Insights. Send the right message to the right person at the right time.

Transcription

1 Insights Send the right message to the right person at the right time. StreamSend Insights Guide

2 What is StreamSend Insights? StreamSend Insights is a powerful marketing automation platform that enables behavioral marketing campaigns by tracking your subscribers actions while they visit your site. Why is it so effective? Because it s accurate. Each triggered communication is determined by an action or by data derived from the person receiving the message. BEHAVIORAL TARGETING T TING 2 // StreamSend Insights Guide 2015 StreamSend

3 Why do businesses need behavioral lead nurturing? Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. - Annuitas Group 50% of leads are qualified but not ready to buy. - Gleanster Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. - Gartner 3 // StreamSend Insights Guide 2015 StreamSend

4 Why do ecommerce businesses need behavioral remarketing? Nurtured leads make 47% larger purchases than non-nurtured leads. - Annuitas Group 90% of leads grow cold in one hour. - Massachusetts Institute of Technology 21% of abandoners re-engage and buy. Abandoners spend 55% more than non-abandoners. - MarketingSherpa 4 // StreamSend Insights Guide 2015 StreamSend

5 Build an Ever-Growing Profile for Your Subscribers Insights can be configured to track everything from opens and clicks to what people are viewing on your website to shopping behavior and much more. Use this information to trigger highly targeted automated campaigns, such as shopping cart abandonment s, welcome series, or drip campaigns. CUSTOMER INFORMATION BEHAVIOR INTERESTS 5 // StreamSend Insights Guide 2015 StreamSend

6 It s so easy to get started with StreamSend Insights! Simply paste a snippet of code into your website to start creating user profiles. COPY 6 // StreamSend Insights Guide 2015 StreamSend

7 5 Ways to Put StreamSend Insights to Work Shopping Cart Abandonment Campaigns Product Recommendation Campaigns Drip Campaigns Welcome/ Onboarding Series Lead Qualifying Campaigns 7 // StreamSend Insights Guide 2015 StreamSend

8 Shopping Cart Abandonment Problem Visitors place items in their shopping cart but do not purchase. Shopping cart abandonment retargeting programs can generate as much as 25%-40% return of program revenue. - Forrester Research Solution Use Insights to monitor whether a user s cart has been abandoned or whether the user is still actively browsing the site. When the user has left the site, send targeted s based on that information. Widgets Home Mobile Men Desktop Women Electronics Catalogue Shopping Cart Sale Shop Your Shopping Cart 10% Off Storewide! Dont hesitate, this offer is about to expire! ITEM 1 equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed Quantity 1 CHECKOUT Subtotal Quantity Subtotal equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus ITEM hendrerit, 2 urna justo finibus neque, in pretium est equat mi odio at orci, eget auctorrhoncus rhoncus hendrerit, urna justo finibus neque, in pretium est mi at 1 $2, or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras urna conse justofin or, lobortis or, sagittis lobortis magna sagittis sed magna sed, mattis pulvinar lectus. Cras conse 8 // StreamSend Insights Guide 2015 StreamSend

9 Sample Campaign: Widgets Widgets sells an assortment of widgets through its online store. In this shopping cart abandonment campaign, Insights will help answer the following questions to move the prospect farther along the sales funnel: - What products is the user looking for? - What items has the user placed in the shopping cart? Widgets Forget Something? Widgets Home Mobile Men Women Desktop Catalogue Electronics Shopping Cart Shop Sale Your Shopping Cart 10% Off Storewide! Dont hesitate, this offer is about to expire! Mobile Desktop Shop Mobile Desktop Shop equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed Quantity Quantity Subtotal equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est equat mi odio at orci, eget auctorrhoncus rhoncus hendrerit, urna justo finibus neque, in pretium est mi at 1 $2, or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras urna conse justofin or, lobortis or, sagittis lobortis magna sagittis sed magna sed, mattis pulvinar lectus. Cras conse Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit ean leo, idluctus fermentum nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. $35.00 $35.00 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. 1 CHECKOUT Subtotal During this campaign, Insights will monitor the following: - When someone adds an item to a shopping cart - When someone leaves the website - Whether a purchase has been made With this information, Insights will: - Determine whether a shopping cart has been abandoned - Send a series of timely reminder s displaying the items left in the user s shopping cart $35.00 $35.00 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. 9 // StreamSend Insights Guide 2015 StreamSend

