Growing Your Mailing List - Template Guide
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1 Growing Your Mailing List - Template Guide is one of the best ways to build an audience that is engaged with your brand. It s also one of the best ways to sell products or create a big buzz for your next event or launch. Not growing your list can mean missed opportunities to connect with those who want to hear from you. Think about it when people visit your website, if they don t subscribe, they will probably never return. When people subscribe to your social media feed, you re at the mercy of that social media site as to whether or not they ll show your updates to your subscribers. makes it easier to stay in touch with your followers and build trust with them. A few more benefits to growing your list: 1. You own your list. You have 100% access to it no matter what. Social media can change their privacy or user settings at any time. If you depend solely on them to build a customer list, you are at risk of losing your ability to communicate freely with them. 2. can be used to drive your audience to Twitter, Facebook and other social media. You can invite your subscribers to join you on your social media channels and pages. 3. Your message goes directly to your subscriber s inbox. They opted in to hear from you so you have their permission to share and communicate with them. 4. Selling through is expected and accepted, unlike on other platforms such as social media or blogs where we expect more content than advertising. And the more subscribers you have the better your success rates will be. 5. Not everyone is on Facebook or Twitter, but almost everyone has an . There are still those die-hard people who don t want to be on, or don t trust, social media. Most of these people do, however, have access to an account. No matter what type of business you have or what type of marketing you focus on, list building should be an integral part of and the foundation upon which you build a solid business. This template package is designed to help you grow your list and includes: Opt-in page copy: If you re relying on an opt-in box on the sidebar of your website, you re missing out on a lot of subscribers. Having a dedicated page to promote your opt-in offer is critical for boosting your conversion rates. We re calling this an opt-in page, but it s a landing page that goes by other names like squeeze page or lead capture page. No matter what you call it, it should be part of your Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 1
2 marketing strategy. This template shows the important elements to include in your opt-in page to increase your opt-ins. Opt-in video script: Video is known to dramatically boost opt-in conversions. A short video, showing your face to get your visitor excited about your free offer can go a long way to securing new subscribers and creating a stronger bond with your subscriber from the outset. We ve included a simple script to help you come up with quick and compelling video is sure to bring more subscribers to your list. Thank you page copy: A key component of the opt-in process, your thank you page sets the tone for your new relationship with your subscriber. It s also a great place to turn that new subscriber into a customer and this copy template helps you do that. Thank you Once your subscriber opts in, you want them to check their and look forward to receiving your messages. Welcome them to your list and include a reminder about your offer with this template. Report template: Don t just offer a subscription to a newsletter, sweeten the deal with a targeted free offer like a report. Choose a problem your target customer has and help them start solving that problem with your report and then entice them to buy your product. The template is included in this package is an invaluable resource designed to help you turn more subscribers into customers. Each template comes with instructions for filling in the blanks and using it to its fullest potential. Here are some more helpful tips for growing your list. How to Grow Your Mailing List Growing your list doesn t have to be complicated, but it does take consistent effort. Focus on one or two ideas each day and you ll be growing your list in no time. Here are some list building ideas to get you started. 1. Use the report template included in this package to help your readers solve a problem. A free report or other useful document is a great way to attract targeted subscribers. 2. Host a free webinar to collect names and addresses at registration. Or you can charge for the webinar and grow your list of customers instead. 3. Include a subscription box on all the pages of your website. In addition, include opt-in offers right in the body of your blog posts and other content. Your visitors are there for the great information and don t always notice opt-in boxes on the sidebar, but if you make a relevant free offer right in the content they re reading, they re more likely to subscribe. 4. Create an opt-in page using the template included in this month s package. It s only purpose is to entice your visitors with the benefits of signing up for your list. Use this landing page for driving targeted traffic to your site, instead of just sending them to your home page that is filled with distractions. 5. Hold an online contest for a free giveaway where entrants can opt-in to your list when they enter. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 2
