QUICKSTART KIT IMPLEMENTATION PACKAGE

Transcription

1 QUICKSTART KIT IMPLEMENTATION PACKAGE

2 WE EXECUTE THE STORYBRAND MARKETING ROADMAP FOR YOU! You ve clarified your organization s message by taking StoryBrand s online course, or workshop, but now you need to execute the StoryBrand Marketing Roadmap. WE DO IT ALL IN ONE AMAZING PACKAGE AND WILL EXECUTE YOUR STORYBRAND MARKETING ROADMAP IN JUST THREE MONTHS! WITH THE STORYBRAND QUICKSTART KIT, YOU WILL: 1. Clarify Your Message 2. Get A New Website Framework 3. Get A Lead-Generating PDF 4. Get An Automated Campaign 5. Get Customer Testimonials 6. Get A Customer Referral-Generating Partnering with a StoryBrand-Certified Agency like ROI Online can help ensure you succeed. Our entire organization has attended a StoryBrand workshop and each of our team members is certified as a StoryBrand Guide. ROI Online s team of expert marketers sets clients up for success with a clear strategic plan and supporting marketing materials for clients to give to their existing vendors. VIEW OUR STORYBRAND CASE STUDY AND READ REAL CLIENT SUCCESS STORIES. BIT.LY/STORYBRANDCASESTUDY

3 INCLUDED DELIVERABLES The QuickStart Kit is a shortcut to quickly set you up for success with a clear and concise plan to hand to your web designer and/or team to put into place. During a minimum of 15 meetings, we will guide you through the following StoryBrand Roadmap delivery process, saving you and your team months of time. CLARIFY YOUR MESSAGE Save time by allowing our team to quickly create a clear, concise message that resonates with your customers for all of your web pages, s and online offers. Continue to have disjointed, cluttered messaging that confuses your customers, and continue to waste valuable time trying to create a StoryBrand message for all of your web pages, s and online offers. NEW WEBSITE FRAMEWORK Get five StoryBranded web pages with original content, designated calls-to-actions for downloadable offers, placement for forms and more so you can easily hand the design off to your web developer. Continue wasting valuable time arguing with web developers, designers and copywriters about SEO, graphics and content. They do not truly understand your brand, your message or the power of StoryBrand. LEAD-GENERATING PDF Get an irresistible offer that on-ramps customers and grows your list. Our StoryBrand- Certified copywriter will create a compelling offer that positions you as a guide that will provide customers with the solution and transformation they desire. Miss out on potential customers by providing content that doesn t speak to website visitors, and continue to waste valuable time trying to write compelling StoryBrand content that on-ramps customers and grows your list. AUTOMATED CAMPAIGN Get an series that nurtures leads into paying customers. Our team will create 10 StoryBranded s you can use. The s will follow the proven sales framework designed by renowned copywriter Ray Edwards, which will nurture the leads who downloaded your lead-generating offer. Lose sales with s that don t convert leads into paying customers, and continue to waste valuable time trying to create StoryBranded s that nurture leads into paying customers. CUSTOMER TESTIMONIALS Our team will collect and write StoryBranded testimonials that show real customers success and transformations. Testimonials will be used on the website, in the series and more. Fail to establish trust with potential customers and continue to waste valuable time trying to gather customer testimonials that successfully convey your customers success and transformation. CUSTOMER REFERRAL-GENERATING Get your existing customers to recruit new customers for you. Our team will quickly build an impactful for you to send to happy customers to encourage them to share your brand and solution with others. Miss out on customer referrals by not utilizing your current customers, and continue to waste valuable time trying to write an that develops current customers into brand advocates and sales generators.

4 SUCCESS PLAN CLARIFY YOUR MESSAGE UP TO 3 MEETINGS FOR COACHING & POLISHING YOUR BRANDSCRIPT & ONE-LINER GET A NEW WEBSITE FRAMEWORK CONTENT & DESIGN FOR 5 WEBPAGES GET A LEAD-GENERATING PDF GET A MULTI-PAGE.PDF (WHITEPAPER, CHECKLIST, ETC) GET AN AUTOMATED CAMPAIGN 10- NURTURING SERIES THAT FOLLOWS THE STORYBRAND FRAMEWORK & RAY EDWARDS PASTOR FRAMEWORK GET CUSTOMER TESTIMONIALS 3 CUSTOMER TESTIMONIALS FOR YOU TO USE ON YOUR MARKETING COLLATERAL GET A CUSTOMER REFERRAL-GENERATING 1 ENCOURAGING CUSTOMERS TO REFER NEW CUSTOMERS TO YOUR ORGANIZATION VIP PLAN WHEN YOU HIRE ROI ONLINE AS YOUR FULL-SERVICE MARKETING TEAM, YOU RECEIVE ALL OF THE ABOVE AND MORE.