10 Product Recommendation Campaign Problem You want to get more sales from existing customers. 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. - Digital Trends Solution Use Insights to monitor what products customers are browsing and buying and include those items (or similar items) in ongoing product recommendation s. Widgets Home Mobile Men Desktop Women Electronics Catalogue Shopping Cart Shop Sale Our Products 10% Off Storewide! Dont hesitate, this offer is about to expire! equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at rhoncus hendrerit, urna justo finibus neque, in pretium est mi at blandit Purchase volutpat sto finibus neque, in pretium Purchase est mi at est. blandit Purchase volutpat sto finibus neque, in pretium Purchase est mi at est. 10 // StreamSend Insights Guide 2015 StreamSend

11 Sample Campaign: Widgets Widgets sells an assortment of widgets through its online store. In this product recommendation campaign, Insights identifies products that complement those the user has already purchased, as well as other products the user might be interested in purchasing based on the products the user has viewed on the website. Widgets Widgets Recommended just for you! Widgets Home Mobile Men Women Desktop Catalogue Electronics Shopping Cart Shop Sale Our Products 10% Off Storewide! Dont hesitate, this offer is about to expire! Mobile Desktop Shop Mobile Desktop Shop Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. $35.00 $35.00 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. Aenean ean cons 0 equatt odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, equat odio orci, eget auctorrhoncus hendrerit, urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed urna justofin or, lobortis sagittis magna sed equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at rhoncus hendrerit, urna justo finibus neque, in pretium est mi at blandit PurchaseP volutpat h sto finibus neque, in pretium Purchase est mi at est. blandit Purchase volutpat sto finibus neque, in pretium Purchase est mi at est. During this campaign, Insights will monitor the following: - Products purchased - Products viewed With this information, Insights will: - Send s displaying products that complement a recent purchase - Send s displaying products that the user has looked at on the site but has not purchased - Send s displaying products similar to those the user viewed on the site $35.00 $35.00 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. 11 // StreamSend Insights Guide 2015 StreamSend

12 Drip Campaigns Problem Your sales cycle spans several months and you need to further qualify new and existing leads to move them further along your sales funnel. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. - Forrester Research Solution Monitor user behavior and send highly targeted s when users engage with content on your website such as whitepapers, guides, and videos. Real Estate Home Video Men Listings For Women Sale For Catalogue Rent Open Houses Shopping New Cart Developments Agents Shop Video Listings 10% Off Storewide! Dont hesitate, this offer is about to expire! $300,000 $450,000 m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at SAVE THIS HOME SAVE THIS HOME $600,000 $120,000 Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at SAVE THIS HOME SAVE THIS HOME 12 // StreamSend Insights Guide 2015 StreamSend

13 Sample Campaign: Real Estate Real Estate sells residential real estate throughout New York City s five boroughs. Real Estate Real Estate Recomendations Real Estate Home Video Men Listings For Women Sale For Catalogue Rent Open Houses Shopping New Cart Developments Agents Shop Video Listings 10% Off Storewide! Dont hesitate, this offer is about to expire! For Sale For Rent Agen nct ts For Sale For Rent Agencts $300,000 $450,000 Phasellus s dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nulla m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at Allquam ornare ipsum SAVE THIS HOME SAVE THIS HOME Allquam ornare ipsum $300,000 $300,000 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. LEARN MORE LEARN MORE Allquam ornare ipsum Allquam ornare ipsum $600,000 $600,000 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, nidluctus fermentum nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. LEARN MORE LEARN MORE $600,000 $120,000 Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at SAVE THIS HOME SAVE THIS HOME In this sample drip campaign, Insights will help us answer the following questions to move the prospect farther along the sales funnel: - Where is the user looking to buy an apartment? - What is the price range they are targeting? - Is the user looking for a home or an investment property? During this campaign, Insights will monitor the following: - What videos users watch on the website - What listings users view on the website - What content they click on With this information, Insights will: - Send s displaying listings similar to those viewed on the website Allquam ornare ipsum Allquam ornare ipsum $120,000 $120,000 Vestibulum elit leo, fermentum nec condimentum in, sodalesvel Vestibulum turpis. Aenean elit leo, id fermentum luctus nibh. nec Phasellus condimentum sed efficitur in, sodalesvel ipsum. turpis. Aenean id luctus nibh. Phasellus sed efficitur ipsum. LEARN MORE LEARN MORE 13 // StreamSend Insights Guide 2015 StreamSend

