Oracle Responsys. Release 18B. New Feature Summary ORACLE

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1 Oracle Responsys Release 18B New Feature Summary ORACLE

2 TABLE OF CONTENTS Revision History 4 Overview 4 APIs 4 New Throttling Limits for Web Services APIs 4 New Asynchronous Web Services APIs 5 New REST API to Get All SMS Campaigns 5 Update RIID-to-Organization Scope Mapping 5 Send Time Optimization Using Past Push Event Data 5 Campaigns 5 New Content Widgets for the Message Designer 5 Message Templates 6 Available Options When in Full Screen Mode 6 Open a Campaign Workbook in a New Tab 6 Campaign Monitor Enhancements 6 Support for Campaign Approvals in Programs 6 Navigation Options from Message Preview 6 Exclusions in External Campaign Management PET 7 Split View Editor Availability 7 Collaboration 7 Sample Processes 7 Review Completed Tasks 7 Calendar Option Available for Configure Schedule Step 7 Connect 7 Improved Manage Connect User Interface 7 New Connect UI for Omniture Jobs 8 New Job Group UI 8 Set Expiry Date for Connect Job 8 Schedule Connect Jobs for Specific Days of the Month 8 Additional Connect Details and Options from Global Search Results 8 Data 8 Sort Order of PETs in Filter Designer 8 Hard Delete of Personal Data 9 Mobile 9 SMS Public Aggregator Network 9 Launch SMS Campaigns from the Campaign Workbook 9 External Tracking Parameters in SMS Campaigns 9 Expected Mobile Number Import Format 10 Short URL Support for SMS and Mobile App Campaigns 10 Message Center Enhanced Infrastructure 10 Conversions from Mobile Apps 10 More Behavioral Attributes for App Channel List Filters 10 Export App Channel List Filter Results with Connect 11 Program 11 Orchestrate Campaigns with Near Real-Time Latencies 11 Reporting 11 Support for SMS Bounce Data from SMS Aggregators 11 Interactive Dashboards Enhancements 11 Interactive Dashboards Plus Enhancements 12 User Interface 12 Updated Privacy Policy Link 12 2

3 New Account Management Page 12 Manage Campaigns Page Enhancements 12 3

4 REVISION HISTORY This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table: Date Feature Notes 04 MAY 2018 Created initial document. OVERVIEW This guide outlines the information you need to know about new or improved functionality in the 18B update. All Oracle Responsys updates are conducted without disruption to service, meaning no downtime. Refer to the Oracle Responsys Release Center for additional details about release dates. DISCLAIMER The information contained in this document may include statements about Oracle s product development plans. Many factors can materially affect Oracle s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle. This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information. APIS NEW THROTTLING LIMITS FOR WEB SERVICES APIS Oracle Responsys has implemented throttling limit changes on its APIs. These changes included imposing throttling limits on APIs that did not have limits before. The following APIs are affected: retrievelistmembers login Content Library APIs To obtain the current list of throttling limits for your account, use the Get Throttling Limits REST API. 4

5 NEW ASYNCHRONOUS WEB SERVICES APIS Oracle Responsys Web Services now support asynchronous Merge & Trigger REST APIs and a polling API request to check the completion status by transaction ID. Asynchronous APIs give developers a shorter and more predictable time to get status back after submitting an API request. IMPORTANT: The asynchronous Web Services APIs are currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. NEW REST API TO GET ALL SMS CAMPAIGNS This new REST API can get all of the SMS campaigns in an Oracle Responsys account. The API is similar to the existing REST APIs for getting all campaigns and all SMS campaigns. UPDATE RIID-TO-ORGANIZATION SCOPE MAPPING A new API mergeorgprofileextensionrecipients is now available to update one or more recipient's RIID to their organization scope code mapping. Previously, you could only use Connect to update the RIID-toorganization scope code mapping. IMPORTANT: This API only applies if Organizational Access Control is enabled for your account. SEND TIME OPTIMIZATION USING PAST PUSH EVENT DATA Send time optimization can now generate optimal send times for the Push channel using past Push event data. IMPORTANT: Send Time Optimization is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. CAMPAIGNS NEW CONTENT WIDGETS FOR THE MESSAGE DESIGNER New content widgets are available for the Message Designer: RSS Feed: Add the latest from your RSS feed to your message. You can define the maximum number of items from your feed and use widget tokens to manage what information from the feed to display in the . YouTube: Add YouTube video link and thumbnail to your message. Search for the video you want to use, and Oracle Responsys inserts a thumbnail in the message. You can change the size of the thumbnail. Social Follow: Make it easy for subscribers to tweet about your campaign or follow you on Facebook. This widget adds clickable social media icons to your . You can add the following social media icons: Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest. Content widgets make the creation of dynamic content easier. Marketers can now simply drag-and-drop widgets onto the canvas in order to define regions and configure their dynamic content. 5