5 PROPOSED TIMELINE THIS IS AN APPROXIMATE TIMELINE OF THE PROJECT. DAY 1-30 Conduct intake interview Begin design/branding audit Begin BrandScript & one-liner coaching calls DAY Write web page content Begin template creation Gather customer testimonials DAY Complete and polish content Complete and polish template design Create lead-generating offer Create nurturing campaign Create customer referral Package all materials and deliver TIMELINE IS DEPENDENT ON COMMITMENT & COMMUNICATION OF THE CLIENT. PLEASE SEE TERMS & CONDITIONS SECTION. READY? GET STARTED

6 TERMS & CONDITIONS SUCCESS OF THIS PROJECT IS DEPENDENT UPON THE PARTICIPATION OF BOTH PARTIES. ROI ONLINE WILL REMAIN ENTHUSIASTICALLY COMMITTED TO THIS PROJECT BUT WILL REQUIRE A REGULAR PRESENCE AND INVOLVEMENT FROM THE CLIENT. THE STORYBRAND QUICKSTART KIT IS THE INTELLECTUAL PROPERTY OF ROI ONLINE. OWNERSHIP OF MARKETING MATERIALS THE CLIENT OWNS ALL MARKETING PROPERTY CREATED BY ROI ONLINE. * The information contained in this website/pdf is protected by the United States copyright and trademark laws. You may only use the information, text or graphics contained herein for your personal use, and you may not reproduce, adapt or publish it, in whole or in part, for any purpose without the express written consent of ROI Online, LLC. The StoryBrand marks and designs are registered trademarks of Donald Miller Words, LLC and are licensed only for use by ROI Online, LLC. These marks and designs contained herein may not be used, downloaded, copied, or distributed in any way. Any dissemination of the material or the information contained herein without express written authorization of ROI Online, LLC is strictly prohibited. Nothing contained in this website/pdf shall be construed as conferring any license or right, expressly, by implication, by estoppel or otherwise, under any of the above mentioned intellectual property rights, or under any third party s intellectual property rights. No part of this material may be reproduced, republished, displayed, copied, transmitted, modified, used in the creation of derivative works, distributed or otherwise exploited in any form or by any means.

7 ROI Online is an award-winning marketing agency that specializes in digital marketing strategies. We offer strategic website planning, such as marketing automation, content marketing, branding, social media marketing, marketing and web/mobile design. We are a StoryBrand-Certified Agency made up of StoryBrand-Certified Guides. Each of our team members has attended a StoryBrand workshop and fully embraces the framework and message. We also have a StoryBrand-Certified Copywriter on staff. INFO@ROIONLINE.COM READY? GET STARTED

8 WHAT S INCLUDED THE CLIENT CAN EXPECT AT LEAST 15 MEETINGS THROUGHOUT THE QUICKSTART KIT. HERE IS A BREAKDOWN OF THE KIT S PROCESS & DELIVERABLES. *DELIVERABLES DIFFER BASED ON PLAN.

9 CLARIFY YOUR MESSAGE INTAKE INTERVIEW ROI ONLINE GETS TO KNOW YOUR ORGANIZATION, THE CHALLENGES YOU ARE FACING AND YOUR BUSINESS GOALS. The intake interview gives us a chance to get to know one another. But think of the interview more like a conversation. ROI Online will learn about your organization s background, products/services, business goals and current marketing strategies. Here are a few questions you can expect during our conversation: SAMPLE QUESTIONS: 1. What is the purpose of the business and why was it started? 2. What values and beliefs define your brand? 3. What problems (external, internal, philosophical) are your customers experiencing? 4. What problems (external, internal, philosophical) is your organization experiencing?

10 CLARIFY YOUR MESSAGE BRANDSCRIPT COACHING YOUR ORGANIZATION S BRANDSCRIPT IS THE FIRST STEP IN CREATING A SUCCESSFUL MARKETING STRATEGY. While you have already created a preliminary BrandScript in the StoryBrand workshop, ROI Online will help you polish this existing BrandScript as well as help you create another one for a different area of your organization. We make BrandScripts for a variety of purposes, such as to promote a particular business product or service, to understand a certain audience, to write a video script or to clarify internal communications. Here are a few examples of BrandScripts we have created for our clients: EXAMPLE BRANDSCRIPTS View example BrandScripts at bit.ly/brandscriptexamples Overall Company BrandScript Product/Service BrandScript Target Audience BrandScript ROI Online Proffer Surgical Associates Pure Element Water

11 CLARIFY YOUR MESSAGE ONE-LINER COACHING THE ONE-LINER IS YOUR ORGANIZATION S VALUE PROPOSITION. The one-liner is a simple, three-part explanation of what your organization does. However, it can be challenging to write, especially when you have to sum up your organization in just a few sentences! But think of it as your organization s value proposition and opportunity to succinctly explain what your organization does. ROI Online will help you fine-tune your one-liner and compose variations to use on signatures, business cards, social media profiles, etc. ROI ONLINE S ONE-LINER: Most business leaders struggle with how to transition into modern marketing. We have a team of experts that makes it easy. You are set up for success and end up with a process that works.