14 Welcome / Onboarding Series Problem You offer a free trial so that users can test-drive your product. Your goal is to increase your trial to paid account conversion rate. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. - MarketingSherpa Solution Send trial users an onboarding series with useful resources such as how to videos, use cases, success stories, and more. Alter the messaging based on whether the trial user is actively using the trial account or not. Project Management System Home Timesheets Men Projects Women Reports Catalogue Shopping Cart Shop Help Welcome 10% Off Storewide! Dont hesitate, this offer is about to expire! to your 30-Day Free Trial! Tuesday 17 Nov + Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total: 10:58 New Entry Template Design equat odio orci, eget auctor arcu rhoncus in. Morbi equat odio orci, 0:15 Start Production - Research eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at rhoncus hendrerit, urna justo finibus neque, in pretium est mi at blandit volutpat sto Website finibus neque, Design in pretium est mi at est. Design - Homepage Directions 4:25 Start 14 // StreamSend Insights Guide 2015 StreamSend

15 Sample Campaign: Project Management System Project Management offers businesses a web-based project management system. It offers prospects a 30-day free trial to assess its product. Project Management System Project Management System Personal Training Session GET STARTED GET STARTED Dear Jane Brown, Dear Jane Brown, In semper sem ipsum, ut cursus ligula ultricies vitae. Etiam tincidunt mollis bibendum. Nam In sed semper vestibulum sem ipsum, lectus. ut cursus Vivamus ligula varius ultricies tristique vitae. volutpat. Etiam tincidunt Aenean ullamcorper mollis bibendum. consequat Nam eros sed a pulvinar. vestibulum Fusce lectus. tortor Vivamus ipsum, varius sagittis tristique in sagittis volutpat. ac, rutrum Aenean vel ullamcorper nisl. Nulla ligula consequat mauris, eros rhonc a pulvinar. us vitae libero Fusce a, tortor convallis ipsum, dignissim sagittis in sem. sagittis Morbi ac, at rutrum faucibus vel elit, nisl. a Nulla laoreet ligula dolor. mauris, Duis cursus rhonc us faucibus vitae libero tortor a, convallis ac tempus. dignissim Nullam sem. consectetur Morbi at ligula faucibus non lacus elit, a tempor laoreet varius. dolor. Duis Curabitur cursus lacinia, faucibus risus non tortor elementum ac tempus. tristique, Nullam libero consectetur leo malesuada ligula non nulla, lacus vitae tempor volutpat varius. dolor Curabitur odio a purus. lacinia, risus Phasellus non elementum ut sagittis tristique, metus. Vestibulum libero leo malesuada eget lorem nulla, tincidunt, vitae congue volutpat tellus dolor eu, odio molestie a purus. erat. Phasellus Nunc id ut tellus sagittis sed metus. magna Vestibulum porttitor ultricies eget lorem vel ut tincidunt, augue. congue tellus eu, molestie erat. Nunc id tellus sed magna porttitor ultricies vel ut augue. Mauris eu dolor sit amet felis ultricies pellentesque vel at felis. Integer suscipit, nibh eu aliqu Mauris et efficitur, eu dolor dui sit massa amet venenatis felis ultricies diam, pellentesque ut faucibus vel tellus at felis. lacus Integer dictum suscipit, felis. Fusce nibh et eu vehicula aliqu et efficitur, ipsum. Praesent dui massa eget venenatis orci purus. diam, Cras ut feugiat faucibus urna tellus odio, lacus eu dictum molestie felis. ipsum Fusce facilisis et vehicula eget. Viva ipsum. mus ultricies Praesent urna eget at orci elementum purus. Cras tincidunt. feugiat Aliquam urna