Your Gateway to the Art World. Media Kit 2018
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1 Your Gateway to the Art World Media Kit 2018
2 Highly Engaged Audience Tang Art Advisory is a full-service art advisory firm operating out of New York, East Hampton, Philadelphia, Miami, London and Hong Kong. We assist our private clients with the buying, selling and managing of their collections of fine and decorative art. Our online presence reflects our deep ties to the US and international high net worth communities: experienced and emerging art collectors and their fiduciaries, including wealth managers, private banks and trust & estate attorneys. We consistently and frequently share high-quality, relevant content with our audiences: art market updates, auction and art fair reviews, complimentary tickets to art fairs, conservation and appraisal matters as well as topics related to art wealth management, including tax/ estate planning. In 2018 we are rolling out an online platform to connect art collectors to professional art advisors, providing collectors with independent, trustworthy advice and art advisors with information on Best Practice in the art world. This will provide more advertising opportunities.
3 Our Reach Advertising Opportunities Engaged art lovers and their advisors (wealth managers, T&E attorneys, CPA s, family offices, interior designers, private bankers). 1 Blog Homepage Ads 2 Newsletter Sponsorship Quality traffic to our website and blog: 2,100 average monthly page views Targeted base: highly engaged list of 2,700 subscribers and growing 3 Blog and Sponsorship 4 Instagram Advertising (Gallery/ Art Fair Program) Instagram + Facebook Followers: 2,267 and growing #4 Organic Google Ranking for Art Advisory
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5 1 Blog Homepage Ads Highly visible placement of hero banner at the top of our acclaimed blog (tangartadvisory.com/blog) Exclusive: only four (4) spots available in an elegant rotating gallery Rates Ad 3 $ 1,500 Ad 6 $ 2,500 (1 month free!) Ad 12 $ 5,000 (2 months free!)
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7 2 Newsletter Sponsorship Send exclusive alerts to our mailing list of 2,700 engaged subscribers Our writing team will work with you to produce SEO optimized content Rates One $ 1,000 Two $ 1,750 ($ 250 discount!) Three $ 2,500 ($ 500 discount!)
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10 3 Blog and Sponsorship Sponsor an educational blog post on a topic related to your product/ service. Our blog posts are sent out to our mailing list of 2,700 the following week. Our writing team will work with you to produce SEO optimized content Rates One Blog Post + One $ 1,000 Two Blog Posts + Two $ 1,750 ($ 250 discount!) Three Blog Posts + Three $ 2,500 ($ 500 discount!) Placement of a banner ad (728 x 90) in the blog post
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12 4 Instagram: Gallery/ Art Fair Program Rates Share 4 artwork images/ installation shots on Instagram account 4 $ We will include a link of your choice, optimized copy and appropriate #hashtags
13 Advertising Terms Contact Rates and Payments We accept credit card payments via our secured payment system. All rates are net rates. No agency commission provided. Advertising rates are subject to change at the beginning of each calendar year. Payment must be received in full before ads will be placed. Annelien Bruins CEO Reservations and Cancellations Changes to repeat advertisements are responsibility of advertiser. Cancellations must be received in writing 30 days prior to the artwork deadline. Advertisers will be charged in full for ads canceled after this date. Cancellation of ad packages are subject to retroactive rate increases as package rates are negotiated based on quantity discount. Space will not be reserved or held for any account having an invoice outstanding. Reserved space will not be held for advertisers who do not submit artwork by the deadline. We reserve the right to reject, omit, or cancel advertising that we feel is not in the best interest of our audience.
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