Company Name. Start Date

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1 Full Internet Marketing Package Month one (Setup) Website set up and design Google Analytics Google Webmaster Google Accounts (youtube pages etc) Google Pages Facebook page Bing Webmaster Google Adwords Bing Adwords Video Ad Campaign Set up Lead Generation System (aweber, mail chimp, infusionsoft) Identify Target Audience (*use power point in Drive folder*) Order Citation Package Month two (Traffic Generation) Video shoot Video Rankings Fiverr Purchase (video ranking only) Start PPC campaigns Testing and optimization of Campaigns Start Testing Facebook Campaign Keyword Research Website SEO (title tags etc) Blog Schedule is set up (3 per week) Order a Link Package ($250 to $350 packages) Ongoing Starting Month 1 3 blogs/content/webinar per week Back Link outreach Social Media Posting Remarketing Adwords Remarketing Facebook Adwords Optimization Month 3 ( sequence) Blog schedule (3 per week) Create infographic and 1 guide Video Shoot 12 sequence ( Start Retargeting Campagins Slideshare Optimize PPC campaigns Month 4 (Scaling, adjustments, Monitoring, etc) Buy More Hoth links Create Video 3 Create Guides, blogs and infographics according to results Month 5 (rinse and repeat according to the results.)

2 Facebook Marketing Package Facebook Page Set Up Custom Facebook Cover and Icon (message or great headline) Facebook Ad Set Up Facebook Tracking Pixel on Website Custom Facebook Audience website visitors Upload any lists. (CRM, Patients, Lists etc) Create 3 Ads (1 has to be Dark Post) 3 custom Facebook Ad Image (1200 x 628) Place conversion pixel Adjust audiences (find better Target Audience) Monitor the ads and make adjustments as needed Test and try different images, messages, and audiences Scale up when you hit the sweet spot

3 Instagram Marketing Package To run Instagram ads the client has to have a Facebook Ad Account. You will have to set up a Facebook account or gain access to the Facebook account of the client to run Instagram ads. Instagram Page Set Up Custom Instagram Cover and Icon (message or great headline) Instagram Ad Set Up (have to use power editor) Facebook Tracking Pixel on Website Custom Facebook Audience website visitors Upload any lists. (CRM, Patients, Lists etc) Create 3 Instagram Ads 3 custom Instagram Image Ad Image (1080 x 1080) Monitor the ads and make adjustments as needed Test and try different images, messages, and audiences Scale up when you hit the sweet spot

4 Video Marketing Package To run YouTube ads the client has to have an Adwords Account. You will have to set up a Adwords account under the Yinc Master Client Management Account. YouTube Page Set Up Custom YouTube Cover and Icon (message or great headline. Don t forget branding) Attach Website to YouTube Channel Link up Analytics and Adwords account to YouTube Channel Upload Video Optimize Video for Keyword (title description tags and fiver gig) Create YouTube Cards, Annotations and Notes on video Create Remarking Audiences in Adwords Place google Analytics pixel on Website and create remarking audiences Create Instream Ads for Placements, Remarketing, Topics and Interests Keywords Research Placements: Search first 5 pages of YouTube for placements Keywords (Display network only) Topics (be very careful on budget with Topics and Interest it can go quick) Interests Remarketing (run video ads to your remarking lists) Place conversion pixel Monitor the ads and make adjustments as needed Test and try different videos, lists, annotations, messages, and audiences Scale up when you hit the sweet spot

5 Marketing Campaign Marketing campaigns should go with every single campaign. s is the way we nurture leads. Setup up or use the clients CRM system (infusionsoft, mail chimp, Constant contact etc) Place forms on site Create Lists Create s 1. Introduction 2. Soap Opera Sequence 3. Seinfeld Sequence Automate delivery Monitor how well the s are doing and make adjustments as needed Test and try different messages Segment lists for better results.

6 SEO Package Marketing Campaign SEO is a 6 month to a Year Process Make sure blog is set up and are SEO friendly Install the right plugins (contact 7, Yoast) Google Webmaster, Analytics, Bing Webmaster are in place Do Keyword research Create article 1 time per month Create 1 Blog per week. (more if possible Purchase The Press Release Package Purchase the Guest Post Package Purchase the Blitz Package On Page and Off Page linking Social Media is linked up Post all articles on social media Monitor how well the articles and how rankings are doing Test and try different keywords

7 PPC package (15% of ad spend) PPC will be ran through our MCC Adwords Account. Start Small (keyword only at first do not run Display ads) Setup Adwords account Keyword Research (spend a lot of time here) Google Webmaster, Analytics, Bing Webmaster are in place Set up Remarking lists Create ad (use best ad practices) Put Conversion pixel in place Run Ads Add negative Keywords Start with a few keywords and a high bid Monitor how well the ads are doing. Always be texting different text ads and messaging.