CI guideline: business cards and signatures. Mondi Europe & International

Transcription

1 CI guideline: business cards and signatures Europe & International October 2014

2 Intro We have tried to make this guideline as comprehensive and complete as possible. Still, would you face a case that is not treated here or for which you have doubts, please always contact your marketing manager! CI guideline: business cards and signatures October 2014 Page 1

3 Guiding principles Only 1 organisational unit should be stated on the business card 2 organisational units can only be stated in the following cases: Likelihood of confusion (see page 11) Operations (see page 13-15) Holding companies (see page 20) No titles and no legal entities should be stated (see page 8) CI guideline: business cards and signatures October 2014 Page 2

4 Agenda Business card Layout Content Exceptions to the rules One site, several operations Home office / sales office Holdings Multiple job functions Sales representatives / agencies signature Layout Content Examples CI guideline: business cards and signatures October 2014 Page 3

5 Business card layout Front side logo The logo size is 32.5mm, positioned: 6.5mm from the right hand side 4mm from the top right hand corner 2 Name Surname Leave two clear line spaces before the card holder name. Helvetica bold 7.5/7.5pt. 3 Job title Helvetica 6.5/7.5pt, prints black, positioned as shown. 4 Organisational unit Helvetica 6.5/7.5pt, prints black, positioned as shown Name Surname Job title Organisational unit Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com 1 5, address and contact numbers Leave a clear line space before. Helvetica 6.5/7.5.pt, prints black. 6 Web address Helvetica 6.5/7.5pt, prints 35% tint of black, positioned as shown. Size 55mm x 85mm. All measurements are in millimetres. Paper Business cards should be printed on YBBS premium white board, 300 g/m². If this is not available, use the nearest equivalent. CI guideline: business cards and signatures October 2014 Page 4

6 Business card layout Back side (optional) Using the backside of the card is optional and only permitted for: Translated version: The same policy applies as for the front page. Only the organisation must be stated in English. Use of QR codes: If you wish to use a QR code, please follow the standards on the next page. CI guideline: business cards and signatures October 2014 Page 5

7 Business card layout Back side QR code 30 Pi Print tthe QR code on the back of your business card and place it in the centre of the business card. Dimensions: the QR code should be sized 30mm x 30mm and should be in 100% black. The QR code should contain the following information: Name Surname Telephone/mobile number address Website Please do not use more than 300 alphanumeric characters as not all QR readers can accept more data. Please be aware that printing on both sides of your business card will most probably increase the production costs. 30 CI guideline: business cards and signatures October 2014 Page 6

8 Agenda Business card Layout Content Exceptions to the rules One site, several operations Home office / sales office Holdings Multiple job functions Sales representatives / agencies signature Layout Content Examples CI guideline: business cards and signatures October 2014 Page 7

9 Business card content 2 Name Surname No titles are allowed on the business cards (e.g. Prof., Dr., etc.). 3 Job title The job title should be fully aligned with the employment contract. RIGHT WRONG EXAMPLE Head of Procurement Corrugated Packaging Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com EXAMPLE Prof. Dr. Vice-President Procurement Corrugated Packaging Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com CI guideline: business cards and signatures October 2014 Page 8

10 Business card content 4 Organisational unit Division, Business Units, Business Segments (1) Europe & International Division Packaging Paper Fibre Packaging Consumer Packaging Uncoated Fine Paper Business Units Containerboard Corrugated Packaging Consumer Goods Packaging Business Segments Sack Kraft Paper Industrial Bags Advanced Materials Speciality Kraft Paper Extrusion Coatings CI guideline: business cards and signatures October 2014 Page 9

11 Business card content 4 Organisational unit Division, Business Units, Business Segments (2) EXAMPLES Division Head of Talent Management Europe & International EXAMPLES Business Units CEO Fibre Packaging EXAMPLES Innovation Manager Corrugated Packaging Business Segments Marketing Manager Europe & International CEO Consumer Packaging COO Advanced Materials Procurement Director Europe & International Finance Director Uncoated Fine Paper Marketing Manager Release Liner Advanced Materials CI guideline: business cards and signatures October 2014 Page 10