3 6. Add your opt-in offer to your social media profile pages. You can even make a custom tab on your Facebook Page for opt-ins. 7. Encourage your current subscribers to share or forward your s. Include social sharing buttons as well as an this to a friend button. Include a subscribe link at the bottom of all your s to make it easier for those receiving forwarded s to opt-in. 8. Offer -only exclusive deals and information to add value for your subscribers. 9. Use a pop-up with a compelling offer to attract more opt-ins. When a visitor is about to leave your website, don t lose them forever. Make them one last free offer to sign up before they go. 10. Write guest posts on popular blogs that target a similar audience. Use the link in your byline to promote your free opt-in offer. If they love your post, they re more likely to sign up for your list and get more content. 11. Advertise your free offer. You can use advertising platforms like Facebook, YouTube, Twitter, Google Adwords and more. Or purchase ads in other people s newsletters. 12. Publish content on sites like YouTube, Facebook and other content-sharing sites and drive traffic back to your opt-in page. 13. A free offer doesn t have to be a report or a webinar. You can also create videos, audios, templates, coupon codes, apps, spreadsheets, a statistical analysis and other useful content that your visitor will readily opt-in for. 14. Write and distribute a press release about the problem your free opt-in offer solves. Invite readers of the press release to get their free report (or whatever it is you are offering). 15. If you re new to marketing, start with one opt-in offer, but remember there is no limit to how many you can create to drive the most targeted traffic possible to your mailing list. For example, if you have a website about gardening you can offer a variety of free reports that help your visitors solve common gardening problems. 16. Get your affiliates to promote your opt-in offers. You can offer pay-per-lead commissions or set up a hard-to-resist offer on the back end of your free offer, so your affiliates can promote it and earn commissions at the same time. 17. Deliver stellar content and perks that your subscribers can t get elsewhere and they ll stay on your list. They ll also become your cheerleaders and refer new subscribers to your list. If you re already publishing to a blog or social media, incorporating list building tactics is a simple and extremely valuable thing to do. Put more of your focus into growing your list and you ll have a valuable business asset for life. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 3
4 The Anatomy of a Winning An is made up of many parts; the subject line, the opener, the call-to-action and the P.S. Each of these sections are important as they can affect how well your message is received by the subscriber. Let s take a closer look Subject line The subject line is what your subscribers see in their inbox before they even click open your s. It s what most marketers obsess about. It you don t have a good subject line your will not get opened. The subject line is where your subscribers get their first impression. It s your hook. In fact, think of it as mini-billboard or newspaper headline. Your subject line should be: Descriptive and upfront. It should tell subscribers immediately what the is about. Captivating. It should arouse the curiosity of the reader so they want to open it. Personal. You want it to be personalized with your company s personality as well as your individual personality. Professionally crafted. Make sure it s free of grammatical and punctuation errors. Brief. Keep it short and clear. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 4
5 Opener The opener is the beginning of the . Once they ve opened your , your opener is what sets the tone for the main part of the . In the first few words they read, your subscriber is making a judgment about you and what you want. It determines whether they will continue to read or click away. You want make it personal but still professional. Use the person s name if you know it. If not, then use Hi instead of some generic business greeting. This is your chance to build a relationship with that subscriber. Call-to-Action want them to do right now in order to take advantage of your offer. It should include a clickable link that takes them to the payment page. Avoid using Click Here, even though it does tell your subscriber what you want them to do, because it doesn t tell them why you want them to click here. Don t bury your call-to-action. Keep your body copy concise and to the point. You can use snippets of text with links if you have a lot to say in your . Keep the layout simple since many people scan through s. A simple layout makes it easier for subscribers to see and act on your call-to-action. Include your call-to-action in the body, preferably in two or three spots as well as in the P.S. A call-to-action can be images, brand names, logos or large, bold text. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 5
6 The P.S. The postscript, which is abbreviated to P.S., is a sentence or two that s added after the main body and your signature. This is another area you can include your call-to-action. The P.S. contains your last thoughts. Use your P.S. as bait, with the clickable link as a hook, to stress the main selling point again from a different angle. The P.S. can be used to create a sense of urgency. The P.S. is a last effort to get personal. Use the P.S. to introduce a bonus. The P.S. is a great place to give testimonials. That s the four different parts of an that you should be paying close attention to. These are the areas that you want to grab your subscriber s attention and to get them into your marketing funnel. Types of Content Subscribers Love Are you curious about what types of content your subscribers love? Does it seem like only certain types of s are getting opened? Here s a list of some of the most popular types of content your subscribers will love. No matter what type of content you send your subscribers, make sure you re providing them with value they can use. Customers love tip sheets that answer some of your most frequently asked questions. Subscribers love to see how-to videos in their inbox. Short videos demonstrating how to use a product or software are well received by customers. Blog summaries or highlights get opened, especially by new subscribers. It gives them a chance to catch up with what s going on with your business. Subscribers love to see your top product picks. It gives them insider information on what you recommend or are using in your own business. Case studies give your customers a real-world look at how your product or service has helped you or someone else. Lists are one of the quickest and easiest types of content to create, and subscribers love them. They are a type of content readers can quickly scan. Stories are one of the best ways to build a relationship with your customer. And most people are interested in what is happening in your life as well as your business. Contests are a favorite type of content to subscribers. Many people enjoy competing in a contest. Having them share ideas, stories or complete something gets them involved. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 6
