highlights Facebook Events Facebook Insights Reports Ban User on Facebook Page Organic v/s Paid Performance Matrix Designing Creative Image Setting Up Facebook Ad Account Create Ad - Budgeting Content and CTA Page Promotion Similar Ads and Audiences Remarketing - Website Visitors Custom Audience - Saved Group Ad Reports and Ad Insights Business Categories Creating Facebook Pages Facebook Page Custom URL Featured Video Scheduling Posts Reply and Message Competitor's Facebook Page Connect with Twitter Defining Ad Objective Ad Components Facebook Ad Structure Create Ad - Targeting Create Ad - Creative Boosting Page Posts Video Promotion Tracking Pixels Code Custom Audiences - Look Alike Managing and Editing Ads Billing and Account

7 Module 13 - YouTube and Video Marketing Google Pages for YouTube Channel Webmaster Tool Adding Asset Associated Website Linking Channel ART Branding Watermark Channel Main Trailer Uploading Defaults Practical Examples Channel Navigation CTA Annotation CTA Cards for Mobile Live Broadcasting Managing Comments Monetization with Adsense Channel Analytics Verify Channel Custom Channel URL Channel Links Channel Keywords Featured Contents on Channel Uploading Videos Creator Library Video Thumbnail CTA Extro Redirect Traffic to Website Post Upload Enhancements Managing Playlists Managing Messages Paid Youtube Channel Real Time Analytics Module 14 - LinkedIn and Twitter Marketing LinkedIN - The hub of B2B Networking Updating Contact Information and Links Managing Connections Who Viewed Your Profile Creating LinkedIN Company Page Creating Showcase Pages Running Paid Campaigns LinkedIN Groups Creating LinkedIN Account Designing Profile and Summary Advance Searching Endorsements - Publishing and Receiving Updating Products and Services Marketing on Twitter & Pinterest Engaging with Updates Recruitment through LinkedIN LinkedIN Mobile App Module 15 - Case Studies and Practical Assignments We have experience of running more than 900+ Ad Campaigns. We will share Case Studies and Advance Strategies. We will also give you Practical Assignments for Website, Ad Designing, and Content Writing, Affiliate Promotions, SEO and many more. So that you not only learn Digital Marketing but you can actually implement Digital Marketing Strategies for you or your client s business

8 Module 16 - Google Certification Program Training Exams are in MCQ Format. Section 01: Registering Google Certification Program (Free) Section 02: Training for Google Adwords Certification Section 03: Training for Google Analytics Certification Section 05: Sample Test Papers for Google Certification Examination

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34  Youtube.com/ViralJadhav ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.magnetmarketing.in Youtube.com/ViralJadhav contact@viraljadhav.com +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

AURA ACADEMY Training With Expertised Faculty Call us on for Free Demo

AURA ACADEMY Training With Expertised Faculty Call us on for Free Demo AURA ACADEMY Training With Expertised Faculty Call us on 8121216332 for Free Demo DIGITAL MARKETING TRAINING Digital Marketing Basics Basics of Advertising What is Digital Media? Digital Media Vs. Traditional

More information

Advanced Digital Markeitng Training Syllabus

Advanced Digital Markeitng Training Syllabus Advanced Digital Markeitng Training Syllabus Digital Marketing Overview What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over Traditional Marketing?

More information

Google Marketing Boot Camp

Google Marketing Boot Camp Google Marketing Boot Camp MKTG01; 3 Days, Instructor-led Course Description This Google training course will give you the knowledge and experience necessary to transform into a highly qualified online

More information

Google Marketing Boot Camp 3 Days

Google Marketing Boot Camp 3 Days Google Marketing Boot Camp 3 Days Course Overview If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There are a large number

More information

Online Marketing Checklist. A creative and logical way to grow your business.

