Getting Your s Read!

Transcription

1 Getting Your s Read! The time-tested, tried, and true methods for getting your s read and opened. This is essential for anyone that wants to build a full time income from their list efforts.

2 Marketing Will Your Ever Get Read? The biggest complaint we hear is, My inbox is crammed full of hundreds of s every day because I am on so many lists, I don t Even know which ones to read. In order to get good at writing s that get opened you have to practice. Practice re-writing successful s that come to your inbox.

3 Getting Your Delivered deliverability is about ensuring requested opt-in is delivered to the intended recipient. Use permission marketing Use double opt-in Ask for real or primary address on your squeeze page. Message Formatting Text or HTML

4 Getting s Delivered Limit use of Images: Avoid creating messages that are entirely images. Use images sparingly, if at all. Careful Use of Using Attachments: Many users are wary of attached documents due to viruses. Use a website URL to reduce recipient fear of attachments Words & Phrases You Choose: Choose your language carefully when creating messages. Avoid spam hot buttons such as dealing with medication, mortgages, making money, FREE offer, and words associated with pornography.

5 Why s Do Not Get Read! Ineffective subject line It s got to be relevant and compelling. Bad timing Experiment by sending your campaign on different days (and times). List Fatigue Sending your campaigns too frequently or not being consistent. Poor list quality If you re using a very old list, many addresses have probably gone bad. (Keep refreshing your list)

6 Why s Don t Get Read! Poor list segmentation must be relevant Optimize with list segmentation. Know who is on your list and what they are doing. Know buyers behaviors. This helps decide frequency and type of messages. Your content just sucks If you re not providing compelling, content, people aren t going to open it. They don t just want to hear from you they want something useful from you. Spam filters Spam filters may be mistakenly throwing s into people s junk folders!

7 Getting Your Read Deliver good relevant content first and foremost! Focus on Value Consistency Create content that does not reflect your urge to sell the product and make money. Your reader of course knows this but, they want to see content that reflects your concern for his/her needs and demands. Keep your s concise as possible. s usually allow you to write any length as you wish, but it doesn't mean that you write a whole encyclopedia on your subject.

8 Getting s Read Have a single goal for each you write. Keep your tightly focused and on one subject. Answer the readers question WIIFM to read your as quickly as possible. Learn to write killer s that arouse the curiosity of the reader. Pay attention and test to see what day people are more receptive to your communications.

9 Message Elements Provide a clear image of what you are offering Eliminate Risk to Customer Use Urgency and Scarcity Use Social Proof Clear Concise Call To Action Specific instructions prompting the reader to take specific action. Lay out exactly what you want the recipients of your message to do.

10 Draft s Appropriately Pay close attention to the design of your s to run a highly effective marketing campaign. From field Subject line Personalization Message content Link placement Call to action Close PS Test different versions of your marketing message to compare outcomes.

11 Branding Why is branding important? You want to make an impression. People are busy, and having a good branding element enables its message to stand out or differentiate your in the recipient's crowded inbox. Your s present an opportunity to expand your company's image and awareness while demonstrating your professionalism Your s speak volumes about you the owner and the image you are trying to portray. First impression and consistency in your branding is vitally important!

12 Mind your Subject Line Two main factors that drive the open rate are the From Field and Subject Line. Who is it from and what s in it for me? The most important part of any promo is the subject line The subject of an can make or break that purpose of the campaign When you push send you are given only one shot using the few words that you are able to put into your subject line to catch the interest of your targeted audience A good subject line will tell people what your is about or what it will teach them, but without giving away it s contents. (Blind Subject Line)

13 Subject Line Recognition Factor Two reasons to use branded subject lines Transactional message from you Example: Business Name Subscription Renewal Confirmation You have an excellent reputation for always delivering useful, valuable content. Your main priority may be to ensure people recognize your s

14 Subject Line Examples Here is an example of a blind subject line Simple method of increasing Squeeze page conversions! Subject line can ask a question to which your recipients have a burning desire to learn the answer to. (Research to know) Would you like to increase your squeeze page conversions by 20% Subject lines that Command action from the reader Act now to save 25% off my new product release!

15 Subject Line Examples Tell your readers that the contains information that will show them how to do something they need to do Five ways to increase marketing efficiency Create scarcity and urgency Opening the doors again, but for only 48 hours Breaking news as your subject We just went LIVE, Go now! Increase your open rates using subject lines that promise a benefit Easily increase Squeeze page conversions By 20%

16 From Field Your recognition factor The 'from' field is at times the most important factor motivating your subscriber to open s. People are more likely to open an from a sender they recognize. Keep the from field the same over time If you're just starting out, your open rates may be low because you're unknown. As you develop relationships, keep the 'from' name the same over time so you can benefit from the brand you've built thus far. This should improve your open rate. Work on Know You, Like You, & trust You!

17 Thank You Thank You for attending this training. Writing s takes practice. Watch what others are doing and learn from the best. Being known for providing high value to your subscribers and being consistent will get you farther than anything else you can do. Once you have a list it is simply time to get at it. Learn to do it right from the start and you too will succeed