odio, laoreet eu molestie ultrices ipsum est pellentesque facilisis eget. ullamco Viva mus rper. ultricies Suspendisse urna at fringilla elementum quam tincidunt. et fringilla Aliquam euismod. laoreet Nam ultrices quis urna est mollis pellentesque nunc tristique ullamco rper. condimentum. Suspendisse fringilla quam et fringilla euismod. Nam quis urna mollis nunc tristique condimentum. Cras feugiat urna odio, eu molestie ipsum facilisis eget. Vivamus ultricies urna at elementum Cras tincidunt. feugiat Aliquam urna odio, laoreet eu molestie ultrices ipsum est pellentesque facilisis eget. ullamcorper. Vivamus ultricies Suspendisse urna at fringilla elementum quam tincidunt. et fringilla Aliquam euismod. laoreet Nam ultrices quis urna est mollis pellentesque nunc tristique ullamcorper. condimentum. Suspendisse fringilla quam et fringilla euismod. Nam quis urna mollis nunc tristique condimentum. Project Management System Home Timesheets Men Projects Women Reports Catalogue Shopping Cart Shop Help Welcome 10% Off Storewide! Dont to hesitate, your this 30-Day offer is about Free to expire! Trial! Timesheets Projects Help Timesheets Projects Tuesday 17 Nov + Help Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total: 10:58 New Entry E Template Design equat odio Production orci, eget - Research auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at blandit volutpat sto Website Wfinibus neque, Design in pretium est mi at est. Design - Homepage Directions 0:15 Start equat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at blandit volutpat sto finibus neque, in pretium est Start mi at est. 4:25 In this onboarding campaign, Insights will help answer the following questions to move the prospect farther along the sales funnel: - Has the user logged into the trial account? - Has the user created a project? - Has the user invited team members to test a project? During this campaign, Insights will monitor the following: - When a new user signs up for a trial account - Whether the user has logged into the trial account - Whether the user has created a project - Whether the user has invited additional team members - Whether the user has watched any how to videos With this information, Insights will: - Send a welcome when someone signs up for a trial - Send an offering a personal training session invitation if someone is not using the trial account - Send an with How to videos and use cases based on what they ve already viewed or downloaded GET STARTED GET STARTED 15 // StreamSend Insights Guide 2015 StreamSend

16 Lead Qualifying Campaign Problem Your sales team is spending too much time qualifying leads for your asset management firm. You need to make this process more effective by pre-qualifying your leads and targeting those who are most likely ready to buy your product. Financial 50% of leads are qualified but not ready to buy. - Gleanster Home About Men Us Meet Our Women Team Products Catalogue Loan Center Shopping Research Cart Reports Contact Shop Solution Offer reports featuring different investment ideas on your website and monitor what content users are reading and how often. 10% Off Investment Storewide! Strategies Dont hesitate, this offer is about to expire! ornare dubaste ornare dubaste m Aenean a volutpat erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi quis rhoncus venenatis elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD ornare dubaste ornare dubaste Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD 16 // StreamSend Insights Guide 2015 StreamSend

