Privacy Policy. Third Party Links

Transcription

1 Privacy Policy This Privacy Policy is provided by POP Tracker LLC, which is referred to within the policy collectively as "POP Tracker", "we", "us" and/or "our". It applies to all POP Tracker-owned websites, domains, services, platform, and mobile products, and those of subsidiaries and affiliates ("POP Tracker site or Service"). We recognize that your privacy is very important and take it seriously. This Privacy Policy describes POP Tracker's policies and procedures on the collection, use and disclosure of your information when you use the POP Tracker platform and Service. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Third Party Links The POP Tracker site or Service may provide links to third-party applications, products, services, or websites for your convenience and information. If you access those links, you will leave the POP Tracker site. POP Tracker does not control those third-party sites or their privacy practices, which may differ from POP Tracker's practices. We do not endorse or make any representations about third-party sites. The personal data you choose to provide to or that is collected by these third parties is not covered by the POP Tracker Privacy Policy. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your personal information. We may also provide social media features that enable you to share information with your social networks and to interact with POP Tracker on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites with which you interact to make sure you understand the information that may be collected, used, and shared by those sites. Information We Collect and Use POP Tracker uses information we collect from various sources including mobile devices to provide proof of performance services to Advertisers, Media Agencies, Media Vendors and other members of the Out of Home advertising industry. We also use the information to prepare reports for certain clients and partners and to analyze how our Service is used, diagnose service or technical problems, maintain security, personalize content, remember information to help you efficiently access your account, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track user Content and users as necessary to comply with the Digital Millennium Copyright Act and other applicable laws. User-Provided Information: POP Tracker Members may provide information such as name and address when they register for or authorize a member account with the

2 Service. Your name and other information you choose to add to your profile may be available for viewing by other Members on the Service. The information you provide to POP Tracker may identify employer, geography, or other aspects of private life. By providing information to us for the purposes of creating your user account or adding any additional details to your profile, you are expressly and voluntarily accepting the terms and conditions of this Privacy Policy and POP Tracker's Terms of Service agreement. Providing information to POP Tracker is entirely voluntary on your part. We may send you Service-related notices (including any notices required by law, in lieu of communication by postal mail), via . We may also use your contact information to send you messages. If you do not want to receive such messages, you may opt out by following the instructions in the message. If you correspond with us by , we may retain the content of your messages, your address and our responses. We collect your personal information in the following ways: A. Registration As set forth in the Terms of Service, to become a Member, you must either register or authorize the registration of an account with POP Tracker. In creating an account, you agree to provide us with your name, address, address, and other information. By creating an account on POP Tracker, you allow others, including POP Tracker, to identify you. B. Profile Information Once you become a Member, you may provide additional information in the profile section of your account. This information beyond what is minimally required at registration is provided entirely at your choice. C. Third Party Services POP Tracker uses Google Analytics to better understand who is using the Service, and how people are using it. Google Analytics uses cookies to collect and store anonymous information such as time of visit, pages visited, time spent on each page of the website, IP address, and type of operating system used. We use this information to improve the Service and make it appealing to as many users as possible. Google has developed a browser plugin to allow you to opt-out of Google Analytics' tracking software should you so choose. D. Transactions We also may collect personal information from you to complete various transactions, such as: (i) product or service orders, activations, and registrations; (ii) user verification; (iii) information requests; (iv) marketing or support agreements with business partners; (v) contest entries or survey participation; and (vi) other transactions between you and POP Tracker retail partners, the rewards platform, and other POP Tracker affiliates. E. Site Usage

3 We may collect information about the fact that you use certain features and functionality of POP Tracker, interact with third party platform applications, click on ads, or participate in research initiatives like polling and surveys on POP Tracker. F. Cookies A cookie is a small data file transferred by a website to your computer s hard drive. As noted above regarding Google Analytics, we use cookies and web log files to track site usage and trends, to improve the quality of our Service, to customize your experience on POP Tracker. A "cookie" is a small piece of information that a website can store in a designated file on your computer or Web-enabled device. Cookies can be used, among other things, to identify your computer or device when you log into a website and may track your IP address in order to do so. You can remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use POP Tracker. G. Web Beacons Some websites, including third-party web pages, applications, and HTML-formatted may use Web beacons alone or in conjunction with cookies to compile information about your website usage and your interaction with , as well as to measure performance on applications, and websites powered by another company on POP Tracker s behalf. A web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on your computer such as cookies, the time and date of a page viewed, and a description of the page where the web beacon is placed. Depending on the context, web beacons may also refer to content on a third-party server, and may be used by service providers to deliver relevant advertising to you. H. Log files, IP addresses and information about your computer and mobile device We collect clickstream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for website and system administration, including research and development, user analysis and business decision-making. We further collect data from retailers that can include Personally Identifiable Information such as loyalty card numbers. We may also exchange information with various types of mobile devices. I. Rights to Access, Correct and Eliminate Information About You You have a right to access, modify, correct and eliminate the data you supplied to POP Tracker. If you update any of your information, we may keep a copy of the information that you originally provided to us in our archives for uses documented in this policy. You may request deletion of your information at any time by contacting POP Tracker customer service. We will respond to your request within 30 days. J. Obligations to other members POP Tracker prohibits abuse of the POP Tracker Service by using it to spam, abuse, harass, or otherwise violate the Terms of Service agreement or Privacy Policy. How We Use the Information We Collect We may use the information we obtain about you to:

4 provide, administer and communicate with you about new products, services, and promotions (including by sending you marketing communications); provide demographic reports to clients and partners and permit certain partners to contact you or send data to your mobile device; process, evaluate and respond to your requests, inquiries and comments; operate, evaluate and improve our business (including developing new products and services; managing our communications; performing market research; determining and managing the effectiveness of our advertising and marketing; analyzing our products, services and websites; and administering our websites); protect against and prevent fraud, unauthorized activities, claims and other liabilities; comply with and enforce legal requirements, standards and our policies; assist you in completing a transaction or order; provide and improve service and support; update you on new services and benefits; provide personalized promotional offers; select content to be communicated to you; personalize some POP Tracker websites; measure performance of marketing initiatives, ads, and websites "powered by"; allow you to participate in contests and surveys; and contact you regarding POP Tracker products or services How We Share Your Information POP Tracker will not sell, rent or lease your personal information to others except as described in this Privacy Policy. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your information with certain third parties with or without further notice to you, as described below: Personally Identifiable Information: POP Tracker may share your personally identifiable information with third parties for the express purpose of providing the Service to you (e.g. proof of perfroamnce). If we do this, such third parties use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of POP Tracker (for instance, on servers or databases co-located with hosting providers). As our business model develops, we may buy or sell assets or business offerings. Customer, , and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

5 We may share or disclose your information with your consent, such as if you choose to sign on to the Service through a third-party service. We cannot control third parties use of your information. POP Tracker may share information collected through our websites with agents or contractors authorized solely to perform services on our behalf, such as providing support for our internal operations. From time to time, POP Tracker may also share information collected through our websites with other reputable third-party organizations whose products or services we feel may be of interest to you. We do not rent addresses to third-party organizations. POP Tracker may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect POP Tracker s rights or property. Non-Personally Identifiable Information: We may share non-personally Identifiable Information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain POP Tracker services. We may provide aggregate anonymous information concerning member usage to third parties, such as in the case of advertisers, for purposes we deem, in our sole discretion, to be appropriate regarding our program. How We Protect Your Information POP Tracker takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, POP Tracker utilizes commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. POP Tracker uses industry-standard encryption technologies when transferring and receiving data. We cannot, however, ensure or warrant the security of any information you transmit to POP Tracker or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. In the event that personal information is compromised as a result of a breach of security, POP Tracker will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law. The Service may contain links to other sites. POP Tracker is not responsible for the privacy policies and/or practices on other sites. When linking to another site, you should read the privacy policy stated on that site. This Privacy Policy only governs information collected on the Service. Your Choices About Data Collection, Use and Your Information

6 You may, of course, decline to submit Personally Identifiable Information through the Service, in which case POP Tracker may not be able to provide certain services to you. You may update or correct your account information and preferences at any time by logging in to your account. We may allow advertisements to be placed on our websites by third-party organizations. Those organizations may collect web-reporting data on their placed advertisements. If you do not wish to receive information about new POP Tracker products and services or third party offers we may send you, you may opt-out of receiving promotional POP Tracker communications by updating your settings or by sending an request to You can also contact us by mail: POP Tracker 363 Bloomfield Avenue, Suite 2F Montclair, NJ Visitors can also choose not to accept cookies. Your Web browser may alert and permit you to refuse cookies. Please check with the company operating your browser for more information on how to change those browser-level settings. Please note that disabling cookies for some services may affect your ability to use that service. Children's Privacy Protecting the privacy of young children is especially important. POP Tracker does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register with the Service. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information. International Users If you are located outside of the United States, please note that this site is hosted on our computer servers in the United States. Therefore, your information may be processed and stored in the United States. As a result, United States federal and state governments, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your information through laws applicable in the United States. Your use of this site or the Service or your submission of any Personal Information to us will constitute your consent to the transfer of your personal information outside of your home country, including the United States, which may provide for different data protection rules than in your country. Changes to Our Privacy Policy From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. Any material changes to this Privacy Policy will be communicated to users through this Web page, so please be sure to visit this page periodically. If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

7 If you have any questions about our practices or this Privacy Policy, please contact us at or send mail to: POP Tracker, LLC Attn: Privacy 363 Bloomfield Avenue, Suite 2F Montclair, NJ This policy was last updated on May 15, 2017.