Online Marketing Checklist. A creative and logical way to grow your business. Online Marketing Checklist A creative and logical way to grow your business. Online Marketing A checklist to help you dominate with Google, YouTube, Facebook, and Instagram so your business can grow. A

More information

Modules, Details & Fees. Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30, (Pay in two Installments *2)

Modules, Details & Fees. Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30, (Pay in two Installments *2) Google Certified Digital Marketing Course Be a Google Certified Digital Marketer Modules, Details & Fees Total Modules- 25 (highest in Industry) Duration- 2-5Months Full Course Fees- 30,000.00 (Pay in

More information

Integrated Internet Marketing Solutions

Integrated Internet Marketing Solutions Integrated Internet Marketing Solutions We not only build Effective Internet Marketing Strategies for Organizations but we also make sure; that Implementation actually happens so that you can have more

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

Digital Marketing Proposal

Digital Marketing Proposal Digital Marketing Proposal ---------------------------------------------------------------------------------------------------------------------------------------------- 1 P a g e We at Tronic Solutions

More information

Digital Marketing Glossary of Basic Terms & Concepts

Digital Marketing Glossary of Basic Terms & Concepts Digital Marketing Glossary of Basic Terms & Concepts A/B Testing Testing done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as

More information

Digital Marketing for Small Businesses. Amandine - The Marketing Cookie

Digital Marketing for Small Businesses. Amandine - The Marketing Cookie Digital Marketing for Small Businesses Amandine - The Marketing Cookie Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation. Definition: SEO is a methodology of strategies,

More information

Website Audit Report

Website Audit Report Website Audit Report Report For: [Sample Report] Website: [www.samplereport.com] Report Includes: 1. Website Backlink Audit and All Bad Links Report 2. Website Page Speed Analysis and Recommendations 3.

More information

What You Will Learn. What You Will Learn. How to Get Started with Wistia & 5 Ways It Generates More Leads. with Josh White

What You Will Learn. What You Will Learn. How to Get Started with Wistia & 5 Ways It Generates More Leads. with Josh White How to Get Started with Wistia & 5 Ways It Generates More Leads with Josh White What You Will Learn 1. Why Video Marketing 2. Importance to Businesses 3. Video Marketing Requirements 4. Video Platforms

More information

150+ SERVICES YOU CAN OFFER AS A VIRTUAL ASSISTANT (AND GET PAID FOR!) CREATED BY GINA HORKEY OF HORKEYHANDBOOK

150+ SERVICES YOU CAN OFFER AS A VIRTUAL ASSISTANT (AND GET PAID FOR!) CREATED BY GINA HORKEY OF HORKEYHANDBOOK 150+ SERVICES YOU CAN OFFER AS A VIRTUAL ASSISTANT (AND GET PAID FOR!) CREATED BY GINA HORKEY OF HORKEYHANDBOOK COPYRIGHT 2017 HORKEY HANDBOOK, LLC. PLEASE DON T COPY OR SHARE. Becoming a virtual assistant

More information

1. The Difference Between Success and Failure

1. The Difference Between Success and Failure Table of Contents 1. The Difference Between Success and Failure... 3 2. Tracking Code... 4 3. Account Level Configurations... 5 4. Property Level Configurations... 6 5. View Level Configurations... 8 6.

More information

Digital Communication. Daniela Andreini

Digital Communication. Daniela Andreini Digital Communication Daniela Andreini Using Digital Media Channels to support Business Objectives ENGAGE Build customer and fan relationships through time to achieve retention goals KPIs -% active hurdle

More information

AHMED KASEM AHMED Digital Marketing Manager

AHMED KASEM AHMED Digital Marketing Manager AHMED KASEM AHMED Digital Marketing Manager Personale Information: Date of Birth : December 15, 1982 Marital status : Married Nationality : Egyptian Military Status : Exempt final Address : Abu Hail, Dubai,

More information

What We re Up Against Over 2 million blog posts are published every day.

What We re Up Against Over 2 million blog posts are published every day. What We re Up Against Over 2 million blog posts are published every day. To compete, consider these critical elements when writing your next awesome blog post. Source: HostingFacts.com Aug, 2017 2 What

More information

Inbound Marketing Glossary

Inbound Marketing Glossary Inbound Marketing Glossary A quick guide to essential imbuecreative.com Inbound Marketing Glossary A/B Testing Above the Fold Alt Tag Blog Buyer s Journey Buyer Persona Call to Action (CTA) Click-through

More information

Inbound Website. How to Build an. Track 1 SEO and SOCIAL

Inbound Website. How to Build an. Track 1 SEO and SOCIAL How to Build an Inbound Website Track 1 SEO and SOCIAL In this three part ebook series, you will learn the step by step process of making a strategic inbound website. In part 1 we tackle the inner workings

