Not Your Mother's Marketing

Size: px
Start display at page:

Download "Not Your Mother's Marketing"

Transcription

1 Not Your Mother's Marketing Brought to you by: Joseph Scott, MAS Scott & Associates, Inc. CAS 1 Monday, January 10, :45 pm 4:45 pm The views and opinions expressed by presenters or others who have provided materials to and for this meeting are not necessarily those of PPAI. PPAI assumes no responsibility for, nor endorses any of the comments, recommendations or materials that are provided.

2 PPAI Volunteer Central Be More. Influential. Join These Volunteers Today. Register at PPAI Volunteer Central to help shape the Association and the industry through committee or action-group service. By simply completing your profile, you re already making a difference! Your information, and that of hundreds of other volunteers, like committee members Dave, Allison, Pat and Charley will help PPAI determine the wants/needs of its members. And, if you re worried about time commitments, that s all your service has to be valuable information. Dave Regan, CAS The Vernon Company Leadership Advisory Committee Chair 20 years of volunteer service Pat Dugan, MAS Budgetcard, Inc. LAC Recruitment Subcommittee 19 years of volunteer service Allison Schaffer, CAS Sound Line, LLC LAC Recruitment Subcommittee Chair 11 years of volunteer service Charley Johnson, CAS SnugZ/USA LAC Recruitment Subcommittee 4 years of volunteer service Want more? Be more. Join these industry volunteers today; Register at PPAI Volunteer Central

3 Not Your Mother s Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Your Mother s ? Using Outlook, Gmail or Kerio Server groups Being restricted to s/24 hours Copy/Pasting a Word Document into an No Automatic Unsubscribe No Analytics (bounces, opens, clicks, unsubs, ) No Auto Link to Social Media Accounts What You Will Learn CAN SPAM Act of 2003 What's New (to you?) in Marketing? Tracking Web Activity & Proving Results Driving Traffic to Social Media, Text and Web Increasing Your business w/e mail Marketing Selling e mail Marketing Services 1

4 CAN SPAM Act of 2003 Controlling the Assault of Non Solicited Pornography And Marketing Act OK: send unsolicited, commercial Messages, if: Unsubscribe mechanism in all s Unsubscribe requests are honored within 10 days Unsubscribe list is only use for compliance records Accurate from line, i.e., Relevant subject lines that support the body copy CAN SPAM Act of states have anti spam laws CAN SPAM Act: Privacy policies: Work with an attorney Audit & train employees on best practices Conduct regular audits assure compliance CAN SPAM Act of 2003 (cont.) OK: send unsolicited, commercial Messages, if: ing existing customers Those who have inquired about product/service Considered relationship messages Misdemeanor to send with false header info From irs.gov when really from Preempts State anti SPAM laws Follow the rules, check with your attorney 2

5 What's New (to you?) in Marketing? Automatic Unsubscribe Automatic Opt In Analytics: Opens, Bounces, Unsubs, Clicks Clicks create Lists from Lists Integration with Social Media How to Track Increased Web Traffic Some Services marketing service review.toptenreviews.com/ Tracking Web Activity & Proving Results Sign up for Mobile Marketing Sign up for twitter Sign up for Facebook Go to Featured Product Page 3

6 Featured Product Page Web Traffic/Orders sent Tuesday, November 23, 2010 Traffic Visitors/day 68 orders Sales Orders/day 7 orders Create Greater Relevance via Segmentation Lack of relevance is #1 reason for unsubscribes The more that your message speaks to the needs of the recipient, the better the response Take the folks who Click on a particular offer and make a sub list 4

7 Segmenting Lists All of these folks clicked through to a particular product of interest on the site and are segmented into separate lists Note: 135 Clicks and 166 Click throughs indicates multiple areas of interest Segmenting Lists These folks clicked through to look at Holiday Gift Ideas are segmented into a separate list. The will receive a separate Holiday Gift Idea . 5

8 Best Practices Build Trust & Response Ask permission Set expectations at the point of opt in Deliver on promise We ll be sending you one per month Maintain your list: Clean up! Delete Bounces Best Practices Privacy Policy Preference Center 6