6 MESSAGE TEMPLATES You can now create templates using the Message Designer. Templates are presented to marketers when they create new campaigns using the Message Designer. These templates do not appear in the Create from Template wizard. IMPORTANT: Message Designer templates are only available if you are using the Message Designer and your Account Administrator has disabled the rich text editor. AVAILABLE OPTIONS WHEN IN FULL SCREEN MODE In the Message Designer, if you are in full screen mode, you can now access the Dynamic Content and Split View buttons. These buttons allow you to work with dynamic content and HTML code, respectively. IMPORTANT: This feature is available if you are using the Message Designer and your Account Administrator has disabled the rich text editor. OPEN A CAMPAIGN WORKBOOK IN A NEW TAB From the Manage Campaigns page, you can now open a campaign workbook in a new tab. You cannot open Classic campaigns in a new tab. CAMPAIGN MONITOR ENHANCEMENTS Users with the Campaign Director role or an Account Administrator can use the Campaign Monitor to pause, resume, or stop a campaign that is currently sending in the last 24 hours. An overlay with coaching tips is displayed, to help guide your use of the new options. Pausing the send will prevent further messages being sent. A paused campaign can be resumed. Stopping the send will completely stop the launch. A stopped campaign cannot be resumed. No action can be taken if all the messages are sent, that is, if the launch status is Done or Active. SUPPORT FOR CAMPAIGN APPROVALS IN PROGRAMS campaign approvals are now supported in Programs. By extending campaign approval feature support in Program, campaign approvers can ensure that only approved campaigns are launched from Program. Campaign approvals are enforced only for bulk launches. IMPORTANT: This feature is only available if Campaign Approvals is enabled for your account. In addition, your account administrator must enable the Require approvals for all new and modified campaigns setting. NAVIGATION OPTIONS FROM MESSAGE PREVIEW When previewing a message created using the Message Designer, navigation options are now available to go directly to either the Campaign Workbook or the Message Designer. 6

7 EXCLUSIONS IN EXTERNAL CAMPAIGN MANAGEMENT PET In addition to referencing an External Campaign Management Profile Extension Table (ECM PET) in an campaign, marketers can define exclusions by referencing one or more supplemental tables, views, or domains. IMPORTANT: The ability to create and reference an ECM PET is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. SPLIT VIEW EDITOR AVAILABILITY We have made it easier to toggle between the Rich Text Editor and Split View Editor. By disabling the Rich Text Editor in the account settings, you will automatically get the Split View Editor in the following message designers: , Push, In-app and Content Library Editor. If you need to disable the Split View Editor altogether for your account and continue to use the legacy Source Only Editor, login to My Oracle Support and create a service request. COLLABORATION SAMPLE PROCESSES Sample processes are now available for Collaboration users. You can use these processes to refer to or build upon. There is an Express campaign sample process and a Distributed Content Collaboration sample process with Direct Launch. REVIEW COMPLETED TASKS You can now use the Tasks user interface to view tasks that you completed in the last 30 days. Completed tasks also include the task details. Task management users, such as local marketers and campaign or content approvers, previously did not have the option to view tasks that they had acted on. CALENDAR OPTION AVAILABLE FOR CONFIGURE SCHEDULE STEP You can now use a calendar to choose the schedule in a Configure Schedule process step. This allows easier selection of dates and is available in both Process Designer and Express Campaigns. CONNECT IMPROVED MANAGE CONNECT USER INTERFACE The Manage Connect user interface has been updated. It now has a similar UI to other manage pages in Oracle Responsys. 7