More information

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics Advanced Web Metrics with Google Analytics Brian Clifton Wiley Publishing, Inc. Contents Introduction xvii Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business

More information

CLIENT NAME. Origin Eight Optimize Your Digital Impact. Digital Impact Analysis Report

CLIENT NAME. Origin Eight Optimize Your Digital Impact. Digital Impact Analysis Report Origin Eight Optimize Your Digital Impact CLIENT NAME Digital Impact Analysis Report Prepared by Seth Viebrock and team, seth@origineight.net Origin Eight 1010 West Lake Street, Suite 100-116, Minneapolis,

More information

INBOUND SERVICES TONBERRY DIGITAL OUTSOURCED INBOUND MARKETING SERVICES

INBOUND SERVICES TONBERRY DIGITAL OUTSOURCED INBOUND MARKETING SERVICES INBOUND SERVICES TONBERRY DIGITAL OUTSOURCED INBOUND MARKETING SERVICES Updated on: 22 March 2016 TONBERRY DIGITAL IS AN INBOUND MARKETING AGENCY DELIVERING OUTSOURCED EXECUTION SERVICES TO BUSINESSES

More information

Keyword Research Guide

Keyword Research Guide Keyword Research Guide Techniques for Intelligent Keyword Use to Increase Your Search Engine Opportunity July 2017 ToTheWeb LLC (650) 627.8800 success@totheweb.com Table of Contents STRATEGIES FOR IDENTIFYING

More information

Marketing COURSE NUMBER: 22:630:679 COURSE TITLE: Web Analytics with Real World Applications

Marketing COURSE NUMBER: 22:630:679 COURSE TITLE: Web Analytics with Real World Applications Marketing COURSE NUMBER: 22:630:679 COURSE TITLE: Web Analytics with Real World Applications COURSE DESCRIPTION To survive and excel in today s economy, companies need to focus on spending their marketing

More information

Maximising Search Engine Marketing. Search Marketing and Google Analytics

Maximising Search Engine Marketing. Search Marketing and Google Analytics Maximising Search Engine Marketing Search Marketing and Google Analytics Why Digital Marketing? UK Business Digital Index 2016 52% state cost savings is one of the advantages to being online, a significant

More information

SEO Training. Breakdown and Itinerary

SEO Training. Breakdown and Itinerary Breakdown and Itinerary Search Simplified Become an SEO pro with Branded3 The SEO team at Branded3 are the UK s leading authority on search engine optimisation. We use our know-how to boost online visibility

More information

p. 2 Copyright Notice Legal Notice All rights reserved. You may NOT distribute or sell this report or modify it in any way.

p. 2 Copyright Notice Legal Notice All rights reserved. You may NOT distribute or sell this report or modify it in any way. Copyright Notice All rights reserved. You may NOT distribute or sell this report or modify it in any way. Legal Notice Whilst attempts have been made to verify information provided in this publication,

More information

The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference

The Development and Marketing of Responsive Websites. A Service Dedicated to Legal Where secureit makes the difference The Development and Marketing of Responsive Websites Service Dedicated to Legal Where secureit makes the difference Google recently changed their algorithms and they now check if a website is mobile-friendly

More information

Mobile Best Practices

Mobile Best Practices Mobile Best Practices Optimizing Mobile Content Brand to Audience for Google Mobile Analytics Engagement Mobile-First Thinking Wherever the consumer goes, their phone goes with them. With a mobile-first

More information

Search Engine Marketing Guide 5 Ways to Optimize Your Business Online

Search Engine Marketing Guide 5 Ways to Optimize Your Business Online Search Engine Marketing Guide 5 Ways to Optimize Your Business Online Table of Contents Introduction....................................................... 3 Quiz: How Does Your Website Rank?.............................4

More information

RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX

RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX Your success as a partner directly depends on the number of attracted clients and their trading activity. You can hardly influence clients trading activity,

More information

Jargon Buster. Ad Network. Analytics or Web Analytics Tools. Avatar. App (Application) Blog. Banner Ad

Jargon Buster. Ad Network. Analytics or Web Analytics Tools. Avatar. App (Application) Blog. Banner Ad D I G I TA L M A R K E T I N G Jargon Buster Ad Network A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network every time an agreed event takes place,