12 Business card content 4 Organisational unit Division, Business Units, Business Segments (3) Exception to the rule: Uncoated Fine Paper and Containerboard Europe & International Add Europe & International below the Business Unit (UFP) or Business Segment (Containerboard) for functions for which Packaging Paper Fibre Packaging Consumer Packaging Uncoated Fine Paper confusion with MSAD might occur Containerboard Corrugated Packaging Consumer Goods Packaging EXAMPLE Sales and Marketing Director Sack Kraft Industrial Advanced Uncoated Fine Paper Paper Bags Materials Europe & International Speciality Kraft Paper Extrusion Coatings Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com CI guideline: business cards and signatures October 2014 Page 11

13 Business card content 4 Organisational unit Operations (1) Operations shall be stated between the job title and the Business Segment. Operations shall be written without legal entity. RIGHT WRONG EXAMPLES Managing Director Coating Štĕtí Extrusion Coatings EXAMPLES Managing Director Coating Štĕtí a.s. Extrusion Coatings Environmental Manager Neusiedler Uncoated Fine Paper Environmental Manager Neusiedler GmbH Uncoated Fine Paper CI guideline: business cards and signatures October 2014 Page 12

14 Business card content 4 Organisational unit Operations (2) No Division needs to be stated for Uncoated Fine Paper and Containerboard. RIGHT WRONG EXAMPLES HR Manager Syktyvkar Uncoated Fine Paper EXAMPLES HR Manager Syktyvkar Uncoated Fine Paper Europe & International Quality Manager Świecie Containerboard Quality Manager Świecie Containerboard Europe & International CI guideline: business cards and signatures October 2014 Page 13

15 Business card content 4 Organisational unit Operations (3) No Business Unit needs to be stated after the Business Segment RIGHT WRONG EXAMPLES SHE Manager Lohja Sack Kraft Paper EXAMPLES SHE Manager Lohja Sack Kraft Paper Packaging Paper Managing Director Gronau Advanced Materials Quality Manager Gronau Advanced Materials Consumer Packaging CI guideline: business cards and signatures October 2014 Page 14

16 Business card content 5, address and contact numbers : is to be used for company name instead of legal entities (legal entities are generally not required on business cards as they are no legal documents). RIGHT WRONG WRONG Shift Leader Dynäs Sack Kraft Paper Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com Production Manager Grünburg Corrugated Packaging Grünburg GmbH Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com Marketing Manager Europe & International AG Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com a e@ oup Address: O There is flexibility for addresses to use between 1 and 3 lines, depending on the length of the address. O Order according to country specifications Tel, Fax and Mobile: O Format : , not using a (0) in front of the area code CI guideline: business cards and signatures October 2014 Page 15

17 Agenda Business card Layout Content Exceptions to the rules One site, several operations Home office / sales office Holdings Multiple job functions Sales representatives / agencies signature Layout Content Examples CI guideline: business cards and signatures October 2014 Page 16

18 Business card exceptions 1. One site, several operations from the same Business Unit/Segment Add a comma and, plant or mill between the operation name and the location of the operation. RIGHT RIGHT WRONG Customer Service Manager Ibersac, plant Aranguren Customer Service Manager Neusiedler, mill Ulmerfeld-Hausmening Customer Service Manager Ibersac, Aranguren plant Sales office Plant Manager Ibersac, plant Arinaga Plant Manager Akrosil, plant Menasha Plant Manager Akrosil (Menasha) CI guideline: business cards and signatures October 2014 Page 17

19 Business card exceptions 2. Home office / sales office Add Home office or Sales office in the first line of the address, in front of the address. RIGHT RIGHT WRONG Sales Manager Release Liner Advanced Materials Home office: Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com Sales Manager Release Liner Advanced Materials Sales office: Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com Sales Manager Release Liner Advanced Materials Sales office Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com CI guideline: business cards and signatures October 2014 Page 18

20 Business card exceptions 3. Holding companies In case a holding company exists between organisational units: Do not use the name of the holding company (e.g. Paper Sales GmbH) State the organisational units using, and and RIGHT Supply Chain Manager Containerboard, Sack Kraft Paper and Uncoated Fine Paper WRONG Supply Chain Manager Paper Sales WRONG Supply Chain Manager Uncoated dfine Paper & Packaging Paper Controller Advanced Materials and Extrusion Coatings Controller Advanced Materials Extrusion Coatings Controller Release Liner & Extrusion Coatings CI guideline: business cards and signatures October 2014 Page 19