9 Build Trust & Response Offer a Preference Center to allow them to manage their subscription unsubscribe & share, format Text or HTML, frequency Higher response rate, lower churn We will never give your information to anyone else, without your permission. + a link to your full policy on your web site List Building & Maintenance Position yourself where your clients are Segment your list based upon interest Preferences stated at opt in Create content that matches the recipient s preferences Clean up your list (Bounces & Unsubscribes) Design for the Inbox Test sample messages small audience Company name in the From Add a great subject line use teaser HTML text and layout not images most are viewed in the preview pane place important content (offer) at the top for immediate viewing 7

10 Messaging & Campaign Design Use alt tags for all images, especially in the header describe the image Use obvious links for response Link to privacy policy and opt out Best Practices Don t forget mobile devices Design for the small screen Click here if you are viewing this on a mobile device Consider text messages, instead Get them to opt in to text from the 8

11 Don t forget mobile devices Deliverability Manage your online reputation Follow the laws and best practices Test for deliverability and spam filters ISPs watch the behavior of your recipients Online audit of all campaigns Increasing Your business w/ Marketing Get an account with an service Upload your client addresses Follow Best Practices Send your first with a really good special Segment your list Rinse & Repeat! 9

12 Selling e mail Marketing Services Ask if your client uses marketing Sign up on their web site for s Find out which service (if any) they use Understand their objectives Offer to manage their marketing Bill for your time 10

25 Essentials for Exceptional Campaigns

25 Essentials for Exceptional  Campaigns Load and send? Batch and blast? Those direct marketing concepts are ancient history in the modern email environment. Today s email marketers must navigate their way through a complicated landscape of shifting

More information

ESSENTIALS. Cliff Seltzer. Deliver s That Get Results. Presented by:

ESSENTIALS. Cliff Seltzer. Deliver  s That Get Results. Presented by: EM@IL ESSENTIALS Deliver Emails That Get Results Presented by: Cliff Seltzer February 24, 2010 In the time it takes you to read this sentence, some 20 million emails entered cyberspace. For Audio, call:

More information

s & Listservs CAHNRS Office Hours October 19, 2016

s & Listservs CAHNRS Office Hours October 19, 2016 CAHNRS Office Hours October 19, 2016 Overview Today we ll look at Current state of emails CAN-SPAM Act 3rd party email service providers Email structure & content Helpful tips on sending bulk emails Background

More information

Essentials Driving event revenue through marketing

Essentials Driving event revenue through  marketing Event Director s Best Practices Webinar Series In collaboration with Puresend, presents EM@IL Essentials Driving event revenue through email marketing By Cliff Seltzer, General Manager September 22 nd

More information

Deliverability: The Battle to the Inbox

Deliverability: The Battle to the Inbox Email Deliverability: The Battle to the Inbox Arend Henderson, Chief Analytics Officer Q Interactive Tuesday, February 26, 2008 Q Interactive Overview Connect advertisers and consumers using Consumer Requested

More information

, Rules & Regulations

, Rules & Regulations Email, Rules & Regulations Social Media and Digital Communication Social Pro = #SocPro Steve Lee, APR 1 A Simple Contract Permission-based email marketing Be clear what you want to send Information, promotional

More information

The Power of the Inbox Tips and Tricks for Successful Marketing. Constant Contact 2016

The Power of the Inbox Tips and Tricks for Successful  Marketing. Constant Contact 2016 The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2016 Welcome Reina Valenzuela, MBA CEO of Starfish Global Authorized Local Expert for Constant Contact Questions after

More information

A Guide to Using MailChimp

A Guide to Using MailChimp v 1.4 Updated October 11, 2018 Table of Contents 1. Introduction.......................................................................3 2. Account Set-Up...................................................................4

More information

MARKETING VOL. 1

MARKETING VOL. 1 EMAIL MARKETING VOL. 1 TITLE: Email Promoting: What You Need To Do Author: Iris Carter-Collins Table Of Contents 1 Email Promoting: What You Need To Do 4 Building Your Business Through Successful Marketing

More information

The Power of the Inbox Tips and Tricks for Successful Marketing

The Power of the Inbox Tips and Tricks for Successful  Marketing The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2015 Kimberly Beer Contact me: Midnight Productions, Inc & Constant Contact President, Constant Contact Authorized

More information

Building Better s. Contents

Building Better  s. Contents Building Better Emails Contents Building Better Emails... 1 Email Marketing Basics... 2 How to Optimize HTML Emails... 2 Using OnContact to Send Email Campaigns rather than your regular email address or

