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1 !"#$%#&'()*+,-#.*/%#,'01&,*! 1. What is Mobile Marketing? A Mobile Marketing service allows businesses the ability to reach their desired customers by giving clients the ability to create, launch and manage their mobile interactions and messaging. 2. What is a short code? A short code is a five to six digit number that allows customers to interact with businesses via text messaging. Similar to a cell phone number, commonly referred to as a long code, the short code gives businesses the ability to use a commercially acceptable channel to interact with today's mobile customers. 3. What is a keyword? Keywords are used in conjunction with a short code to allow users to connect with the business. The keyword is typically a word or abbreviation that is sent to a short code and is connected with a campaign. Example: Text KEYWORD to SHORT CODE. A keyword received by the advertiser gives them permission to text back information to the cell phone user. 4. What is SMS? MMS? WAP? SMS stands for Short Message Service - commonly referred to as a Text Message. In the U.S., the current limit is approximately 160 characters in length and can vary by device and carrier. Canada is limited to 136. Each country typically uses a different short code due to carrier support, which is limited to each network. MMS stands for Multimedia Messaging Service and allows you to send messages on your cell phone that include video, pictures, ringtones and other multimedia. WAP stands for Wireless Application Protocol and is the standard used for accessing information over a mobile wireless network. A WAP browser is a web browser for mobile devices. This standard supports by cell phone, tracking stock market prices, or sports results and music downloads.

2 5. How do customers opt in (sign up)? Customers can sign up or opt in to a campaign by: 1) Sending a text message with the KEYWORD to the SHORT CODE. 2) Entering their phone number and additional information via a web widget. 6. How do customers opt out/unsubscribe from a campaign? Any customer who opts in to a campaign can unsubscribe or quit by replying with the word: STOP. This allows the customer to end participation in various campaigns. Interested customers must opt in (sign up) to receive promotional messages from you. When they opt in to a campaign, they are also presented with the ability to opt out when they are no longer interested. This keeps the customer in control of all mobile marketing campaigns. Retaining customers in your campaign comes down to providing a valuable service to your customers. For example, strong offers keep customers engaged longer. Wireless carriers maintain a very strict policy regarding unsolicited messages. Campaigns are required to be 100% opt in or permission based, and there are no exceptions to the rules. 7. How is mobile marketing regulated? The Mobile Marketing Association (MMA) is a self-regulating group with participants from all major carriers who create and enforce Best Practices for Mobile Marketing. A current copy of these can be found here - (In Canada, visit 8. How much is a customer charged to receive a text message? Customers are charged standard text messaging rates per their cell phone plan. 9. Do I need to put software on my computer No software or download of our mobile marketing program is required. You configure your keywords through a simple website that you can access from any computer connected to the Internet. You can even access your account from a smartphone if you are on the move and need to send a text message to your database. 10. How long do I own my keyword? You will own your keyword for as long as you continue to subscribe. If you cancel your account, your keyword becomes available for others to register.

3 11. How does text message marketing work? In the simplest terms, by promoting your mobile offer on any in-store signage, print marketing, radio or TV ad, website, etc., people will opt in if they are enticed by your offer (usually a coupon, discount, limited time offer, VIP status, etc.). Once they opt in, you can then market to them with further offers, exclusive info, and more. 12. How do I cancel my account? If you are not completely satisfied with your Z Mobile Marketing product, you may cancel at anytime. To cancel, you must contact our support team by calling Ext 2 and a support team member will assist you. You may also enter a support ticket through your YTB Rep Back Office. 13. What is the refund policy? The company offers a 100%, five (5) business day money-back satisfaction guarantee by calling YTB and requesting the refund within five (5) business days of payment; provided, however, that each is non-refundable thereafter. Call (618) Ext 2 (Rep Support) to make the request (please have your billing address, identification number and the credit card number you used for payment when calling). 14. My credit card declined, and I m part of Coach s Way. Can I come back in at $24.95 or do I have to pay the full price of $59.95? When your credit card declines we attempt to process it for the next 30 days. In the event that we are not able to process your credit card successfully after this time, you will no longer be able to take advantage of the introductory rate of $ Are there default campaigns available? If so, what are they and when will they be available? There will be a variety of campaigns that YTB will make available to you through the mobile marketing platform. They are currently in the creation phase and will be available for you soon. We will keep you posted as to the delivery of these valuable tools. 16. Do I have to have a smartphone to utilize this program? While it is not necessary to have a smartphone to use the power of Z Mobile Marketing, it is helpful for you and the end recipient when it comes to ease of viewing some of the content that is delivered through this powerful tool. 17. Do I need to change service providers for optimum performance? Z Mobile Marketing works successfully with all service providers.