More information

How to Select the Right Marketing Cloud Edition

How to Select the Right Marketing Cloud Edition How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire

More information

WEBSITE INSTRUCTIONS

WEBSITE INSTRUCTIONS Table of Contents WEBSITE INSTRUCTIONS 1. How to edit your website 2. Kigo Plugin 2.1. Initial Setup 2.2. Data sync 2.3. General 2.4. Property & Search Settings 2.5. Slideshow 2.6. Take me live 2.7. Advanced

More information

THE URBAN COWGIRL PRESENTS KEYWORD RESEARCH

THE URBAN COWGIRL PRESENTS KEYWORD RESEARCH THE URBAN COWGIRL PRESENTS KEYWORD RESEARCH The most valuable keywords you have are the ones you mine from your pay-per-click performance reports. Scaling keywords that have proven to convert to orders

More information

It's all about the list! How to grow and culevate your most valuable online asset your list.

It's all about the list! How to grow and culevate your most valuable online asset your  list. It's all about the list! How to grow and culevate your most valuable online asset your email list. JusEn Perkins Director of Nonprofit MarkeEng Strategy jusen@care2team.com Copyright 2008 Care2, Inc. All

More information

WHY DEALER INSPIRE? PACKAGE SOLUTIONS DEALERINSPIRE.COM LUXURY $2,599 STANDARD $849 DOMINATE $2,199 ADVANCED $1,299

WHY DEALER INSPIRE? PACKAGE SOLUTIONS DEALERINSPIRE.COM LUXURY $2,599 STANDARD $849 DOMINATE $2,199 ADVANCED $1,299 WHY DEALER INSPIRE? Dealer Inspire (DI) is a dealer website platform rooted in challenging the norm. DI was created in 2012 to fill the need for a fully responsive, fully customizable dealer website solution

More information

SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization

More information

31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

SEO Get Google 1 st Page Rankings

SEO Get Google 1 st Page Rankings 1. SEO can decrease your cost per acquisition Another benefit of SEO is that it is free. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the

More information

This Event Is About Your Internet Presence.

This Event Is About Your Internet Presence. This Event Is About Your Internet Presence. For Financial Services Representatives, The Internet Isn t About Selling, It Is About Attracting People Who May Eventually Buy - - And Your Website Is The Hub

More information

Findly Easy. Turnkey Mobile and Social Recruiting. About 90% of job seekers that come to your career site do not end up applying. All this traffic is

Findly Easy. Turnkey Mobile and Social Recruiting. About 90% of job seekers that come to your career site do not end up applying. All this traffic is Findly Easy Turnkey Mobile and Social Recruiting About 90% of job seekers that come to your career site do not end up applying. All this traffic is lost to you because you offer no other way to capture

More information

Dynamic Search Ads. Playbook

Dynamic Search Ads. Playbook Dynamic Search s Playbook 1 WHAT Introduction to Dynamic Search s What are Dynamic Search s? Dynamic Search s offer a way to advertise on Google.com without keywords, allowing advertisers to harness their

More information

RCA Business & Technical Conference

RCA Business & Technical Conference RCA Business & Technical Conference Website Marketing for Customer Gain and Retention ti Oct. 14, 2010 Agenda Sources of Website Traffic How to Generate More Site Traffic How to Keep More Visitors On Site

More information

Video Marketing For Small Business & Professionals. By Kenn Renner

Video Marketing For Small Business & Professionals. By Kenn Renner Video Marketing For Small Business & Professionals By Kenn Renner Thank You Thank you for coming to the 21st Howard Partridge Round Table Systems Mastery Event Huge Value A Hub for Networking and Relationship

More information

Google Adwords Advanced Search Certification Exam Practice Sample Questions And Answers

Google Adwords Advanced Search Certification Exam Practice Sample Questions And Answers Google Adwords Advanced Search Certification Exam Practice Sample Questions And Answers Google AdWords Advanced Search Exam practice test for all Google Adwords Certification Program aspirants. I take

More information

YOUR FIRST STEP TO THE SOFTWARE INDUSTRY

YOUR FIRST STEP TO THE SOFTWARE INDUSTRY YOUR FIRST STEP TO THE SOFTWARE INDUSTRY WHY DO SOFTWARE COMPANIES EXIST? TO SOLVE A PROBLEM GENERIC SPECIFIC TYPES OF SOFTWARE COMPANIES PRODUCT COMPANIES WhatsApp Slideshare Microsoft Redbus.in Zomato