More information

12 Key Steps to Successful Marketing

12 Key Steps to Successful  Marketing 12 Key Steps to Successful Email Marketing Contents Introduction 3 Set Objectives 4 Have a plan, but be flexible 4 Build a good database 5 Should I buy data? 5 Personalise 6 Nail your subject line 6 Use

More information

7/11/14. Presented by: Overview. Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text s

7/11/14. Presented by: Overview. Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text  s Overview Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text emails Presented by: SurveyGizmo Online Academy Reducing spam complaints Managing email lists Testing emails

More information

Leveraging Marketing For Stakeholder Engagement. November 28, 2018

Leveraging  Marketing For Stakeholder Engagement. November 28, 2018 Leveraging Email Marketing For Stakeholder Engagement November 28, 2018 Agenda Introductions Program Stakeholder engagement funnel Why integrate email with your comms strategy The anatomy of an email Keeping

More information

Advanced Marketing Certification Training

Advanced  Marketing Certification Training Advanced Email Marketing Certification Training Duration: 25+ hours; e-learning content PREREQUISITES Although not required, ideally, participants will first complete our Email Marketing Foundations course.

More information

MARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins

MARKETING VOL. 4. TITLE: Tips For Designing A Perfect  Marketing Message. Author: Iris Carter-Collins TITLE: Tips For Designing A Perfect E-mail Marketing Message Author: Iris Carter-Collins Table Of Contents 1 Tips For Designing A Perfect E-mail Marketing Message 4 Are You Here To Learn About E-mail Marketing?

More information

Using Social Media and New Media Technologies in Fundraising

Using Social Media and New Media Technologies in Fundraising Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active

More information

All-In-One Cloud-Based Blaster

All-In-One Cloud-Based  Blaster All-In-One Cloud-Based Email Blaster Page 1 Index 04 What is Email Magix 05 How Email Magix Works 06 Email Magix Features 08 Email Design Features 10 Email Campaign Features 13 Autoresponder Features 14

More information

Automatic Delivery Setup Guide

Automatic  Delivery Setup Guide for GuideSpark Communicate Cloud Table of Contents Summary: Working with Automatic Email Delivery... 1 What your IT department needs to know... 2 Prerequisite: Select a Targeted Audience... 3 Enable Automatic

More information

Creating an with Constant Contact. A step-by-step guide

Creating an  with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Creating an with Constant Contact. A step-by-step guide

Creating an  with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Getting Your s Read!

Getting Your  s Read! Getting Your Emails Read! The time-tested, tried, and true methods for getting your emails read and opened. This is essential for anyone that wants to build a full time income from their list efforts.

More information

2010 Guide to Holiday Campaigns: 14 Tips to Increase Holiday Revenue

2010 Guide to Holiday  Campaigns: 14 Tips to Increase Holiday Revenue 2010 Guide to Holiday Email Campaigns: 14 Tips to Increase Holiday Revenue 01 2010, Listrak By Megan Ouellet, Director of Marketing September 15, 2010 Online retailers will face another challenging holiday

More information

Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Leveraging Social Media Introduction This presentation has three parts 1 2 3 Connecting to build customer relationships Informing people who will buy in to your message and share it with others Growing

More information

WITH INTEGRITY

WITH INTEGRITY EMAIL WITH INTEGRITY Reaching for inboxes in a world of spam a white paper by: www.oprius.com Table of Contents... Introduction 1 Defining Spam 2 How Spam Affects Your Earnings 3 Double Opt-In Versus Single

More information

Copyright 2018 MakeUseOf. All Rights Reserved.

Copyright 2018 MakeUseOf. All Rights Reserved. Supercharge Your Email Marketing With Constant Contact Written by Ben Stegner Published July 2018. Read the original article here: https://www.makeuseof.com/tag/constant-contact-emailmarketing/ This ebook

More information

The Power of the Inbox. Tips and Tricks for Successful Marketing

The Power of the Inbox. Tips and Tricks for Successful  Marketing The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2015 Welcome Susana Fonticoba Digital Marketing Strategy @ Right Click Advantage Email: Susana@RightClickAdvantage.com

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

Guide to B2B Marketing Part four : Effective reporting

Guide to B2B  Marketing Part four : Effective  reporting Guide to B2B Email Marketing Part four : Effective email reporting Introduction One of the key attractions to email marketing is the speed with which you can reach a targeted audience with your message.