4 18. Can someone be in multiple campaigns or will the system see their number and flag it as already getting these messages? They can do multiple campaigns using multiple keywords. Each keyword can only kick out one campaign message at a time. The system won t flag it in any way. 19. Can I purchase more keywords? What is the cost? Yes. Businesses can purchase two additional keywords for $9.95 per month from their Rep s website. (Reps who utilize Z Mobile will need to wait to purchase additional keywords from their Rep Back Office once available.) 20. Is there a limit on the number of keywords that I can have? No. Each package contains two. If additional keywords are desired, they can be purchased separately. 21. Is there a limit on the campaigns that I can have? No, but a keyword is attached to a single campaign. 22. Is there a limit on the amount of people that I can have in each campaign. No. The cellular world is your limit. 23. In reference to Text Credits, is that 1 Credit per person on the campaign or 1 Credit per message sent? Credits are counted as 1 credit per outgoing message. For example, if you send a message where 200 people have opted in, that uses 200 Credits. 24. How should a company with multiple locations set up their texting system? That will depend on who will be managing the campaigns. If the corporate office wants to manage the outgoing and incoming text messages, then pass the information to their other offices/employees, only a single account is needed. For example: A realty company may want a campaign per listing and the reply text will come from the corporate account. They would then pass the lead to the appropriate realtor. If each of the multiple locations/employees wants to manage their own campaign, there is a purchase option for that. The company would purchase a package for their own use and each additional location would buy the Multi-Location Add-On for only

5 $24.95/month. This way, each location would have the ability to create their own mobile marketing campaigns. As an example, a restaurant owner would like to have a main administrator account and separate user accounts for each of their five locations. They would sign up the corporate office on the package they choose, then pay $24.95 per location where they would like to give the ability to create their own mobile marketing. 25. Canada is not available yet, but I want to get the Coach s Special pricing. Can I do that once this product is available in Canada? Yes. If you signed up at convention and are from Canada, you will not be charged until the system is available to you. Then you will be charged the convention rate. 26. When do my text credits expire? Each month the base package credits expire. Any additional text credits you buy are non-expiring and will roll over. 27. Do customers get annoyed with Mobile Marketing? Interested customers must opt in (sign up) to receive promotional messages from you. When they opt in to a campaign, they are also presented with the ability to opt out when they are no longer interested. This keeps the customer in control of all mobile marketing campaigns. Retaining customers in your campaign comes down to providing a valuable service to your customers. For example, strong offers keep customers engaged longer. Wireless carriers maintain a very strict policy regarding unsolicited messages. Campaigns are required to be 100% opt in or permission based. There are no exceptions to the rules. 28. If I have a pre-paid phone, can I opt in to a campaign? Most pre-paid phones will not allow a user to text in to a short code. This is not a limitation of our offering, but of the phone provider.! 29. If my customer has opted in to two different campaigns and sends STOP to one campaign, will it cancel both of the campaigns? When they reply STOP, it will remove them from the most recent campaign they opted in to. So if they opted in to the keyword ZamZuu a week ago and then just opted in to the Keyword Coach, they will be removed from the Coach campaign but not ZamZuu.