17 Sample Campaign: Financial Financial is an asset management firm catering to high-net-worth investors. It offers prospects access to financial research reports on investment ideas for lead nurturing purposes. Financial In this lead qualifying campaign, Insights will help determine what types of investments the user is interested in and whether or not that user is a qualified lead who should receive a follow-up call from the sales team. During this campaign, Insights will monitor the following: - What research reports the user is downloading - How often the user is downloading a research report - Which s the user is clicking on Home About Men Us Meet Our Women Team Products Catalogue Loan Center Shopping Research Cart Reports Contact Shop Financial Financial Meeting Invitation SCHEDULE MEETING SCHEDULE MEETING 10% Off Investment Storewide! Strategies Dont hesitate, this offer is about to expire! About Products Conta act About Products Contact Dear, Dear, placerat ultricies dolor id bibe Phasellus ndum. Nullam dictum a ut volutpat mi quis erat. luctus. Sed Etiam fringilla placerat condimentum ultricies dolor tellus id in bibe varius. ndum. Sed lacinia Nullam ipsum a volutpat velit, erat. quis venenatis Sed fringilla elit condimentum pretium id. tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id. Maecenas pharetra ligula sit amet neque vehicula Maecenas pharetra ligula sit amet neque vehicula faucibus. Quisque ac scelerisque dolor. faucibus. Quisque ac scelerisque dolor. Aliquam ornare o ipsum ornare o dubaste ornare dubaste Phasellus s dictum ut mi quis luctus. Etiam placerat t ultricies u dolor or id bibendum. NullaN m Aenean a avolutpat t erat. consequat Sed fringilla condiment odio orci, eget auctor m a volutpat arcu erat. rhoncus Sed fringilla condiment in. Morbi um tellus in varius. Sed lacinia ipsum velit, v quis rhoncus i venenatis i elit hendrerit, pretium id. urna justo finibus quis neque, venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD ornare dubaste ornare dubaste Aenean m a volutpat consequat erat. Sed fringilla odio condiment orci, eget auctor m a arcu volutpat rhoncus erat. Sed fringilla in. condiment Morbi rhoncus quis venenatis hendrerit, elit pretium id. urna justo finibus neque, quis venenatis in elit pretium id. est mi at DOWNLOAD DOWNLOAD With this information, Insights will: - Segment users into different lists based on interest - Send s showing the company s portfolio performance based on the types of reports users are downloading - Send prospects an requesting a phone meeting - Add those who opened and clicked on the meeting request to a separate list on which the sales team can follow up with placerat ultricies dolor id bibe Phasellus ndum. Nullam dictum a ut volutpat mi quis erat. luctus. Sed Etiam fringilla placerat condimentum ultricies dolor tellus sinvarius id bibe varius. ndum. Sed lacinia Nullam ipsum a volutpat velit, erat. quis venenatis Sed fringilla elit condimentum pretium id. Nulla tellus gravida in varius. lect Sed us lacinia eget tortor ipsum facilisis, velit, quis non venenatis tempor quam elit pretium lacinia. Curabitur id. Nulla gravida vitae imper lect us diet eget tortor. tortor Proin facilisis, rutrum non libero tempor ut malesuada quam lacinia. porta. Curabitur In tempus, vitae felis imper id diet interdum tortor. Proin commodo, rutrum orci libero nibh ut dictum malesuada enim, porta. id convallis In tempus, nulla felis libero id interdum et nullavitae commodo, imper orci diet nibh tortor. dictum Proin enim, rutrum id libero convallis ut malesporta. nulla libero et nullavitae imper diet tortor. Proin rutrum libero ut malesporta. 17 // StreamSend Insights Guide 2015 StreamSend

18 StreamSend Insights Identify customers who, based on behavior, are ready to buy. Why is behavioral marketing so effective? Because it s accurate. StreamSend Insights is a powerful marketing automation platform that enables behavioral marketing campaigns by tracking your subscriber s actions as they interact with your s and website. Build an ever-growing profile for your subscribers Send targeted s based on website behavior and interests Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. - Forrester Research Insights works with your service provider no need to switch! With one snippet of code, build customer profiles based on user behavior, and send highly targeted automated campaigns using that information. Features Include: Behavioral Segmentation and Automation Dynamic Content Customer Profile Builder Drag and Drop Workflow Creation Central Dashboard Conversion Tracking Responsive Templates Website Engagement Tools Integration with Your ESP Learn more about StreamSend Insights! Visit or call , ext. 1.