More information

How to use UTM values in your Google AdWord campaigns to track ROI

How to use UTM values in your Google AdWord campaigns to track ROI How to use UTM values in your Google AdWord campaigns to track ROI Your introduction to UTM values A lot of people in the B2B world don t know what UTM values are or indeed how they can help your Google

More information

All-In-One-Designer SEO Handbook

All-In-One-Designer SEO Handbook All-In-One-Designer SEO Handbook Introduction To increase the visibility of the e-store to potential buyers, there are some techniques that a website admin can implement through the admin panel to enhance

More information

4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29

4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29 QUICK START Guide 1 Introduction... 3 1. Your Website s Performance... 4 Set up a project... 6 Track your keyword rankings... 6 Control your website s on-page health... 9 2. Competitive Intelligence...

More information

Pricing Guide.

Pricing Guide. Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry

More information

google SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013

google SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013 google SEO Update The Rise of Not Provided and Hummingbird October 2013 Lead contributors David Freeman Head of SEO Havas Media UK david.freeman@havasmedia.com Winston Burton VP, Director of SEO Havas

More information

The Startup Code

The Startup Code The Startup Code 2017 @MIT What You ll Learn Why bother with Google Search for your startup? What still works for SEO in 2017? How do you make PPC work for your business? Which to choose - SEO or PPC?

More information

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY SEO PROPOSAL CAMPAIGN STRATEGY YOUR SEO CAMPAIGN WorkWave Marketing sets out to find you the right leads that will convert at a higher rate. We do not obsess about increasing page rankings, but over time

More information

HubSpot Inbound Certification. I. Essentials

HubSpot Inbound Certification. I. Essentials HubSpot Inbound Certification I. Essentials Remember, consumers don t want to be sold to, they want to be educated, and inbound tactics can deliver the kind of information your prospects need to help them

More information

Basic & Pro Resellers

Basic & Pro Resellers Getting Started Guide Basic & Pro Resellers Getting Started Guide Page 1 Getting Started Guide: Basic & Pro Resellers Version 2.2 (1.6.2012) Copyright 2012 All rights reserved. Distribution of this work

More information

How To Guide. ADENION GmbH Merkatorstraße Grevenbroich Germany Fon: Fax:

How To Guide. ADENION GmbH Merkatorstraße Grevenbroich Germany Fon: Fax: How To Guide ADENION GmbH Merkatorstraße 2 41515 Grevenbroich Germany Fon: +49 2181 7569-140 Fax: +49 2181 7569-199 The! Complete Guide to Social Media Sharing The following social media sharing guide

More information

Future SEO Meetup Topics

Future SEO Meetup Topics Future SEO Meetup Topics 1. Analytics. Basic. Advanced OK. we could devote all day to Analytics. The bottom line is that you need to be using them. There's more information in here than any of us will

More information

Social Media Marketing for Attorneys in Just 2 Hours a Month

Social Media Marketing for Attorneys in Just 2 Hours a Month Vermont Bar Association Seminar Materials 57 th Mid-Year Meeting Social Media Marketing for Attorneys in Just 2 Hours a Month March 21, 2014 Hilton Burlington, VT Faculty: George Aspland Vermont Bar Association

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

ONLINE MARKETING INTELLIGENCE. Insights on how to navigate in the ever changing world of Google

ONLINE MARKETING INTELLIGENCE. Insights on how to navigate in the ever changing world of Google ONLINE MARKETING INTELLIGENCE Insights on how to navigate in the ever changing world of Google GROWING MARKET Search media constitutes an increasing part of the online marketing budget for most companies

More information

WebReach Product Glossary

WebReach Product Glossary WebReach Product Glossary September 2009 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Active Month Any month in which an account is being actively managed by hibu. Statuses that qualify as active

More information

5/23/2012. The Best in Search Engine Optimization. Elmer Mobley. What is SEO? Digital Media Strategist ACS Advertising. Maximize Your Visibility

5/23/2012. The Best in Search Engine Optimization. Elmer Mobley. What is SEO? Digital Media Strategist ACS Advertising. Maximize Your Visibility 5/23/2012 Maximize Your Visibility The Best in Search Engine Optimization May 24, 2012 Elmer Mobley Digital Media Strategist ACS Advertising What is SEO? 1 5/23/2012 Definition of SEO Search Engine Optimization