7 Sending the type of content your customers love to read is the best way to get them to open your s. Because you re sending them only the topics they want, they know when they see an from you, it will be something you want to read. If you don t know what your subscribers like, ask them. If you already send out s, look at your analytics. They will show you which s are being read so you can create more like them. Easy Ways to Generate Content Ideas How many times have you stared at a blank canvas trying to figure out what to send to your list? You ve agonized over it, shot down idea after idea thinking you would never make a connection with your subscribers. You don t have to worry about that any longer. Here s a list of ideas you can use to create stellar content. 1. Current Happenings. Highlight what s currently going on in your company. Talk about awards and places you are speaking at or attending as long as your audience finds it interesting. 2. Current Events. Comment on what is going on in the world and your industry. Show how it relates to your company and your customers. Give your perspective or opinion on it. 3. Share your Favorites. This could be your favorite books, websites, entrepreneurs or movies that are relevant and valuable to your readers. 4. Take a Poll. Get people s opinions on a specific topic. 5. Ask Questions. Get your readers to respond to questions and create a dialogue with them. 6. Showcase a Blog Guest Author. Invite someone relevant and interesting to be a guest author on your blog and share the news with your list. 7. Create Top 5, 7, or 10 Lists. Write a top list of things that your customers should know about your niche or topic. Give your opinion about each one. 8. Create 3 Ways or 12 Ways Lists. This is similar to number 7, but you use a twist to make it different. For example, 3 Myths About. 9. Give Them How-To Content. Show your customers how to use a product or software. 10. Educate Them. Send out an educational series on an in-depth topic. 11. Share Worksheets and Checklists. Worksheets let your customers work out problems, while a checklist can help guide them through a project. 12. Share links to Resources. Give your readers links to resources you use regularly in your own business. 13. Share a Video. Share videos of things you do, people who are talking about you or anything entertaining you may have created. 14. Interview Someone. Interview someone interesting in your niche. Record it and share it with your customers. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 7
8 15. Share Important Lessons. Share things you ve learned recently at a seminar, workshop or event you attended. There you go. Fifteen ideas to help you get started on creating compelling content that your subscribers will love to read. How to Craft s that Sell You have an list. You know that the money is in the list. You ve learned what different types of content your subscribers want. Now you need to know how craft those s so they will sell. You have to hold the reader s attention in order to get them to the call-to-action. Remember is about building relationships and trust, and entertaining your audience. Remember these 9 points when crafting your 1. Be authentic. You are unique. No one else is like you and you shouldn t try to be someone else for your business. Be yourself. 2. Speak directly to your subscribers as individuals. Every should be directed to an audience of one. It s your perfect, ideal client. 3. Over-deliver / under-promise. Give more and ask for less in return. Make your customers feel like you ve given them more than necessary. 4. Engage and be available be human. Engage your audience by responding to their questions, thanking them for their testimonials and providing relevant and informative content that moves them. 5. Show them, don t tell them. Give proof with videos, testimonials or real life stories showing how your product is being used. 6. Write in a natural way. In other words, write the way you talk. 7. Don t use verbs like to be. Use power verbs instead such as created, designed, executed and so forth. 8. Create a story or movie with your words instead of a long boring message filled with statistics or confusing jargon. 9. Show off your personality. Let customers see your flamboyant side, dry humor, or offbeat personality in the way your write and speak to them. The most important thing to remember when crafting an that sells is that you are building a trusting relationship with your subscribers. When you do that, you generate word of mouth references that continue to grow your mailing list and build a solid foundation for lifelong profits. Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 8
9 What s Next? This is just the beginning of our DONE FOR YOU Opportunities! If you would like to explore more options that take the tech overwhelm off your shoulders I invite you to schedule a Complimentary Purpose & Profit Analysis call with me to determine how close you are to turning your vision into a prosperous freedom business and what it will take to get you there! Apply For Your FREE Purpose and Profit Analysis Call With Me Today! Copyright 2016 Stephanie Mulac. All Rights Reserved Worldwide. 9
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