8 Use the Manage Connect page to: Review jobs, job groups, and completed jobs. Easily search for jobs and filter jobs by job type, schedule type, and group name NEW CONNECT UI FOR OMNITURE JOBS Using the new Connect user interface, you can now create Omniture Genesis (also known as Adobe Genesis) import and export jobs. IMPORTANT: The new Connect user experience is currently under measured deployment and will be rolled out over time. NEW JOB GROUP UI The Job Group user interface has been updated. It now has a similar UI to the rest of the new Connect user experience. SET EXPIRY DATE FOR CONNECT JOB You can now set an expiration date for Connect jobs. After the job expires, Oracle Responsys deletes the job. The default expiration date for new Connect jobs is 30 days after the creation date. However, you can customize the expiration date or configure the job to never expire. Existing Connect jobs will not have an expiration date set. IMPORTANT: This feature is only available in the new Connect user experience. This new experience is currently under measured deployment and will be rolled out over time. SCHEDULE CONNECT JOBS FOR SPECIFIC DAYS OF THE MONTH You can use the monthly schedule and specify up to 6 days of the month on which the Connect job should be run. IMPORTANT: This feature is only available in the new Connect user experience. ADDITIONAL CONNECT DETAILS AND OPTIONS FROM GLOBAL SEARCH RESULTS You can now view additional information about Connect jobs in the global search results. You can also take actions on the job from the global search results including: Edit Copy Run now Stop Delete DATA SORT ORDER OF PETS IN FILTER DESIGNER Profile Extension Tables (PETs) in the Filter Designer are now sorted alphabetically, making it easier to locate the appropriate PET. 8

9 HARD DELETE OF PERSONAL DATA In this update, we have included two enhancements: An asynchronous process to remove personal data records you have identified in Lists, Profile Extension Tables (PETs) records, App Channel Lists, and App Channel List PET records. The ability to delete App Channel List records (devices). Here is how this behaves: When you delete List records, Oracle Responsys does the following: Marks the profile record deleted. A system process permanently deletes the records at a set time daily. Removes the data from any associated PET. A system process permanently deletes the PET records at a set time daily. If applicable, removes the associated data from the App Channel List. A system process permanently deletes the records at a set time daily. Permanently deletes associated App Channel List PET records. No system process is necessary. When you delete PET records without deleting the associated List record, the record is deleted. No system process is necessary. When you delete an App Channel List record, Oracle Responsys does the following: Marks the App Channel List record as deleted. A system process permanently deletes the records at a set time daily. Removes the data from any associated App Channel List PET. No system process is necessary. When you delete an App Channel List PET record without deleting the associated App Channel List record, the record is deleted. No system process is necessary. MOBILE SMS PUBLIC AGGREGATOR NETWORK Oracle Responsys now supports an SMS Public Aggregator Network. If you use the SMS channel for your marketing campaigns, you can now choose your SMS aggregator from which you can order services. You can also order and procure the codes to use for sending messages. LAUNCH SMS CAMPAIGNS FROM THE CAMPAIGN WORKBOOK Similar to campaigns, you can now use the SMS Campaign Workbook to launch your SMS campaigns rather than creating a Program. In cases where the SMS campaign expects a mobile originated (MO) message, the keyword must be activated before the launch. SMS campaign launches are available in Campaign Monitor. EXTERNAL TRACKING PARAMETERS IN SMS CAMPAIGNS The external tracking parameters that are defined for your account are now available for SMS campaigns. Marketers can now add the available external tracking parameters to links in an SMS campaign. 9