More information

Online Marketing Strategy

Online Marketing Strategy Online Marketing Strategy SEO Goals Get 200 conversions per month from non-branded organic traffic within 6 Months. Challenges: Non-branded organic traffic is currently only 0.19% of your total traffic,

More information

Getting Started Guide. Getting Started as a Pro Reseller

Getting Started Guide. Getting Started as a Pro Reseller Getting Started Guide Getting Started as a Pro Reseller Getting Started as a Pro Reseller Version 1.2 (12.01.08) Copyright 2008. All rights reserved. Distribution of this work or derivative of this work

More information

SECRETS OF A GREAT WEBSITE DESIGN

SECRETS OF A GREAT WEBSITE DESIGN SECRETS OF A GREAT WEBSITE DESIGN By VIKTOR KIS ACCOUNT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. About Spark The 7 phases of web design Strategize: Benchmark, Define, Set goals Plan:

More information

Analytics. EduPristine DM Analytics. EduPristine

Analytics. EduPristine DM Analytics. EduPristine Analytics EduPristine www.edupristine.com Making the Data work for the Business 1 Digital Analytics Digital analytics is the analysis of qualitative and quantitative data from your business and the competition

More information

New Technologies For Successful Online Marketing

New Technologies For Successful Online Marketing New Technologies For Successful Online Marketing 1 01. Introductions / Course Overview 2 Who I Am / What I Do / Who I Do It For derek allard derek@ 413.529.0754 Standards Based Website Designer focused

More information

What the is SEO? And how you can kick booty in the interwebs game

What the is SEO? And how you can kick booty in the interwebs game What the F^@& is SEO? And how you can kick booty in the interwebs game 1 WHAT THE F^$& is SEO?? SEO (SEARCH ENGINE OPTIMIZATION) is the process of improving your website so that it attracts more visitors

More information

Seven Things You Didn t Know You Could Do With Google Analytics

Seven Things You Didn t Know You Could Do With Google Analytics Seven Things You Didn t Know You Could Do With Google Analytics Introduction Google Analytics is a fantastic and powerful tool for tracking your website activity and using that data to inform and improve

More information

Search Engine Optimization Specialized Studies

Search Engine Optimization Specialized Studies Information Technologies Programs Search Engine Optimization Specialized Studies Accelerate Your Career ce.uci.edu/seo UCI Division of Continuing Education s professional certificate and specialized Improve

More information

SEO The Complete Guide to Launching a New Website

SEO The Complete Guide to Launching a New Website News SEO Social Tools PPC Content Marketing Local SEO BuzzBundle is the most affordable social media tool with a huge coverage of social sites. Try it now and let your site rock in social media! SEO The

More information

Marketing Vs Social Media Marketing

Marketing Vs Social Media Marketing I am just TOO GOOD!!!! Are you KIDDING????? Email Marketing Vs Social Media Marketing The Battle for Supremacy Continues Created for Span Global Services, world s leading provider of Email Lists and Marketing

More information

VIDEO PROCEDURE. The Vice-President, Advancement is responsible for significant decisions relating to UNSW s external-facing video presence.

VIDEO PROCEDURE. The Vice-President, Advancement is responsible for significant decisions relating to UNSW s external-facing video presence. VIDEO PROCEDURE Policy Hierarchy link Responsible Officer Contact Officer Digital Media Policy Vice-President, Advancement Director, Digital Media Services Superseded Documents This is a new procedure

More information

Mastering Metrics Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing

Mastering Metrics Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing Mastering Metrics Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing By: Jay Berkowitz CEO, Ten Golden Rules Boca Raton, Florida Presented at: ACLEA 48 th Annual Meeting

More information

How to Build a Lead Gen Machine

How to Build a Lead Gen Machine How to Build a Lead Gen Machine In 8 Simple Steps Copyright 2017 Online Sales Pro - All rights reserved. Step 1: Planning Makes Perfect Who is your audience? Knowing your audience is essential. Who are

More information

3/21/2016 AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION. Search Engine Optimization (SEO) Basics for Attorneys