More information

About Us. Unsub Best Practices & Audit A Decade Since CAN-SPAM. Unsub Best Practices & Audit A Decade Since CAN-SPAM September 30, 2014

About Us. Unsub Best Practices & Audit A Decade Since CAN-SPAM. Unsub Best Practices & Audit A Decade Since CAN-SPAM September 30, 2014 Unsub Best Practices & Audit A Decade Since CAN-SPAM The Webinar Will Start Shortly Please submit questions in the GoToMeeting Question Pane Reference the 2014 Unsub Report & Resources https://otalliance.org/best-practices/unsubscribe

More information

Bulletproof Strategies

Bulletproof Strategies Bulletproof Strategies For Email Deliverability Email Deliverability is one of th e biggest challenges faced by email marketers. All efforts put into designing, creating and executing the campaign go down

More information

MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365

MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 ClickDimensions is a powerful marketing automation solution natively built inside Microsoft Dynamics 365. That means there are no integration

More information

Installation & Configuration Guide Enterprise/Unlimited Edition

Installation & Configuration Guide Enterprise/Unlimited Edition Installation & Configuration Guide Enterprise/Unlimited Edition Version 2.3 Updated January 2014 Table of Contents Getting Started... 3 Introduction... 3 Requirements... 3 Support... 4 Recommended Browsers...

More information

MailChimp Basics. A step by step guide to MailChimp Course developed by Virginia Ridley

MailChimp Basics. A step by step guide to MailChimp Course developed by Virginia Ridley MailChimp Basics A step by step guide to MailChimp Course developed by Virginia Ridley By the end of this course you will: Know why a newsletter is important Have a brief understanding of Canada s Anti

More information

Guide to Marketing

Guide to  Marketing Guide to Email Marketing Why Email Marketing? Isn t Email Dead? Email is not dead. In fact, it s very much alive. More and more businesses are using email as an effective form of communication, and more

More information

A quick guide to. Getting Started

A quick guide to. Getting Started A quick guide to Getting Started World s Easiest Email Marketing. In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading

More information

Digital Messaging Center Feature List

Digital Messaging Center Feature List Digital Messaging Center Feature List Connecting Brands to Consumers Teradata Overview INTEGRATED DIGITAL MESSAGING Deliver Digital Messages with Personalized Precision Teradata s Digital Messaging Center

More information

A quick guide to. Getting Started

A quick guide to. Getting Started A quick guide to Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table of

More information

MARKETING VOL. 3

MARKETING VOL. 3 TITLE: Proven Tips For Being Successful With Network Marketing Author: Iris Carter-Collins Table Of Contents Proven Tips For Being Successful With Network Marketing 1 Are You Here To Learn About E-mail

More information

Pricing Guide.

Pricing Guide. Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry

More information

A Beginner s Guide to Successful Marketing

A Beginner s Guide to Successful  Marketing You ve got mail. A Beginner s Guide to Successful Email Marketing We believe that building successful email marketing campaigns has never been more important than it is now. But there s a problem; most

More information

to Stay Out of the Spam Folder

to Stay Out of the Spam Folder Tips and Tricks to Stay Out of the Spam Folder At SendGrid we are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to

More information

GolfNow Central. Marketing User Guide. February 2018

GolfNow Central. Marketing User Guide. February 2018 Marketing User Guide 2018 1 Table of Contents Course management Player Rules Booking Engine settings Connecting to your Social Media accounts How to send and schedule a one-time campaign How to send and

More information

SeelogicMail Terms and Conditions

SeelogicMail Terms and Conditions SeelogicMail Terms and Conditions Seelogic Mail (the "Services"), is a web based software application that offers businesses and web site operators a software application for HTML design, email list management

More information

Campaign Walkthrough

Campaign Walkthrough Email Campaign Walkthrough This guide is distributed with software that includes an end-user agreement, this guide, as well as the software described in it, is furnished under license and may be used or

More information

DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS

DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS 6 και 7 Ιουνίου, 8:00 π.μ.-15:00 μ.μ. Παιδαγωγικό Ινστιτούτο Κύπρου, Αίθουσα Π206 THE SEMINAR WAS HELD DURING

More information

Increase Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support. Increase Your Donor Base