21 Business card exceptions 4. Multiple job functions In case an employee has more than one job function: Do not use the back side of the business card Use separate business card(s) RIGHT WRONG EXAMPLES SHE Manager Eschenbach Corrugated Packaging SHE Manager Bad Rappenau Corrugated Packaging + EXAMPLES SHE Manager Eschenbach and Bad Rappenau Corrugated Packaging SHE Manager Eschenbach Bad Rappenau Corrugated Packaging CI guideline: business cards and signatures October 2014 Page 20

22 Business card exceptions 5. Sales representatives Agents and Sales Representatives are not allowed to use business cards. Consequently they have to use business cards of their agency or a private one. Agents and Sales Representatives can add under their name and job description following add-on: Representative of (Business Segment) Sales Manager Representative of Industrial Bags Ltd. Street, Post box Postal code and city, country Tel: , Fax: Mobile: name.surname@john.doe.com CI guideline: business cards and signatures October 2014 Page 21

23 Agenda Business card Layout Content Exceptions to the rules One site, several operations Home office / sales office Holdings Multiple job functions Sales representatives / agencies signature Layout Content Examples CI guideline: business cards and signatures October 2014 Page 22

24 signature content Use the same structure as for business cards for signatures. In addition, the following applies: 1. The logo is not to be used in signatures. 2. Name Surname and must be written in orange and bold (Arial 10pt). 3. Registration company details must be added in English and local language. 4. A disclaimer is automatically attached at the end of the signature. CI guideline: business cards and signatures October 2014 Page 23

25 signature content Use the same structure as for business cards for signatures. Information Manager Europe & International Street, t Post box, Postal code and city, country Tel: , Fax: Mobile: name.surname@mondigroup.com EXAMPLE AG I Registered address - Kelsenstrasse 7, 1032 Vienna, Austria I Registered seat - Vienna, Austria Company registration number - FN89450w I Registration authority - Commercial Court Vienna AG Adresse lt. Firmenbuch Kelsenstraße 7, 1032 Wien, Österreich Sitz Wien, Österreich Firmenbuchnummer FN 89450w Firmenbuchgericht Handelsgericht Wien CI guideline: business cards and signatures October 2014 Page 24

26 signature regulations CI guideline: business cards and signatures October 2014 Page 25

27 Forward-looking statements disclaimer This document includes forward-looking statements. All statements other than statements of historical facts included herein, including, without limitation, those regarding s financial position, business strategy, market growth and developments, expectations of growth and profitability and plans and objectives of management for future operations, are forward-looking statements. Forward-looking statements are sometimes identified by the use of forward-looking terminology such as believe, expects, may, will, could, should, shall, risk, intends, estimates, aims, plans, predicts, continues, assumes, positioned or anticipates or the negative thereof, other variations thereon or comparable terminology. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such forwardlooking statements and other statements contained in this document regarding matters that are not historical facts involve predictions and are based onnumerousassumptions regarding s present and future business strategies and the environment in which will operate in the future. These forward-looking statements speak only as of the date on which they are made. No assurance can be given that such future results will be achieved; various factors could cause actual future results, performance or events to differ materially from those described in these statements. Such factors include in particular but without any limitation: (1) operating factors, such as continued success of manufacturing activities and the achievement of efficiencies therein, continued success of product development plans and targets, changes in the degree of protection created by s patents and other intellectual property rights and the availability of capital on acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition, prevailing and future global market prices for s products and raw materials and the pricing pressures thereto, financial condition of the customers, suppliers and the competitors of and potential introduction of competing products and technologies by competitors; and (3) general economic conditions, such as rates of economic growth in s principal geographical markets or fluctuations of exchange rates and interest rates. expressly disclaims a) any warranty or liability as to accuracy or completeness of the information provided herein; and b) any obligation or undertaking to review or confirm analysts expectations or estimates or to update any forward-looking statements to reflect any change in s expectations or any events that occur or circumstances that arise after the date of making any forward-looking statements, unless required to do so by applicable law or any regulatory body applicable to, including the JSE Limited and the LSE. CI guideline: business cards and signatures October 2014 Page 26