3/21/2016 AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION. Search Engine Optimization (SEO) Basics for Attorneys AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION DCBA LAW PRACTICE MANAGEMENT & TECHNOLOGY SECTION MARCH 22, 2016 Presenter: Christine P. Miller, OVC Lawyer Marketing Search Engine Optimization (SEO) Basics

More information

Online Digital Transformation Courses COB Certified E-Commerce & E-Business Manager E-Learning Options

Online Digital Transformation Courses COB Certified E-Commerce & E-Business Manager E-Learning Options Online Digital Transformation Courses COB Certified E-Commerce & E-Business Manager E-Learning Options Course Information GBP Edition The Institute for Business Advancement www.iba.insitute August 2017

More information

Banner Advertising File Size: 150 KB or Smaller

Banner Advertising File Size: 150 KB or Smaller Ad Specs - Updated Jan. 16, 2018 Banner Advertising File Size: 150 KB or Smaller Programmatic Display Supported Ad Formats GIF, JPEG image files HTML5 for interactive banners Rich media expandable supported

More information

Online Business Roadmap. Course Outline

Online Business Roadmap. Course Outline Online Business Roadmap Course Outline Course Introduction Module 1 Online Business Evaluation 1-1 What is an Online Business? 1-2 What is an Online Entrepreneur? 1-3 Biggest Mistakes Online Entrepreneurs

More information

YMARKETING THE GOOD, THE BAD & THE UGLY OF ECOMMERCE MARKETING. How Your Platform Decision Impacts PPC, SEO, Social Media & Mobile

YMARKETING THE GOOD, THE BAD & THE UGLY OF ECOMMERCE MARKETING. How Your Platform Decision Impacts PPC, SEO, Social Media & Mobile YMARKETING THE GOOD, THE BAD & THE UGLY OF ECOMMERCE MARKETING How Your Platform Decision Impacts PPC, SEO, Social Media & Mobile Internet Retailer Conference & Exhibition IRCE 2011 June 15- San Diego

More information

SEO NEWSLETTER NOVEMBER,

SEO NEWSLETTER NOVEMBER, SEO NEWSLETTER NOVEMBER, 2012 I 01 Google s Introduces the Much Awaited Link Disavow Tool N D E X 02 03 04 Add Authorship Rich Snippets to Claim Your Content before It Slips Out Of Your Hand Google is

More information

Contact Info: John Bolyard Website: JohnBolyard.com

Contact Info: John Bolyard Website: JohnBolyard.com Contact Info: John Bolyard Twitter: @JohnBolyard Website: JohnBolyard.com An SEO expert walks into a bar, bars, pub, tavern, Irish pub, taverns, local bar, dive, mini-bar, beer, cocktail, happy hour...

More information

"You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author

You can t manage what you can t measure. Peter Drucker, management consultant, educator, and author THE 4 1 2 MINUTE GUIDE TO GOOGLE ANALYTICS "You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author Google Analytics is a comprehensive software platform that

More information

GOOGLE SHOPPING CAMPAIGNS

GOOGLE SHOPPING CAMPAIGNS GOOGLE SHOPPING 2014 WHITEPAPER PART 1: GOOGLE SHOPPING CAMPAIGNS AN OVERVIEW AND INTRODUCTION BY NOW MOST OF the online marketing community is very familiar with what Google Product Listing Ads (also

More information

The CanadaHelps Guide to Google Analytics & Google Tag Manager for Your Customizable Donation Forms

The CanadaHelps Guide to Google Analytics & Google Tag Manager for Your Customizable Donation Forms The CanadaHelps Guide to Google Analytics & Google Tag Manager for Your Customizable Donation Forms Introduction In this guide, you will learn how to better understand the performance of your CanadaHelps

More information

Rich Snippets by Atwix marketplace.magento.com/atwix-richsnippets.html

Rich Snippets by Atwix  marketplace.magento.com/atwix-richsnippets.html Rich Snippets by Atwix www.atwix.com marketplace.magento.com/atwix-richsnippets.html Page 1! of! 11 Table of contents: 1. Getting started - page 3 2. Configuration overview: - General - page 4 - CMS -

More information

Clients Continued... & Letters. Campaigns Continued To create a Custom Campaign you must first name the campaign and select