Increase Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support. Increase Your Donor Base Increase Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support Increase Your Donor Base Build your base of support by collecting both email addresses

More information

icontact for Salesforce Installation Guide

icontact for Salesforce Installation Guide icontact for Salesforce Installation Guide For Salesforce Enterprise and Unlimited Editions Lightning Experience Version 2.3.4 Last updated October 2016 1 WARNING DO NOT SKIP ANY PART OF THIS GUIDE. EVERY

More information

CANADA S ANTI-SPAM LEGISLATION: CHARITIES AND NOT-FOR-PROFITS

CANADA S ANTI-SPAM LEGISLATION: CHARITIES AND NOT-FOR-PROFITS CANADA S ANTI-SPAM LEGISLATION: CHARITIES AND NOT-FOR-PROFITS Association of Corporate Counsel's Nonprofit Organizations Committee May 20, 2014 Presented by Tricia Kuhl Overview I. General Obligations

More information

Mo Metrics, Mo Problems? Our guide to marketing metrics

Mo Metrics, Mo Problems? Our guide to  marketing metrics Mo Metrics, Mo Problems? Our guide to email marketing metrics Number crunching isn t for everyone, so it s not surprising to find many marketers often avoid any kind of in-depth analysis on their email

More information

How to Set Up a Fan Page in 5 Easy Steps January 13, 2013 By Nathan

How to Set Up a Fan Page in 5 Easy Steps January 13, 2013 By Nathan How to Set Up a Fan Page in 5 Easy Steps January 13, 2013 By Nathan You and I rarely have free time, but today, you ve found some and have decided to get your fan page set up. This is the quickest, easiest

More information

THE BEGINNER S GUIDE TO MARKETING

THE BEGINNER S GUIDE TO  MARKETING THE BEGINNER S GUIDE TO Whether you re a new entrepreneur, a recent marketing convert or a veteran business owner, an email campaign could be one of the most powerful tools in your digital marketing strategy.

More information

Ten Key Points For Powerful Electronic Newsletters

Ten Key Points For Powerful Electronic Newsletters Ten Key Points For Powerful Electronic Newsletters Thinking of setting up an e-newsletter campaign to improve communication with your current and prospective customers, but not sure where to start? Often

More information

Table of content. Authentication Domain Subscribers Content Sending practices Conclusion...

Table of content.  Authentication Domain Subscribers Content Sending practices Conclusion... A User Guide Before sending your carefully-crafted email campaigns, it s important to first understand a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve

More information

Getting Started with DonateNow

Getting Started with DonateNow Getting Started with DonateNow Table of Contents Welcome Required Set Up Page Personality Donor Options Thank Yous and Receipts Social Sharing and Endorsements Publish Your Page Promote Your Page Dashboard

More information

DISCOVERY AND PLANNING

DISCOVERY AND PLANNING your first email- marketing project HELLO. If you re a web designer, and you ve been put in charge of your very first email-marketing gig, we wrote this for you. It s basically a list of all the things

More information

Whitepaper. Statistics

Whitepaper. Statistics Whitepaper Statistics Statistics Email marketing is still one of the most effective marketing tools digital marketers have at their disposal. On average a person has 1.9 email accounts, which are more

More information

Deliverability Terms

Deliverability Terms Email Deliverability Terms The Purpose of this Document Deliverability is an important piece to any email marketing strategy, but keeping up with the growing number of email terms can be tiring. To help

More information

Factors that Impact Deliverability

Factors that Impact Deliverability Factors that Impact Deliverability Thank you for joining us. Audio: Select Use Mic & Speakers to use VOIP or Use Telephone to get dial in number and access code. If using VOIP, it is recommended that you

More information

Your Marketing Playbook -

Your Marketing Playbook - EBOOK Your Marketing Playbook - Best Practices for Creating and Deploying Effective Email Campaigns Best Practices for Creating and Deploying Effective Email Campaigns When it comes to email campaigns,

More information

A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com.

A User Guide. Besides, this Getting Started guide, you ll find the Zoho Campaigns User Guide and many other additional resources at zoho.com. A User Guide Welcome to Zoho Campaigns! This guide will help you create and send your first email campaign. In addition to sending an email campaign, you ll learn how to create your first mailing list,

More information

Create, Customize & Send an

Create, Customize & Send an How-To Guide Create, Customize & Send an Email Getting your first email out the door is easy with Constant Contact. This guide will walk you through creating, customizing, and sending an email to your

More information

How to NOT Get Ripped Off on Your Digital Marketing. David Mayne Vice President - Digital Strategy Performance Intermedia LLC.

