What You Need. Overview

Transcription

1 CPA Shockwave Thanks for grabbing CPA Shockwave, one of the most powerful strategies I have ever taught. I am consistently getting around 400% ROI with this and it is super simple to scale high. This method is all about promoting CPA offers while using FB messenger bots. Now, you may have used FB ads to promote CPA offers but adding messenger bots is an absolute game changer. If you don t know what messenger bots are, they basically allow you to automatically contact people on FB through FB messenger. While this is a simple concept, the benefits are tremendous. I have taken losing campaigns into profit and taken already winning campaigns into even bigger wins. Open rates can reach 100% and just by contacting people directly, your chances of converting skyrocket. In this guide I ll show you how to put together a hard-hitting messenger campaign to crush any CPA offer.

2 What You Need FB Ads Account FB Messenger Bot Software ManyChat is an excellent free option. MSGhero and Trustmsg are great when you want to boost even higher. Autoresponder (optional) I recommend Aweber Landing page builder Instabuilder, Leadpages, and Instapage are good options. You can use standalone Wordpress as a free option. CPA or affiliate offers to promote Picture editing software Canva is an excellent free option Overview We are going to be driving laser-targeted traffic through FB ads, getting people to comment, and using messenger bots to directly contact everyone and explode profits. Now, this traffic will be sent to a landing page that presells your CPA offer. You can also send traffic to an

3 opt-in page and follow up through an sequence, but that is optional. At the same time, the messenger bot will automatically contact everyone who commented to let them know directly to visit the landing page. So not only will people reach your landing page directly through your ad, but they will also be visiting through the message in their inbox. Niche One of the best things about the FB ads platform is that it reaches pretty much any niche you can think of. However, there are niches that I do recommend you get into over others. Niches Pets Survival Gaming IM/MMO Be careful with this niche and don t make any exaggerated claims or unrealistic promises Fitness Again, don t make any exaggerated claims or unrealistic promises.

4 Auto Insurance Landing Page Creation My landing page formula has remained the same for years so it is no different here. Here are a few of the main points you want to be mindful of: Have a clear headline highlighting the main benefit of the offer. Have a big call to action that immediately draws the attention of the viewer. Fill your page with relevant content and information of value (FB likes content rich landing pages) Make sure you have a privacy policy and disclaimer links in the footer. For an in depth look at my landing page creation strategy, you can watch this video here: There are also done for you landing pages inside of the CPA Shockwave Done For You package you can get here:

5 Creating Your Ad Image We will be creating simple 1200x1200 ad images. It does not have to be as complicated as you may think. In fact, the best results often come from the simplest images. To create your ad image, I recommend using Canva. It is a simple web based image editing platform that is completely free. So simply sign up for a free account and you can start making ad images in a matter of minutes. Here is what I do. Simply find a relevant image on This is a website full of royalty free images you are allowed to use for ads. For this example, it will be for an auto insurance quote offer. I found this picture on Pixabay

6 Now, we will just go to Canva and import the image there and make a simple addition. Remember, there is a 20% text overlay rule for FB ads. If more than 20% of the ad image is covered by text, then its reach will be limited. Here is how the image looks after a simple edit. As you can see, I simply added a section of text and resized it to 1200x1200. Very easy stuff to do with Canva.

7 There are proven ad images from profitable campaigns I have run in the CPA Shockwave done for you package you can grab here: Setting Up Your Ad If you are familiar with FB ads, then you should know that there are different campaign objectives you can use. Remember, we are trying to get people to engage with your ad. That way you can contact them privately through the messenger bot. So in this case, we will be using the Post Engagement objective. Go to your ads manager on FB and click on Create and this will pop up

8 As you can see I chose the Post engagement objective. That is the most important thing here. Click on Save to Draft, then go to the ad set level. At the ad set level, you will set the time for your ad to start, your daily budget, and end date. I usually start my ads at 4 AM PST, set it for at least $5 per day, and do not select an end date as I shut the campaign off whenever I feel appropriate based on the continuous analysis.

9 The next section will be about targeting. You can see in-depth targeting training at this link: Once you have targeting down, you just need to choose your placements. Keep your campaign only in the newsfeed on desktop and mobile as that is the only place your visitors can comment and the messenger bot can reach them. Now we will edit the ad section to finish things off. Here is what the example ad looks like:

10 Simply upload the image, write some text, and lead your traffic to the landing page. There are a couple of things in the ad copy you should remember. Ask a question. If it s an obvious and short answer, then many people will comment. To take things up a notch, you can even tell them what to comment. For example, the picture above says Comment YES and we will tell you how! This dramatically boosts engagement and gives you as many people as possible to activate your messenger bot.

11 Setting Up Your Messenger Bot Every messenger bot is a bit different, but they are all very simple. Now, ManyChat is an excellent free option you can use so you can start with that if you prefer. It has all of the features you need to perform the CPA Shockwave method. I am currently using MSGHero, and it is great. There is a 7 day trial and is $47 per month after that. I will be using it for the example. To install your messenger bot, you simply need to allow the bot to access your profile. For MSGHero, once you log in, just go to Integrations and follow the instructions on the page. After you are done, you should be all set and able to access any page you are an admin of on FB.

12 Once you do this, the rest is super simple. Go to Setup -> Comment Response On this page, click Add New Campaign

13 After this, you just choose the FB page you are running your ad from After you choose your page, all of the posts on the page should pop up. If your post does not pop up, you will have to manually enter the post ID. There are instructions on how to find that here:

14 After you choose the post, you will need to fill out the following information Name your campaign whatever you want as it is only visible to you. The Message is what each commenter will receive in their inbox as soon as they comment so this is important.

15 There are 3 main things you want to do here: 1. Introduce yourself/your company 2. Send them the link to your landing page 3. Thank them for their interest This alone will skyrocket your conversions as people love being greeted, and just this simple intimate message helps gain their trust. If you want the exact swipe I use for my welcome message, you can find it in the CPA Shockwave Supercharged package here: For message delay, you can leave it at 0, especially if you tell them to comment in the ad copy. They will expect a message right away. I also recommend to turn Anti-duplication on. You do not want to send duplicate messages to the same people who comment twice. Exclusion Keywords are words you want the bot to detect so that the commenter does not send them a message. For example, you do not want to send a private message to people who may respond negatively to your post. The Inclusion Keywords are the opposite. If you use

16 this option, then the bot will only send messages to people who comment specific words. I recommend you leave these options alone to begin with. As you run campaigns and get more familiar with your niche, you will notice certain words to exclude and you can adjust from there. Conclusion When done properly as shown in this course, messenger bots can be a fast, simple, and highly profitable addition to your campaigns. Just the welcome message alone can significantly boost traffic and conversions. Better yet, you can follow up with everyone who replies back to your message as they become a subscriber at that point so this can lead to big long-term profits when implemented properly. So go ahead and get some campaigns up and take advantage of these messenger bots. Let me know if you have any questions at all, and I will be happy to help you.