Clients Continued...  & Letters. Campaigns Continued To create a Custom Campaign you must first name the campaign and select Clients Continued... Campaigns Continued To create a Custom Campaign you must first name the campaign and select what type of campaign it will be. Next you will add letters to your campaign from your letter

More information

CHANNEL AWARENESS CONSIDERATION CONVERSION PERFORMANCE KPI Social Facebook Total reach (post/tweet) Total impressions (post/tweet)

CHANNEL AWARENESS CONSIDERATION CONVERSION PERFORMANCE KPI Social Facebook Total reach (post/tweet) Total impressions (post/tweet) CHANNEL AWARENESS CONSIDERATION CONVERSION PERFORMANCE KPI Social Facebook Total reach (post/tweet) Total impressions (post/tweet) Engagement (comments, likes, shares, retweets, replies) Engagement rate

More information

How to Manage and Maintain Your Website

How to Manage and Maintain Your Website How to Manage and Maintain Your Website Understand What You Need to Do to Grow and Maintain Your Website Alisha Lee, AEE Solar Marketing Mgr. Agenda Website Health Google Search Console Google Analytics

More information

Traffic Building Basics; 50 Ways To Increase Your Website Traffic And Explode Your Business Today! (web Design, Web Marketing, Marketing) By Online

Traffic Building Basics; 50 Ways To Increase Your Website Traffic And Explode Your Business Today! (web Design, Web Marketing, Marketing) By Online Traffic Building Basics; 50 Ways To Increase Your Website Traffic And Explode Your Business Today! (web Design, Web Marketing, Marketing) By Online Business Buddy And then, possibly steal their best social

More information

Contact at Once Widget..5. Contact Us Widget...5 Contact Info Widget. 6 Dealership Contacts Widget. 6

Contact at Once Widget..5. Contact Us Widget...5 Contact Info Widget. 6 Dealership Contacts Widget. 6 Table of Contents Flexible Design Overview. 3 Selecting the Flex Design. 3 Widget Overview. 4 Configuring Widgets..5 Contact at Once Widget..5 Contact Us Widget...5 Contact Info Widget. 6 Dealership Contacts

More information

Finally Get a Positive ROI on Your Digital Marketing: Insider Secrets Revealed

Finally Get a Positive ROI on Your Digital Marketing: Insider Secrets Revealed Finally Get a Positive ROI on Your Digital Marketing: Insider Secrets Revealed Jonathan Kirkland, Managing Partner, Director of Operations Richard Baldwin, Managing Partner Maximized Marketing Covington,

More information

Omni-Channel Messaging. Matt Sawkins, Product Manager

Omni-Channel Messaging. Matt Sawkins, Product Manager Omni-Channel Messaging Matt Sawkins, Product Manager Agenda What is Multi-Channel and Omni-Channel? Omni-Channel in SDL Campaigns Abandon Basket Example Campaign Resources Image placeholder Click on image

More information

ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO MARKETING CONTENT AND SALES INTELLIGENCE IN ANY WEB APP SAVE CLICKS, SAVE TIME

ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO MARKETING CONTENT AND SALES INTELLIGENCE IN ANY WEB APP SAVE CLICKS, SAVE TIME ACT-ON ANYWHERE GET THE POWER OF MARKETING AUTOMATION EVERYWHERE YOU GO With Act-On Anywhere, you get the ability to use Act-On s engagement data, assets, and functionality right from within any app you

More information

Fast Traffic Sniper... 3 CPV School... 4 Popup Blockers and CPV Ads... 4 Seeing Your Own Popups... 4 How it Works... 5 Keyword Targeting...

Fast Traffic Sniper... 3 CPV School... 4 Popup Blockers and CPV Ads... 4 Seeing Your Own Popups... 4 How it Works... 5 Keyword Targeting... Fast Traffic Sniper... 3 CPV School... 4 Popup Blockers and CPV Ads... 4 Seeing Your Own Popups... 4 How it Works... 5 Keyword Targeting... 5 URL Targeting... 5 The Dos and Don ts of Creating Ads... 5

More information

From Conversation to Conversion: Getting Smart About Retail Digital Marketing

From Conversation to Conversion: Getting Smart About Retail Digital Marketing From Conversation to Conversion: Getting Smart About Retail Digital Marketing Build and Strengthen Your Digital Marketing Foundation September 4, 2014 Tips for Attendees Today s presentation will last

More information