How to NOT Get Ripped Off on Your Digital Marketing. David Mayne Vice President - Digital Strategy Performance Intermedia LLC. How to NOT Get Ripped Off on Your Digital Marketing David Mayne Vice President - Digital Strategy Performance Intermedia LLC. David Mayne Vice President - Digital Strategy Performance Intermedia LLC. My

More information

A best practice guide to EFFECTIVE marketing STRAIGHTFORWARD WHITE PAPER

A best practice guide to EFFECTIVE  marketing STRAIGHTFORWARD WHITE PAPER A best practice guide to EFFECTIVE email marketing WHITE PAPER WHY USE EMAIL? EMAIL MARKETING IS THE FASTEST GROWING COMMUNICATION CHANNEL. [1] With the right strategy and guidance, HTML Emailers can be

More information

2015 FLM LDR Membership Retention. Standards Certification Education & Training Publishing Conferences & Exhibits. Marty Bince, VP IMD

2015 FLM LDR Membership Retention. Standards Certification Education & Training Publishing Conferences & Exhibits. Marty Bince, VP IMD 2015 FLM LDR Membership Retention Standards Certification Education & Training Publishing Conferences & Exhibits Marty Bince, VP IMD Membership Chair Training: Retention and Renewal Standards Certification

More information

Marketing Best Practices

Marketing Best Practices Email Marketing Best Practices Email Best Practices Email Marketing Metrics Churn Metrics - How to reduce unsubscribes? Why segmentation matters? Increase Open Rates & Click-through Rates Beware of SPAM

More information

Newsletters Still Relevant

Newsletters Still Relevant Newsletters Still Relevant There has been a growth of mass marketing instant communications methods such as Instagram, Snap Chat and the like, but there is still a place for the well-written newsletter.

More information

Top 10 Deliverability Best Practices. #ActOnSW

Top 10 Deliverability Best Practices. #ActOnSW Top 10 Deliverability Best Practices Today s Presenter David Fowler Act-On Chief Privacy & Deliverability Officer david.fowler@act-on.net Agenda The Deliverability Ecosystem Top 10 Best Practices Common

More information

HOW-TO GUIDE. How to Optimize Your s for Deliverability

HOW-TO GUIDE. How to Optimize Your  s for Deliverability HOW-TO GUIDE How to Optimize Your Emails for Deliverability The Problem Email Reputation Your ability to market to your audience is based on sending emails from your Email Service Provider, or ESP. ESPs

More information

Using the City of Stamford / Stamford Public Schools. Web System

Using the City of Stamford / Stamford Public Schools. Web  System Using the City of Stamford / Stamford Public Schools Web Email System Open the Login Screen: Go to the following site: www.stamfordct.gov/mail and choose the login link. The login screen will look like

More information

DMARC ADOPTION AMONG

DMARC ADOPTION AMONG DMARC ADOPTION AMONG US and UK Nonprofit Organizations Q2 2018 Featuring Matthew Vernhout (CIPP/C) Director of Privacy, 250ok TABLE OF CONTENTS Introduction... 03 Research Overview... 04 US and UK Nonprofit

More information

THE SET AND FORGET SYSTEM

THE SET AND FORGET SYSTEM THE SET AND FORGET SYSTEM MODULE II SQUEEZE PAGES & SUBSCRIPTION LAYOUT MAKE MONEY WHILE YOU SLEEP! Table Of Contents Introduction Important Steps Squeeze Page Layout & Opt In 5 Essential Build Tips Squeeze

More information

Marketing 101 Whitepaper

Marketing 101 Whitepaper Email Marketing 101 Whitepaper Introduction Email Marketing is an essential part of an organization s communications strategy. As social media and mobile usage continue to rise on the list of ways to communicate

More information

Checklist: 25 Questions to Answer Before You Send. Constant Contact, Inc Trapelo Road, Suite 329 Waltham, MA Phone:

Checklist: 25 Questions to Answer Before You Send. Constant Contact, Inc Trapelo Road, Suite 329 Waltham, MA Phone: Email Checklist: 25 Questions to Answer Before You Send Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-811-1344 The email marketing landscape has certainly changed in

More information

2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON

2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON 2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON Link: http://donate.ymcahouston.org This guide will help you get started and learn more about the tools and features you can use to be

More information

A Practitioner's Guide to Spam Traps

A Practitioner's Guide to Spam Traps A Practitioner's Guide to Spam Traps Don t wait for it to happen to understand the risks and implications! Ken Magill, The Magill Report! Austin Bliss, FreshAddress! Sal Tripi, Publishers Clearing House!