12 GET A NEW WEBSITE FRAMEWORK WEB PAGE TEMPLATES THE QUICKSTART KIT INCLUDES 5 STORYBRAND WEB PAGE TEMPLATES FOR A NEW WEBSITE FRAMEWORK. WEB PAGE CONTENT THE QUICKSTART KIT INCLUDES ORIGINAL WEB PAGE CONTENT THAT FOLLOWS YOUR BRANDSCRIPT. Once we have nailed down your organization s BrandScript and oneliner, we will begin to create StoryBrand web page templates and content. The goal is to build a foundational website that passes the grunt test. The web page templates and content will follow the StoryBrand framework and support your organization s overall BrandScript. Here are a few examples of our clients new StoryBrand websites, including our own: VIEW EXAMPLE DESIGNS & CONTENT ROI Online - WanderList Tours - Accountifi - Crowley s Granite -

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14 LEAD-GENERATING OFFER DELIVER A VALUABLE OFFER THAT SOLVES A PROBLEM AND POSITIONS YOURSELF AS A GUIDE. A LEAD-GENERATING OFFER ACCOMPLISHES THREE THINGS: 1) Provides value for customers 2) Establishes your organization as an authority in your field of expertise 3) Creates reciprocity in potential customers A lead-generating offer not only positions your organization as a trustworthy guide, but it also provides an opportunity for you to onramp customers when obtaining their contact information in exchange for the offer. Here are a few examples of lead-generating offers ROI Online has produced: VIEW EXAMPLE OFFERS Digital Marketing Blueprints For Marketing Directors - bit.ly/roiblueprint 5 Tips For Finding A Lawyer You Can Trust - bit.ly/5tipsfortrust Wisdom Teeth Removal Food Guide - bit.ly/wisdomteethfood 7-Day Free Workout Guide - bit.ly/7dayworkoutguide

15 GET AN AUTOMATED CAMPAIGN ROI ONLINE WILL CREATE AN SEQUENCE THAT FOLLOWS THE RAY EDWARDS PASTOR FRAMEWORK. is the No. 1 way to sell products and services online. In fact, it s even more effective than Facebook. ROI Online will write an nurturing campaign that supports your overall company BrandScript. Our StoryBrand-Certified Copywriter follows Ray Edwards PASTOR Framework taught in the StoryBrand Copywriter Certification Course. Edwards, a renowned copywriter, created this framework to help businesses sell more and to speak to their customers in a language that resonates with them. Here are a few nurturing campaigns ROI Online has built: EXAMPLE CAMPAIGN ROI ONLINE MARKETING DIRECTOR CAMPAIGN 1 - Being a marketing professional sucks. - bit.ly/roi Being a hero isn t easy. - bit.ly/roi Everyone needs a partner. - bit.ly/roi ROI Online can empower you. - bit.ly/roi Your marketing dream team has arrived. - bit.ly/roi Let s make this official, shall we? - bit.ly/roi 6

16 GET CUSTOMER TESTIMONIALS WE WILL GATHER CUSTOMER TESTIMONIALS FOR YOU TO USE ON YOUR WEBSITE, S AND OTHER MARKETING COLLATERAL. Customer testimonials not only show authority, but they also tell real stories of transformation and success. Customer testimonials are one of the best ways to illustrate that transformation. Getting the right testimonial can be challenging, however. ROI Online knows how to ask the right questions to get you the most compelling testimonials. Our team will gather testimonials you can feature on your website, in s and throughout your other marketing materials. Here are a few customer testimonials we have captured for ROI Online: EXAMPLE CUSTOMER TESTIMONIALS: I can now focus on other areas of my job and think strategically. - Reagan Hales, Marketing & Communications Director, Amarillo EDC With ROI, the expertise and quality of work I get so far exceeds what I could have in-house. - Scott Jesko, Marketing Director, Amarillo Town Club

17 GET A CUSTOMER REFERRAL-GENERATING AN ENCOURAGING CUSTOMERS TO REFER NEW CUSTOMERS TO YOUR ORGANIZATION How do you get new customers? Word of mouth is probably one of the most lucrative forms of customer referrals in the business world. The best way to encourage communication between existing customers and potential customers is through a customer referral system. A customer referral system is a simple tactic for gaining new customers and brand advocates. ROI Online will create a customer referral-generating for you to send to existing customers so they can recruit customers for you. Here is an example of a customer referral-generating ROI Online has created: VIEW EXAMPLE StoryBrand Workshop Referral - bit.ly/roireferral READY? GET STARTED