10 EXPECTED MOBILE NUMBER IMPORT FORMAT For new accounts, when importing mobile numbers into a List, the expected format is now E.164. SHORT URL SUPPORT FOR SMS AND MOBILE APP CAMPAIGNS Short URL is now supported by Mobile App campaigns. In Automatic Failover for Transactional Messaging (ATFM) environments, Short URLs are also supported by SMS messages and Push notifications. MESSAGE CENTER ENHANCED INFRASTRUCTURE The back-end infrastructure for the Message Center has been enhanced. The Mobile App Message Center feature allows marketers to persist Push Notifications within an app s Message Center / Inbox / Notification Center. With the new infrastructure, you now have greater storage capacity for Message Center campaign messages. As a result, marketers will be able to launch a greater number of Message Center campaigns. IMPORTANT: The Message Center feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. CONVERSIONS FROM MOBILE APPS When your campaign has deep links to your mobile app, you can now track downstream mobile app events such as Conversions and Purchases. These Conversions and Purchases will be attributed to the campaign that led users to the mobile app. Whenever a user clicks a tracked link in their and lands in your mobile app, the Oracle Responsys mobile app platform initializes and maintains a Conversion context. Your mobile app developers can use the platform to decide whether or not to raise a Conversion or Purchase Event. Marketers can then track Conversions and Purchases generated by their campaigns. Interactive Dashboards allows you to report on these mobile app events. The Browser Types report on the Device dashboard will now help you compare conversions across mobile apps, mobile browser or web browser for your campaigns. MORE BEHAVIORAL ATTRIBUTES FOR APP CHANNEL LIST FILTERS New recency and interaction behavioral attributes are now available for use in filters and Classic filters. These attributes enable you to more effectively retarget Mobile App users based on behavioral data. You can use these attributes with new or existing App Channel List filters. The following new recency attributes are available: Push bounce date Last Push click date Last App Uninstall date Last Msg. Center sent date 10

11 The following new interaction attributes are available: Push Skipped Push Bounced Push Clicked App Uninstalled Msg. Center Sent EXPORT APP CHANNEL LIST FILTER RESULTS WITH CONNECT Using the new Connect user interface, you can now export App Channel List filter results. IMPORTANT: The new Connect user experience is currently under measured deployment and will be rolled out over time. PROGRAM ORCHESTRATE CAMPAIGNS WITH NEAR REAL-TIME LATENCIES You can now orchestrate campaigns with near real-time latencies (under 30 seconds) so that customers, especially on mobile channels, are sent campaign messages (such as coupons or promotions) without a delay. Account Administrators configure the events that can should have near real-time latency. IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. REPORTING SUPPORT FOR SMS BOUNCE DATA FROM SMS AGGREGATORS With the new SMS Public Aggregator Network, SMS aggregators can map their delivery receipt codes to standardized bounce categories (that is, hard bounce, soft bounce, or DND). You can report on these bounce categories from Interactive Dashboards using the following metrics: Hard Bounce Hard Bounce Rate Soft Bounce Soft Bounce Rate DND DND Rate These metrics are available from all mobile dashboards. INTERACTIVE DASHBOARDS ENHANCEMENTS Interactive Dashboards includes several enhancements for this update: Mobile App Dashboards: Aggregate measures such as Opens, Actives, and Clicks now appear by default on the standard Mobile App dashboards. 11

12 Dashboards: Spam Complaints, Total Orders, and Average Order values are now included in the standard dashboards. Org Dashboard: The following clarifying note was added: The org units on this dashboard represent the recipient's organization assignment and will only be applicable if the targeting by organization feature is used to send messages. ISP, Region & Domain Name Change: For the domain sbcglobal.net, the ISP was changed from Yahoo to ATT Global, and Region from Global to North America. INTERACTIVE DASHBOARDS PLUS ENHANCEMENTS Interactive Dashboards Plus has the following enhancements: Event Week: Similar to the Sent Week, the Event Week is now available on Interactive Dashboards Plus to help with custom reports that need a week-by-week analysis of events. Proof Launches: Proof launches for SMS are included in the SMS Subject Area, and you can use the Launch Type to filter out proof launches if you do not need them on your custom report. The subject area already includes proof launches. Analyzing proof launches helps you validate your link, dynamic content, and segment group reporting before including them in the actual launch. NOTE: Interactive Dashboards Plus is only available for the and SMS channels. USER INTERFACE UPDATED PRIVACY POLICY LINK The link to the Oracle privacy policy has been updated in the following locations: Oracle Responsys Sign In page Downtime page The default footer that can be used in s The link now directs you to the Oracle Marketing Cloud's privacy policy page. NEW ACCOUNT MANAGEMENT PAGE The following user authentication options have been moved to a new Disable SAML Single Sign-on for User User Authentication User Certificate Previously these options were on the Manage Users page. Manage User Authentication page: 12

13 MANAGE CAMPAIGNS PAGE ENHANCEMENTS You can now view additional details about Push, Rich Push, and In-App campaigns from the Manage Campaigns page. Additional information available includes: Last Launched date Next launch date HTML message referenced Filter or Audience referenced in the campaign

14 Copyright 2018, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice.this document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced ortransmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation.All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group. 14

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