More information

Why isn t your chapter on Facebook?

Why isn t your chapter on Facebook? Why isn t your chapter on Facebook? Last Updated February 2011 Why Facebook? Interact with other Women of Today members Recruit members for your chapter Connect with younger generation Facebook is the

More information

Getting into Gmail and other inboxes: A marketer's guide to the toughest spam filters

Getting into Gmail and other  inboxes: A marketer's guide to the toughest spam filters FulcrumTech Email Marketing Results You Can Measure Getting into Gmail and other email inboxes: A marketer's guide to the toughest spam filters What Really Determines Inbox Engagement? Do Internet service

More information

EXCLAIMER CLOUD SIGNATURES FOR OFFICE 365. Deliver the most professional, intuitive and simple signature software designed for Office 365

EXCLAIMER CLOUD SIGNATURES FOR OFFICE 365. Deliver the most professional, intuitive and simple  signature software designed for Office 365 EXCLAIMER CLOUD SIGNATURES FOR OFFICE 365 Deliver the most professional, intuitive and simple email signature software designed for Office 365 Exclaimer s multi award-winning Email Signatures for Office

More information

Growing your Donors by Growing your List

Growing your Donors by Growing your List + + Overview of Webinar Growing your Donors by Growing your List Webinar June 14, 2012 A Growing Your Donors monthly webinar Ashley Hansen, Care2 ashleyh@care2team.com 202-785-7304 Director of Nonprofit

More information

User Training Manual. Polit v4.7

User Training Manual. Polit v4.7 User Training Manual PoliteMail v4.7 2 Welcome to PoliteMail This training manual is designed for users new to PoliteMail. It provides a basic overview for each function within the tool. For more detailed

More information

Canada s New Anti-Spam Law. David Fraser

Canada s New Anti-Spam Law. David Fraser Canada s New Anti-Spam Law David Fraser Spam Overview Background Overview of legislation Anti-spam rules Key concepts Violation and penalties Private right of action Comparison to US CAN-SPAM Act Amendments

More information

CAN-SPAM ACT RULEMAKING

CAN-SPAM ACT RULEMAKING CAN-SPAM ACT RULEMAKING Rachel E. Matteo-Boehm Piper Rudnick LLP 333 Market Street, Suite 3200 San Francisco, California 94105 415.659.7044 rachel.matteo-boehm@piperrudnick.com 198164v1 CAN-SPAM Act Rulemaking

More information

Getting Started with Real Magnet

Getting Started with Real Magnet Getting Started with Real Magnet Welcome to the Real Magnet community! Our commitment to you is to provide powerful email and social marketing services that are backed by excellent customer support and

More information

Step-by-Step Guide to Set Up Your Challenge Opt-In Page with MailChimp and LeadPages (last updated August 6, 2017)

Step-by-Step Guide to Set Up Your Challenge Opt-In Page with MailChimp and LeadPages (last updated August 6, 2017) Step-by-Step Guide to Set Up Your Challenge Opt-In Page with MailChimp and LeadPages (last updated August 6, 2017) MailChimp is a beginner-level marketing automation platform and an email marketing service.

More information

USER GUIDE. PowerMailChimp CRM 2013

USER GUIDE. PowerMailChimp CRM 2013 USER GUIDE PowerMailChimp CRM 2013 Contents About PowerMailChimp Navigating PowerMailChimp in CRM 2013 Dynamics CRM Marketing Lists and MailChimp Groups Existing CRM Marketing Lists Creating a new CRM

More information

OUTLOOK 2010 QUICK GUIDE. Version 1.7

OUTLOOK 2010 QUICK GUIDE. Version 1.7 OUTLOOK 2010 QUICK GUIDE Version 1.7 Table of Contents THE NAVIGATION PANE... 5 Mail... 5 Calendar... 5 Contacts... 5 Tasks... 5 Notes... 5 Folder List... 5 Shortcuts... 5 E-MAIL... 5 Create a new e-mail

More information

Track-able Bulk Management System

Track-able Bulk Management System Track-able Bulk Management System Agenda: Why TBMS? Track-able Bulk Management System (TBMS) TBMS Flow Benefits Why TBMS? Effective Communication E-Marketing Behavior & getting Attention Track-able Bulk

More information

Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC.

Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Power Up Your Email- Marketing ROI www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Get More Out of Your Email- Marketing Dollars

More information

PART 3/3 DEMYSTIFYING THE INBOX

PART 3/3 DEMYSTIFYING THE INBOX PART 3/3 DEMYSTIFYING THE INBOX January 2013 Introduction In part one we looked at factors that make email the ultimate digital communication channel. We got insights on when, where and how South Africans

More information

CUSTOMER INTERACTION MANAGER WITH INTEGRATED DIGITAL MESSAGING

CUSTOMER INTERACTION MANAGER WITH INTEGRATED DIGITAL MESSAGING PRODUCT INSIGHT CUSTOMER INTERACTION MANAGER WITH INTEGRATED DIGITAL MESSAGING YOUR COMPLETE MARKETING COMMAND CENTER INTEGRATED MARKETING Bring all your marketing channels together PAGE 02 No more data

More information

Refreshing your Marketing Campaigns: Getting Back to Basics

Refreshing your  Marketing Campaigns: Getting Back to Basics Refreshing your E-mail Marketing Campaigns: Getting Back to Basics Thursday, October 1, 2009 Sponsored by: Welcome Bob Felsenthal Publisher BtoB magazine, BtoBonline.com Our Sponsor www.campaigner.com

More information

WHAT THE CAN-SPAM ACT NOW COVERS. Aly Dossa, Partner Tim Smith, Associate June 22, 2011

WHAT THE CAN-SPAM ACT NOW COVERS. Aly Dossa, Partner Tim Smith, Associate June 22, 2011 WHAT THE CAN-SPAM ACT NOW COVERS Aly Dossa, Partner Tim Smith, Associate June 22, 2011 CAN-SPAM Act Stands for: Controlling the Assault of Non- Solicited Pornography and Marketing Enacted in 2003 Covers

More information

Trademarks. Restricted Rights Legend Trapelo Road Waltham, MA

Trademarks. Restricted Rights Legend Trapelo Road Waltham, MA 1601 Trapelo Road Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication without prior notice. Copyright

More information

Marketing Insider... 3 Section 1 Your List... 4 AWeber Basics... 4 Create your Account... 5 Exploring AWeber s Members Area...

Marketing Insider... 3 Section 1 Your  List... 4 AWeber Basics... 4 Create your Account... 5 Exploring AWeber s Members Area... Email Marketing Insider... 3 Section 1 Your Email List... 4 AWeber Basics... 4 Create your Account... 5 Exploring AWeber s Members Area... 6 Create Your List... 7 Create Your Web Form... 8 Facebook List

More information

10 Don ts of Marketing

10 Don ts of  Marketing 10 Don ts of Email Marketing Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep

More information

Information Security Procedures and Privacy Protection

Information Security Procedures and Privacy Protection Information Security Procedures and Privacy Protection Michele Dow, Associate Marketing Consultant Eli Lilly & Company Monday, February 25, 2008 Email Environment Today CAN SPAM Increased Privacy Needs

More information

STEP 3(A): UPLOAD YOUR CONTACTS AND SEND S

STEP 3(A): UPLOAD YOUR CONTACTS AND SEND  S STEP 3(A): UPLOAD YOUR CONTACTS AND SEND EMAILS Now that you have created your personal fundraising page, you are ready to spread the word to your personal network and begin fundraising. Our system allows

More information

CM.com. New User Guide v1.5

CM.com. New User Guide v1.5 CM.com New User Guide v1.5 Ben Sestig & Pierre-Yves Gibut 27-7-2017 Contents Introduction... 2 Address book app... 3 SMS Campaigns... 8 Email Campaigns... 10 Introduction Thank you for using CM s messaging

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34  Youtube.com/ViralJadhav ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.magnetmarketing.in Youtube.com/ViralJadhav contact@viraljadhav.com +91 9558821174 Who Can Join? Business Owners who want to attract more

More information